add-on
DISCOVER OUR AUTOMATED GROWTH SHARE SCHEME
Get lower fees when you give us more skin in the game. Maximise shareholder value faster.
The way you tell your story, position yourself, and market your business can have enormous impacts on its valuation. Our automated growth share scheme is designed to incentivise us with growth shares upon completion of predetermined business milestones. This only rewards us for the value we help create whilst protecting existing shareholders from dilution. Our partnership technology integrates with third-party equity management technology to digitise the entire process, removing the complexities traditionally associated with share schemes.
This add-on is best for the following business types:
Private equity or venture capital-backed companies
Large businesses planning to IPO within the next four years
Companies aiming to exit within the next four years
Businesses looking to take on funding
*This add-on is not available to white label resellers or their clients. To qualify for this optional incentive scheme, you must meet certain requirements.
*This add-on is not available to agencies or their clients. To qualify for this optional scheme, you must meet certain requirements.
HOW IT WORKS
We only earn equity when we hit specific performance milestones. Your success is our success.
Growth shares are equity compensation that can be offered to employees, advisors, or external contributors as a tax-efficient incentive tied to specific business milestones. These milestones must be met before our company earns shares from yours, ensuring that each team member is personally invested in your long-term business objectives. Here's how it works:
Talk to an expert
Talk to an expert
01
Apply for our automated growth share scheme
We maintain our focus by selecting a limited number of applicants each quarter. To qualify for our growth share scheme, you must fulfil all of the following criteria:
You must have signed up for at least two core services or any enterprise service.
You must have been using our service for a minimum of 3 months.
02
Launch the growth share scheme
We work closely with you to set up your share scheme and guide you through key actions such as obtaining a hurdle valuation, drafting legal documentation, and authorising a growth share pool. We integrate with third-party equity management technology to:
Facilitate a two-way integration with your Companies House profile
Enable e-signature functionality for key documents
Create your hurdle valuation and draft the Articles of Association
Create a new growth share authorisation once the resolutions are passed
Provide access to your digital cap table and automatically update it
03
Guided share scheme design
After defining the growth share pool and hurdle rate, we use the equity management platform to design your share scheme template. This fully managed process includes:
Setting performance milestones: We agree on specific, measurable performance milestones that typically revolve around high-level business KPIs. These must be met within a specific timeframe and will serve as the share conditions.
Defining the vesting schedule: We help you customise your vesting schedule to set the timeline for GoGorilla to earn full ownership of non-voting shares. The percentage of shares that vest at each interval is automatically calculated based on your preferred frequency.
Adding and inviting GoGorilla: Once the share scheme is ready, just add GoGorilla as the recipient, send the invite, and the platform handles the rest.
04
Automated equity distribution
As milestones are met within the agreed timeframe, GoGorilla earns shares according to the vesting schedule. Here's how it works:
Acceptance of growth shares: Once shares are accepted, GoGorilla pays the nominal value of the shares to formalise the transfer of ownership, with payment of shares occuring only upon a company sale, IPO, or when dividends are declared.
Share vesting: The platform automatically tracks and manages each tranche of shares as they vest upon achieving its unique set of milestones. Once the vesting period completes and the hurdle rate is met, GoGorilla gains full ownership of the shares.
GorillaMatrix® automated team profit distribution: Our fintech automatically distributes profits or dividends to team members based on who added the most shareholder value. This is determined using data from our client-success matrix and people-success matrix without unconscious bias.
01
Apply for our automated growth share scheme
We maintain our focus by selecting a limited number of applicants each quarter. To qualify for our growth share scheme, you must fulfil all of the following criteria:
You must have signed up for at least two core services or any enterprise service.
You must have been using our service for a minimum of 3 months.
02
Launch the growth share scheme
We work closely with you to set up your share scheme and guide you through key actions such as obtaining a hurdle valuation, drafting legal documentation, and authorising a growth share pool. We integrate with third-party equity management technology to:
Facilitate a two-way integration with your Companies House profile
Enable e-signature functionality for key documents
Create your hurdle valuation and draft the Articles of Association
Create a new growth share authorisation once the resolutions are passed
Provide access to your digital cap table and automatically update it
03
Guided share scheme design
After defining the growth share pool and hurdle rate, we use the equity management platform to design your share scheme template. This fully managed process includes:
Setting performance milestones: We agree on specific, measurable performance milestones that typically revolve around high-level business KPIs. These must be met within a specific timeframe and will serve as the share conditions.
Defining the vesting schedule: We help you customise your vesting schedule to set the timeline for GoGorilla to earn full ownership of non-voting shares. The percentage of shares that vest at each interval is automatically calculated based on your preferred frequency.
Adding and inviting GoGorilla: Once the share scheme is ready, just add GoGorilla as the recipient, send the invite, and the platform handles the rest.
04
Automated equity distribution
As milestones are met within the agreed timeframe, GoGorilla earns shares according to the vesting schedule. Here's how it works:
Acceptance of growth shares: Once shares are accepted, GoGorilla pays the nominal value of the shares to formalise the transfer of ownership, with payment of shares occuring only upon a company sale, IPO, or when dividends are declared.
Share vesting: The platform automatically tracks and manages each tranche of shares as they vest upon achieving its unique set of milestones. Once the vesting period completes and the hurdle rate is met, GoGorilla gains full ownership of the shares.
GorillaMatrix® automated team profit distribution: Our fintech automatically distributes profits or dividends to team members based on who added the most shareholder value. This is determined using data from our client-success matrix and people-success matrix without unconscious bias.
01
Apply for our automated growth share scheme
We maintain our focus by selecting a limited number of applicants each quarter. To qualify for our growth share scheme, you must fulfil all of the following criteria:
You must have signed up for at least two core services or any enterprise service.
You must have been using our service for a minimum of 3 months.
02
Launch the growth share scheme
We work closely with you to set up your share scheme and guide you through key actions such as obtaining a hurdle valuation, drafting legal documentation, and authorising a growth share pool. We integrate with third-party equity management technology to:
Facilitate a two-way integration with your Companies House profile
Enable e-signature functionality for key documents
Create your hurdle valuation and draft the Articles of Association
Create a new growth share authorisation once the resolutions are passed
Provide access to your digital cap table and automatically update it
03
Guided share scheme design
After defining the growth share pool and hurdle rate, we use the equity management platform to design your share scheme template. This fully managed process includes:
Setting performance milestones: We agree on specific, measurable performance milestones that typically revolve around high-level business KPIs. These must be met within a specific timeframe and will serve as the share conditions.
Defining the vesting schedule: We help you customise your vesting schedule to set the timeline for GoGorilla to earn full ownership of non-voting shares. The percentage of shares that vest at each interval is automatically calculated based on your preferred frequency.
Adding and inviting GoGorilla: Once the share scheme is ready, just add GoGorilla as the recipient, send the invite, and the platform handles the rest.
04
Automated equity distribution
As milestones are met within the agreed timeframe, GoGorilla earns shares according to the vesting schedule. Here's how it works:
Acceptance of growth shares: Once shares are accepted, GoGorilla pays the nominal value of the shares to formalise the transfer of ownership, with payment of shares occuring only upon a company sale, IPO, or when dividends are declared.
Share vesting: The platform automatically tracks and manages each tranche of shares as they vest upon achieving its unique set of milestones. Once the vesting period completes and the hurdle rate is met, GoGorilla gains full ownership of the shares.
GorillaMatrix® automated team profit distribution: Our fintech automatically distributes profits or dividends to team members based on who added the most shareholder value. This is determined using data from our client-success matrix and people-success matrix without unconscious bias.
01
Apply for our automated growth share scheme
We maintain our focus by selecting a limited number of applicants each quarter. To qualify for our growth share scheme, you must fulfil all of the following criteria:
You must have signed up for at least two core services or any enterprise service.
You must have been using our service for a minimum of 3 months.
02
Launch the growth share scheme
We work closely with you to set up your share scheme and guide you through key actions such as obtaining a hurdle valuation, drafting legal documentation, and authorising a growth share pool. We integrate with third-party equity management technology to:
Facilitate a two-way integration with your Companies House profile
Enable e-signature functionality for key documents
Create your hurdle valuation and draft the Articles of Association
Create a new growth share authorisation once the resolutions are passed
Provide access to your digital cap table and automatically update it
03
Guided share scheme design
After defining the growth share pool and hurdle rate, we use the equity management platform to design your share scheme template. This fully managed process includes:
Setting performance milestones: We agree on specific, measurable performance milestones that typically revolve around high-level business KPIs. These must be met within a specific timeframe and will serve as the share conditions.
Defining the vesting schedule: We help you customise your vesting schedule to set the timeline for GoGorilla to earn full ownership of non-voting shares. The percentage of shares that vest at each interval is automatically calculated based on your preferred frequency.
Adding and inviting GoGorilla: Once the share scheme is ready, just add GoGorilla as the recipient, send the invite, and the platform handles the rest.
04
Automated equity distribution
As milestones are met within the agreed timeframe, GoGorilla earns shares according to the vesting schedule. Here's how it works:
Acceptance of growth shares: Once shares are accepted, GoGorilla pays the nominal value of the shares to formalise the transfer of ownership, with payment of shares occuring only upon a company sale, IPO, or when dividends are declared.
Share vesting: The platform automatically tracks and manages each tranche of shares as they vest upon achieving its unique set of milestones. Once the vesting period completes and the hurdle rate is met, GoGorilla gains full ownership of the shares.
GorillaMatrix® automated team profit distribution: Our fintech automatically distributes profits or dividends to team members based on who added the most shareholder value. This is determined using data from our client-success matrix and people-success matrix without unconscious bias.
01
Apply for our automated growth share scheme
We maintain our focus by selecting a limited number of applicants each quarter. To qualify for our growth share scheme, you must fulfil all of the following criteria:
You must have signed up for at least two core services or any enterprise service.
You must have been using our service for a minimum of 3 months.
02
Launch the growth share scheme
We work closely with you to set up your share scheme and guide you through key actions such as obtaining a hurdle valuation, drafting legal documentation, and authorising a growth share pool. We integrate with third-party equity management technology to:
Facilitate a two-way integration with your Companies House profile
Enable e-signature functionality for key documents
Create your hurdle valuation and draft the Articles of Association
Create a new growth share authorisation once the resolutions are passed
Provide access to your digital cap table and automatically update it
03
Guided share scheme design
After defining the growth share pool and hurdle rate, we use the equity management platform to design your share scheme template. This fully managed process includes:
Setting performance milestones: We agree on specific, measurable performance milestones that typically revolve around high-level business KPIs. These must be met within a specific timeframe and will serve as the share conditions.
Defining the vesting schedule: We help you customise your vesting schedule to set the timeline for GoGorilla to earn full ownership of non-voting shares. The percentage of shares that vest at each interval is automatically calculated based on your preferred frequency.
Adding and inviting GoGorilla: Once the share scheme is ready, just add GoGorilla as the recipient, send the invite, and the platform handles the rest.
04
Automated equity distribution
As milestones are met within the agreed timeframe, GoGorilla earns shares according to the vesting schedule. Here's how it works:
Acceptance of growth shares: Once shares are accepted, GoGorilla pays the nominal value of the shares to formalise the transfer of ownership, with payment of shares occuring only upon a company sale, IPO, or when dividends are declared.
Share vesting: The platform automatically tracks and manages each tranche of shares as they vest upon achieving its unique set of milestones. Once the vesting period completes and the hurdle rate is met, GoGorilla gains full ownership of the shares.
GorillaMatrix® automated team profit distribution: Our fintech automatically distributes profits or dividends to team members based on who added the most shareholder value. This is determined using data from our client-success matrix and people-success matrix without unconscious bias.
Talk to an expert
Talk to an expert
Talk to an expert
Talk to an expert
THE POWER OF SHARE SCHEMES IN NUMBERS
Businesses that share ownership tend to outperform those that don’t.
7%
Increase in share value
Increase in
share value
10%
10%
Median increase in
Median increase in
operating profits
operating profits
1 in 4
UK SMEs use equity
UK SMEs use equity to
to motivate employees
motivate employees
100+
Studies shown that employee
Ensures employee
ownership significantly
ownership significantly
enhances firm survival rates
enhances survival rates
EQUITY MANAGEMENT TECHNOLOGY FEATURES
We simplify equity management so you can focus on growth with complete peace of mind.
Leave the paperwork and spreadsheets behind. We streamline the entire process of issuing and managing growth equity, letting you focus on nurturing a marketing powerhouse that drives your business towards its most ambitious milestones, all whilst maintaining compliance with regulatory requirements and legalities.
Two-way Companies House integration
Digital cap tables
Issue shares digitally
Spend less time on paperwork,
more time on growth.
The platform is fully synced with Companies House, the official registrar of companies in the UK. With two-way integration, all relevant company data is automatically retrieved and your digital cap table is updated in real time, which streamlines various processes, including:
Automatic bidirectional data sync with Companies House for accurate record-keeping
Automatically populated digital cap table
Automated company filings
Effortless generation of reports compliant with Companies House regulations
Two-way Companies House integration
Digital cap tables
Issue shares digitally
Spend less time on paperwork,
more time on growth.
The platform is fully synced with Companies House, the official registrar of companies in the UK. With two-way integration, all relevant company data is automatically retrieved and your digital cap table is updated in real time, which streamlines various processes, including:
Automatic bidirectional data sync with Companies House for accurate record-keeping
Automatically populated digital cap table
Automated company filings
Effortless generation of reports compliant with Companies House regulations
Two-way Companies House integration
Digital cap tables
Issue shares digitally
Spend less time on paperwork,
more time on growth.
The platform is fully synced with Companies House, the official registrar of companies in the UK. With two-way integration, all relevant company data is automatically retrieved and your digital cap table is updated in real time, which streamlines various processes, including:
Automatic bidirectional data sync with Companies House for accurate record-keeping
Automatically populated digital cap table
Automated company filings
Effortless generation of reports compliant with Companies House regulations
Two-way Companies House integration
Digital cap tables
Issue shares digitally
Spend less time on paperwork,
more time on growth.
The platform is fully synced with Companies House, the official registrar of companies in the UK. With two-way integration, all relevant company data is automatically retrieved and your digital cap table is updated in real time, which streamlines various processes, including:
Automatic bidirectional data sync with Companies House for accurate record-keeping
Automatically populated digital cap table
Automated company filings
Effortless generation of reports compliant with Companies House regulations
Two-way Companies House integration
Digital cap tables
Issue shares digitally
Spend less time on paperwork,
more time on growth.
The platform is fully synced with Companies House, the official registrar of companies in the UK. With two-way integration, all relevant company data is automatically retrieved and your digital cap table is updated in real time, which streamlines various processes, including:
Automatic bidirectional data sync with Companies House for accurate record-keeping
Automatically populated digital cap table
Automated company filings
Effortless generation of reports compliant with Companies House regulations
SAMPLE BUSINESS PERFORMANCE MILESTONES
Let's crush your highest-level business goals. Milestone by milestone.
Let's crush your highest-level business goals. Milestone by milestone.
Let's crush your highest-level business goals. Milestone by milestone.
Let's crush your highest-level business goals. Milestone by milestone.
With the automated growth share scheme add-on, we combine performance metrics from our three core services (paid advertising, social media management, and email marketing) to evaluate overall business performance. These combined metrics include overarching performance indicators such as:
Example combined metrics:
Achieve a 5% growth in profits from repeat customers by integrating retargeting ads, SMM re-engagement strategies, and follow-up email campaigns
Achieve a 5% growth in profits from repeat customers by integrating retargeting ads, SMM re-engagement strategies, and follow-up email campaigns
Achieve a 5% growth in profits from repeat customers by integrating retargeting ads, SMM re-engagement strategies, and follow-up
email campaigns
Achieve £2 million in sales (can be tiered)
Generate a 20% increase in website traffic from paid ads, SMM referrals, and email click-throughs
Reduce the overall customer acquisition cost (CAC) by 10% through improved efficiency measures across paid ads, SMM, and email marketing operations
Discover other ways we
incentivise outstanding performance.
Automated team profit sharing
Our technology combines your scoring and internal data to determine each team member's quarterly bonus. Please note that this profit share only comes from your management fee, and we never take a cut of your revenue.
Supplementary success bonus
Set specific and measurable quarterly performance goals for our team. Our fintech automatically rewards our team for achieving quarterly goals or penalises for underperformance by giving you discounts on our services.
Frequently asked questions
All you need to know about our automated growth share scheme.
All you need to know about our automated growth
share scheme.
01
What type of share option is involved?
The share option involved is growth shares, which are a type of equity compensation used to align the interests of external partners or employees with those of the business. Technically, these shares are deemed 'worthless' until a hurdle rate is surpassed. Unlike ordinary shares, we will only benefit from the value we helped to create above that hurdle, which protects the stakes of existing shareholders from dilution.
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
02
What is a hurdle rate and how does the valuation process work?
A hurdle rate is the minimum level of performance that must be achieved for the shares to become valuable. The valuation process involves assessing your company's current and potential future value.
03
What are business performance milestones?
Business performance milestones are pre-agreed long-term targets that need to be met within a specific timeframe for us to earn shares. These milestones are often tied to high-level business KPIs such as revenue targets, profitability goals, or customer acquisition metrics. Shares are only vested once the company hits these key objectives.
04
Do you give shares to all GoGorilla team members or to GoGorilla as a company?
Shares are awarded to GoGorilla as a company, and the benefits are extended to all team members who contribute to achieving the performance milestones outlined in the growth share scheme.
05
How much equity should we allocate for growth shares?
The amount of equity to allocate depends on the anticipated value GoGorilla will contribute to your business. Typically, this would range from a small percentage (1-5%) to ensure that the rewards are meaningful without diluting too much of the existing shareholders' equity.
06
Do we issue voting or non-voting shares?
For growth shares, non-voting shares are commonly issued. This allows your company to retain control over decision-making whilst still providing the financial benefits associated with share ownership to GoGorilla.
07
What is the nominal value of shares and how is it determined?
The nominal value (or par value) of a share is its minimum price and is determined at the time of issue. It's typically set low (e.g., £0.01 or £1.00) to minimise the upfront cost of issuing new shares.
08
How will the nominal value be paid to us?
This payment will need to be made off-platform. GoGorilla will transfer the payment directly to your company's account using your preferred payment method. Once the transaction is completed and the shares have been formally accepted, we will send a SH01 to Companies House, which will record the nominal value paid per share, denoted as £(NV), and update the company’s registered capital accordingly.
09
How do we price our shares?
Share pricing is determined based on a valuation of your company, which considers factors such as financial performance, growth potential, market conditions, and industry benchmarks. We partner with a trusted third-party to ensure the valuation is fair and accurate. This assessment helps set realistic performance milestones for the growth share scheme.
10
What is a vesting schedule?
A vesting schedule outlines the timeline over which shares become available to recipients based on the achievement of performance milestones. It usually includes a cliff period, during which no shares are vested, followed by gradual vesting over time. However, cliff periods are optional and will be at your discretion.
A typical vesting schedule may look like this:
Vesting schedule with no cliff period: A one-year vesting duration, with 25% vesting each quarter contingent upon the achievement of predefined milestones for each quarter.
Vesting schedule with cliff period:
A four-year vesting duration, with a 12-month cliff with annual vesting thereafter
Cliff period (Year 1): During the first year, no shares vest regardless of performance.
Vesting after cliff (Year 2): Following the one-year cliff, shares will vest quarterly (25% each quarter) contingent upon the achievement of predefined milestones for each quarter.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
11
What is a cliff period, and is it required?
A cliff period is a component of the vesting schedule where no shares vest until a certain milestone or time period has passed (e.g. one year). It is not required but can be implemented to ensure commitment before any shares vest.
12
What is a digital cap table?
The digital cap table (short for ‘capitalisation table’) offers a real-time, clear, and accurate view of company ownership. It details your capital structure, including shareholder information, financing rounds, and equity ownership rights. This provides flexibility, saves time, and allows custom access for stakeholders. Additionally, it allows for future scenario forecasting, automated HMRC notifications, and access to accurate equity reports.
13
What is Companies House and how does two-way integration work?
Companies House is the UK’s registrar of companies, where all company information must be filed. The two-way integration ensures that information recorded in our platform is accurately reflected in Companies House records, and vice versa, ensuring compliance and transparency.
14
How much discount do we receive on services and when does it apply?
Once the share scheme has been launched and the shares have been issued, a mutually agreed management fee discount will be applied.
15
What happens if performance milestones aren’t met?
If GoGorilla fails to meet set milestones, the issuance of growth shares may be delayed or withheld until the conditions are fulfilled. We can work with you to review and potentially adjust the milestones if necessary to ensure alignment with your business goals.
16
How many milestones can we set, and how often do we update or change them?
Milestones are typically agreed upon at the start, but the exact number and frequency of updates can be tailored to each partnership. Changes to milestones can also be negotiated as part of the ongoing management of the agreement.
17
Do you gain full ownership of the shares only upon the sale of the company, or can equity also be rewarded through dividends?
We obtain full ownership of the shares either upon vesting according to the agreed schedule or when specific conditions, such as the sale of the company, are met. However, depending on the share class and the specific terms outlined in your company's Articles of Association, we may be eligible to receive dividends.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
18
Do we need to hire a lawyer or accountant to set up the share scheme?
No, it is not necessary to hire a lawyer or an accountant to set up the share scheme since the equity management technology automates many aspects of the process. Our e-signature functionality simplifies the signing of key documents, such as Task Agreement, Articles of Association, and others. However, it is advisable to consult with a legal professional if you have any concerns about whether your Articles of Association are aligned with your goals for the share scheme or if you believe amendments might be necessary.
19
What criteria do you consider to qualify our business performance milestones?
We prioritise clear, measurable, and achievable milestones that align with your high-level business objectives. These milestones should be tangible, time-bound, and tied to your company’s broader strategic goals to ensure that they are realistic and drive long-term growth.
01
What type of share option is involved?
The share option involved is growth shares, which are a type of equity compensation used to align the interests of external partners or employees with those of the business. Technically, these shares are deemed 'worthless' until a hurdle rate is surpassed. Unlike ordinary shares, we will only benefit from the value we helped to create above that hurdle, which protects the stakes of existing shareholders from dilution.
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
02
What is a hurdle rate and how does the valuation process work?
A hurdle rate is the minimum level of performance that must be achieved for the shares to become valuable. The valuation process involves assessing your company's current and potential future value.
03
What are business performance milestones?
Business performance milestones are pre-agreed long-term targets that need to be met within a specific timeframe for us to earn shares. These milestones are often tied to high-level business KPIs such as revenue targets, profitability goals, or customer acquisition metrics. Shares are only vested once the company hits these key objectives.
04
Do you give shares to all GoGorilla team members or to GoGorilla as a company?
Shares are awarded to GoGorilla as a company, and the benefits are extended to all team members who contribute to achieving the performance milestones outlined in the growth share scheme.
05
How much equity should we allocate for growth shares?
The amount of equity to allocate depends on the anticipated value GoGorilla will contribute to your business. Typically, this would range from a small percentage (1-5%) to ensure that the rewards are meaningful without diluting too much of the existing shareholders' equity.
06
Do we issue voting or non-voting shares?
For growth shares, non-voting shares are commonly issued. This allows your company to retain control over decision-making whilst still providing the financial benefits associated with share ownership to GoGorilla.
07
What is the nominal value of shares and how is it determined?
The nominal value (or par value) of a share is its minimum price and is determined at the time of issue. It's typically set low (e.g., £0.01 or £1.00) to minimise the upfront cost of issuing new shares.
08
How will the nominal value be paid to us?
This payment will need to be made off-platform. GoGorilla will transfer the payment directly to your company's account using your preferred payment method. Once the transaction is completed and the shares have been formally accepted, we will send a SH01 to Companies House, which will record the nominal value paid per share, denoted as £(NV), and update the company’s registered capital accordingly.
09
How do we price our shares?
Share pricing is determined based on a valuation of your company, which considers factors such as financial performance, growth potential, market conditions, and industry benchmarks. We partner with a trusted third-party to ensure the valuation is fair and accurate. This assessment helps set realistic performance milestones for the growth share scheme.
10
What is a vesting schedule?
A vesting schedule outlines the timeline over which shares become available to recipients based on the achievement of performance milestones. It usually includes a cliff period, during which no shares are vested, followed by gradual vesting over time. However, cliff periods are optional and will be at your discretion.
A typical vesting schedule may look like this:
Vesting schedule with no cliff period: A one-year vesting duration, with 25% vesting each quarter contingent upon the achievement of predefined milestones for each quarter.
Vesting schedule with cliff period:
A four-year vesting duration, with a 12-month cliff with annual vesting thereafter
Cliff period (Year 1): During the first year, no shares vest regardless of performance.
Vesting after cliff (Year 2): Following the one-year cliff, shares will vest quarterly (25% each quarter) contingent upon the achievement of predefined milestones for each quarter.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
11
What is a cliff period, and is it required?
A cliff period is a component of the vesting schedule where no shares vest until a certain milestone or time period has passed (e.g. one year). It is not required but can be implemented to ensure commitment before any shares vest.
12
What is a digital cap table?
The digital cap table (short for ‘capitalisation table’) offers a real-time, clear, and accurate view of company ownership. It details your capital structure, including shareholder information, financing rounds, and equity ownership rights. This provides flexibility, saves time, and allows custom access for stakeholders. Additionally, it allows for future scenario forecasting, automated HMRC notifications, and access to accurate equity reports.
13
What is Companies House and how does two-way integration work?
Companies House is the UK’s registrar of companies, where all company information must be filed. The two-way integration ensures that information recorded in our platform is accurately reflected in Companies House records, and vice versa, ensuring compliance and transparency.
14
How much discount do we receive on services and when does it apply?
Once the share scheme has been launched and the shares have been issued, a mutually agreed management fee discount will be applied.
15
What happens if performance milestones aren’t met?
If GoGorilla fails to meet set milestones, the issuance of growth shares may be delayed or withheld until the conditions are fulfilled. We can work with you to review and potentially adjust the milestones if necessary to ensure alignment with your business goals.
16
How many milestones can we set, and how often do we update or change them?
Milestones are typically agreed upon at the start, but the exact number and frequency of updates can be tailored to each partnership. Changes to milestones can also be negotiated as part of the ongoing management of the agreement.
17
Do you gain full ownership of the shares only upon the sale of the company, or can equity also be rewarded through dividends?
We obtain full ownership of the shares either upon vesting according to the agreed schedule or when specific conditions, such as the sale of the company, are met. However, depending on the share class and the specific terms outlined in your company's Articles of Association, we may be eligible to receive dividends.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
18
Do we need to hire a lawyer or accountant to set up the share scheme?
No, it is not necessary to hire a lawyer or an accountant to set up the share scheme since the equity management technology automates many aspects of the process. Our e-signature functionality simplifies the signing of key documents, such as Task Agreement, Articles of Association, and others. However, it is advisable to consult with a legal professional if you have any concerns about whether your Articles of Association are aligned with your goals for the share scheme or if you believe amendments might be necessary.
19
What criteria do you consider to qualify our business performance milestones?
We prioritise clear, measurable, and achievable milestones that align with your high-level business objectives. These milestones should be tangible, time-bound, and tied to your company’s broader strategic goals to ensure that they are realistic and drive long-term growth.
01
What type of share option is involved?
The share option involved is growth shares, which are a type of equity compensation used to align the interests of external partners or employees with those of the business. Technically, these shares are deemed 'worthless' until a hurdle rate is surpassed. Unlike ordinary shares, we will only benefit from the value we helped to create above that hurdle, which protects the stakes of existing shareholders from dilution.
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
02
What is a hurdle rate and how does the valuation process work?
A hurdle rate is the minimum level of performance that must be achieved for the shares to become valuable. The valuation process involves assessing your company's current and potential future value.
03
What are business performance milestones?
Business performance milestones are pre-agreed long-term targets that need to be met within a specific timeframe for us to earn shares. These milestones are often tied to high-level business KPIs such as revenue targets, profitability goals, or customer acquisition metrics. Shares are only vested once the company hits these key objectives.
04
Do you give shares to all GoGorilla team members or to GoGorilla as a company?
Shares are awarded to GoGorilla as a company, and the benefits are extended to all team members who contribute to achieving the performance milestones outlined in the growth share scheme.
05
How much equity should we allocate for growth shares?
The amount of equity to allocate depends on the anticipated value GoGorilla will contribute to your business. Typically, this would range from a small percentage (1-5%) to ensure that the rewards are meaningful without diluting too much of the existing shareholders' equity.
06
Do we issue voting or non-voting shares?
For growth shares, non-voting shares are commonly issued. This allows your company to retain control over decision-making whilst still providing the financial benefits associated with share ownership to GoGorilla.
07
What is the nominal value of shares and how is it determined?
The nominal value (or par value) of a share is its minimum price and is determined at the time of issue. It's typically set low (e.g., £0.01 or £1.00) to minimise the upfront cost of issuing new shares.
08
How will the nominal value be paid to us?
This payment will need to be made off-platform. GoGorilla will transfer the payment directly to your company's account using your preferred payment method. Once the transaction is completed and the shares have been formally accepted, we will send a SH01 to Companies House, which will record the nominal value paid per share, denoted as £(NV), and update the company’s registered capital accordingly.
09
How do we price our shares?
Share pricing is determined based on a valuation of your company, which considers factors such as financial performance, growth potential, market conditions, and industry benchmarks. We partner with a trusted third-party to ensure the valuation is fair and accurate. This assessment helps set realistic performance milestones for the growth share scheme.
10
What is a vesting schedule?
A vesting schedule outlines the timeline over which shares become available to recipients based on the achievement of performance milestones. It usually includes a cliff period, during which no shares are vested, followed by gradual vesting over time. However, cliff periods are optional and will be at your discretion.
A typical vesting schedule may look like this:
Vesting schedule with no cliff period: A one-year vesting duration, with 25% vesting each quarter contingent upon the achievement of predefined milestones for each quarter.
Vesting schedule with cliff period:
A four-year vesting duration, with a 12-month cliff with annual vesting thereafter
Cliff period (Year 1): During the first year, no shares vest regardless of performance.
Vesting after cliff (Year 2): Following the one-year cliff, shares will vest quarterly (25% each quarter) contingent upon the achievement of predefined milestones for each quarter.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
11
What is a cliff period, and is it required?
A cliff period is a component of the vesting schedule where no shares vest until a certain milestone or time period has passed (e.g. one year). It is not required but can be implemented to ensure commitment before any shares vest.
12
What is a digital cap table?
The digital cap table (short for ‘capitalisation table’) offers a real-time, clear, and accurate view of company ownership. It details your capital structure, including shareholder information, financing rounds, and equity ownership rights. This provides flexibility, saves time, and allows custom access for stakeholders. Additionally, it allows for future scenario forecasting, automated HMRC notifications, and access to accurate equity reports.
13
What is Companies House and how does two-way integration work?
Companies House is the UK’s registrar of companies, where all company information must be filed. The two-way integration ensures that information recorded in our platform is accurately reflected in Companies House records, and vice versa, ensuring compliance and transparency.
14
How much discount do we receive on services and when does it apply?
Once the share scheme has been launched and the shares have been issued, a mutually agreed management fee discount will be applied.
15
What happens if performance milestones aren’t met?
If GoGorilla fails to meet set milestones, the issuance of growth shares may be delayed or withheld until the conditions are fulfilled. We can work with you to review and potentially adjust the milestones if necessary to ensure alignment with your business goals.
16
How many milestones can we set, and how often do we update or change them?
Milestones are typically agreed upon at the start, but the exact number and frequency of updates can be tailored to each partnership. Changes to milestones can also be negotiated as part of the ongoing management of the agreement.
17
Do you gain full ownership of the shares only upon the sale of the company, or can equity also be rewarded through dividends?
We obtain full ownership of the shares either upon vesting according to the agreed schedule or when specific conditions, such as the sale of the company, are met. However, depending on the share class and the specific terms outlined in your company's Articles of Association, we may be eligible to receive dividends.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
18
Do we need to hire a lawyer or accountant to set up the share scheme?
No, it is not necessary to hire a lawyer or an accountant to set up the share scheme since the equity management technology automates many aspects of the process. Our e-signature functionality simplifies the signing of key documents, such as Task Agreement, Articles of Association, and others. However, it is advisable to consult with a legal professional if you have any concerns about whether your Articles of Association are aligned with your goals for the share scheme or if you believe amendments might be necessary.
19
What criteria do you consider to qualify our business performance milestones?
We prioritise clear, measurable, and achievable milestones that align with your high-level business objectives. These milestones should be tangible, time-bound, and tied to your company’s broader strategic goals to ensure that they are realistic and drive long-term growth.
01
What type of share option is involved?
The share option involved is growth shares, which are a type of equity compensation used to align the interests of external partners or employees with those of the business. Technically, these shares are deemed 'worthless' until a hurdle rate is surpassed. Unlike ordinary shares, we will only benefit from the value we helped to create above that hurdle, which protects the stakes of existing shareholders from dilution.
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
02
What is a hurdle rate and how does the valuation process work?
A hurdle rate is the minimum level of performance that must be achieved for the shares to become valuable. The valuation process involves assessing your company's current and potential future value.
03
What are business performance milestones?
Business performance milestones are pre-agreed long-term targets that need to be met within a specific timeframe for us to earn shares. These milestones are often tied to high-level business KPIs such as revenue targets, profitability goals, or customer acquisition metrics. Shares are only vested once the company hits these key objectives.
04
Do you give shares to all GoGorilla team members or to GoGorilla as a company?
Shares are awarded to GoGorilla as a company, and the benefits are extended to all team members who contribute to achieving the performance milestones outlined in the growth share scheme.
05
How much equity should we allocate for growth shares?
The amount of equity to allocate depends on the anticipated value GoGorilla will contribute to your business. Typically, this would range from a small percentage (1-5%) to ensure that the rewards are meaningful without diluting too much of the existing shareholders' equity.
06
Do we issue voting or non-voting shares?
For growth shares, non-voting shares are commonly issued. This allows your company to retain control over decision-making whilst still providing the financial benefits associated with share ownership to GoGorilla.
07
What is the nominal value of shares and how is it determined?
The nominal value (or par value) of a share is its minimum price and is determined at the time of issue. It's typically set low (e.g., £0.01 or £1.00) to minimise the upfront cost of issuing new shares.
08
How will the nominal value be paid to us?
This payment will need to be made off-platform. GoGorilla will transfer the payment directly to your company's account using your preferred payment method. Once the transaction is completed and the shares have been formally accepted, we will send a SH01 to Companies House, which will record the nominal value paid per share, denoted as £(NV), and update the company’s registered capital accordingly.
09
How do we price our shares?
Share pricing is determined based on a valuation of your company, which considers factors such as financial performance, growth potential, market conditions, and industry benchmarks. We partner with a trusted third-party to ensure the valuation is fair and accurate. This assessment helps set realistic performance milestones for the growth share scheme.
10
What is a vesting schedule?
A vesting schedule outlines the timeline over which shares become available to recipients based on the achievement of performance milestones. It usually includes a cliff period, during which no shares are vested, followed by gradual vesting over time. However, cliff periods are optional and will be at your discretion.
A typical vesting schedule may look like this:
Vesting schedule with no cliff period: A one-year vesting duration, with 25% vesting each quarter contingent upon the achievement of predefined milestones for each quarter.
Vesting schedule with cliff period:
A four-year vesting duration, with a 12-month cliff with annual vesting thereafter
Cliff period (Year 1): During the first year, no shares vest regardless of performance.
Vesting after cliff (Year 2): Following the one-year cliff, shares will vest quarterly (25% each quarter) contingent upon the achievement of predefined milestones for each quarter.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
11
What is a cliff period, and is it required?
A cliff period is a component of the vesting schedule where no shares vest until a certain milestone or time period has passed (e.g. one year). It is not required but can be implemented to ensure commitment before any shares vest.
12
What is a digital cap table?
The digital cap table (short for ‘capitalisation table’) offers a real-time, clear, and accurate view of company ownership. It details your capital structure, including shareholder information, financing rounds, and equity ownership rights. This provides flexibility, saves time, and allows custom access for stakeholders. Additionally, it allows for future scenario forecasting, automated HMRC notifications, and access to accurate equity reports.
13
What is Companies House and how does two-way integration work?
Companies House is the UK’s registrar of companies, where all company information must be filed. The two-way integration ensures that information recorded in our platform is accurately reflected in Companies House records, and vice versa, ensuring compliance and transparency.
14
How much discount do we receive on services and when does it apply?
Once the share scheme has been launched and the shares have been issued, a mutually agreed management fee discount will be applied.
15
What happens if performance milestones aren’t met?
If GoGorilla fails to meet set milestones, the issuance of growth shares may be delayed or withheld until the conditions are fulfilled. We can work with you to review and potentially adjust the milestones if necessary to ensure alignment with your business goals.
16
How many milestones can we set, and how often do we update or change them?
Milestones are typically agreed upon at the start, but the exact number and frequency of updates can be tailored to each partnership. Changes to milestones can also be negotiated as part of the ongoing management of the agreement.
17
Do you gain full ownership of the shares only upon the sale of the company, or can equity also be rewarded through dividends?
We obtain full ownership of the shares either upon vesting according to the agreed schedule or when specific conditions, such as the sale of the company, are met. However, depending on the share class and the specific terms outlined in your company's Articles of Association, we may be eligible to receive dividends.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
18
Do we need to hire a lawyer or accountant to set up the share scheme?
No, it is not necessary to hire a lawyer or an accountant to set up the share scheme since the equity management technology automates many aspects of the process. Our e-signature functionality simplifies the signing of key documents, such as Task Agreement, Articles of Association, and others. However, it is advisable to consult with a legal professional if you have any concerns about whether your Articles of Association are aligned with your goals for the share scheme or if you believe amendments might be necessary.
19
What criteria do you consider to qualify our business performance milestones?
We prioritise clear, measurable, and achievable milestones that align with your high-level business objectives. These milestones should be tangible, time-bound, and tied to your company’s broader strategic goals to ensure that they are realistic and drive long-term growth.
01
What type of share option is involved?
The share option involved is growth shares, which are a type of equity compensation used to align the interests of external partners or employees with those of the business. Technically, these shares are deemed 'worthless' until a hurdle rate is surpassed. Unlike ordinary shares, we will only benefit from the value we helped to create above that hurdle, which protects the stakes of existing shareholders from dilution.
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
For example, if the hurdle rate is set at £1.20 and the company is eventually sold for £5 per share, GoGorilla will receive the difference between the sale price and the hurdle rate as payout (£5 - £1.20 = £3.80 per share).
02
What is a hurdle rate and how does the valuation process work?
A hurdle rate is the minimum level of performance that must be achieved for the shares to become valuable. The valuation process involves assessing your company's current and potential future value.
03
What are business performance milestones?
Business performance milestones are pre-agreed long-term targets that need to be met within a specific timeframe for us to earn shares. These milestones are often tied to high-level business KPIs such as revenue targets, profitability goals, or customer acquisition metrics. Shares are only vested once the company hits these key objectives.
04
Do you give shares to all GoGorilla team members or to GoGorilla as a company?
Shares are awarded to GoGorilla as a company, and the benefits are extended to all team members who contribute to achieving the performance milestones outlined in the growth share scheme.
05
How much equity should we allocate for growth shares?
The amount of equity to allocate depends on the anticipated value GoGorilla will contribute to your business. Typically, this would range from a small percentage (1-5%) to ensure that the rewards are meaningful without diluting too much of the existing shareholders' equity.
06
Do we issue voting or non-voting shares?
For growth shares, non-voting shares are commonly issued. This allows your company to retain control over decision-making whilst still providing the financial benefits associated with share ownership to GoGorilla.
07
What is the nominal value of shares and how is it determined?
The nominal value (or par value) of a share is its minimum price and is determined at the time of issue. It's typically set low (e.g., £0.01 or £1.00) to minimise the upfront cost of issuing new shares.
08
How will the nominal value be paid to us?
This payment will need to be made off-platform. GoGorilla will transfer the payment directly to your company's account using your preferred payment method. Once the transaction is completed and the shares have been formally accepted, we will send a SH01 to Companies House, which will record the nominal value paid per share, denoted as £(NV), and update the company’s registered capital accordingly.
09
How do we price our shares?
Share pricing is determined based on a valuation of your company, which considers factors such as financial performance, growth potential, market conditions, and industry benchmarks. We partner with a trusted third-party to ensure the valuation is fair and accurate. This assessment helps set realistic performance milestones for the growth share scheme.
10
What is a vesting schedule?
A vesting schedule outlines the timeline over which shares become available to recipients based on the achievement of performance milestones. It usually includes a cliff period, during which no shares are vested, followed by gradual vesting over time. However, cliff periods are optional and will be at your discretion.
A typical vesting schedule may look like this:
Vesting schedule with no cliff period: A one-year vesting duration, with 25% vesting each quarter contingent upon the achievement of predefined milestones for each quarter.
Vesting schedule with cliff period:
A four-year vesting duration, with a 12-month cliff with annual vesting thereafter
Cliff period (Year 1): During the first year, no shares vest regardless of performance.
Vesting after cliff (Year 2): Following the one-year cliff, shares will vest quarterly (25% each quarter) contingent upon the achievement of predefined milestones for each quarter.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
Please note that milestones are not restricted to quarterly intervals. You have the flexibility to set milestones on a monthly, quarterly, or yearly basis, depending on your goals.
11
What is a cliff period, and is it required?
A cliff period is a component of the vesting schedule where no shares vest until a certain milestone or time period has passed (e.g. one year). It is not required but can be implemented to ensure commitment before any shares vest.
12
What is a digital cap table?
The digital cap table (short for ‘capitalisation table’) offers a real-time, clear, and accurate view of company ownership. It details your capital structure, including shareholder information, financing rounds, and equity ownership rights. This provides flexibility, saves time, and allows custom access for stakeholders. Additionally, it allows for future scenario forecasting, automated HMRC notifications, and access to accurate equity reports.
13
What is Companies House and how does two-way integration work?
Companies House is the UK’s registrar of companies, where all company information must be filed. The two-way integration ensures that information recorded in our platform is accurately reflected in Companies House records, and vice versa, ensuring compliance and transparency.
14
How much discount do we receive on services and when does it apply?
Once the share scheme has been launched and the shares have been issued, a mutually agreed management fee discount will be applied.
15
What happens if performance milestones aren’t met?
If GoGorilla fails to meet set milestones, the issuance of growth shares may be delayed or withheld until the conditions are fulfilled. We can work with you to review and potentially adjust the milestones if necessary to ensure alignment with your business goals.
16
How many milestones can we set, and how often do we update or change them?
Milestones are typically agreed upon at the start, but the exact number and frequency of updates can be tailored to each partnership. Changes to milestones can also be negotiated as part of the ongoing management of the agreement.
17
Do you gain full ownership of the shares only upon the sale of the company, or can equity also be rewarded through dividends?
We obtain full ownership of the shares either upon vesting according to the agreed schedule or when specific conditions, such as the sale of the company, are met. However, depending on the share class and the specific terms outlined in your company's Articles of Association, we may be eligible to receive dividends.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
These might only be payable if the shares have vested and if the company’s value exceeds the pre-set hurdle rate. The declaration of dividends is typically at the discretion of the company’s board and can be made annually, semi-annually, or on a different schedule based on the company's financial health and dividend policy.
18
Do we need to hire a lawyer or accountant to set up the share scheme?
No, it is not necessary to hire a lawyer or an accountant to set up the share scheme since the equity management technology automates many aspects of the process. Our e-signature functionality simplifies the signing of key documents, such as Task Agreement, Articles of Association, and others. However, it is advisable to consult with a legal professional if you have any concerns about whether your Articles of Association are aligned with your goals for the share scheme or if you believe amendments might be necessary.
19
What criteria do you consider to qualify our business performance milestones?
We prioritise clear, measurable, and achievable milestones that align with your high-level business objectives. These milestones should be tangible, time-bound, and tied to your company’s broader strategic goals to ensure that they are realistic and drive long-term growth.
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