PRIVATE EQUITY INVESTOR PARTNERSHIPS
Plug in a marketing powerhouse to drive EBITDA and accelerate your fund’s carry.
Every month, post-acquisition is a race against time. We have deconstructed the traditional agency model and rebuilt it from the ground up, algorithmically engineering our FinTech platform to link our team’s compensation directly to your portfolio company’s performance. By empirically aligning our success with your value creation goals, our built-in and optional two-sided financial incentives remove the traditional risk of growth outcomes being left to chance. This translates into faster traction and measurable improvements in exit valuations at a fraction of the traditional in-house cost and with zero cap-table dilution.
A MODEL ENGINEERED FOR YOUR CARRY
Our unique model is built with your success in mind. We guarantee your portfolio company’s results matter.
50%
Lower cost
3.5x
Faster go-to-market
4x
Higher marketing ROI
100%
Aligned incentives
ENGINEERED TO DRIVE SUCCESS
A MODEL ENGINEERED FOR YOUR CARRY
A MODEL ENGINEERED FOR YOUR CARRY
A MODEL ENGINEERED FOR YOUR CARRY
Our technology is built to deliver unstoppable impact, founded on empirical data.
Our unique model is built with your success in mind. We guarantee your portfolio company’s results matter.
Our unique model is built with your success in mind. We guarantee your portfolio company’s results matter.
Our unique model is built with your success in mind. We guarantee your portfolio company’s results matter.
50%
Lower cost
3.5x
Faster path to
product-market fit
Faster go-to-market
Faster go-to-market
Faster go-to-market
3x
4x
4x
4x
Stronger up-round potential
Higher marketing ROI
Higher marketing ROI
Higher marketing ROI
100%
Aligned incentives
WHY MOST PRIVATE EQUITY INVESTORS STRUGGLE TO SCALE PORTFOLIO COMPANY GROWTH
Uncovering the key challenges that can hold back portfolio company performance and returns.
Traditional approaches to post-acquisition marketing are often slow, expensive, and lack accountability. This creates obstacles that erode IRR and extend hold periods. Below are some of the most common challenges PE investors face in their portfolio companies that traditional solutions rarely address effectively:
Delayed value creation
Slow go-to-market execution stalls revenue momentum in the critical first months. This extends hold periods, compresses the window for compounding growth, and ultimately weakens final returns.
Delayed value creation
Slow go-to-market execution stalls revenue momentum in the critical first months. This extends hold periods, compresses the window for compounding growth, and ultimately weakens final returns.
Complex incentive alignment
Structuring financial incentives to motivate an entire marketing team is notoriously complex. Without a clear link between contribution and reward, teams can lack the drive to find every last basis point of growth.
Inconsistent ROI tracking
Without unified metrics linking marketing spend to financial outcomes, it is impossible to see which initiatives lift EBITDA. This ambiguity makes it difficult to allocate capital effectively and report progress to LPs.
One-size-fits-all solutions
Generic marketing playbooks often ignore a company’s unique value levers. Applying superficial solutions that are not tailored to the specific business model or market position will always cap the upside potential.
High-cost talent acquisition
Using executive search firms to hire a marketing team is expensive and slow, with no guarantee of performance. This high upfront cost creates a significant drag on EBITDA, whilst a mishire can derail the value creation plan.
Inability to scale expertise
Inability to scale expertise
Inability to scale expertise
Inability to scale expertise
A small, lean team cannot possess deep expertise across all marketing channels. This creates skill gaps that prevent the company from seizing new opportunities, forcing them to leave growth on the table or make costly hiring mistakes.
Complex incentive alignment
Structuring financial incentives to motivate an entire marketing team is notoriously complex. Without a clear link between contribution and reward, teams can lack the drive to find every last basis point of growth.
One-size-fits-all solutions
Generic marketing playbooks often ignore a company’s unique value levers. Applying superficial solutions that are not tailored to the specific business model or market position will always cap the upside potential.
High-cost talent acquisition
Using executive search firms to hire a marketing team is expensive and slow, with no guarantee of performance. This high upfront cost creates a significant drag on EBITDA, whilst a mishire can derail the value creation plan.
Inconsistent ROI tracking
Without unified metrics linking marketing spend to financial outcomes, it is impossible to see which initiatives lift EBITDA. This ambiguity makes it difficult to allocate capital effectively and report progress to LPs.
Inability to scale expertise
A small, lean team cannot possess deep expertise across all marketing channels. This creates skill gaps that prevent the company from seizing new opportunities, forcing them to leave growth on the table or make costly hiring mistakes.
HOW WE DRIVE FAST, PREDICTABLE VALUE
From acquisition to exit, we build algorithmic marketing engines for profitable hypergrowth.
Our unique
model is
built on
four core
pillars
that work
together
to drive
rapid,
predictable,
and
cost-effective
growth
for your
portfolio
companies.
Below
is a
breakdown
of how
we
deliver
tangible
results:
Speed to Value
Cost Efficiency
ROI Visibility
Talent Advantage
Launch in weeks, compound for years.
Our GorillaMatrix platform uses algorithmic skill matching to deploy a specialist team and launch high-impact campaigns in days, not months. This creates immediate momentum post-acquisition, compressing the timeline to value creation and ensuring your portfolio company starts compounding returns much earlier in the holding period.
Launch campaigns sooner
3.5x faster iteration loops
Growth-focused experiments
Speed to Value
Cost Efficiency
ROI Visibility
Talent Advantage
Launch in weeks, compound for years.
Our GorillaMatrix platform uses algorithmic skill matching to deploy a specialist team and launch high-impact campaigns in days, not months. This creates immediate momentum post-acquisition, compressing the timeline to value creation and ensuring your portfolio company starts compounding returns much earlier in the holding period.
Launch campaigns sooner
3.5x faster iteration loops
Growth-focused experiments
HOW WE DRIVE FAST, PREDICTABLE VALUE
From acquisition to exit, we build algorithmic marketing engines for profitable hypergrowth.
Our unique
model is
built on
four core
pillars
that work
together
to drive
rapid,
predictable,
and
cost-effective
growth
for your
portfolio
companies.
Below
is a
breakdown
of how
we
deliver
tangible
results:
Speed to Value
Cost Efficiency
ROI Visibility
Talent Advantage
Launch in weeks, compound for years.
Our GorillaMatrix platform uses algorithmic skill matching to deploy a specialist team and launch high-impact campaigns in days, not months. This creates immediate momentum post-acquisition, compressing the timeline to value creation and ensuring your portfolio company starts compounding returns much earlier in the holding period.
Launch campaigns sooner
3.5x faster iteration loops
Growth-focused experiments
HOW WE DRIVE FAST, PREDICTABLE VALUE
From acquisition to exit, we build algorithmic marketing engines for profitable hypergrowth.
Our unique
model is
built on
four core
pillars
that work
together
to drive
rapid,
predictable,
and
cost-effective
growth
for your
portfolio
companies.
Below
is a
breakdown
of how
we
deliver
tangible
results:
Speed to Value
Cost Efficiency
ROI Visibility
Talent Advantage
Launch in weeks, compound for years.
Our GorillaMatrix platform uses algorithmic skill matching to deploy a specialist team and launch high-impact campaigns in days, not months. This creates immediate momentum post-acquisition, compressing the timeline to value creation and ensuring your portfolio company starts compounding returns much earlier in the holding period.
Launch campaigns sooner
3.5x faster iteration loops
Growth-focused experiments
HOW WE DRIVE FAST, PREDICTABLE VALUE
From acquisition to exit, we build algorithmic marketing engines for profitable hypergrowth.
Our unique
model is
built on
four core
pillars
that work
together
to drive
rapid,
predictable,
and
cost-effective
growth
for your
portfolio
companies.
Below
is a
breakdown
of how
we
deliver
tangible
results:
Speed to Value
Cost Efficiency
ROI Visibility
Talent Advantage
Launch in weeks, compound for years.
Our GorillaMatrix platform uses algorithmic skill matching to deploy a specialist team and launch high-impact campaigns in days, not months. This creates immediate momentum post-acquisition, compressing the timeline to value creation and ensuring your portfolio company starts compounding returns much earlier in the holding period.
Launch campaigns sooner
3.5x faster iteration loops
Growth-focused experiments
GoGorilla's model is the only one I’ve seen that truly aligns with private equity objectives. Their incentive structure ensures the team is as focused on hitting value creation targets as the investors are, which is a complete game-changer.
Charles Thompson
Non-Executive Chairman, GoGorilla.com (Former PE Operating Partner)
For over two years, I had to turn clients away because I was maxed out as a freelancer, but outsourcing to GoGorilla has completely changed that. Now, I can take on more clients and grow my profits without having to take on full-time employees.
GoGorilla's model is the only one I’ve seen that truly aligns with private equity objectives. Their incentive structure ensures the team is as focused on hitting value creation targets as the investors are, which is a complete game-changer.
GoGorilla's model is the only one I’ve seen that truly aligns with private equity objectives. Their incentive structure ensures the team is as focused on hitting value creation targets as the investors are, which is a complete game-changer.
GoGorilla's model is the only one I’ve seen that truly aligns with private equity objectives. Their incentive structure ensures the team is as focused on hitting value creation targets as the investors are, which is a complete game-changer.
Social Media Strategist
Charles Thompson
Charles Thompson
Charles Thompson
Freelancer
Non-Executive Chairman, GoGorilla.com (Former PE Operating Partner)
Non-Executive Chairman, GoGorilla.com (Former PE Operating Partner)
Non-Executive Chairman, GoGorilla.com (Former PE Operating Partner)
A FUNDAMENTALLY BETTER MODEL
How GoGorilla.com outperforms traditional options
In‑House Team
Traditional Agency
GoGorilla.com
Cost Structure
Incurs high fixed costs from salaries, benefits, and recruitment, creating a significant and inflexible drag on SG&A.
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Delivers up to 50% lower costs than hiring internally through our FinTech platform's operating leverage and algorithmic resource management.
Accountability
Team members are invested in success but are typically rewarded for activity through fixed salaries, with limited direct financial incentives tied to outcomes.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Ensures true risk sharing, as our FinTech platform links our compensation directly to portfolio company performance via two-sided financial incentives.
Time to Value
Requires months to recruit, hire, and fully onboard a team, which significantly delays the launch of new campaigns and the impact on revenue.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Deploys a ready-to-go team in under two weeks via our platform's algorithmic skill matching, accelerating execution and delivering rapid impact on EBITDA.
Expertise & Innovation
Relies on the limited expertise of a small number of individuals who must cover all marketing channels, often leading to skill gaps.
Often provides generalist knowledge across many clients, which may lack the deep, tailored specialisation required for a specific portfolio company.
Provides on-demand access to the top 1% of specialists through our platform's algorithmic assignment, supported by an in-house training academy to ensure cutting-edge execution.
In‑House Team
Traditional Agency
GoGorilla.com
Cost Structure
Incurs high fixed costs from salaries, benefits, and recruitment, creating a significant and inflexible drag on SG&A.
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Delivers up to 50% lower costs than hiring internally through our FinTech platform's operating leverage and algorithmic resource management.
Accountability
Team members are invested in success but are typically rewarded for activity through fixed salaries, with limited direct financial incentives tied to outcomes.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Ensures true risk sharing, as our FinTech platform links our compensation directly to portfolio company performance via two-sided financial incentives.
Time to Value
Requires months to recruit, hire, and fully onboard a team, which significantly delays the launch of new campaigns and the impact on revenue.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Deploys a ready-to-go team in under two weeks via our platform's algorithmic skill matching, accelerating execution and delivering rapid impact on EBITDA.
Expertise & Innovation
Relies on the limited expertise of a small number of individuals who must cover all marketing channels, often leading to skill gaps.
Often provides generalist knowledge across many clients, which may lack the deep, tailored specialisation required for a specific portfolio company.
Provides on-demand access to the top 1% of specialists through our platform's algorithmic assignment, supported by an in-house training academy to ensure cutting-edge execution.
Cost Structure
Accountability
Time to Value
Expertise & Innovation
In‑House Team
Incurs high fixed costs from salaries, benefits, and recruitment, creating a significant and inflexible drag on SG&A.
Team members are invested in success but are typically rewarded for activity through fixed salaries, with limited direct financial incentives tied to outcomes.
Requires months to recruit, hire, and fully onboard a team, which significantly delays the launch of new campaigns and the impact on revenue.
Relies on the limited expertise of a small number of individuals who must cover all marketing channels, often leading to skill gaps.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Often provides generalist knowledge across many clients, which may lack the deep, tailored specialisation required for a specific portfolio company.
GoGorilla.com
Provides cost-effective flat fees, delivering up to 50% lower costs than hiring internally by eliminating recruitment overhead.
Fully aligned with results, as our compensation is directly tied to portfolio company performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating execution and delivering a rapid impact on EBITDA.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy to ensure cutting-edge execution.
Cost Structure
Accountability
Time to Value
Expertise & Innovation
In‑House Team
Incurs high fixed costs from salaries, benefits, and recruitment, creating a significant and inflexible drag on SG&A.
Team members are invested in success but are typically rewarded for activity through fixed salaries, with limited direct financial incentives tied to outcomes.
Requires months to recruit, hire, and fully onboard a team, which significantly delays the launch of new campaigns and the impact on revenue.
Relies on the limited expertise of a small number of individuals who must cover all marketing channels, often leading to skill gaps.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Often provides generalist knowledge across many clients, which may lack the deep, tailored specialisation required for a specific portfolio company.
GoGorilla.com
Provides cost-effective flat fees, delivering up to 50% lower costs than hiring internally by eliminating recruitment overhead.
Fully aligned with results, as our compensation is directly tied to portfolio company performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating execution and delivering a rapid impact on EBITDA.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy to ensure cutting-edge execution.
Cost Structure
Accountability
Time to Value
Expertise & Innovation
In‑House Team
Incurs high fixed costs from salaries, benefits, and recruitment, creating a significant and inflexible drag on SG&A.
Team members are invested in success but are typically rewarded for activity through fixed salaries, with limited direct financial incentives tied to outcomes.
Requires months to recruit, hire, and fully onboard a team, which significantly delays the launch of new campaigns and the impact on revenue.
Relies on the limited expertise of a small number of individuals who must cover all marketing channels, often leading to skill gaps.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Often provides generalist knowledge across many clients, which may lack the deep, tailored specialisation required for a specific portfolio company.
GoGorilla.com
Provides cost-effective flat fees, delivering up to 50% lower costs than hiring internally by eliminating recruitment overhead.
Fully aligned with results, as our compensation is directly tied to portfolio company performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating execution and delivering a rapid impact on EBITDA.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy to ensure cutting-edge execution.
We combine the lowest cost, highest accountability, and fastest time-to-value, giving your portfolio company a unique advantage in the market.
SECURITY AND DATA GOVERNANCE
We treat security as a prerequisite for partnership, not an add‑on.
We operate under robust UK-GDPR and SOC 2 Type II standards from day one. By establishing rigorous policies and using vetted vendors, we eliminate compliance delays and protect both your firm's reputation and your portfolio company's momentum. This rigorous approach to data governance ensures that working with GoGorilla.com is not only effective for growth but also safe, transparent, and trustworthy for all stakeholders.
GDPR & UK
data
residency
SOC 2
Type II
hosting
No end-customer
PII
in model
training
Role‑based
access
and
audit
trails
Board‑ready
security
packet
SECURITY AND DATA GOVERNANCE
We treat security as a prerequisite for partnership, not an add‑on.
We operate under robust UK-GDPR and SOC 2 Type II standards from day one. By establishing rigorous policies and using vetted vendors, we eliminate compliance delays and protect both your firm's reputation and your portfolio company's momentum. This rigorous approach to data governance ensures that working with GoGorilla.com is not only effective for growth but also safe, transparent, and trustworthy for all stakeholders.
GDPR & UK
data
residency
SOC 2
Type II
hosting
No end-customer
PII
in model
training
Role‑based
access
and
audit
trails
Board‑ready
security
packet
SECURITY AND DATA GOVERNANCE
We treat security as a prerequisite for partnership, not an add‑on.
We operate under robust UK-GDPR and SOC 2 Type II standards from day one. By establishing rigorous policies and using vetted vendors, we eliminate compliance delays and protect both your firm's reputation and your portfolio company's momentum. This rigorous approach to data governance ensures that working with GoGorilla.com is not only effective for growth but also safe, transparent, and trustworthy for all stakeholders.
GDPR & UK
data
residency
SOC 2
Type II
hosting
No end-customer
PII
in model
training
Role‑based
access
and
audit
trails
Board‑ready
security
packet
SECURITY AND DATA GOVERNANCE
We treat security as a prerequisite for partnership, not an add‑on.
We operate under robust UK-GDPR and SOC 2 Type II standards from day one. By establishing rigorous policies and using vetted vendors, we eliminate compliance delays and protect both your firm's reputation and your portfolio company's momentum. This rigorous approach to data governance ensures that working with GoGorilla.com is not only effective for growth but also safe, transparent, and trustworthy for all stakeholders.
GDPR & UK
data
residency
SOC 2
Type II
hosting
No end-customer
PII
in model
training
Role‑based
access
and
audit
trails
Board‑ready
security
packet
SECURITY AND DATA GOVERNANCE
We treat security as a prerequisite for partnership, not an add‑on.
We operate under robust UK-GDPR and SOC 2 Type II standards from day one. By establishing rigorous policies and using vetted vendors, we eliminate compliance delays and protect both your firm's reputation and your portfolio company's momentum. This rigorous approach to data governance ensures that working with GoGorilla.com is not only effective for growth but also safe, transparent, and trustworthy for all stakeholders.
GDPR & UK
data
residency
SOC 2
Type II
hosting
No end-customer
PII
in model
training
Role‑based
access
and
audit
trails
Board‑ready
security
packet
FAST-TRACK YOUR PORTFOLIO COMPANY'S GROWTH
Let’s transform your portfolio company into a growth engine.
01
Select your engagement type
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer. When you’re ready, simply click Get Started and choose between a pre-investment marketing assessment or a growth proposal for an existing portfolio company.
01
Select your engagement type
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer. When you’re ready, simply click Get Started and choose between a pre-investment marketing assessment or a growth proposal for an existing portfolio company.
01
Select your engagement type
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer. When you’re ready, simply click Get Started and choose between a pre-investment marketing assessment or a growth proposal for an existing portfolio company.
01
Select your engagement type
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer. When you’re ready, simply click Get Started and choose between a pre-investment marketing assessment or a growth proposal for an existing portfolio company.
01
Select your engagement type
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer. When you’re ready, simply click Get Started and choose between a pre-investment marketing assessment or a growth proposal for an existing portfolio company.
02
Share your investment thesis
Tell us about the target company, your investment thesis, and growth targets. You'll share current financials and growth objectives, allowing us to assess strategic fit and prepare a tailored evaluation of how we can accelerate portfolio company outcomes.
02
Share your investment thesis
Tell us about the target company, your investment thesis, and growth targets. You'll share current financials and growth objectives, allowing us to assess strategic fit and prepare a tailored evaluation of how we can accelerate portfolio company outcomes.
02
Share your investment thesis
Tell us about the target company, your investment thesis, and growth targets. You'll share current financials and growth objectives, allowing us to assess strategic fit and prepare a tailored evaluation of how we can accelerate portfolio company outcomes.
02
Share your investment thesis
Tell us about the target company, your investment thesis, and growth targets. You'll share current financials and growth objectives, allowing us to assess strategic fit and prepare a tailored evaluation of how we can accelerate portfolio company outcomes.
02
Share your investment thesis
Tell us about the target company, your investment thesis, and growth targets. You'll share current financials and growth objectives, allowing us to assess strategic fit and prepare a tailored evaluation of how we can accelerate portfolio company outcomes.
03
Book a partnership call
Schedule a call with one of our senior strategists to review our proposal and discuss how our performance-driven model can accelerate your portfolio objectives.
03
Book a partnership call
Schedule a call with one of our senior strategists to review our proposal and discuss how our performance-driven model can accelerate your portfolio objectives.
03
Book a partnership call
Schedule a call with one of our senior strategists to review our proposal and discuss how our performance-driven model can accelerate your portfolio objectives.
03
Book a partnership call
Schedule a call with one of our senior strategists to review our proposal and discuss how our performance-driven model can accelerate your portfolio objectives.
03
Book a partnership call
Schedule a call with one of our senior strategists to review our proposal and discuss how our performance-driven model can accelerate your portfolio objectives.
Frequently asked questions
You’ve got questions. We’ve got answers.
You’ve got questions about GorillaMatrix. We’ve
got answers.
01
How do you structure a partnership engagement with a PE firm?
We offer flexible arrangements to suit your needs. Whilst many partners engage us on a per-portfolio-company basis, we can also establish fund-wide agreements that provide preferential terms or a standardised onboarding process for any company you refer. Our partnerships typically operate via an affiliate referral scheme where we provide you with a unique link or code to ensure all referrals are tracked automatically. For more hands-on strategic partnerships, we can also manage referrals via personal introductions. The goal is to create a seamless, low-friction process for deploying our growth model across your assets. Please get in touch with us to discuss a custom partnership programme that works for you.
You can also learn more about our broader ecosystem of non-investor partners, such as agencies and technology platforms, on our main Strategic Partners page.
02
Can I become a Strategic Partner instead of an Investor Partner?
Yes. If you're an agency, consultant, SaaS platform, or professional service provider (rather than an active PE investor), you can apply to become a Strategic Partner instead. Strategic Partners earn 10% recurring commission on all successful referrals (not just portfolio companies) and gain access to our Partner Marketplace, partner dashboard, and exclusive partner perks. This programme is designed for external business partners who want to form collaborative, two-sided referral relationships with us.
If you're a PE investor but also run an agency or consultancy, you can participate in both programmes simultaneously.
03
What's the difference between Investment Partner and Growth Partner?
Both tiers provide the same core benefits, including preferential pricing, unlimited due diligence assessments, exclusive deal access, priority support, and partner community access. The key difference is recurring commission:
Investment Partner (Free): Ideal for PE firms and large VCs who prioritise exclusive deal flow and preferential pricing over commission. Recurring commission is optional and can be activated at any time.
Growth Partner (Free): Ideal for angel investors and smaller VCs who want to earn 10% recurring commission on portfolio company referrals by default. Commission is paid for the duration of the client's minimum commitment period.
Both tiers are completely free with no obligations. You can switch between Investment Partner and Growth Partner tiers at any time.
04
How does the recurring commission work?
Both Investment Partners and Growth Partners can opt into 10% recurring commission on the monthly subscription fees for every portfolio company they refer that signs up with GoGorilla. Commission is calculated on the base subscription fee (excluding one-off costs, setup fees, and add-ons) and is paid monthly via international bank transfer or PayPal.
Commission duration: Your commission is paid for the duration of the client's minimum commitment period. For example, if your referred portfolio company signs up for a 12-month commitment, you earn 10% recurring commission for those 12 months. If they renew with a new commitment, your commission continues.
Minimum payout threshold: £100
Example: If your portfolio company subscribes to our £8,000/month service tier with a 12-month commitment, you earn £800 per month in recurring commission for 12 months (£9,600 total). For PE firms with 10+ portfolio companies, this can create a substantial recurring revenue stream while simultaneously driving EBITDA growth across your portfolio.
Special referral bonuses:
Refer an investor who signs up their first portfolio company: £500 one-off fee
Refer a white label agency: 10% recurring commission on their White Label plan
Recurring commission is completely optional and can be activated in your partner dashboard at any time.
05
How do you ensure confidentiality and prevent data cross-contamination between portfolio companies?
We treat confidentiality as a non-negotiable foundation of our partnership. We operate under strict NDAs and maintain rigorous data governance protocols, including SOC 2 Type II compliance and role-based access controls with hardware keys. Each portfolio company's data is completely siloed within our systems. We never use data, insights, or strategies from one company to inform work for another.
Our algorithms are trained only on anonymised, aggregate performance metadata. This ensures that your portfolio company's unique strategy and proprietary information are always protected, whilst our models continuously improve.
06
Do you take equity or board seats as part of the engagement?
No, we do not require board seats or a direct equity stake. Our model is designed to provide powerful incentive alignment without complicating your cap table or governance structure. Portfolio companies can opt into our Automated External Growth Shares model, which grants conditional, non-voting growth shares based exclusively on achieving defined performance milestones. These shares carry no voting rights, do not dilute existing shareholders’ control, and activate only upon clear, measurable success. Our goal remains to enhance your portfolio company’s performance without encroaching on cap tables or oversight roles.
For more details, please visit our pricing page.
07
How quickly can you make an impact post-acquisition?
Our model is built for rapid deployment. Typically, we can move from kickoff to launching initial campaigns within two weeks, which includes a full strategic audit, team assembly, and creative development. This speed allows us to demonstrate meaningful progress and generate data within the first quarter post-acquisition.
Whilst this timeline can be affected by the complexity of the portfolio company and client-side approvals, our process is designed to secure quick wins that build momentum. To move beyond this and implement foundational strategies, we require a minimum commitment of six months for our Enterprise partners. For the most significant and sustainable impact on EBITDA, we highly recommend a 12-month partnership. This longer runway allows us to execute our full GorillaScale® optimisation process, using the additional time to gather valuable data and refine strategies for maximum long-term growth.
For more details, please visit our pricing page.
08
How do you integrate with our existing reporting and approval workflows?
We plug directly into your existing operational cadence. Our project management layer can mirror your internal RACI and approval processes, including managing board-approval workflows for budgets or media spend. Our dashboards can also be integrated into your BI platforms (e.g. Tableau, Power BI), ensuring our performance data flows into the systems your teams and LPs already use, creating a single source of truth.
For more details, please visit our pricing page.
09
What is the ideal commitment level for a portfolio company?
Whilst we offer flexible short-term engagements, we see the most significant and sustainable EBITDA growth in partnerships of 12 months or longer. This timeframe allows us to move beyond initial quick wins and implement foundational strategies that compound over time. We offer preferential pricing for partners who commit to multi-service or longer-term engagements, as this allows us to deliver the greatest possible impact on the company's exit multiple.
For more details, please visit our pricing page.
10
How do you collaborate with a portfolio company's existing team?
Our model is designed to be flexible, integrating seamlessly with any team structure to provide value where it's needed most.
For Solo Founders or Lean Teams: We can act as the entire, on-demand marketing department. Our team will handle everything from high-level strategy to hands-on execution across paid advertising, email marketing, and social media management, allowing the leadership team to focus on core operational improvements.
For Companies with In-House Teams or Other Partners: We identify the existing strengths and fill any skill or bandwidth gaps. For example, if a company has a great in-house content writer, our Paid Advertising Strategist and Analyst will focus on the technical campaign work and data analysis, collaborating closely with their creative team to ensure perfect alignment. The same collaborative principle applies to our Email Marketing and Social Media Management services.
We use a shared workspace in Figma for all creative reviews and encourage quick, asynchronous feedback via Loom, which keeps projects moving at startup speed. Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement. Our goal is to ensure a truly collaborative and efficient partnership that drives growth.
For more details, please visit our pricing page.
11
Can you provide a list of the investors or firms you currently partner with?
Client confidentiality is paramount to our partnerships. Due to the sensitive nature of our work and the strict non-disclosure agreements (NDAs) we have in place, we cannot publicly share the names of the PE firms we work with. We are committed to protecting the privacy and strategic interests of our partners. Once we establish a formal partnership, we can discuss relevant, non-confidential case studies where appropriate.
For more details, please visit our pricing page.
01
How do you structure a partnership engagement with a PE firm?
We offer flexible arrangements to suit your needs. Whilst many partners engage us on a per-portfolio-company basis, we can also establish fund-wide agreements that provide preferential terms or a standardised onboarding process for any company you refer. Our partnerships typically operate via an affiliate referral scheme where we provide you with a unique link or code to ensure all referrals are tracked automatically. For more hands-on strategic partnerships, we can also manage referrals via personal introductions. The goal is to create a seamless, low-friction process for deploying our growth model across your assets. Please get in touch with us to discuss a custom partnership programme that works for you.
You can also learn more about our broader ecosystem of non-investor partners, such as agencies and technology platforms, on our main Strategic Partners page.
02
Can I become a Strategic Partner instead of an Investor Partner?
Yes. If you're an agency, consultant, SaaS platform, or professional service provider (rather than an active PE investor), you can apply to become a Strategic Partner instead. Strategic Partners earn 10% recurring commission on all successful referrals (not just portfolio companies) and gain access to our Partner Marketplace, partner dashboard, and exclusive partner perks. This programme is designed for external business partners who want to form collaborative, two-sided referral relationships with us.
If you're a PE investor but also run an agency or consultancy, you can participate in both programmes simultaneously.
03
What's the difference between Investment Partner and Growth Partner?
Both tiers provide the same core benefits, including preferential pricing, unlimited due diligence assessments, exclusive deal access, priority support, and partner community access. The key difference is recurring commission:
Investment Partner (Free): Ideal for PE firms and large VCs who prioritise exclusive deal flow and preferential pricing over commission. Recurring commission is optional and can be activated at any time.
Growth Partner (Free): Ideal for angel investors and smaller VCs who want to earn 10% recurring commission on portfolio company referrals by default. Commission is paid for the duration of the client's minimum commitment period.
Both tiers are completely free with no obligations. You can switch between Investment Partner and Growth Partner tiers at any time.
04
How does the recurring commission work?
Both Investment Partners and Growth Partners can opt into 10% recurring commission on the monthly subscription fees for every portfolio company they refer that signs up with GoGorilla. Commission is calculated on the base subscription fee (excluding one-off costs, setup fees, and add-ons) and is paid monthly via international bank transfer or PayPal.
Commission duration: Your commission is paid for the duration of the client's minimum commitment period. For example, if your referred portfolio company signs up for a 12-month commitment, you earn 10% recurring commission for those 12 months. If they renew with a new commitment, your commission continues.
Minimum payout threshold: £100
Example: If your portfolio company subscribes to our £8,000/month service tier with a 12-month commitment, you earn £800 per month in recurring commission for 12 months (£9,600 total). For PE firms with 10+ portfolio companies, this can create a substantial recurring revenue stream while simultaneously driving EBITDA growth across your portfolio.
Special referral bonuses:
Refer an investor who signs up their first portfolio company: £500 one-off fee
Refer a white label agency: 10% recurring commission on their White Label plan
Recurring commission is completely optional and can be activated in your partner dashboard at any time.
05
How do you ensure confidentiality and prevent data cross-contamination between portfolio companies?
We treat confidentiality as a non-negotiable foundation of our partnership. We operate under strict NDAs and maintain rigorous data governance protocols, including SOC 2 Type II compliance and role-based access controls with hardware keys. Each portfolio company's data is completely siloed within our systems. We never use data, insights, or strategies from one company to inform work for another.
Our algorithms are trained only on anonymised, aggregate performance metadata. This ensures that your portfolio company's unique strategy and proprietary information are always protected, whilst our models continuously improve.
06
Do you take equity or board seats as part of the engagement?
No, we do not require board seats or a direct equity stake. Our model is designed to provide powerful incentive alignment without complicating your cap table or governance structure. Portfolio companies can opt into our Automated External Growth Shares model, which grants conditional, non-voting growth shares based exclusively on achieving defined performance milestones. These shares carry no voting rights, do not dilute existing shareholders’ control, and activate only upon clear, measurable success. Our goal remains to enhance your portfolio company’s performance without encroaching on cap tables or oversight roles.
For more details, please visit our pricing page.
07
How quickly can you make an impact post-acquisition?
Our model is built for rapid deployment. Typically, we can move from kickoff to launching initial campaigns within two weeks, which includes a full strategic audit, team assembly, and creative development. This speed allows us to demonstrate meaningful progress and generate data within the first quarter post-acquisition.
Whilst this timeline can be affected by the complexity of the portfolio company and client-side approvals, our process is designed to secure quick wins that build momentum. To move beyond this and implement foundational strategies, we require a minimum commitment of six months for our Enterprise partners. For the most significant and sustainable impact on EBITDA, we highly recommend a 12-month partnership. This longer runway allows us to execute our full GorillaScale® optimisation process, using the additional time to gather valuable data and refine strategies for maximum long-term growth.
For more details, please visit our pricing page.
08
How do you integrate with our existing reporting and approval workflows?
We plug directly into your existing operational cadence. Our project management layer can mirror your internal RACI and approval processes, including managing board-approval workflows for budgets or media spend. Our dashboards can also be integrated into your BI platforms (e.g. Tableau, Power BI), ensuring our performance data flows into the systems your teams and LPs already use, creating a single source of truth.
For more details, please visit our pricing page.
09
What is the ideal commitment level for a portfolio company?
Whilst we offer flexible short-term engagements, we see the most significant and sustainable EBITDA growth in partnerships of 12 months or longer. This timeframe allows us to move beyond initial quick wins and implement foundational strategies that compound over time. We offer preferential pricing for partners who commit to multi-service or longer-term engagements, as this allows us to deliver the greatest possible impact on the company's exit multiple.
For more details, please visit our pricing page.
10
How do you collaborate with a portfolio company's existing team?
Our model is designed to be flexible, integrating seamlessly with any team structure to provide value where it's needed most.
For Solo Founders or Lean Teams: We can act as the entire, on-demand marketing department. Our team will handle everything from high-level strategy to hands-on execution across paid advertising, email marketing, and social media management, allowing the leadership team to focus on core operational improvements.
For Companies with In-House Teams or Other Partners: We identify the existing strengths and fill any skill or bandwidth gaps. For example, if a company has a great in-house content writer, our Paid Advertising Strategist and Analyst will focus on the technical campaign work and data analysis, collaborating closely with their creative team to ensure perfect alignment. The same collaborative principle applies to our Email Marketing and Social Media Management services.
We use a shared workspace in Figma for all creative reviews and encourage quick, asynchronous feedback via Loom, which keeps projects moving at startup speed. Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement. Our goal is to ensure a truly collaborative and efficient partnership that drives growth.
For more details, please visit our pricing page.
11
Can you provide a list of the investors or firms you currently partner with?
Client confidentiality is paramount to our partnerships. Due to the sensitive nature of our work and the strict non-disclosure agreements (NDAs) we have in place, we cannot publicly share the names of the PE firms we work with. We are committed to protecting the privacy and strategic interests of our partners. Once we establish a formal partnership, we can discuss relevant, non-confidential case studies where appropriate.
For more details, please visit our pricing page.
The difference between a good exit and a great one is the speed of your value creation. Fight us or join us.
The difference between a good exit and a great one is the speed of your value creation. Fight us or join us.
The difference between a good exit and a great one is the speed of your value creation. Fight us or join us.
The difference between a good exit and a great one is the speed of your value creation. Fight us or join us.
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info@gogorilla.com
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
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Pricing
Core Services
Sprints
White Label
Talent
FinTech Platform
Clients
Capital
Company
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Phone
info@gogorilla.com
Core Services
Clients
Capital
Company
Phone
info@gogorilla.com
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Core Services
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more