OUR INTERNAL CLIENT-SUCCESS SCORING METRICS
Our FinTech algorithm focuses on the metrics that power a truly client-centric experience.
We built an advanced algorithm that links higher client-success metrics to our team’s financial incentives, ensuring we stay laser-focused on delivering better outcomes for you. By analysing 100+ data points across five core themes and complementing them with select insights from our People Success Matrix, we keep every campaign focused on your success at every turn.
QUALITY PERFORMANCE INDEX (QPI) TRACKING
We keep every deliverable aligned with your vision, ensuring top quality at every turn.
What It Is
We measure how precisely each deliverable aligns with your stated goals, factoring in every piece of feedback or score you provide. Our FinTech algorithm flags any gaps for swift correction. Here’s how our platform maintains top-quality outputs:
Skill and Process Checks: Our system detects whether any lapse stems from a skill mismatch, a gap in the process, or a training need so we can act immediately.
Real-Time Adjustments: When the algorithm spots a shortfall, it alerts the relevant team member to fix it right away, ensuring we keep quality on target.
How It Benefits You
By placing quality at the forefront, you see fewer revisions, faster approvals, and results that reflect the standards you expect.
RESPONSE TIME TRACKING
We respond swiftly, so you’re always supported and your projects never stall.
What It Is
Our platform tracks how quickly we address your queries and concerns. If a key contact is unavailable, responsibilities shift automatically to another expert. Here’s how our platform ensures fast responses:
Fallback Mechanisms: Urgent tasks are automatically reassigned in real time, so you’re never left waiting for vital information or approvals.
Proactive Support: Regular check-ins help us spot and address potential issues before they escalate.
How It Benefits You
Fast collaboration accelerates decision-making and campaign execution without the overhead of managing in-house teams. Our rapid response times mean you get the agility of an internal resource with the expertise of a specialised agency, enabling you to move faster on opportunities while maintaining strategic momentum.
LIVE CAMPAIGN METRIC MONITORING
We keep our finger on the pulse, so your results never dip.
What It Is
We securely integrate your marketing platforms, such as Meta Ads, Google Ads, HubSpot, and Segment, into our FinTech platform to gather live statistics on every campaign. Here’s how it monitors every campaign in real time:
Live Performance Feeds: Our platform pulls real-time stats and monitors key metrics (e.g. CAC, ROAS, engagement rates for Sprint assets, email deliverability) to detect sudden drops or spikes in conversion costs.
Instant Threshold Alerts: By applying machine learning to those same metrics, we detect anomalies fast. If metrics fall below a set threshold, our system notifies the right team member immediately to remedy potential issues before they affect your results.
How It Benefits You
This approach reduces blind spots and minimises wasted spend. By automating alerts and safeguarding your data, our system helps us pivot campaigns as soon as potential risks arise. This proactive oversight protects both your ROI and your long-term marketing goals.
ON-TIME DELIVERY (OTD) TRACKING
We always deliver on time, so you see consistent progress without disruptions.
What It Is
Whether it’s a quick email or a full campaign brief, each request is turned into a task with a clear deadline. Our platform logs these tasks, generates timely alerts, and keeps everyone accountable. Here’s how we ensure on-time progress across every stage:
Adaptive Scheduling: If someone’s busy or offline, our FinTech platform automatically reassigns tasks to the next most qualified team member to keep everything moving.
Accountability Alerts: Overdue tasks trigger push notifications for the whole team, prompting immediate follow-up and resolution.
How It Benefits You
Timely delivery helps you maintain momentum and avoid costly setbacks. This cuts out wasted effort and uncertainty, so progress stays clear and steady.
ONGOING RESEARCH AND DEVELOPMENT
We actively seek new ways to enhance your outcomes.
What It Is
By analysing real-time performance data, our platform helps us continually test new strategies, explore emerging trends, and refine what already works. With team incentives tied to meaningful progress, we stay motivated to push boundaries for you. Here’s how we keep your campaigns innovative:
Trend Forecasting: Our platform pulls real-time market data to identify emerging patterns, so we can introduce relevant strategies before they become mainstream.
Proactive Collaboration: Our cross-functional teams, from strategists to creatives, regularly hold innovation sessions to combine data-driven insights with fresh ideas. We also consult industry experts to validate each approach, so every step forward is grounded in proven, real-world practices.
How It Benefits You
This continuous cycle of research and development ensures you get a service that’s always innovating and aligned with the latest, most effective strategies.
Frequently asked questions
All you need to know about our Client-Success Matrix™
01
What are credits and how can I redeem them?
Credits are a form of reward you earn by providing valuable feedback to our internal team. Each credit is equivalent to £1 and will be applied as discounts on our services. The accumulated amount can be claimed every six months, and you can redeem your earned credits directly through your dashboard. Once redeemed, the credits will automatically apply to your next billing cycle. Get in touch with us for more details.
02
Do I have to share feedback?
While we request regular feedback to ensure alignment with your goals, there are no penalties for infrequent submissions. You also have the option to disable feedback request notifications. Feedback can be provided at any time through your client portal.
03
What if I disagree with how the algorithm prioritises tasks?
You're always in control. If the algorithm's prioritisation doesn't align with your immediate needs, you can manually override it by flagging specific tasks as urgent or providing additional context in your feedback. Our account managers are also available to discuss priority adjustments at any time. Get in touch with us for more details.
04
Is my feedback and data secure?
Absolutely. All feedback, scores, and campaign data are encrypted and stored securely in compliance with GDPR and industry-standard security protocols. We never share your data with third parties, and you retain full ownership of all insights generated from your feedback.
