add-on
DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
Our FinTech links our compensation to your ultimate goal, creating powerful financial leverage so you grow sooner.
Our optional Outcome-Linked Success Bonus is designed to transform our relationship into a true, outcome-driven partnership. It allows us to move beyond a standard retainer and tie our compensation directly to the tangible business results we generate, from revenue growth to your next funding round. This de-risks your marketing investment and ensures our entire team is financially aligned with the metrics that matter most to you and your investors.
Our optional Outcome-Linked Success Bonus is designed to transform our relationship into a true, outcome-driven partnership. It allows us to move beyond a standard retainer and tie our compensation directly to the tangible business results we generate, from revenue growth to your next funding round. This de-risks your marketing investment and ensures our entire team is financially aligned with the metrics that matter most to you and your investors.
This add-on is available for both Founders and Resellers on any plan. To qualify, the project must meet the following criteria:
A six-month minimum commitment. This provides enough time for our strategies to generate measurable results for the business.
Use of our Paid Advertising or B2B Demand Generation services. These services have the most direct and measurable impact on the outcomes this model tracks.
For Founders
For Resellers
HOW IT WORKS
Tell us your ultimate business goal. We will build the partnership to get you there.
We work with you to define your most critical business objective, then co-create a shared-risk, shared-success model that financially aligns our team with your ultimate goal. This process ensures our work is always focused on the tangible results that matter most to you and your investors. Here’s how it works:
01
Define your ultimate goal
We start by defining the single most important business outcome you want to achieve. This could be a specific revenue target, a user acquisition milestone, or securing your next funding round. This ensures we are aligned on a clear and measurable definition of success from day one.
02
Co-create the partnership structure
Once the goals are set, we work with you to structure the partnership. You can choose between two core models:
03
Track, achieve, and share in the success
Once the goal is set, our platform provides transparent, real-time tracking of our progress. At the end of the agreed period, we measure the outcome. If the target is met, the success fee is applied. If the target is missed, you receive a discount on your management fee.
For Founders
For Resellers
HOW IT WORKS
Tell us your ultimate business goal. We will build the partnership to get you there.
We work with you to define your most critical business objective, then co-create a shared-risk, shared-success model that financially aligns our team with your ultimate goal. This process ensures our work is always focused on the tangible results that matter most to you and your investors. Here’s how it works:
01
Define your ultimate goal
We start by defining the single most important business outcome you want to achieve. This could be a specific revenue target, a user acquisition milestone, or securing your next funding round. This ensures we are aligned on a clear and measurable definition of success from day one.
02
Co-create the partnership structure
Once the goals are set, we work with you to structure the partnership. You can choose between two core models:
03
Track, achieve, and share in the success
Once the goal is set, our platform provides transparent, real-time tracking of our progress. At the end of the agreed period, we measure the outcome. If the target is met, the success fee is applied. If the target is missed, you receive a discount on your management fee.
For Founders
For Resellers
HOW IT WORKS
Tell us your ultimate business goal. We will build the partnership to get you there.
We work with you to define your most critical business objective, then co-create a shared-risk, shared-success model that financially aligns our team with your ultimate goal. This process ensures our work is always focused on the tangible results that matter most to you and your investors. Here’s how it works:
01
Define your ultimate goal
We start by defining the single most important business outcome you want to achieve. This could be a specific revenue target, a user acquisition milestone, or securing your next funding round. This ensures we are aligned on a clear and measurable definition of success from day one.
02
Co-create the partnership structure
Once the goals are set, we work with you to structure the partnership. You can choose between two core models:
03
Track, achieve, and share in the success
Once the goal is set, our platform provides transparent, real-time tracking of our progress. At the end of the agreed period, we measure the outcome. If the target is met, the success fee is applied. If the target is missed, you receive a discount on your management fee.
For Founders
For Resellers
HOW IT WORKS
Tell us your ultimate business goal. We will build the partnership to get you there.
We work with you to define your most critical business objective, then co-create a shared-risk, shared-success model that financially aligns our team with your ultimate goal. This process ensures our work is always focused on the tangible results that matter most to you and your investors. Here’s how it works:
01
Define your ultimate goal
We start by defining the single most important business outcome you want to achieve. This could be a specific revenue target, a user acquisition milestone, or securing your next funding round. This ensures we are aligned on a clear and measurable definition of success from day one.
02
Co-create the partnership structure
Once the goals are set, we work with you to structure the partnership. You can choose between two core models:
03
Track, achieve, and share in the success
Once the goal is set, our platform provides transparent, real-time tracking of our progress. At the end of the agreed period, we measure the outcome. If the target is met, the success fee is applied. If the target is missed, you receive a discount on your management fee.
For Founders
For Resellers
HOW IT WORKS
Tell us your ultimate business goal. We will build the partnership to get you there.
We work with you to define your most critical business objective, then co-create a shared-risk, shared-success model that financially aligns our team with your ultimate goal. This process ensures our work is always focused on the tangible results that matter most to you and your investors. Here’s how it works:
01
Define your ultimate goal
We start by defining the single most important business outcome you want to achieve. This could be a specific revenue target, a user acquisition milestone, or securing your next funding round. This ensures we are aligned on a clear and measurable definition of success from day one.
02
Co-create the partnership structure
Once the goals are set, we work with you to structure the partnership. You can choose between two core models:
03
Track, achieve, and share in the success
Once the goal is set, our platform provides transparent, real-time tracking of our progress. At the end of the agreed period, we measure the outcome. If the target is met, the success fee is applied. If the target is missed, you receive a discount on your management fee.
add-on
DISCOVER OUR SUPPLEMENTARY SUCCESS BONUS
DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
Our FinTech links your quarterly goals to our results-driven incentives so you grow sooner.
Our FinTech links our compensation to your ultimate goal, creating powerful financial leverage so you grow sooner.
Our FinTech links our compensation to your ultimate goal, creating powerful financial leverage so you grow sooner.
Our optional Supplementary Success Bonus allows you to link specific quarterly goals with our team's financial incentives. If we deliver beyond your expectations, a small premium is added to your fee. If we don’t, you get a discount on our services automatically, so we only succeed when you do. This keeps us pushing boundaries toward the outcomes that matter most to your business.
Our optional Outcome-Linked Success Bonus is designed to transform our relationship into a true, outcome-driven partnership. It allows us to move beyond a standard retainer and tie our compensation directly to the tangible business results we generate, from revenue growth to your next funding round. This de-risks your marketing investment and ensures our entire team is financially aligned with the metrics that matter most to you and your investors.
Our optional Outcome-Linked Success Bonus is designed to transform our relationship into a true, outcome-driven partnership. It allows us to move beyond a standard retainer and tie our compensation directly to the tangible business results we generate, from revenue growth to your next funding round. This de-risks your marketing investment and ensures our entire team is financially aligned with the metrics that matter most to you and your investors.
To qualify for this add-on, you must meet the following criteria:
This add-on is available for both Founders and Resellers on any plan. To qualify, the project must meet the following criteria:
This add-on is available for both Founders and Resellers on any plan. To qualify, the project must meet the following criteria:
You must have signed up for at least two SMB services or any Enterprise service.
A six-month minimum commitment. This provides enough time for our strategies to generate measurable results for the business.
A six-month minimum commitment. This provides enough time for our strategies to generate measurable results for the business.
You must have been using our service for at least six months.
Use of our Paid Advertising or B2B Demand Generation services. These services have the most direct and measurable impact on the outcomes this model tracks
Use of our Paid Advertising or B2B Demand Generation services. These services have the most direct and measurable impact on the outcomes this model tracks.
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
An outcome-driven partnership yields better results.
3.5x
Higher return on
investment
65%
Faster path to
profitability
4x
Stronger investor
confidence
100%
Aligned
incentives
TAILORED PARTNERSHIPS FOR EVERY STAGE OF GROWTH
True alignment is the foundation of exceptional results.
Our Outcome-Linked Success Bonus is built on a simple principle: we succeed only when you succeed. To ensure we are fully accountable for your growth, this optional incentive model moves beyond a standard retainer and ties our financial success directly to yours. This section lists some practical examples of how we can co-create a powerful, outcome-driven partnership tailored to your specific goals.
EARLY-STAGE & PRE-REVENUE COMPANIES
Let’s set the right goals to validate your market position sooner.
Standard Partnership
Guaranteed Outcome
Client Goal: Achieve 5,000 new active users to validate the product for a seed funding round.
Our Agreement: We take a £10 fee for every new active user we generate.
Outcome: We generate 6,000 new users. Our success bonus is £10,000 (1,000 users x £10), capped at the pre-agreed limit.
Standard Partnership
Guaranteed Outcome
Client Goal: Achieve 5,000 new active users to validate the product for a seed funding round.
Our Agreement: We take a £10 fee for every new active user we generate.
Outcome: We generate 6,000 new users. Our success bonus is £10,000 (1,000 users x £10), capped at the pre-agreed limit.
Standard Partnership
Guaranteed Outcome
Client Goal: Achieve 5,000 new active users to validate the product for a seed funding round.
Our Agreement: We take a £10 fee for every new active user we generate.
Outcome: We generate 6,000 new users. Our success bonus is £10,000 (1,000 users x £10), capped at the pre-agreed limit.
Standard Partnership
Guaranteed Outcome
Client Goal: Achieve 5,000 new active users to validate the product for a seed funding round.
Our Agreement: We take a £10 fee for every new active user we generate.
Outcome: We generate 6,000 new users. Our success bonus is £10,000 (1,000 users x £10), capped at the pre-agreed limit.
Standard Partnership
Guaranteed Outcome
Client Goal: Achieve 5,000 new active users to validate the product for a seed funding round.
Our Agreement: We take a £10 fee for every new active user we generate.
Outcome: We generate 6,000 new users. Our success bonus is £10,000 (1,000 users x £10), capped at the pre-agreed limit.
VALUATION INSIGHTS
Understand your valuation to maximise your exit.
A successful partnership is not just about hitting short-term targets. It’s about building long-term enterprise value. Understanding how investors and buyers will value your company is the first step to maximising your fundraising potential and engineering a more profitable exit. This is why our Outcome-Linked Success Bonus is so powerful. It allows us to tie our fee directly to the metrics that build your valuation, ensuring every pound you invest with us is engineered to increase what your company is worth. Use the tabs below to see a simplified overview of typical valuation multiples in your industry.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable revenue commands a premium valuation.
For Enterprise SaaS companies, Annual Recurring Revenue (ARR) is the gold standard because it represents predictable, scalable income. Investors and buyers will pay a premium for businesses with strong growth and low churn. Your primary focus should therefore be on acquiring high-value customers and maximising their lifetime value, as every pound of ARR you add could be worth 10 to 20 pounds to the value of your company.
Typical Valuation Multiples
• Fundraising (Series A/B): A valuation of 10–20x ARR is common for high-growth companies, as investors are betting on future market dominance.
• Exit/Acquisition: A valuation of 5–8x ARR is typical for mature, profitable companies being acquired by a strategic buyer or private equity firm.
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable revenue commands a premium valuation.
For Enterprise SaaS companies, Annual Recurring Revenue (ARR) is the gold standard because it represents predictable, scalable income. Investors and buyers will pay a premium for businesses with strong growth and low churn. Your primary focus should therefore be on acquiring high-value customers and maximising their lifetime value, as every pound of ARR you add could be worth 10 to 20 pounds to the value of your company.
Typical Valuation Multiples
• Fundraising (Series A/B): A valuation of 10–20x ARR is common for high-growth companies, as investors are betting on future market dominance.
• Exit/Acquisition: A valuation of 5–8x ARR is typical for mature, profitable companies being acquired by a strategic buyer or private equity firm.
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable revenue commands a premium valuation.
For Enterprise SaaS companies, Annual Recurring Revenue (ARR) is the gold standard because it represents predictable, scalable income. Investors and buyers will pay a premium for businesses with strong growth and low churn. Your primary focus should therefore be on acquiring high-value customers and maximising their lifetime value, as every pound of ARR you add could be worth 10 to 20 pounds to the value of your company.
Typical Valuation Multiples
• Fundraising (Series A/B): A valuation of 10–20x ARR is common for high-growth companies, as investors are betting on future market dominance.
• Exit/Acquisition: A valuation of 5–8x ARR is typical for mature, profitable companies being acquired by a strategic buyer or private equity firm.
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable revenue commands a premium valuation.
For Enterprise SaaS companies, Annual Recurring Revenue (ARR) is the gold standard because it represents predictable, scalable income. Investors and buyers will pay a premium for businesses with strong growth and low churn. Your primary focus should therefore be on acquiring high-value customers and maximising their lifetime value, as every pound of ARR you add could be worth 10 to 20 pounds to the value of your company.
Typical Valuation Multiples
• Fundraising (Series A/B): A valuation of 10–20x ARR is common for high-growth companies, as investors are betting on future market dominance.
• Exit/Acquisition: A valuation of 5–8x ARR is typical for mature, profitable companies being acquired by a strategic buyer or private equity firm.
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable revenue commands a premium valuation.
For Enterprise SaaS companies, Annual Recurring Revenue (ARR) is the gold standard because it represents predictable, scalable income. Investors and buyers will pay a premium for businesses with strong growth and low churn. Your primary focus should therefore be on acquiring high-value customers and maximising their lifetime value, as every pound of ARR you add could be worth 10 to 20 pounds to the value of your company.
Typical Valuation Multiples
• Fundraising (Series A/B): A valuation of 10–20x ARR is common for high-growth companies, as investors are betting on future market dominance.
• Exit/Acquisition: A valuation of 5–8x ARR is typical for mature, profitable companies being acquired by a strategic buyer or private equity firm.
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
THE POWER OF OKRs IN NUMBERS
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
KPIs drive success.
OKRs supercharge it.
An outcome-driven partnership yields better results.
An outcome-driven partnership yields better results.
An outcome-driven partnership yields better results.
5-10x
3.5x
3.5x
3.5x
Faster change
Higher return on
Higher return on
Higher return on
implementation
investment
investment
investment
1,000+
65%
65%
65%
OKRs contribute to
Faster path to
Faster path to
Faster path to
increased performance
profitability
profitability
profitability
2.5x
4x
4x
4x
Higher goal
Stronger investor
Stronger investor
Stronger investor
achievement rate
confidence
confidence
confidence
4x
100%
100%
100%
More likely to
Aligned
Aligned
Aligned
outperform competitors
incentives
incentives
incentives
DISCOVER MORE INCENTIVES BUILT TO ELEVATE PERFORMANCE
Explore other ways to
incentivise outstanding performance.
Our incentive models are designed to align your goals with our team’s performance. Here are a few additional options to inspire even greater results:
Algorithmic Team Profit Sharing
Algorithmic Team Profit Sharing
Our FinTech combines your scoring with our internal data to algorithmically determine each team member's quarterly bonus. This profit share only comes from your management fee, and we never take a cut of your revenue. Earn credits every time you score our team.
Performance Recognition Tips
Send a direct financial 'thank you' to a high-performer for exceptional work. This optional feature allows you to reward the individuals who have made a real difference. GoGorilla.com takes no commission, so 100% of your tip goes straight to the team member you want to recognise.
Automated External Growth Shares
Automated External Growth Shares
GoGorilla.com earns a small, non-voting equity stake in your company by hitting pre-agreed business milestones. In return, you receive reduced management fees and priority access to our highest-ranked experts.
FREQUENTLY ASKED QUESTIONS
Everything you need to know about our Outcome-Linked Success Bonus.
Founders
Resellers
01
What is the difference between the "Standard Partnership" and the "Guaranteed Outcome" models?
The Standard Partnership is our most common and collaborative model. It operates on a pure "win-win" basis:
How It Works: We collaboratively agree on a key performance indicator (KPI) and a growth target. If, at the end of the measurement period, we have successfully exceeded that target, we receive a pre-agreed percentage of the value created.
Key Rule: If the target is not met, there is absolutely no success fee and no penalty. We are only rewarded for delivering clear, measurable outperformance.
Best For: This model is ideal for most businesses. It fosters a low-risk, high-reward partnership where both parties are financially motivated to achieve ambitious growth, but without the pressure of a punitive downside.
The Guaranteed Outcome is a premium model designed for clients who require absolute certainty and have a non-negotiable target that must be achieved:
How It Works: We contractually guarantee to deliver a specific, pre-agreed result (e.g. a minimum Return on Ad Spend or a specific number of new users).
Key Rule: In exchange for us taking on the full performance risk, we negotiate a higher percentage of the success fee if the target is met. If we fail to hit the guaranteed target, a significant portion of our management fee for that period is credited back to you, providing you with financial protection.
Best For: This model is best suited for high-stakes, board-level objectives where achieving a specific KPI is mandatory, such as securing a funding round or meeting a crucial profitability target. It provides you with "investment insurance" for your most critical campaigns.
02
Why should I consider a Outcome-Linked Success Bonus?
Starting a business is inherently risky. Industry data shows that up to 85% of startups fail within the first few years. Our standard services are designed to give you the best chance of success, but the Outcome-Linked Success Bonus provides an extra layer of "investment insurance." It ensures that our financial interests are perfectly aligned with yours, making us a true partner in your growth, not just a service provider.
03
Who sets the targets and KPIs for the success bonus?
The targets are set collaboratively. You will work directly with your dedicated Account Executive to define the specific KPIs, baselines, and growth targets for your business. We then formalise this in a simple addendum to your agreement before the tracking period begins.
04
How is "revenue growth" or "profit growth" measured and verified?
To ensure transparency, we use data directly from your financial or analytics platforms (e.g. Stripe, Shopify, Google Analytics). The specific source of truth is agreed upon before the engagement starts. We measure the uplift against a pre-agreed baseline from the previous period.
05
Can the Outcome-Linked Success Bonus be based on non-revenue goals?
Yes, absolutely. Whilst revenue and profit are the most common outcomes, the Supplementary Success Bonus is designed to be flexible. We can structure the bonus around any high-value, measurable KPI that is critical to your business. This is particularly useful for early-stage or pre-revenue companies.
For a pre-revenue consumer app, the goal could be achieving a specific number of Monthly Active Users (MAUs).
For a B2B SaaS company, the goal could be generating a certain number of qualified leads or product demos.
The principle is always the same: we work with you to identify the single most important metric that will drive your business forward, and we align our success directly to that.
06
Does this replace the standard Algorithmic Team Profit Sharing model?
Our partnership model is designed to be simple and transparent, ensuring your agency is significantly rewarded for the value you help create. The success bonus generated from your client's campaign is shared between your agency and GoGorilla.com based on a straightforward, pre-agreed ratio.
Example:
You offer a "Standard Partnership" to your e-commerce client, proposing to take a 1% share of all quarterly revenue growth.
The client agrees, and together we generate £100,000 in new revenue for them that quarter.
The total success bonus generated is £1,000 (1% of £100,000).
If you and your GoGorilla.com Account Executive agreed to a 50/50 split, your agency would receive £500 of that bonus, and GoGorilla.com would receive £500.
To ensure clarity and fairness for all parties, the partnership is governed by a few key principles:
The specific split is always negotiable and is determined on a case-by-case basis with your Account Executive. It often depends on the level of involvement required from our team versus yours.
The bonus is always calculated on the final success fee after any of your client's costs or our management fees have been accounted for, ensuring a clean and fair calculation.
All payments are reconciled and paid out at the end of the measurement period, once the final performance metrics have been verified and agreed upon by your client.
Founders
Resellers
01
What is the difference between the "Standard Partnership" and the "Guaranteed Outcome" models?
The Standard Partnership is our most common and collaborative model. It operates on a pure "win-win" basis:
How It Works: We collaboratively agree on a key performance indicator (KPI) and a growth target. If, at the end of the measurement period, we have successfully exceeded that target, we receive a pre-agreed percentage of the value created.
Key Rule: If the target is not met, there is absolutely no success fee and no penalty. We are only rewarded for delivering clear, measurable outperformance.
Best For: This model is ideal for most businesses. It fosters a low-risk, high-reward partnership where both parties are financially motivated to achieve ambitious growth, but without the pressure of a punitive downside.
The Guaranteed Outcome is a premium model designed for clients who require absolute certainty and have a non-negotiable target that must be achieved:
How It Works: We contractually guarantee to deliver a specific, pre-agreed result (e.g. a minimum Return on Ad Spend or a specific number of new users).
Key Rule: In exchange for us taking on the full performance risk, we negotiate a higher percentage of the success fee if the target is met. If we fail to hit the guaranteed target, a significant portion of our management fee for that period is credited back to you, providing you with financial protection.
Best For: This model is best suited for high-stakes, board-level objectives where achieving a specific KPI is mandatory, such as securing a funding round or meeting a crucial profitability target. It provides you with "investment insurance" for your most critical campaigns.
02
Why should I consider a Outcome-Linked Success Bonus?
Starting a business is inherently risky. Industry data shows that up to 85% of startups fail within the first few years. Our standard services are designed to give you the best chance of success, but the Outcome-Linked Success Bonus provides an extra layer of "investment insurance." It ensures that our financial interests are perfectly aligned with yours, making us a true partner in your growth, not just a service provider.
03
Who sets the targets and KPIs for the success bonus?
The targets are set collaboratively. You will work directly with your dedicated Account Executive to define the specific KPIs, baselines, and growth targets for your business. We then formalise this in a simple addendum to your agreement before the tracking period begins.
04
How is "revenue growth" or "profit growth" measured and verified?
To ensure transparency, we use data directly from your financial or analytics platforms (e.g. Stripe, Shopify, Google Analytics). The specific source of truth is agreed upon before the engagement starts. We measure the uplift against a pre-agreed baseline from the previous period.
05
Can the Outcome-Linked Success Bonus be based on non-revenue goals?
Yes, absolutely. Whilst revenue and profit are the most common outcomes, the Supplementary Success Bonus is designed to be flexible. We can structure the bonus around any high-value, measurable KPI that is critical to your business. This is particularly useful for early-stage or pre-revenue companies.
For a pre-revenue consumer app, the goal could be achieving a specific number of Monthly Active Users (MAUs).
For a B2B SaaS company, the goal could be generating a certain number of qualified leads or product demos.
The principle is always the same: we work with you to identify the single most important metric that will drive your business forward, and we align our success directly to that.
06
Does this replace the standard Algorithmic Team Profit Sharing model?
Our partnership model is designed to be simple and transparent, ensuring your agency is significantly rewarded for the value you help create. The success bonus generated from your client's campaign is shared between your agency and GoGorilla.com based on a straightforward, pre-agreed ratio.
Example:
You offer a "Standard Partnership" to your e-commerce client, proposing to take a 1% share of all quarterly revenue growth.
The client agrees, and together we generate £100,000 in new revenue for them that quarter.
The total success bonus generated is £1,000 (1% of £100,000).
If you and your GoGorilla.com Account Executive agreed to a 50/50 split, your agency would receive £500 of that bonus, and GoGorilla.com would receive £500.
To ensure clarity and fairness for all parties, the partnership is governed by a few key principles:
The specific split is always negotiable and is determined on a case-by-case basis with your Account Executive. It often depends on the level of involvement required from our team versus yours.
The bonus is always calculated on the final success fee after any of your client's costs or our management fees have been accounted for, ensuring a clean and fair calculation.
All payments are reconciled and paid out at the end of the measurement period, once the final performance metrics have been verified and agreed upon by your client.
Founders
Resellers
01
What is the difference between the "Standard Partnership" and the "Guaranteed Outcome" models?
The Standard Partnership is our most common and collaborative model. It operates on a pure "win-win" basis:
How It Works: We collaboratively agree on a key performance indicator (KPI) and a growth target. If, at the end of the measurement period, we have successfully exceeded that target, we receive a pre-agreed percentage of the value created.
Key Rule: If the target is not met, there is absolutely no success fee and no penalty. We are only rewarded for delivering clear, measurable outperformance.
Best For: This model is ideal for most businesses. It fosters a low-risk, high-reward partnership where both parties are financially motivated to achieve ambitious growth, but without the pressure of a punitive downside.
The Guaranteed Outcome is a premium model designed for clients who require absolute certainty and have a non-negotiable target that must be achieved:
How It Works: We contractually guarantee to deliver a specific, pre-agreed result (e.g. a minimum Return on Ad Spend or a specific number of new users).
Key Rule: In exchange for us taking on the full performance risk, we negotiate a higher percentage of the success fee if the target is met. If we fail to hit the guaranteed target, a significant portion of our management fee for that period is credited back to you, providing you with financial protection.
Best For: This model is best suited for high-stakes, board-level objectives where achieving a specific KPI is mandatory, such as securing a funding round or meeting a crucial profitability target. It provides you with "investment insurance" for your most critical campaigns.
02
Why should I consider a Outcome-Linked Success Bonus?
Starting a business is inherently risky. Industry data shows that up to 85% of startups fail within the first few years. Our standard services are designed to give you the best chance of success, but the Outcome-Linked Success Bonus provides an extra layer of "investment insurance." It ensures that our financial interests are perfectly aligned with yours, making us a true partner in your growth, not just a service provider.
03
Who sets the targets and KPIs for the success bonus?
The targets are set collaboratively. You will work directly with your dedicated Account Executive to define the specific KPIs, baselines, and growth targets for your business. We then formalise this in a simple addendum to your agreement before the tracking period begins.
04
How is "revenue growth" or "profit growth" measured and verified?
To ensure transparency, we use data directly from your financial or analytics platforms (e.g. Stripe, Shopify, Google Analytics). The specific source of truth is agreed upon before the engagement starts. We measure the uplift against a pre-agreed baseline from the previous period.
05
Can the Outcome-Linked Success Bonus be based on non-revenue goals?
Yes, absolutely. Whilst revenue and profit are the most common outcomes, the Supplementary Success Bonus is designed to be flexible. We can structure the bonus around any high-value, measurable KPI that is critical to your business. This is particularly useful for early-stage or pre-revenue companies.
For a pre-revenue consumer app, the goal could be achieving a specific number of Monthly Active Users (MAUs).
For a B2B SaaS company, the goal could be generating a certain number of qualified leads or product demos.
The principle is always the same: we work with you to identify the single most important metric that will drive your business forward, and we align our success directly to that.
06
Does this replace the standard Algorithmic Team Profit Sharing model?
Our partnership model is designed to be simple and transparent, ensuring your agency is significantly rewarded for the value you help create. The success bonus generated from your client's campaign is shared between your agency and GoGorilla.com based on a straightforward, pre-agreed ratio.
Example:
You offer a "Standard Partnership" to your e-commerce client, proposing to take a 1% share of all quarterly revenue growth.
The client agrees, and together we generate £100,000 in new revenue for them that quarter.
The total success bonus generated is £1,000 (1% of £100,000).
If you and your GoGorilla.com Account Executive agreed to a 50/50 split, your agency would receive £500 of that bonus, and GoGorilla.com would receive £500.
To ensure clarity and fairness for all parties, the partnership is governed by a few key principles:
The specific split is always negotiable and is determined on a case-by-case basis with your Account Executive. It often depends on the level of involvement required from our team versus yours.
The bonus is always calculated on the final success fee after any of your client's costs or our management fees have been accounted for, ensuring a clean and fair calculation.
All payments are reconciled and paid out at the end of the measurement period, once the final performance metrics have been verified and agreed upon by your client.
Founders
Resellers
01
What is the difference between the "Standard Partnership" and the "Guaranteed Outcome" models?
The Standard Partnership is our most common and collaborative model. It operates on a pure "win-win" basis:
How It Works: We collaboratively agree on a key performance indicator (KPI) and a growth target. If, at the end of the measurement period, we have successfully exceeded that target, we receive a pre-agreed percentage of the value created.
Key Rule: If the target is not met, there is absolutely no success fee and no penalty. We are only rewarded for delivering clear, measurable outperformance.
Best For: This model is ideal for most businesses. It fosters a low-risk, high-reward partnership where both parties are financially motivated to achieve ambitious growth, but without the pressure of a punitive downside.
The Guaranteed Outcome is a premium model designed for clients who require absolute certainty and have a non-negotiable target that must be achieved:
How It Works: We contractually guarantee to deliver a specific, pre-agreed result (e.g. a minimum Return on Ad Spend or a specific number of new users).
Key Rule: In exchange for us taking on the full performance risk, we negotiate a higher percentage of the success fee if the target is met. If we fail to hit the guaranteed target, a significant portion of our management fee for that period is credited back to you, providing you with financial protection.
Best For: This model is best suited for high-stakes, board-level objectives where achieving a specific KPI is mandatory, such as securing a funding round or meeting a crucial profitability target. It provides you with "investment insurance" for your most critical campaigns.
02
Why should I consider a Outcome-Linked Success Bonus?
Starting a business is inherently risky. Industry data shows that up to 85% of startups fail within the first few years. Our standard services are designed to give you the best chance of success, but the Outcome-Linked Success Bonus provides an extra layer of "investment insurance." It ensures that our financial interests are perfectly aligned with yours, making us a true partner in your growth, not just a service provider.
03
Who sets the targets and KPIs for the success bonus?
The targets are set collaboratively. You will work directly with your dedicated Account Executive to define the specific KPIs, baselines, and growth targets for your business. We then formalise this in a simple addendum to your agreement before the tracking period begins.
04
How is "revenue growth" or "profit growth" measured and verified?
To ensure transparency, we use data directly from your financial or analytics platforms (e.g. Stripe, Shopify, Google Analytics). The specific source of truth is agreed upon before the engagement starts. We measure the uplift against a pre-agreed baseline from the previous period.
05
Can the Outcome-Linked Success Bonus be based on non-revenue goals?
Yes, absolutely. Whilst revenue and profit are the most common outcomes, the Supplementary Success Bonus is designed to be flexible. We can structure the bonus around any high-value, measurable KPI that is critical to your business. This is particularly useful for early-stage or pre-revenue companies.
For a pre-revenue consumer app, the goal could be achieving a specific number of Monthly Active Users (MAUs).
For a B2B SaaS company, the goal could be generating a certain number of qualified leads or product demos.
The principle is always the same: we work with you to identify the single most important metric that will drive your business forward, and we align our success directly to that.
06
Does this replace the standard Algorithmic Team Profit Sharing model?
Our partnership model is designed to be simple and transparent, ensuring your agency is significantly rewarded for the value you help create. The success bonus generated from your client's campaign is shared between your agency and GoGorilla.com based on a straightforward, pre-agreed ratio.
Example:
You offer a "Standard Partnership" to your e-commerce client, proposing to take a 1% share of all quarterly revenue growth.
The client agrees, and together we generate £100,000 in new revenue for them that quarter.
The total success bonus generated is £1,000 (1% of £100,000).
If you and your GoGorilla.com Account Executive agreed to a 50/50 split, your agency would receive £500 of that bonus, and GoGorilla.com would receive £500.
To ensure clarity and fairness for all parties, the partnership is governed by a few key principles:
The specific split is always negotiable and is determined on a case-by-case basis with your Account Executive. It often depends on the level of involvement required from our team versus yours.
The bonus is always calculated on the final success fee after any of your client's costs or our management fees have been accounted for, ensuring a clean and fair calculation.
All payments are reconciled and paid out at the end of the measurement period, once the final performance metrics have been verified and agreed upon by your client.
FREQUENTLY ASKED QUESTIONS
Everything you need to know about our Outcome-Linked Success Bonus.
Founders
Resellers
01
What is the difference between the "Standard Partnership" and the "Guaranteed Outcome" models?
The Standard Partnership is our most common and collaborative model. It operates on a pure "win-win" basis:
How It Works: We collaboratively agree on a key performance indicator (KPI) and a growth target. If, at the end of the measurement period, we have successfully exceeded that target, we receive a pre-agreed percentage of the value created.
Key Rule: If the target is not met, there is absolutely no success fee and no penalty. We are only rewarded for delivering clear, measurable outperformance.
Best For: This model is ideal for most businesses. It fosters a low-risk, high-reward partnership where both parties are financially motivated to achieve ambitious growth, but without the pressure of a punitive downside.
The Guaranteed Outcome is a premium model designed for clients who require absolute certainty and have a non-negotiable target that must be achieved:
How It Works: We contractually guarantee to deliver a specific, pre-agreed result (e.g. a minimum Return on Ad Spend or a specific number of new users).
Key Rule: In exchange for us taking on the full performance risk, we negotiate a higher percentage of the success fee if the target is met. If we fail to hit the guaranteed target, a significant portion of our management fee for that period is credited back to you, providing you with financial protection.
Best For: This model is best suited for high-stakes, board-level objectives where achieving a specific KPI is mandatory, such as securing a funding round or meeting a crucial profitability target. It provides you with "investment insurance" for your most critical campaigns.
02
Why should I consider a Outcome-Linked Success Bonus?
Starting a business is inherently risky. Industry data shows that up to 85% of startups fail within the first few years. Our standard services are designed to give you the best chance of success, but the Outcome-Linked Success Bonus provides an extra layer of "investment insurance." It ensures that our financial interests are perfectly aligned with yours, making us a true partner in your growth, not just a service provider.
03
Who sets the targets and KPIs for the success bonus?
The targets are set collaboratively. You will work directly with your dedicated Account Executive to define the specific KPIs, baselines, and growth targets for your business. We then formalise this in a simple addendum to your agreement before the tracking period begins.
04
How is "revenue growth" or "profit growth" measured and verified?
To ensure transparency, we use data directly from your financial or analytics platforms (e.g. Stripe, Shopify, Google Analytics). The specific source of truth is agreed upon before the engagement starts. We measure the uplift against a pre-agreed baseline from the previous period.
05
Can the Outcome-Linked Success Bonus be based on non-revenue goals?
Yes, absolutely. Whilst revenue and profit are the most common outcomes, the Supplementary Success Bonus is designed to be flexible. We can structure the bonus around any high-value, measurable KPI that is critical to your business. This is particularly useful for early-stage or pre-revenue companies.
For a pre-revenue consumer app, the goal could be achieving a specific number of Monthly Active Users (MAUs).
For a B2B SaaS company, the goal could be generating a certain number of qualified leads or product demos.
The principle is always the same: we work with you to identify the single most important metric that will drive your business forward, and we align our success directly to that.
06
Does this replace the standard Algorithmic Team Profit Sharing model?
Our partnership model is designed to be simple and transparent, ensuring your agency is significantly rewarded for the value you help create. The success bonus generated from your client's campaign is shared between your agency and GoGorilla.com based on a straightforward, pre-agreed ratio.
Example:
You offer a "Standard Partnership" to your e-commerce client, proposing to take a 1% share of all quarterly revenue growth.
The client agrees, and together we generate £100,000 in new revenue for them that quarter.
The total success bonus generated is £1,000 (1% of £100,000).
If you and your GoGorilla.com Account Executive agreed to a 50/50 split, your agency would receive £500 of that bonus, and GoGorilla.com would receive £500.
To ensure clarity and fairness for all parties, the partnership is governed by a few key principles:
The specific split is always negotiable and is determined on a case-by-case basis with your Account Executive. It often depends on the level of involvement required from our team versus yours.
The bonus is always calculated on the final success fee after any of your client's costs or our management fees have been accounted for, ensuring a clean and fair calculation.
All payments are reconciled and paid out at the end of the measurement period, once the final performance metrics have been verified and agreed upon by your client.
Founders
Resellers
01
What is the difference between the "Standard Partnership" and the "Guaranteed Outcome" models?
The Standard Partnership is our most common and collaborative model. It operates on a pure "win-win" basis:
How It Works: We collaboratively agree on a key performance indicator (KPI) and a growth target. If, at the end of the measurement period, we have successfully exceeded that target, we receive a pre-agreed percentage of the value created.
Key Rule: If the target is not met, there is absolutely no success fee and no penalty. We are only rewarded for delivering clear, measurable outperformance.
Best For: This model is ideal for most businesses. It fosters a low-risk, high-reward partnership where both parties are financially motivated to achieve ambitious growth, but without the pressure of a punitive downside.
The Guaranteed Outcome is a premium model designed for clients who require absolute certainty and have a non-negotiable target that must be achieved:
How It Works: We contractually guarantee to deliver a specific, pre-agreed result (e.g. a minimum Return on Ad Spend or a specific number of new users).
Key Rule: In exchange for us taking on the full performance risk, we negotiate a higher percentage of the success fee if the target is met. If we fail to hit the guaranteed target, a significant portion of our management fee for that period is credited back to you, providing you with financial protection.
Best For: This model is best suited for high-stakes, board-level objectives where achieving a specific KPI is mandatory, such as securing a funding round or meeting a crucial profitability target. It provides you with "investment insurance" for your most critical campaigns.
02
Why should I consider a Outcome-Linked Success Bonus?
Starting a business is inherently risky. Industry data shows that up to 85% of startups fail within the first few years. Our standard services are designed to give you the best chance of success, but the Outcome-Linked Success Bonus provides an extra layer of "investment insurance." It ensures that our financial interests are perfectly aligned with yours, making us a true partner in your growth, not just a service provider.
03
Who sets the targets and KPIs for the success bonus?
The targets are set collaboratively. You will work directly with your dedicated Account Executive to define the specific KPIs, baselines, and growth targets for your business. We then formalise this in a simple addendum to your agreement before the tracking period begins.
04
How is "revenue growth" or "profit growth" measured and verified?
To ensure transparency, we use data directly from your financial or analytics platforms (e.g. Stripe, Shopify, Google Analytics). The specific source of truth is agreed upon before the engagement starts. We measure the uplift against a pre-agreed baseline from the previous period.
05
Can the Outcome-Linked Success Bonus be based on non-revenue goals?
Yes, absolutely. Whilst revenue and profit are the most common outcomes, the Supplementary Success Bonus is designed to be flexible. We can structure the bonus around any high-value, measurable KPI that is critical to your business. This is particularly useful for early-stage or pre-revenue companies.
For a pre-revenue consumer app, the goal could be achieving a specific number of Monthly Active Users (MAUs).
For a B2B SaaS company, the goal could be generating a certain number of qualified leads or product demos.
The principle is always the same: we work with you to identify the single most important metric that will drive your business forward, and we align our success directly to that.
06
Does this replace the standard Algorithmic Team Profit Sharing model?
Our partnership model is designed to be simple and transparent, ensuring your agency is significantly rewarded for the value you help create. The success bonus generated from your client's campaign is shared between your agency and GoGorilla.com based on a straightforward, pre-agreed ratio.
Example:
You offer a "Standard Partnership" to your e-commerce client, proposing to take a 1% share of all quarterly revenue growth.
The client agrees, and together we generate £100,000 in new revenue for them that quarter.
The total success bonus generated is £1,000 (1% of £100,000).
If you and your GoGorilla.com Account Executive agreed to a 50/50 split, your agency would receive £500 of that bonus, and GoGorilla.com would receive £500.
To ensure clarity and fairness for all parties, the partnership is governed by a few key principles:
The specific split is always negotiable and is determined on a case-by-case basis with your Account Executive. It often depends on the level of involvement required from our team versus yours.
The bonus is always calculated on the final success fee after any of your client's costs or our management fees have been accounted for, ensuring a clean and fair calculation.
All payments are reconciled and paid out at the end of the measurement period, once the final performance metrics have been verified and agreed upon by your client.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Core Services
Clients
Company
Phone
info@gogorilla.com
United Kingdom
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Pricing
Core Services
Sprints
White Label
FinTech Platform
Clients
Capital
Company
Phone
info@gogorilla.com
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Pricing
Core Services
Sprints
White Label
FinTech Platform
Clients
Capital
Company
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Phone
info@gogorilla.com
Core Services
Clients
Company
Phone
info@gogorilla.com
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Core Services
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more