DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
Our FinTech allows us to deepen alignment around the outcomes that matter most.
The Outcome-Linked Success Bonus is an optional add-on that ties a portion of our team's compensation directly to agreed performance targets. When targets are exceeded, a success premium is added. When they are not, partners receive an equivalent discount. This two-sided structure ensures complete accountability and keeps focus, incentives, and optimisation effort aligned with what actually moves the business forward.
The Outcome-Linked Success Bonus is an optional add-on that ties a portion of our team's compensation directly to agreed performance targets. When targets are exceeded, a success premium is added. When they are not, partners receive an equivalent discount. This two-sided structure ensures complete accountability and keeps focus, incentives, and optimisation effort aligned with what actually moves the business forward.
This add-on is available for both Founders and Resellers on any plan and is most effective when:
The success criteria are clear and measurable
We are directly accountable for execution and optimisation
The objective represents a meaningful inflection point for the business
*In practice, this usually applies to engagements with sufficient runway for strategies to compound and to services with a direct, measurable impact on performance, such as Paid Advertising or B2B Demand Generation. Where appropriate, outcome-linked incentives are agreed upfront, scoped to specific goals, and documented separately so expectations remain clear on both sides.
For Founders
For Agencies
HOW IT WORKS
You define the destination. We engineer the partnership to get you there.
We start by isolating the single business outcome that matters most at your current stage of growth. This is the metric that genuinely changes the trajectory of the business. From there, we design the partnership around that outcome. Our FinTech platform allows us to align incentives, optimisation focus, and delivery effort so everything we do is pointed at measurable progress. Here’s how it works:
01
Define your ultimate goal
Working directly with you, we define a clear, measurable definition of success. This removes ambiguity from day one and ensures every decision is judged against the metric that actually matters to you and your investors.
02
Co-create the partnership structure
Where it makes sense, we introduce outcome-linked incentives that increase accountability and sharpen focus around the agreed objective. This creates a shared-success dynamic, without changing the scope or quality of the core service you receive.
*The structure is tailored to your business model, growth stage, and the level of execution control required for us to be fully accountable.
03
Track, achieve, and share in the success
Once live, performance is tracked transparently through our platform and reviewed against the agreed outcome. When targets are exceeded, a success premium is added. When they are not, you receive an equivalent discount, and the system drives faster iteration, tighter optimisation loops, and more decisive action.
For Founders
For Agencies
HOW IT WORKS
You define the destination. We engineer the partnership to get you there.
We start by isolating the single business outcome that matters most at your current stage of growth. This is the metric that genuinely changes the trajectory of the business. From there, we design the partnership around that outcome. Our FinTech platform allows us to align incentives, optimisation focus, and delivery effort so everything we do is pointed at measurable progress. Here’s how it works:
01
Define your ultimate goal
Working directly with you, we define a clear, measurable definition of success. This removes ambiguity from day one and ensures every decision is judged against the metric that actually matters to you and your investors.
02
Co-create the partnership structure
Where it makes sense, we introduce outcome-linked incentives that increase accountability and sharpen focus around the agreed objective. This creates a shared-success dynamic, without changing the scope or quality of the core service you receive.
*The structure is tailored to your business model, growth stage, and the level of execution control required for us to be fully accountable.
03
Track, achieve, and share in the success
Once live, performance is tracked transparently through our platform and reviewed against the agreed outcome. When targets are exceeded, a success premium is added. When they are not, you receive an equivalent discount, and the system drives faster iteration, tighter optimisation loops, and more decisive action.
For Founders
For Resellers
HOW IT WORKS
You define the destination. We engineer the partnership to get you there.
We start by isolating the single business outcome that matters most at your current stage of growth. This is the metric that genuinely changes the trajectory of the business. From there, we design the partnership around that outcome. Our FinTech platform allows us to align incentives, optimisation focus, and delivery effort so everything we do is pointed at measurable progress. Here’s how it works:
01
Define your ultimate goal
Working directly with you, we define a clear, measurable definition of success. This removes ambiguity from day one and ensures every decision is judged against the metric that actually matters to you and your investors.
02
Co-create the partnership structure
Where it makes sense, we introduce outcome-linked incentives that increase accountability and sharpen focus around the agreed objective. This creates a shared-success dynamic, without changing the scope or quality of the core service you receive.
*The structure is tailored to your business model, growth stage, and the level of execution control required for us to be fully accountable.
03
Track, achieve, and share in the success
Once live, performance is tracked transparently through our platform and reviewed against the agreed outcome. When targets are exceeded, a success premium is added. When they are not, you receive an equivalent discount, and the system drives faster iteration, tighter optimisation loops, and more decisive action.
For Founders
For Agencies
HOW IT WORKS
You define the destination. We engineer the partnership to get you there.
We start by isolating the single business outcome that matters most at your current stage of growth. This is the metric that genuinely changes the trajectory of the business. From there, we design the partnership around that outcome. Our FinTech platform allows us to align incentives, optimisation focus, and delivery effort so everything we do is pointed at measurable progress. Here’s how it works:
01
Define your ultimate goal
Working directly with you, we define a clear, measurable definition of success. This removes ambiguity from day one and ensures every decision is judged against the metric that actually matters to you and your investors.
02
Co-create the partnership structure
Where it makes sense, we introduce outcome-linked incentives that increase accountability and sharpen focus around the agreed objective. This creates a shared-success dynamic, without changing the scope or quality of the core service you receive.
*The structure is tailored to your business model, growth stage, and the level of execution control required for us to be fully accountable.
03
Track, achieve, and share in the success
Once live, performance is tracked transparently through our platform and reviewed against the agreed outcome. When targets are exceeded, a success premium is added. When they are not, you receive an equivalent discount, and the system drives faster iteration, tighter optimisation loops, and more decisive action.
For Founders
For Agencies
HOW IT WORKS
You define the destination. We engineer the partnership to get you there.
We start by isolating the single business outcome that matters most at your current stage of growth. This is the metric that genuinely changes the trajectory of the business. From there, we design the partnership around that outcome. Our FinTech platform allows us to align incentives, optimisation focus, and delivery effort so everything we do is pointed at measurable progress. Here’s how it works:
01
Define your ultimate goal
Working directly with you, we define a clear, measurable definition of success. This removes ambiguity from day one and ensures every decision is judged against the metric that actually matters to you and your investors.
02
Co-create the partnership structure
Where it makes sense, we introduce outcome-linked incentives that increase accountability and sharpen focus around the agreed objective. This creates a shared-success dynamic, without changing the scope or quality of the core service you receive.
*The structure is tailored to your business model, growth stage, and the level of execution control required for us to be fully accountable.
03
Track, achieve, and share in the success
Once live, performance is tracked transparently through our platform and reviewed against the agreed outcome. When targets are exceeded, a success premium is added. When they are not, you receive an equivalent discount, and the system drives faster iteration, tighter optimisation loops, and more decisive action.
DISCOVER OUR SUPPLEMENTARY SUCCESS BONUS
DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
DISCOVER OUR OUTCOME-LINKED SUCCESS BONUS
Our FinTech links your quarterly goals to our results-driven incentives so you grow sooner.
Our FinTech allows us to deepen alignment around the outcomes that matter most.
Our FinTech allows us to deepen alignment around the outcomes that matter most.
Our optional Supplementary Success Bonus allows you to link specific quarterly goals with our team's financial incentives. If we deliver beyond your expectations, a small premium is added to your fee. If we don’t, you get a discount on our services automatically, so we only succeed when you do. This keeps us pushing boundaries toward the outcomes that matter most to your business.
The Outcome-Linked Success Bonus is an optional add-on that ties a portion of our team's compensation directly to agreed performance targets. When targets are exceeded, a success premium is added. When they are not, partners receive an equivalent discount. This two-sided structure ensures complete accountability and keeps focus, incentives, and optimisation effort aligned with what actually moves the business forward.
The Outcome-Linked Success Bonus is an optional add-on that ties a portion of our team's compensation directly to agreed performance targets. When targets are exceeded, a success premium is added. When they are not, partners receive an equivalent discount. This two-sided structure ensures complete accountability and keeps focus, incentives, and optimisation effort aligned with what actually moves the business forward.
To qualify for this add-on, you must meet the following criteria:
This add-on is available for both Founders and Resellers on any plan and is most effective when:
This add-on is available for both Founders and Resellers on any plan and is most effective when:
*In practice, this usually applies to engagements with sufficient runway for strategies to compound and to services with a direct, measurable impact on performance, such as Paid Advertising or B2B Demand Generation. Where appropriate, outcome-linked incentives are agreed upfront, scoped to specific goals, and documented separately so expectations remain clear on both sides.
*In practice, this usually applies to engagements with sufficient runway for strategies to compound and to services with a direct, measurable impact on performance, such as Paid Advertising or B2B Demand Generation. Where appropriate, outcome-linked incentives are agreed upfront, scoped to specific goals, and documented separately so expectations remain clear on both sides.
You must have signed up for at least two SMB services or any Enterprise service.
The success criteria are clear and measurable
The success criteria are clear and measurable
The objective represents a meaningful inflection point for the business
You must have been using our service for at least six months.
We are directly accountable for execution and optimisation
We are directly accountable for execution and optimisation
The objective represents a meaningful inflection point for the business
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
An outcome-driven partnership yields better results.
3.5x
Higher return on
investment
65%
Faster path to
profitability
4x
Stronger investor
confidence
100%
Aligned
incentives
TAILORED PARTNERSHIPS FOR EVERY STAGE OF GROWTH
True alignment is the foundation of exceptional results.
Our Outcome-Linked Success Bonus is built on a simple principle: shared accountability. When targets are exceeded, a success premium is added. When they are not, partners receive an equivalent discount. As businesses grow, the definition of success changes. Our model is designed to adapt, ensuring incentives stay aligned with the outcomes that matter most at each stage. Below are examples of how outcome-driven partnerships are typically structured as companies evolve:
EARLY-STAGE & PRE-REVENUE COMPANIES
Let’s set the right goals to focus on validation, traction, and proof.
At this stage, the priority is not scale. It is evidence. Evidence that the product resonates, that acquisition channels work, and that the business is moving towards its next milestone. For early-stage partners, outcome alignment is often centred on:
Meaningful user growth
Improved acquisition efficiency
Clear signals that support the next funding or growth decision
The partnership is structured to keep attention tightly focused on learning velocity and traction, rather than premature optimisation or vanity metrics.
ESTABLISHED & REVENUE-GENERATING COMPANIES
Let’s set the right goals to focus on efficiency, scalability, and profitability.
As revenue becomes predictable, the focus shifts from validation to performance. At this stage, outcome alignment typically centres on:
Sustainable revenue growth
Improved unit economics
Scalable acquisition systems
The partnership is structured to keep attention tightly focused on learning velocity and traction, rather than premature optimisation or vanity metrics.
VALUATION INSIGHTS
Build the fundamentals that maximise long-term value.
A successful partnership is not just about hitting short-term targets. It is about strengthening the core drivers of enterprise value over time. Investors and acquirers value businesses differently depending on their model, stage, and risk profile. What they have in common is a focus on predictability, efficiency, and durability. Outcome-driven partnerships matter because they align execution around the metrics that feed directly into those value drivers. Below is a simplified view of how value is typically assessed across different business models, and where focus tends to matter most:
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable, recurring revenue drives premium outcomes.
For SaaS businesses, value is closely tied to the quality and predictability of recurring revenue. Investors prioritise strong growth combined with low churn, efficient acquisition, and expanding lifetime value.
Outcome alignment at this stage typically focuses on:
• Improving revenue efficiency
• Increasing retention and expansion
• Building systems that scale predictably
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable, recurring revenue drives premium outcomes.
For SaaS businesses, value is closely tied to the quality and predictability of recurring revenue. Investors prioritise strong growth combined with low churn, efficient acquisition, and expanding lifetime value.
Outcome alignment at this stage typically focuses on:
• Improving revenue efficiency
• Increasing retention and expansion
• Building systems that scale predictably
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable, recurring revenue drives premium outcomes.
For SaaS businesses, value is closely tied to the quality and predictability of recurring revenue. Investors prioritise strong growth combined with low churn, efficient acquisition, and expanding lifetime value.
Outcome alignment at this stage typically focuses on:
• Improving revenue efficiency
• Increasing retention and expansion
• Building systems that scale predictably
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable, recurring revenue drives premium outcomes.
For SaaS businesses, value is closely tied to the quality and predictability of recurring revenue. Investors prioritise strong growth combined with low churn, efficient acquisition, and expanding lifetime value.
Outcome alignment at this stage typically focuses on:
• Improving revenue efficiency
• Increasing retention and expansion
• Building systems that scale predictably
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
Enterprise SaaS
Consumer Apps
eCommerce & D2C Brands
FinTech
Marketplaces
B2B Services
Predictable, recurring revenue drives premium outcomes.
For SaaS businesses, value is closely tied to the quality and predictability of recurring revenue. Investors prioritise strong growth combined with low churn, efficient acquisition, and expanding lifetime value.
Outcome alignment at this stage typically focuses on:
• Improving revenue efficiency
• Increasing retention and expansion
• Building systems that scale predictably
Request a Shared Success Proposal by clicking Get Started and we will co-create a plan to increase your specific valuation multiple.
THE POWER OF OKRs IN NUMBERS
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
THE POWER OF OUTCOME-DRIVEN PARTNERSHIPS IN NUMBERS
KPIs drive success.
OKRs supercharge it.
An outcome-driven partnership yields better results.
An outcome-driven partnership yields better results.
An outcome-driven partnership yields better results.
5-10x
3.5x
3.5x
3.5x
Faster change
Higher return on
Higher return on
Higher return on
implementation
investment
investment
investment
1,000+
65%
65%
65%
OKRs contribute to
Faster path to
Faster path to
Faster path to
increased performance
profitability
profitability
profitability
2.5x
4x
4x
4x
Higher goal
Stronger investor
Stronger investor
Stronger investor
achievement rate
confidence
confidence
confidence
4x
100%
100%
100%
More likely to
Aligned
Aligned
Aligned
outperform competitors
incentives
incentives
incentives
DISCOVER MORE INCENTIVES BUILT TO ELEVATE PERFORMANCE
Explore other ways to
incentivise outstanding performance.
Our incentive models are designed to align your goals with our team’s performance. Here are a few additional options to inspire even greater results:
Algorithmic Team Profit Sharing
Algorithmic Team Profit Sharing
At no extra cost to you, we algorithmically allocate a portion of your base management fee as performance-based quarterly bonuses for our team, tied directly to the results we generate. Our FinTech platform links each team member's work to your core KPIs, creating a fully accountable, results-driven partnership laser-focused on your success.
Performance Recognition Tips
This optional feature was created by popular demand from partners who wanted a direct way to reward exceptional team performance. It complements our built-in Algorithmic Team Profit Sharing model and allows you to acknowledge work that goes above and beyond. GoGorilla.com takes no commission on tips.
Automated External Growth Shares
Automated External Growth Shares
Our most advanced partnership model for select, high-growth enterprise clients. It allows you to get lower management fees in exchange for a small, non-voting equity stake that vests only when we hit significant, pre-agreed business milestones. This shares the risk of scaling whilst keeping your upfront costs low and creating ultimate alignment.
FREQUENTLY ASKED QUESTIONS
Everything you need to know about our Outcome-Linked Success Bonus.
Founders
Agencies
01
How does outcome alignment differ from a standard retainer?
A standard retainer focuses on delivery and optimisation within a fixed scope. Outcome alignment goes a step further by linking part of our compensation to clearly defined business outcomes, creating deeper accountability and sharper focus around what matters most.
This does not change the quality or scope of our core service. It adds an additional layer of alignment that increases intensity, prioritisation, and optimisation effort around the agreed objective. Outcome-linked incentives are used selectively and structured to fit the context of each engagement.
02
Why should I choose an Outcome-Linked Success Bonus?
Some partners choose outcome alignment because it creates sharper accountability around a specific, high-impact goal. When incentives are tied to outcomes rather than activity, attention naturally concentrates on the work that drives real progress.
This model is optional and works best when the objective is clearly measurable and meaningful to the business. It is designed to strengthen alignment and momentum, not to replace or compensate for the core service. Partners also benefit from downside protection: if targets are not met, an equivalent discount is applied.
03
How are outcomes defined and measured?
Outcomes are defined upfront with your dedicated Account Executive and aligned to a clear baseline and measurement period. The specific metrics depend on the nature of the business and the goal being pursued.
Where possible, measurement is based on first-party data from agreed platforms such as analytics or financial systems. The aim is always transparency, clarity, and a shared understanding of what success looks like before any tracking begins.
04
Does this mean you only perform well if a success bonus is in place?
No. Our core service is fully delivered regardless of whether outcome-linked incentives are used. The Outcome-Linked Success Bonus is an optional layer that increases focus and accountability around a specific objective. It does not replace baseline effort or performance expectations.
05
What happens if the agreed outcome is not achieved?
If the agreed outcome is not achieved, the core service continues as normal. In a two-sided structure, partners receive an equivalent discount or refund when targets are not met. This ensures complete accountability and provides peace of mind that GoGorilla.com is fully invested in the outcome.
The specific terms of any adjustment are agreed upfront and documented separately from the core services agreement.
06
Is this a guarantee or a performance promise?
No. Outcome alignment is not a guarantee. It is a structured way to align incentives around clearly defined goals where accountability and measurement are possible. All outcome-linked incentives are agreed upfront and documented separately from the core services agreement.
07
Why is there a minimum commitment period for outcome alignment?
Meaningful outcomes take time to materialise. A minimum engagement period ensures there is sufficient runway for strategies to compound, optimisation cycles to play out, and results to be measured fairly. This protects both sides and ensures outcome alignment remains effective rather than superficial.
08
Does this replace the standard Algorithmic Team Profit Sharing model?
No. The Outcome-Linked Success Bonus does not replace our internal incentive structure. It sits on top of it.
Our Algorithmic Team Profit Sharing is always active. It is built into how GoGorilla operates and ensures that the specialists working on your account are consistently incentivised to deliver high-quality work, respond quickly, and optimise performance day to day. This system governs how our team is rewarded regardless of whether outcome alignment is used, and it is designed to maintain a high baseline of execution across all engagements.
The Outcome-Linked Success Bonus is an optional, client-specific layer that aligns commercial success around a clearly defined business objective. Rather than motivating delivery in general, it concentrates additional attention and accountability around a particular outcome that matters most at your stage of growth.
Used together, these two systems work at different levels:
The Algorithmic Team Profit Sharing ensures consistent execution quality and operational discipline.
The Outcome-Linked Success Bonus sharpens focus around a specific, high-impact goal.
This separation is intentional. It ensures that performance never depends on a single incentive mechanism, while still allowing deeper alignment where it makes sense.
Founders
Agencies
01
How does outcome alignment differ from a standard retainer?
A standard retainer focuses on delivery and optimisation within a fixed scope. Outcome alignment goes a step further by linking part of our compensation to clearly defined business outcomes, creating deeper accountability and sharper focus around what matters most.
This does not change the quality or scope of our core service. It adds an additional layer of alignment that increases intensity, prioritisation, and optimisation effort around the agreed objective. Outcome-linked incentives are used selectively and structured to fit the context of each engagement.
02
Why should I choose an Outcome-Linked Success Bonus?
Some partners choose outcome alignment because it creates sharper accountability around a specific, high-impact goal. When incentives are tied to outcomes rather than activity, attention naturally concentrates on the work that drives real progress.
This model is optional and works best when the objective is clearly measurable and meaningful to the business. It is designed to strengthen alignment and momentum, not to replace or compensate for the core service. Partners also benefit from downside protection: if targets are not met, an equivalent discount is applied.
03
How are outcomes defined and measured?
Outcomes are defined upfront with your dedicated Account Executive and aligned to a clear baseline and measurement period. The specific metrics depend on the nature of the business and the goal being pursued.
Where possible, measurement is based on first-party data from agreed platforms such as analytics or financial systems. The aim is always transparency, clarity, and a shared understanding of what success looks like before any tracking begins.
04
Does this mean you only perform well if a success bonus is in place?
No. Our core service is fully delivered regardless of whether outcome-linked incentives are used. The Outcome-Linked Success Bonus is an optional layer that increases focus and accountability around a specific objective. It does not replace baseline effort or performance expectations.
05
What happens if the agreed outcome is not achieved?
If the agreed outcome is not achieved, the core service continues as normal. In a two-sided structure, partners receive an equivalent discount or refund when targets are not met. This ensures complete accountability and provides peace of mind that GoGorilla.com is fully invested in the outcome.
The specific terms of any adjustment are agreed upfront and documented separately from the core services agreement.
06
Is this a guarantee or a performance promise?
No. Outcome alignment is not a guarantee. It is a structured way to align incentives around clearly defined goals where accountability and measurement are possible. All outcome-linked incentives are agreed upfront and documented separately from the core services agreement.
07
Why is there a minimum commitment period for outcome alignment?
Meaningful outcomes take time to materialise. A minimum engagement period ensures there is sufficient runway for strategies to compound, optimisation cycles to play out, and results to be measured fairly. This protects both sides and ensures outcome alignment remains effective rather than superficial.
08
Does this replace the standard Algorithmic Team Profit Sharing model?
No. The Outcome-Linked Success Bonus does not replace our internal incentive structure. It sits on top of it.
Our Algorithmic Team Profit Sharing is always active. It is built into how GoGorilla operates and ensures that the specialists working on your account are consistently incentivised to deliver high-quality work, respond quickly, and optimise performance day to day. This system governs how our team is rewarded regardless of whether outcome alignment is used, and it is designed to maintain a high baseline of execution across all engagements.
The Outcome-Linked Success Bonus is an optional, client-specific layer that aligns commercial success around a clearly defined business objective. Rather than motivating delivery in general, it concentrates additional attention and accountability around a particular outcome that matters most at your stage of growth.
Used together, these two systems work at different levels:
The Algorithmic Team Profit Sharing ensures consistent execution quality and operational discipline.
The Outcome-Linked Success Bonus sharpens focus around a specific, high-impact goal.
This separation is intentional. It ensures that performance never depends on a single incentive mechanism, while still allowing deeper alignment where it makes sense.
Founders
Agencies
01
How does outcome alignment differ from a standard retainer?
A standard retainer focuses on delivery and optimisation within a fixed scope. Outcome alignment goes a step further by linking part of our compensation to clearly defined business outcomes, creating deeper accountability and sharper focus around what matters most.
This does not change the quality or scope of our core service. It adds an additional layer of alignment that increases intensity, prioritisation, and optimisation effort around the agreed objective. Outcome-linked incentives are used selectively and structured to fit the context of each engagement.
02
Why should I choose an Outcome-Linked Success Bonus?
Some partners choose outcome alignment because it creates sharper accountability around a specific, high-impact goal. When incentives are tied to outcomes rather than activity, attention naturally concentrates on the work that drives real progress.
This model is optional and works best when the objective is clearly measurable and meaningful to the business. It is designed to strengthen alignment and momentum, not to replace or compensate for the core service. Partners also benefit from downside protection: if targets are not met, an equivalent discount is applied.
03
How are outcomes defined and measured?
Outcomes are defined upfront with your dedicated Account Executive and aligned to a clear baseline and measurement period. The specific metrics depend on the nature of the business and the goal being pursued.
Where possible, measurement is based on first-party data from agreed platforms such as analytics or financial systems. The aim is always transparency, clarity, and a shared understanding of what success looks like before any tracking begins.
04
Does this mean you only perform well if a success bonus is in place?
No. Our core service is fully delivered regardless of whether outcome-linked incentives are used. The Outcome-Linked Success Bonus is an optional layer that increases focus and accountability around a specific objective. It does not replace baseline effort or performance expectations.
05
What happens if the agreed outcome is not achieved?
If the agreed outcome is not achieved, the core service continues as normal. In a two-sided structure, partners receive an equivalent discount or refund when targets are not met. This ensures complete accountability and provides peace of mind that GoGorilla.com is fully invested in the outcome.
The specific terms of any adjustment are agreed upfront and documented separately from the core services agreement.
06
Is this a guarantee or a performance promise?
No. Outcome alignment is not a guarantee. It is a structured way to align incentives around clearly defined goals where accountability and measurement are possible. All outcome-linked incentives are agreed upfront and documented separately from the core services agreement.
07
Why is there a minimum commitment period for outcome alignment?
Meaningful outcomes take time to materialise. A minimum engagement period ensures there is sufficient runway for strategies to compound, optimisation cycles to play out, and results to be measured fairly. This protects both sides and ensures outcome alignment remains effective rather than superficial.
08
Does this replace the standard Algorithmic Team Profit Sharing model?
No. The Outcome-Linked Success Bonus does not replace our internal incentive structure. It sits on top of it.
Our Algorithmic Team Profit Sharing is always active. It is built into how GoGorilla operates and ensures that the specialists working on your account are consistently incentivised to deliver high-quality work, respond quickly, and optimise performance day to day. This system governs how our team is rewarded regardless of whether outcome alignment is used, and it is designed to maintain a high baseline of execution across all engagements.
The Outcome-Linked Success Bonus is an optional, client-specific layer that aligns commercial success around a clearly defined business objective. Rather than motivating delivery in general, it concentrates additional attention and accountability around a particular outcome that matters most at your stage of growth.
Used together, these two systems work at different levels:
The Algorithmic Team Profit Sharing ensures consistent execution quality and operational discipline.
The Outcome-Linked Success Bonus sharpens focus around a specific, high-impact goal.
This separation is intentional. It ensures that performance never depends on a single incentive mechanism, while still allowing deeper alignment where it makes sense.
Founders
Agencies
01
How does outcome alignment differ from a standard retainer?
A standard retainer focuses on delivery and optimisation within a fixed scope. Outcome alignment goes a step further by linking part of our compensation to clearly defined business outcomes, creating deeper accountability and sharper focus around what matters most.
This does not change the quality or scope of our core service. It adds an additional layer of alignment that increases intensity, prioritisation, and optimisation effort around the agreed objective. Outcome-linked incentives are used selectively and structured to fit the context of each engagement.
02
Why should I choose an Outcome-Linked Success Bonus?
Some partners choose outcome alignment because it creates sharper accountability around a specific, high-impact goal. When incentives are tied to outcomes rather than activity, attention naturally concentrates on the work that drives real progress.
This model is optional and works best when the objective is clearly measurable and meaningful to the business. It is designed to strengthen alignment and momentum, not to replace or compensate for the core service. Partners also benefit from downside protection: if targets are not met, an equivalent discount is applied.
03
How are outcomes defined and measured?
Outcomes are defined upfront with your dedicated Account Executive and aligned to a clear baseline and measurement period. The specific metrics depend on the nature of the business and the goal being pursued.
Where possible, measurement is based on first-party data from agreed platforms such as analytics or financial systems. The aim is always transparency, clarity, and a shared understanding of what success looks like before any tracking begins.
04
Does this mean you only perform well if a success bonus is in place?
No. Our core service is fully delivered regardless of whether outcome-linked incentives are used. The Outcome-Linked Success Bonus is an optional layer that increases focus and accountability around a specific objective. It does not replace baseline effort or performance expectations.
05
What happens if the agreed outcome is not achieved?
If the agreed outcome is not achieved, the core service continues as normal. In a two-sided structure, partners receive an equivalent discount or refund when targets are not met. This ensures complete accountability and provides peace of mind that GoGorilla.com is fully invested in the outcome.
The specific terms of any adjustment are agreed upfront and documented separately from the core services agreement.
06
Is this a guarantee or a performance promise?
No. Outcome alignment is not a guarantee. It is a structured way to align incentives around clearly defined goals where accountability and measurement are possible. All outcome-linked incentives are agreed upfront and documented separately from the core services agreement.
07
Why is there a minimum commitment period for outcome alignment?
Meaningful outcomes take time to materialise. A minimum engagement period ensures there is sufficient runway for strategies to compound, optimisation cycles to play out, and results to be measured fairly. This protects both sides and ensures outcome alignment remains effective rather than superficial.
08
Does this replace the standard Algorithmic Team Profit Sharing model?
No. The Outcome-Linked Success Bonus does not replace our internal incentive structure. It sits on top of it.
Our Algorithmic Team Profit Sharing is always active. It is built into how GoGorilla operates and ensures that the specialists working on your account are consistently incentivised to deliver high-quality work, respond quickly, and optimise performance day to day. This system governs how our team is rewarded regardless of whether outcome alignment is used, and it is designed to maintain a high baseline of execution across all engagements.
The Outcome-Linked Success Bonus is an optional, client-specific layer that aligns commercial success around a clearly defined business objective. Rather than motivating delivery in general, it concentrates additional attention and accountability around a particular outcome that matters most at your stage of growth.
Used together, these two systems work at different levels:
The Algorithmic Team Profit Sharing ensures consistent execution quality and operational discipline.
The Outcome-Linked Success Bonus sharpens focus around a specific, high-impact goal.
This separation is intentional. It ensures that performance never depends on a single incentive mechanism, while still allowing deeper alignment where it makes sense.
FREQUENTLY ASKED QUESTIONS
Everything you need to know about our Outcome-Linked Success Bonus.
Founders
Agencies
01
How does outcome alignment differ from a standard retainer?
A standard retainer focuses on delivery and optimisation within a fixed scope. Outcome alignment goes a step further by linking part of our compensation to clearly defined business outcomes, creating deeper accountability and sharper focus around what matters most.
This does not change the quality or scope of our core service. It adds an additional layer of alignment that increases intensity, prioritisation, and optimisation effort around the agreed objective. Outcome-linked incentives are used selectively and structured to fit the context of each engagement.
02
Why should I choose an Outcome-Linked Success Bonus?
Some partners choose outcome alignment because it creates sharper accountability around a specific, high-impact goal. When incentives are tied to outcomes rather than activity, attention naturally concentrates on the work that drives real progress.
This model is optional and works best when the objective is clearly measurable and meaningful to the business. It is designed to strengthen alignment and momentum, not to replace or compensate for the core service. Partners also benefit from downside protection: if targets are not met, an equivalent discount is applied.
03
How are outcomes defined and measured?
Outcomes are defined upfront with your dedicated Account Executive and aligned to a clear baseline and measurement period. The specific metrics depend on the nature of the business and the goal being pursued.
Where possible, measurement is based on first-party data from agreed platforms such as analytics or financial systems. The aim is always transparency, clarity, and a shared understanding of what success looks like before any tracking begins.
04
Does this mean you only perform well if a success bonus is in place?
No. Our core service is fully delivered regardless of whether outcome-linked incentives are used. The Outcome-Linked Success Bonus is an optional layer that increases focus and accountability around a specific objective. It does not replace baseline effort or performance expectations.
05
What happens if the agreed outcome is not achieved?
If the agreed outcome is not achieved, the core service continues as normal. In a two-sided structure, partners receive an equivalent discount or refund when targets are not met. This ensures complete accountability and provides peace of mind that GoGorilla.com is fully invested in the outcome.
The specific terms of any adjustment are agreed upfront and documented separately from the core services agreement.
06
Is this a guarantee or a performance promise?
No. Outcome alignment is not a guarantee. It is a structured way to align incentives around clearly defined goals where accountability and measurement are possible. All outcome-linked incentives are agreed upfront and documented separately from the core services agreement.
07
Why is there a minimum commitment period for outcome alignment?
Meaningful outcomes take time to materialise. A minimum engagement period ensures there is sufficient runway for strategies to compound, optimisation cycles to play out, and results to be measured fairly. This protects both sides and ensures outcome alignment remains effective rather than superficial.
08
Does this replace the standard Algorithmic Team Profit Sharing model?
No. The Outcome-Linked Success Bonus does not replace our internal incentive structure. It sits on top of it.
Our Algorithmic Team Profit Sharing is always active. It is built into how GoGorilla operates and ensures that the specialists working on your account are consistently incentivised to deliver high-quality work, respond quickly, and optimise performance day to day. This system governs how our team is rewarded regardless of whether outcome alignment is used, and it is designed to maintain a high baseline of execution across all engagements.
The Outcome-Linked Success Bonus is an optional, client-specific layer that aligns commercial success around a clearly defined business objective. Rather than motivating delivery in general, it concentrates additional attention and accountability around a particular outcome that matters most at your stage of growth.
Used together, these two systems work at different levels:
The Algorithmic Team Profit Sharing ensures consistent execution quality and operational discipline.
The Outcome-Linked Success Bonus sharpens focus around a specific, high-impact goal.
This separation is intentional. It ensures that performance never depends on a single incentive mechanism, while still allowing deeper alignment where it makes sense.
Founders
Agencies
01
How does outcome alignment differ from a standard retainer?
A standard retainer focuses on delivery and optimisation within a fixed scope. Outcome alignment goes a step further by linking part of our compensation to clearly defined business outcomes, creating deeper accountability and sharper focus around what matters most.
This does not change the quality or scope of our core service. It adds an additional layer of alignment that increases intensity, prioritisation, and optimisation effort around the agreed objective. Outcome-linked incentives are used selectively and structured to fit the context of each engagement.
02
Why should I choose an Outcome-Linked Success Bonus?
Some partners choose outcome alignment because it creates sharper accountability around a specific, high-impact goal. When incentives are tied to outcomes rather than activity, attention naturally concentrates on the work that drives real progress.
This model is optional and works best when the objective is clearly measurable and meaningful to the business. It is designed to strengthen alignment and momentum, not to replace or compensate for the core service. Partners also benefit from downside protection: if targets are not met, an equivalent discount is applied.
03
How are outcomes defined and measured?
Outcomes are defined upfront with your dedicated Account Executive and aligned to a clear baseline and measurement period. The specific metrics depend on the nature of the business and the goal being pursued.
Where possible, measurement is based on first-party data from agreed platforms such as analytics or financial systems. The aim is always transparency, clarity, and a shared understanding of what success looks like before any tracking begins.
04
Does this mean you only perform well if a success bonus is in place?
No. Our core service is fully delivered regardless of whether outcome-linked incentives are used. The Outcome-Linked Success Bonus is an optional layer that increases focus and accountability around a specific objective. It does not replace baseline effort or performance expectations.
05
What happens if the agreed outcome is not achieved?
If the agreed outcome is not achieved, the core service continues as normal. In a two-sided structure, partners receive an equivalent discount or refund when targets are not met. This ensures complete accountability and provides peace of mind that GoGorilla.com is fully invested in the outcome.
The specific terms of any adjustment are agreed upfront and documented separately from the core services agreement.
06
Is this a guarantee or a performance promise?
No. Outcome alignment is not a guarantee. It is a structured way to align incentives around clearly defined goals where accountability and measurement are possible. All outcome-linked incentives are agreed upfront and documented separately from the core services agreement.
07
Why is there a minimum commitment period for outcome alignment?
Meaningful outcomes take time to materialise. A minimum engagement period ensures there is sufficient runway for strategies to compound, optimisation cycles to play out, and results to be measured fairly. This protects both sides and ensures outcome alignment remains effective rather than superficial.
08
Does this replace the standard Algorithmic Team Profit Sharing model?
No. The Outcome-Linked Success Bonus does not replace our internal incentive structure. It sits on top of it.
Our Algorithmic Team Profit Sharing is always active. It is built into how GoGorilla operates and ensures that the specialists working on your account are consistently incentivised to deliver high-quality work, respond quickly, and optimise performance day to day. This system governs how our team is rewarded regardless of whether outcome alignment is used, and it is designed to maintain a high baseline of execution across all engagements.
The Outcome-Linked Success Bonus is an optional, client-specific layer that aligns commercial success around a clearly defined business objective. Rather than motivating delivery in general, it concentrates additional attention and accountability around a particular outcome that matters most at your stage of growth.
Used together, these two systems work at different levels:
The Algorithmic Team Profit Sharing ensures consistent execution quality and operational discipline.
The Outcome-Linked Success Bonus sharpens focus around a specific, high-impact goal.
This separation is intentional. It ensures that performance never depends on a single incentive mechanism, while still allowing deeper alignment where it makes sense.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Your capital is too valuable to leave to chance.
Fight us or join us.
Core Services
Clients
Company
Phone
info@gogorilla.com
United Kingdom
!
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Pricing
Core Services
Sprints
Agency & Talent Solution
FinTech Platform
Clients
Capital
Company
Phone
info@gogorilla.com
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Pricing
Core Services
Sprints
Agency & Talent Solution
FinTech Platform
Clients
Capital
Company
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Phone
info@gogorilla.com
Core Services
Clients
Company
Phone
info@gogorilla.com
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Core Services
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more