PRIVATE EQUITY INVESTOR PARTNERSHIPS
Plug in a marketing powerhouse to drive EBITDA and accelerate your fund’s carry.
Every month, post-acquisition is a race against time. We have deconstructed the traditional agency model and rebuilt it from the ground up, algorithmically engineering our FinTech platform to link our team’s compensation directly to your portfolio company’s performance. By empirically aligning our success with your value creation goals, our built-in and optional two-sided financial incentives remove the traditional risk of growth outcomes being left to chance. Our GorillaMatrix® platform combines performance-driven growth engines with dedicated Capital & Growth support, so your portfolio companies get both traction and investor‑ready materials without adding headcount.
WHY MOST PRIVATE EQUITY INVESTORS STRUGGLE TO SCALE PORTFOLIO COMPANY GROWTH
Uncovering the key challenges that can hold back portfolio company performance and returns.
Traditional approaches to post-acquisition marketing are often slow, expensive, and lack accountability. This creates obstacles that erode IRR and extend hold periods. Below are some of the most common challenges PE investors face in their portfolio companies that traditional solutions rarely address effectively:
CAPITAL & GROWTH FOR YOUR PORTFOLIO
One connected ecosystem for EBITDA, debt covenants, and exit value.
Our Capital & Growth stack sits alongside GorillaMatrix to support both your portfolio companies and your investment team. Founders get structured help preparing for a raise or sale and managing investor outreach, whilst you gain clearer visibility, curated deal flow, and optional recurring commission when you refer companies into our paid services. Everything operates as support and tooling, so you retain full control over every investment decision and exit.
Fundraising Support (for your portfolio companies): We help management teams prepare investor‑ready pitch materials, models, and supporting documentation for refinancing, bolt‑ons, or exits, so you see cleaner data packs without loading more work onto your operating team.
Fundraising & Exit Portal (for portfolio company management): We provide a self‑service portal to organise outreach to 7,500+ global investors and buyers, manage pipelines, and standardise communications. Management own every relationship. We provide the infrastructure so processes stay consistent across the portfolio.
Investor & Deal Flow Portal (for your fund): We give your firm free access to curated deal flow, complimentary due diligence support worth £5,000+ per qualifying opportunity, and a 10% recurring commission plus 20% portfolio discount framework when you refer companies into GoGorilla.com services.
A FUNDAMENTALLY BETTER MODEL
How GoGorilla.com outperforms traditional options
We combine the lowest cost, highest accountability, and fastest time-to-value, giving your portfolio company a unique advantage in the market.
FAST-TRACK YOUR PORTFOLIO COMPANY'S GROWTH
Let’s transform your portfolio company into a growth engine.
01
Select your engagement type
Discover how our proprietary FinTech platform works, and explore the full range of growth, sales, marketing, capital, and talent solutions we offer. When you’re ready, simply click Get Started and choose between a pre-investment marketing assessment or a growth proposal for an existing portfolio company.
02
Share your investment thesis
Tell us about the target company, your investment thesis, and growth targets. You will share current financial metrics and desired outcomes, allowing us to assess strategic fit and prepare a tailored evaluation of how we can maximise portfolio value.
03
Book a partnership call
Schedule a call with one of our senior strategists to review our proposal and discuss how our performance-driven model can accelerate your portfolio objectives. After the call, we agree the right route for your fund, whether that is a one‑off pre‑deal assessment, an ongoing growth partnership for a portfolio company, or activating access to our Capital & Growth and investor portals.
Frequently asked questions
01
How do you structure a partnership engagement with a PE firm?
We offer flexible arrangements to suit your needs. Whilst many partners engage us on a per-portfolio-company basis, we can also establish fund-wide agreements that provide preferential terms or a standardised onboarding process for any company you refer. Our partnerships typically operate via an affiliate referral scheme where we provide you with a unique link or code to ensure all referrals are tracked automatically. For more hands-on strategic partnerships, we can also manage referrals via personal introductions. The goal is to create a seamless, low-friction process for deploying our growth model across your assets. Please get in touch with us to discuss a custom partnership programme that works for you.
You can also learn more about our broader ecosystem of non-investor partners, such as agencies and technology platforms, on our main Strategic Partners page.
02
Can I become a Strategic Partner instead of an Investor Partner?
Yes. If you're an agency, consultant, SaaS platform, or professional service provider (rather than an active PE investor), you can apply to become a Strategic Partner instead. Strategic Partners earn 10% recurring commission on all successful referrals (not just portfolio companies) and gain access to our Partner Marketplace, partner dashboard, and exclusive partner perks. This programme is designed for external business partners who want to form collaborative, two-sided referral relationships with us.
If you're a PE investor but also run an agency or consultancy, you can participate in both programmes simultaneously.
03
What's the difference between Investment Partner and Growth Partner?
Both tiers provide the same core benefits, including preferential pricing, unlimited due diligence assessments, exclusive deal access, priority support, and partner community access. The key difference is recurring commission:
Investment Partner (Free): Ideal for PE firms and large VCs who prioritise exclusive deal flow and preferential pricing over commission. Recurring commission is optional and can be activated at any time.
Growth Partner (Free): Ideal for angel investors and smaller VCs who want to earn 10% recurring commission on portfolio company referrals by default. Commission is paid for the duration of the client's minimum commitment period.
Both tiers are completely free with no obligations. You can switch between Investment Partner and Growth Partner tiers at any time.
04
How does the recurring commission work?
Both Investment Partners and Growth Partners can opt into 10% recurring commission on the monthly subscription fees for every portfolio company they refer that signs up with GoGorilla. Commission is calculated on the base subscription fee (excluding one-off costs, setup fees, and add-ons) and is paid monthly via international bank transfer or PayPal.
Commission duration: Your commission is paid for the duration of the client's minimum commitment period. For example, if your referred portfolio company signs up for a 12-month commitment, you earn 10% recurring commission for those 12 months. If they renew with a new commitment, your commission continues.
Minimum payout threshold: £100
Example: If your portfolio company subscribes to our £8,000/month service tier with a 12-month commitment, you earn £800 per month in recurring commission for 12 months (£9,600 total). For PE firms with 10+ portfolio companies, this can create a substantial recurring revenue stream while simultaneously driving EBITDA growth across your portfolio.
Special referral bonuses:
Refer an investor who signs up their first portfolio company: £500 one-off fee
Refer a white label agency: 10% recurring commission on their White Label plan
Recurring commission is completely optional and can be activated in your partner dashboard at any time.
05
How do you ensure confidentiality and prevent data cross-contamination between portfolio companies?
We treat confidentiality as a non-negotiable foundation of our partnership. We operate under strict NDAs and maintain rigorous data governance protocols, including SOC 2 Type II compliance and role-based access controls with hardware keys. Each portfolio company's data is completely siloed within our systems. We never use data, insights, or strategies from one company to inform work for another.
Our algorithms are trained only on anonymised, aggregate performance metadata. This ensures that your portfolio company's unique strategy and proprietary information are always protected, whilst our models continuously improve.
06
Do you take equity or board seats as part of the engagement?
No, we do not require board seats or a direct equity stake. Our model is designed to provide powerful incentive alignment without complicating your cap table or governance structure. Portfolio companies can opt into our Automated External Growth Shares model, which grants conditional, non-voting growth shares based exclusively on achieving defined performance milestones. These shares carry no voting rights, do not dilute existing shareholders’ control, and activate only upon clear, measurable success. Our goal remains to enhance your portfolio company’s performance without encroaching on cap tables or oversight roles.
For more details, please visit our pricing page.
07
How do your marketing services and capital products work together for my portfolio?
Our core engagement focuses on building predictable, performance‑driven growth engines for your portfolio companies. Alongside this, your management teams can opt into Fundraising Support for pitch materials and investor research, use the Fundraising & Exit Portal to manage their outreach, and your investment team can access the Investor & Deal Flow Portal to source new opportunities and unlock 10% recurring commission on referred clients.
This creates a single ecosystem where traction, fundraising readiness, and deal flow all reinforce one another without adding internal headcount.
For your portfolio companies: We combine performance marketing services with our GorillaMatrix® platform to help teams prove traction, refine positioning, and improve unit economics. Our Fundraising Support team then converts those results into investor‑ready decks, models, and data rooms, so companies present a stronger case for refinancings, bolt‑ons, and exits.
For you as an investor: We give your deal and operating teams clearer sight across the portfolio by centralising reporting, fundraising progress, and complimentary due diligence inside our portals. You gain faster conviction on where to double down, protect downside, and prioritise support, whilst retaining full control over every investment and exit decision.
For the overall relationship: We keep incentives, data, and workflows aligned across marketing, fundraising, and deal flow. Everyone works from the same numbers and narrative, which reduces friction with management teams, strengthens the story you take to ICs and LPs, and helps your capital compound more effectively over the life of each fund.
For more details, please visit our pricing page.
08
How quickly can you make an impact post-acquisition?
Our model is built for rapid deployment. Typically, we can move from kickoff to launching initial campaigns within two weeks, which includes a full strategic audit, team assembly, and creative development. This speed allows us to demonstrate meaningful progress and generate data within the first quarter post-acquisition.
Whilst this timeline can be affected by the complexity of the portfolio company and client-side approvals, our process is designed to secure quick wins that build momentum. To move beyond this and implement foundational strategies, we require a minimum commitment of six months for our Enterprise partners. For the most significant and sustainable impact on EBITDA, we highly recommend a 12-month partnership. This longer runway allows us to execute our full GorillaScale® optimisation process, using the additional time to gather valuable data and refine strategies for maximum long-term growth.
For more details, please visit our pricing page.
09
How do you integrate with our existing reporting and approval workflows?
We plug directly into your existing operational cadence. Our project management layer can mirror your internal RACI and approval processes, including managing board-approval workflows for budgets or media spend. Our dashboards can also be integrated into your BI platforms (e.g. Tableau, Power BI), ensuring our performance data flows into the systems your teams and LPs already use, creating a single source of truth.
For more details, please visit our pricing page.
10
What is the ideal commitment level for a portfolio company?
Whilst we offer flexible short-term engagements, we see the most significant and sustainable EBITDA growth in partnerships of 12 months or longer. This timeframe allows us to move beyond initial quick wins and implement foundational strategies that compound over time. We offer preferential pricing for partners who commit to multi-service or longer-term engagements, as this allows us to deliver the greatest possible impact on the company's exit multiple.
For more details, please visit our pricing page.
11
How do you collaborate with a portfolio company's existing team?
Our model is designed to be flexible, integrating seamlessly with any team structure to provide value where it's needed most.
For Solo Founders or Lean Teams: We can act as the entire, on-demand marketing department. Our team will handle everything from high-level strategy to hands-on execution across paid advertising, email marketing, and social media management, allowing the leadership team to focus on core operational improvements.
For Companies with In-House Teams or Other Partners: We identify the existing strengths and fill any skill or bandwidth gaps. For example, if a company has a great in-house content writer, our Paid Advertising Strategist and Analyst will focus on the technical campaign work and data analysis, collaborating closely with their creative team to ensure perfect alignment. The same collaborative principle applies to our Email Marketing and Social Media Management services.
We use a shared workspace in Figma for all creative reviews and encourage quick, asynchronous feedback via Loom, which keeps projects moving at startup speed. Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement. Our goal is to ensure a truly collaborative and efficient partnership that drives growth.
For more details, please visit our pricing page.
12
Can you provide a list of the investors or firms you currently partner with?
Client confidentiality is paramount to our partnerships. Due to the sensitive nature of our work and the strict non-disclosure agreements (NDAs) we have in place, we cannot publicly share the names of the PE firms we work with. We are committed to protecting the privacy and strategic interests of our partners. Once we establish a formal partnership, we can discuss relevant, non-confidential case studies where appropriate.
For more details, please visit our pricing page.
