PERFORMANCE MARKETING BUILT FOR VC- & PE-BACKED BUSINESSES

Turn your fresh funding into scalable revenue faster than your next board update.

As a company backed by venture capital (VC) or private equity (PE), your growth trajectory is under intense scrutiny. Our success‑sharing algorithms create a revolutionary win‑win scenario where your company’s growth directly aligns with our team's compensation, incentivising us to boost your key metrics proactively. With more than 260 specialists across 16 countries, we manage global payroll and compliance on your behalf, so you gain instant access to world‑class talent at optimised cost. Additionally, our unique model removes the traditional risk of performance being left to chance through built‑in and optional two‑sided financial incentives automatically distributed amongst our team. This directly translates into faster traction, clearer accountability, and higher capital efficiency without equity dilution.
WHY MOST VC- & PE-BACKED BUSINESSES STRUGGLE

Uncovering the key pain points that hinder funded companies from delivering on their ambitious growth targets.

Venture capital and private equity backing can be a double-edged sword for businesses. These companies gain the funds to scale, but they face intense pressure to grow quickly and meet high expectations. This often creates internal stress fractures that traditional business approaches don’t effectively fix. Below are some of the most common challenges VC- and PE-backed businesses face that traditional solutions rarely address effectively:

Delayed traction and extended time‑to‑exit

Achieving rapid, measurable growth is critical for VC- and PE-backed businesses to secure additional funding, protect their valuation narrative, and shorten time-to-exit. Without effective, data-driven growth marketing, companies struggle to gain initial market traction, resulting in extended timelines and costly delays. This inability to generate early momentum leads to stagnation, erodes investor confidence, and weakens overall returns when exit windows open.

Delayed traction and extended time‑to‑exit

Achieving rapid, measurable growth is critical for VC- and PE-backed businesses to secure additional funding, protect their valuation narrative, and shorten time-to-exit. Without effective, data-driven growth marketing, companies struggle to gain initial market traction, resulting in extended timelines and costly delays. This inability to generate early momentum leads to stagnation, erodes investor confidence, and weakens overall returns when exit windows open.

Reactive management

Many funded leadership teams adopt a reactive stance, intervening only when dashboards flash red or a director sounds the alarm. With resources and attention spread thin, management often responds too late, missing key opportunities for early strategic guidance and effective course correction. This “wait and see” approach frequently results in lost momentum and missed growth opportunities, pushing CAC up, slowing payback periods, and putting renewal or covenants at risk.

Inconsistent performance measurement

Without standardised metrics for marketing ROI, tying spend directly to incremental revenue, teams struggle to assess campaign effectiveness. Lack of a single source of truth complicates resource allocation and misinforms decisions. Ultimately, unclear attribution undermines transparent reporting to boards, eroding credibility and slowing critical budget approvals.

One-size-fits-all solutions

Each funding stage, from Seed to IPO and PE roll-up, requires distinct marketing strategies aligned to capital constraints and exit timelines. Traditional approaches often apply generic tactics across diverse stages, neglecting unique growth drivers. This lack of stage-appropriate strategy means opportunities critical to maturity get overlooked, creating barriers to growth and diminishing potential returns.

Limited bandwidth for marketing support

VC- and PE-backed businesses typically operate with lean internal teams, even after significant raises. As marketing complexity grows, bandwidth becomes overstretched, leaving only surface-level coverage. Outsourcing piecemeal fragments insights, slows turnaround, and introduces accountability gaps, undermining efficient capital deployment.

Short-term focus over long-term value

Traditional growth approaches often emphasise immediate wins, neglecting long-term strategic value creation. Whilst short-term focus yields quick improvements, it overlooks crucial growth drivers like brand equity, retention, and scalable processes. This hampers sustainable growth, erodes efficiency ratios, and reduces valuations at exit, limiting ROI for management and investors.

Reactive management

Many funded leadership teams adopt a reactive stance, intervening only when dashboards flash red or a director sounds the alarm. With resources and attention spread thin, management often responds too late, missing key opportunities for early strategic guidance and effective course correction. This “wait and see” approach frequently results in lost momentum and missed growth opportunities, pushing CAC up, slowing payback periods, and putting renewal or covenants at risk.

One-size-fits-all solutions

Each funding stage, from Seed to IPO and PE roll-up, requires distinct marketing strategies aligned to capital constraints and exit timelines. Traditional approaches often apply generic tactics across diverse stages, neglecting unique growth drivers. This lack of stage-appropriate strategy means opportunities critical to maturity get overlooked, creating barriers to growth and diminishing potential returns.

Limited bandwidth for marketing support

VC- and PE-backed businesses typically operate with lean internal teams, even after significant raises. As marketing complexity grows, bandwidth becomes overstretched, leaving only surface-level coverage. Outsourcing piecemeal fragments insights, slows turnaround, and introduces accountability gaps, undermining efficient capital deployment.

Inconsistent performance measurement

Without standardised metrics for marketing ROI, tying spend directly to incremental revenue, teams struggle to assess campaign effectiveness. Lack of a single source of truth complicates resource allocation and misinforms decisions. Ultimately, unclear attribution undermines transparent reporting to boards, eroding credibility and slowing critical budget approvals.

Short-term focus over long-term value

Traditional growth approaches often emphasise immediate wins, neglecting long-term strategic value creation. Whilst short-term focus yields quick improvements, it overlooks crucial growth drivers like brand equity, retention, and scalable processes. This hampers sustainable growth, erodes efficiency ratios, and reduces valuations at exit, limiting ROI for management and investors.

EXAMPLES OF HOW WE MAKE YOUR RESULTS MATTER

Here are a few ways we can inspire even better results across different services with our built-in team profit sharing model.

Our commitment to excellence doesn’t stop at meeting expectations. By tying real‑time analytics and board‑level KPIs to an internal profit share, we incentivise every team member to push boundaries and keep raising the bar. Below are examples of how this extra layer of accountability can drive faster, higher‑impact results across our services without compromising quality:
PAID ADVERTISING EXAMPLES

We innovate faster so you’re always one step ahead.

Because we share directly in your growth outcomes, we’re naturally motivated to seize every opportunity that boosts returns. This approach encourages prompt, data-driven decisions that help your paid ads thrive in a competitive, investor-driven environment. Here are some examples of how our built-in team profit sharing encourages our team to go above and beyond in key areas:
Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Swift reallocation of ad spend to top-performing channels

or ads based on performance insights

Rapid testing and implementation of latest ad formats,

tools, and strategies to gain first-mover advantage

Faster ad creation and landing page updates

Rapid creative innovations to increase capital efficiency and profitability

Prompt reassignment of paid advertising tasks for improved results

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Swift reallocation of ad spend to top-performing channels

or ads based on performance insights

Rapid testing and implementation of latest ad formats,

tools, and strategies to gain first-mover advantage

Faster ad creation and landing page updates

Rapid creative innovations to increase capital efficiency and profitability

Prompt reassignment of paid advertising tasks for improved results

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Swift reallocation of ad spend to top-

performing channels

Rapid testing and implementation of

latest ad formats, tools, and strategies

to gain first-mover advantage

Faster ad creation and landing

page updates

Rapid creative innovations to increase

capital efficiency and profitability

Prompt reassignment of paid advertising

tasks for improved results

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Swift reallocation of ad spend to top-performing channels

or ads based on performance insights

Rapid testing and implementation of latest ad formats,

tools, and strategies to gain first-mover advantage

Faster ad creation and landing page updates

Rapid creative innovations to increase capital efficiency and profitability

Prompt reassignment of paid advertising tasks for improved results

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Swift reallocation of ad spend to top-performing channels

or ads based on performance insights

Rapid testing and implementation of latest ad formats,

tools, and strategies to gain first-mover advantage

Faster ad creation and landing page updates

Rapid creative innovations to increase capital efficiency and profitability

Prompt reassignment of paid advertising tasks for improved results

EMAIL MARKETING EXAMPLES

We prioritise maximising engagement to increase lifetime value and investor returns faster.

Sharing risk incentivises our team to quickly incorporate fresh strategies and rapidly experiment, so you consistently see agile improvements that enhance subscriber engagement and customer retention metrics critical to investors. Here are some examples of how our built-in team profit sharing encourages our team to go above and beyond in key areas:
Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

More frequent testing of new creative approaches and advanced

automation sequences

Faster pivot on deliverability insights for optimal inbox placement

Agile content updates when audience engagement fluctuates

Nimble adoption of emerging email marketing tools to

maintain competitive advantage

Proactive reallocation of roles to counter underperforming content

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

More frequent testing of new creative approaches and advanced

automation sequences

Faster pivot on deliverability insights for optimal inbox placement

Agile content updates when audience engagement fluctuates

Nimble adoption of emerging email marketing tools to

maintain competitive advantage

Proactive reallocation of roles to counter underperforming content

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

More frequent testing of new creative

approaches and advanced

Faster pivot on deliverability insights

for optimal inbox placement

Agile content updates when audience

engagement fluctuates

Nimble adoption of emerging email

marketing tools to

Proactive reallocation of roles to counter

underperforming content

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

More frequent testing of new creative approaches and advanced

automation sequences

Faster pivot on deliverability insights for optimal inbox placement

Agile content updates when audience engagement fluctuates

Nimble adoption of emerging email marketing tools to

maintain competitive advantage

Proactive reallocation of roles to counter underperforming content

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

More frequent testing of new creative approaches and advanced

automation sequences

Faster pivot on deliverability insights for optimal inbox placement

Agile content updates when audience engagement fluctuates

Nimble adoption of emerging email marketing tools to

maintain competitive advantage

Proactive reallocation of roles to counter underperforming content

SOCIAL MEDIA MANAGEMENT EXAMPLES

We build investor confidence by growing your community sooner.

With a direct stake in how your community and brand equity grow, our team is primed to spot engagement opportunities and roll out fresh ideas sooner. This spirit of rapid adaptation keeps your audience engaged, supports growth metrics critical to investor reporting, and enhances brand credibility. Here are some examples of how our built-in team profit sharing encourages our team to go above and beyond in key areas:
Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Frequent content updates and creative ideation aligned with

audience engagement data

Faster response times to comments and inquiries through

live monitoring

Timely updates to underperforming posts or hashtags

based on live insights

Creative efficiencies through ongoing content research and testing

to improve capital efficiency

Rapid realignment of social media roles in response

to performance dips

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Frequent content updates and creative ideation aligned with

audience engagement data

Faster response times to comments and inquiries through

live monitoring

Timely updates to underperforming posts or hashtags

based on live insights

Creative efficiencies through ongoing content research and testing

to improve capital efficiency

Rapid realignment of social media roles in response

to performance dips

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Frequent content updates and

creative ideation aligned with

audience engagement data

Faster response times to

comments and inquiries through

live monitoring

Timely updates to underperforming

posts or hashtags based on

live insights

Creative efficiencies through ongoing

content research and testing

to improve capital efficiency

Rapid realignment of social media roles in

response to performance dips

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Frequent content updates and creative ideation aligned with

audience engagement data

Faster response times to comments and inquiries through

live monitoring

Timely updates to underperforming posts or hashtags

based on live insights

Creative efficiencies through ongoing content research and testing

to improve capital efficiency

Rapid realignment of social media roles in response

to performance dips

Proactive Management with GorillaMatrix®
Reactive Management without GorillaMatrix®

Frequent content updates and creative ideation aligned with

audience engagement data

Faster response times to comments and inquiries through

live monitoring

Timely updates to underperforming posts or hashtags

based on live insights

Creative efficiencies through ongoing content research and testing

to improve capital efficiency

Rapid realignment of social media roles in response

to performance dips

STRATEGIES TAILORED TO EVERY INVESTMENT STAGE

Every funding stage has its own playbook. We execute it for you.

Every phase of the VC and PE journey requires focused marketing execution tailored precisely to valuation goals and investor expectations. Our financially incentivised teams implement specialised strategies for each investment stage, ensuring your growth trajectory stays on track and your key metrics remain aligned with investor priorities.

Venture Capital

Private Equity

Stage 1
Stage 2
Stage 3
Stage 4
Stage 5

Seed Funding

Primary Goal 

Validate the concept, achieve initial market traction, and prove viability to secure the next round.


Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise. Here are some ways we jumpstart traction in the Seed stage:

We launch highly targeted paid‑advertising campaigns on lean budgets to validate demand and provide measurable proof of early customer interest.
We implement automated email and SMS nurturing to convert initial interest into tangible user growth and engagement.
Our social media specialists rapidly build brand awareness and traction indicators that strengthen your narrative in investor updates.

Recommended Services: Our Paid Advertising and Social Media Management services provide rapid, low-cost validation of early market traction, directly addressing Seed-stage uncertainty and risk.

Venture Capital

Private Equity

Stage 1
Stage 2
Stage 3
Stage 4
Stage 5

Seed Funding

Primary Goal 

Validate the concept, achieve initial market traction, and prove viability to secure the next round.


Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise. Here are some ways we jumpstart traction in the Seed stage:

We launch highly targeted paid‑advertising campaigns on lean budgets to validate demand and provide measurable proof of early customer interest.
We implement automated email and SMS nurturing to convert initial interest into tangible user growth and engagement.
Our social media specialists rapidly build brand awareness and traction indicators that strengthen your narrative in investor updates.

Recommended Services: Our Paid Advertising and Social Media Management services provide rapid, low-cost validation of early market traction, directly addressing Seed-stage uncertainty and risk.

STRATEGIES TAILORED TO EVERY INVESTMENT STAGE

Every funding stage has its own playbook. We execute it for you.

Every phase of the VC and PE journey requires focused marketing execution tailored precisely to valuation goals and investor expectations. Our financially incentivised teams implement specialised strategies for each investment stage, ensuring your growth trajectory stays on track and your key metrics remain aligned with investor priorities.

Venture Capital

Private Equity

Stage 1
Stage 2
Stage 3
Stage 4
Stage 5

Seed Funding

Primary Goal 

Validate the concept, achieve initial market traction, and prove viability to secure the next round.


Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise. Here are some ways we jumpstart traction in the Seed stage:

We launch highly targeted paid‑advertising campaigns on lean budgets to validate demand and provide measurable proof of early customer interest.
We implement automated email and SMS nurturing to convert initial interest into tangible user growth and engagement.
Our social media specialists rapidly build brand awareness and traction indicators that strengthen your narrative in investor updates.

Recommended Services: Our Paid Advertising and Social Media Management services provide rapid, low-cost validation of early market traction, directly addressing Seed-stage uncertainty and risk.

STRATEGIES TAILORED TO EVERY INVESTMENT STAGE

Every funding stage has its own playbook. We execute it for you.

Every phase of the VC and PE journey requires focused marketing execution tailored precisely to valuation goals and investor expectations. Our financially incentivised teams implement specialised strategies for each investment stage, ensuring your growth trajectory stays on track and your key metrics remain aligned with investor priorities.

Venture Capital

Private Equity

Stage 1
Stage 2
Stage 3
Stage 4
Stage 5

Seed Funding

Primary Goal 

Validate the concept, achieve initial market traction, and prove viability to secure the next round.


Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise. Here are some ways we jumpstart traction in the Seed stage:

We launch highly targeted paid‑advertising campaigns on lean budgets to validate demand and provide measurable proof of early customer interest.
We implement automated email and SMS nurturing to convert initial interest into tangible user growth and engagement.
Our social media specialists rapidly build brand awareness and traction indicators that strengthen your narrative in investor updates.

Recommended Services: Our Paid Advertising and Social Media Management services provide rapid, low-cost validation of early market traction, directly addressing Seed-stage uncertainty and risk.

STRATEGIES TAILORED TO EVERY INVESTMENT STAGE

Every funding stage has its own playbook. We execute it for you.

Every phase of the VC and PE journey requires focused marketing execution tailored precisely to valuation goals and investor expectations. Our financially incentivised teams implement specialised strategies for each investment stage, ensuring your growth trajectory stays on track and your key metrics remain aligned with investor priorities.

Venture Capital

Private Equity

Stage 1
Stage 2
Stage 3
Stage 4
Stage 5

Seed Funding

Primary Goal 

Validate the concept, achieve initial market traction, and prove viability to secure the next round.


Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise. Here are some ways we jumpstart traction in the Seed stage:

We launch highly targeted paid‑advertising campaigns on lean budgets to validate demand and provide measurable proof of early customer interest.
We implement automated email and SMS nurturing to convert initial interest into tangible user growth and engagement.
Our social media specialists rapidly build brand awareness and traction indicators that strengthen your narrative in investor updates.

Recommended Services: Our Paid Advertising and Social Media Management services provide rapid, low-cost validation of early market traction, directly addressing Seed-stage uncertainty and risk.

GoGorilla moved us from funding to market validation incredibly fast. Their financially incentivised approach delivered measurable traction ahead of schedule, accelerating our Series A raise and significantly boosting investor confidence.

Founder & CEO

EdTech Growth Company

For over two years, I had to turn clients away because I was maxed out as a freelancer, but outsourcing to GoGorilla has completely changed that. Now, I can take on more clients and grow my profits without having to take on full-time employees.

GoGorilla moved us from funding to market validation incredibly fast. Their financially incentivised approach delivered measurable traction ahead of schedule, accelerating our Series A raise and significantly boosting investor confidence.

GoGorilla moved us from funding to market validation incredibly fast. Their financially incentivised approach delivered measurable traction ahead of schedule, accelerating our Series A raise and significantly boosting investor confidence.

GoGorilla moved us from funding to market validation incredibly fast. Their financially incentivised approach delivered measurable traction ahead of schedule, accelerating our Series A raise and significantly boosting investor confidence.

Social Media Strategist
Founder & CEO
Founder & CEO
Founder & CEO

Freelancer

EdTech Growth Company

EdTech Growth Company

EdTech Growth Company

FLEXIBLE COLLABORATION MODELS

We adapt to your team’s strengths and skill gaps, whichever way makes sense for your goals.

We understand that every VC- or PE-backed business is unique, so our plans offer transparent pricing and flexible collaboration models to fit your needs, no matter your team’s size. Our monthly fee acts as a blended hourly contract, allowing us to either fully manage your marketing campaigns or seamlessly collaborate alongside your existing team, freelancers, or external agencies. Below are clear examples of how our adaptive approach can work based on your existing resources:

Fully Managed Marketing

If your business doesn’t currently have an internal marketing team, or if your in-house resources are limited, we can operate as your dedicated marketing department. Our specialists handle everything from strategy through execution, completely aligned with your growth objectives.

If marketing is currently handled entirely by you or a small team, we fully manage paid advertising, social media, and email marketing, freeing your time to focus on strategic business initiatives and investor relationships.

We use Figma as a shared workspace to collaborate transparently on all creative assets, including static images, short-form videos, carousel frames, and branded content, ensuring streamlined feedback and rapid approvals.

For paid advertising, our flexible pricing is set at either a fixed monthly rate or 15% of your ad spend (whichever is higher), with a monthly cap determined by your chosen plan. This structure lets us dedicate additional hours, execute more complex testing, and proactively optimise your campaigns to accelerate results, without unexpected fees.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

THE THREE COMPONENTS OF OUR FINTECH PLATFORM
FLEXIBLE COLLABORATION MODELS
FLEXIBLE COLLABORATION MODELS
FLEXIBLE COLLABORATION MODELS

GorillaMatrix, our custom-built FinTech platform, rewards excellence and penalises underperformance, so our team achieves what matters most, faster.

We adapt to your team’s strengths and skill gaps, whichever way makes sense for your goals.

We adapt to your team’s strengths and skill gaps, whichever way makes sense for your goals.

We adapt to your team’s strengths and skill gaps, whichever way makes sense for your goals.

We understand that every VC- or PE-backed business is unique, so our plans offer transparent pricing and flexible collaboration models to fit your needs, no matter your team’s size. Our monthly fee acts as a blended hourly contract, allowing us to either fully manage your marketing campaigns or seamlessly collaborate alongside your existing team, freelancers, or external agencies. Below are clear examples of how our adaptive approach can work based on your existing resources:

Fully Managed Marketing

If your business doesn’t currently have an internal marketing team, or if your in-house resources are limited, we can operate as your dedicated marketing department. Our specialists handle everything from strategy through execution, completely aligned with your growth objectives.

If marketing is currently handled entirely by you or a small team, we fully manage paid advertising, social media, and email marketing, freeing your time to focus on strategic business initiatives and investor relationships.

We use Figma as a shared workspace to collaborate transparently on all creative assets, including static images, short-form videos, carousel frames, and branded content, ensuring streamlined feedback and rapid approvals.

For paid advertising, our flexible pricing is set at either a fixed monthly rate or 15% of your ad spend (whichever is higher), with a monthly cap determined by your chosen plan. This structure lets us dedicate additional hours, execute more complex testing, and proactively optimise your campaigns to accelerate results, without unexpected fees.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

Fully Managed Marketing

If your business doesn’t currently have an internal marketing team, or if your in-house resources are limited, we can operate as your dedicated marketing department. Our specialists handle everything from strategy through execution, completely aligned with your growth objectives.

If marketing is currently handled entirely by you or a small team, we fully manage paid advertising, social media, and email marketing, freeing your time to focus on strategic business initiatives and investor relationships.

We use Figma as a shared workspace to collaborate transparently on all creative assets, including static images, short-form videos, carousel frames, and branded content, ensuring streamlined feedback and rapid approvals.

For paid advertising, our flexible pricing is set at either a fixed monthly rate or 15% of your ad spend (whichever is higher), with a monthly cap determined by your chosen plan. This structure lets us dedicate additional hours, execute more complex testing, and proactively optimise your campaigns to accelerate results, without unexpected fees.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

Fully Managed Marketing

If your business doesn’t currently have an internal marketing team, or if your in-house resources are limited, we can operate as your dedicated marketing department. Our specialists handle everything from strategy through execution, completely aligned with your growth objectives.

If marketing is currently handled entirely by you or a small team, we fully manage paid advertising, social media, and email marketing, freeing your time to focus on strategic business initiatives and investor relationships.

We use Figma as a shared workspace to collaborate transparently on all creative assets, including static images, short-form videos, carousel frames, and branded content, ensuring streamlined feedback and rapid approvals.

For paid advertising, our flexible pricing is set at either a fixed monthly rate or 15% of your ad spend (whichever is higher), with a monthly cap determined by your chosen plan. This structure lets us dedicate additional hours, execute more complex testing, and proactively optimise your campaigns to accelerate results, without unexpected fees.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

Fully Managed Marketing

If your business doesn’t currently have an internal marketing team, or if your in-house resources are limited, we can operate as your dedicated marketing department. Our specialists handle everything from strategy through execution, completely aligned with your growth objectives.

If marketing is currently handled entirely by you or a small team, we fully manage paid advertising, social media, and email marketing, freeing your time to focus on strategic business initiatives and investor relationships.

We use Figma as a shared workspace to collaborate transparently on all creative assets, including static images, short-form videos, carousel frames, and branded content, ensuring streamlined feedback and rapid approvals.

For paid advertising, our flexible pricing is set at either a fixed monthly rate or 15% of your ad spend (whichever is higher), with a monthly cap determined by your chosen plan. This structure lets us dedicate additional hours, execute more complex testing, and proactively optimise your campaigns to accelerate results, without unexpected fees.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

Filling Specialist Skill Gaps

If your team already manages marketing execution day-to-day, but needs additional specialised skills, our specialists seamlessly complement your internal efforts. We’ll identify what your team is already handling well and where they need specialist support, ensuring our efforts complement your strengths without duplication.

If your team already handles paid advertising campaigns but needs additional expertise, we can supplement their efforts with specialist roles such as advanced analytics, technical account audits, creative ad design, or international advertising specialists under our Enterprise plan.

If your team has general email marketing handled but seeks greater returns, we’ll add specialised automation expertise, lifecycle strategy, and optimisation testing to boost customer lifetime value and engagement metrics quickly and transparently.

For your social media strategy, if your team can manage day-to-day content posting but needs support with strategic creative direction or localisation for new markets, our specialists seamlessly integrate via shared Slack channels, ClickUp, or other preferred tools.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

Filling Specialist Skill Gaps

If your team already manages marketing execution day-to-day, but needs additional specialised skills, our specialists seamlessly complement your internal efforts. We’ll identify what your team is already handling well and where they need specialist support, ensuring our efforts complement your strengths without duplication.

If your team already handles paid advertising campaigns but needs additional expertise, we can supplement their efforts with specialist roles such as advanced analytics, technical account audits, creative ad design, or international advertising specialists under our Enterprise plan.

If your team has general email marketing handled but seeks greater returns, we’ll add specialised automation expertise, lifecycle strategy, and optimisation testing to boost customer lifetime value and engagement metrics quickly and transparently.

For your social media strategy, if your team can manage day-to-day content posting but needs support with strategic creative direction or localisation for new markets, our specialists seamlessly integrate via shared Slack channels, ClickUp, or other preferred tools.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

Complementing Specialist Teams

If your internal marketing team has deep expertise in specific niche areas, we provide flexible generalist marketing support, handling routine execution and freeing your specialists to focus on higher-level strategies and initiatives. For additional hands-on or administrative tasks, you can opt for our General Marketing Assistance add-on, which provides extra support for ad hoc marketing needs.

If you have internal specialists managing high-level advertising strategy, our team handles routine ad operations, budget monitoring, creative adjustments, and day-to-day optimisations, giving your specialists bandwidth for strategic and analytical work.

If your internal specialists oversee complex email automations or advanced lifecycle marketing, our generalist marketers handle campaign scheduling, routine deployments, and A/B tests, freeing specialists for strategic planning and data-driven insights.

For social media, if your specialists focus on high-level strategy, influencer partnerships, or content planning, we provide operational support with day-to-day management, engagement monitoring, content posting, and detailed analytics reporting.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

Complementing Specialist Teams

If your internal marketing team has deep expertise in specific niche areas, we provide flexible generalist marketing support, handling routine execution and freeing your specialists to focus on higher-level strategies and initiatives. For additional hands-on or administrative tasks, you can opt for our General Marketing Assistance add-on, which provides extra support for ad hoc marketing needs.

If you have internal specialists managing high-level advertising strategy, our team handles routine ad operations, budget monitoring, creative adjustments, and day-to-day optimisations, giving your specialists bandwidth for strategic and analytical work.

If your internal specialists oversee complex email automations or advanced lifecycle marketing, our generalist marketers handle campaign scheduling, routine deployments, and A/B tests, freeing specialists for strategic planning and data-driven insights.

For social media, if your specialists focus on high-level strategy, influencer partnerships, or content planning, we provide operational support with day-to-day management, engagement monitoring, content posting, and detailed analytics reporting.

*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.

THE GOGORILLA ADVANTAGE

We built the performance infrastructure, so you don't have to.

Measuring marketing performance accurately and building skin in the game is challenging enough, but when you add subjective elements like taste, aesthetics, and creative design, it becomes even more complex. At GoGorilla, we've invested extensively in specialised infrastructure that precisely tracks and evaluates performance, even in these subjective areas, so you can move faster. This gives you the confidence and clarity to move faster, knowing your marketing spend and our team’s incentives are perfectly aligned with achieving the outcomes that matter most to your business. Our platform handles everything behind the scenes, but you can choose how to financially incentivise our team from our two-sided financial incentives:

In parallel, GorillaCapital, the Banking as a Service (BaaS) component of our platform, provides one-click B2B finance to accelerate your marketing efforts.

THE GOGORILLA ADVANTAGE

We built the performance infrastructure, so you don't have to.

Measuring marketing performance accurately and building skin in the game is challenging enough, but when you add subjective elements like taste, aesthetics, and creative design, it becomes even more complex. At GoGorilla, we've invested extensively in specialised infrastructure that precisely tracks and evaluates performance, even in these subjective areas, so you can move faster. This gives you the confidence and clarity to move faster, knowing your marketing spend and our team’s incentives are perfectly aligned with achieving the outcomes that matter most to your business. Our platform handles everything behind the scenes, but you can choose how to financially incentivise our team from our two-sided financial incentives:

In parallel, GorillaCapital, the Banking as a Service (BaaS) component of our platform, provides one-click B2B finance to accelerate your marketing efforts.

THE GOGORILLA ADVANTAGE

We built the performance infrastructure, so you don't have to.

Measuring marketing performance accurately and building skin in the game is challenging enough, but when you add subjective elements like taste, aesthetics, and creative design, it becomes even more complex. At GoGorilla, we've invested extensively in specialised infrastructure that precisely tracks and evaluates performance, even in these subjective areas, so you can move faster. This gives you the confidence and clarity to move faster, knowing your marketing spend and our team’s incentives are perfectly aligned with achieving the outcomes that matter most to your business. Our platform handles everything behind the scenes, but you can choose how to financially incentivise our team from our two-sided financial incentives:

In parallel, GorillaCapital, the Banking as a Service (BaaS) component of our platform, provides one-click B2B finance to accelerate your marketing efforts.

THE GOGORILLA ADVANTAGE

We built the performance infrastructure, so you don't have to.

Measuring marketing performance accurately and building skin in the game is challenging enough, but when you add subjective elements like taste, aesthetics, and creative design, it becomes even more complex. At GoGorilla, we've invested extensively in specialised infrastructure that precisely tracks and evaluates performance, even in these subjective areas, so you can move faster. This gives you the confidence and clarity to move faster, knowing your marketing spend and our team’s incentives are perfectly aligned with achieving the outcomes that matter most to your business. Our platform handles everything behind the scenes, but you can choose how to financially incentivise our team from our two-sided financial incentives:

In parallel, GorillaCapital, the Banking as a Service (BaaS) component of our platform, provides one-click B2B finance to accelerate your marketing efforts.

THE GOGORILLA ADVANTAGE

We built the performance infrastructure, so you don't have to.

Measuring marketing performance accurately and building skin in the game is challenging enough, but when you add subjective elements like taste, aesthetics, and creative design, it becomes even more complex. At GoGorilla, we've invested extensively in specialised infrastructure that precisely tracks and evaluates performance, even in these subjective areas, so you can move faster. This gives you the confidence and clarity to move faster, knowing your marketing spend and our team’s incentives are perfectly aligned with achieving the outcomes that matter most to your business. Our platform handles everything behind the scenes, but you can choose how to financially incentivise our team from our two-sided financial incentives:

In parallel, GorillaCapital, the Banking as a Service (BaaS) component of our platform, provides one-click B2B finance to accelerate your marketing efforts.

How to get started

Grow with GoGorilla® today. Get started in minutes, not weeks.

Grow with GoGorilla® today. Get started in minutes, not weeks.a

01

Learn more about our model

Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to SMBs, enterprises, and white label resellers.

01

Learn more about our model

Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to SMBs, enterprises, and white label resellers.

01

Learn more about our model

Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to SMBs, enterprises, and white label resellers.

01

Learn more about our model

Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to SMBs, enterprises, and white label resellers.

01

Learn more about our model

Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to SMBs, enterprises, and white label resellers.

02

Get a proposal

Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your costs.

02

Get a proposal

Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your costs.

02

Get a proposal

Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your costs.

02

Get a proposal

Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your costs.

02

Get a proposal

Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your costs.

03

Schedule a call

Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.

03

Schedule a call

Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.

03

Schedule a call

Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.

03

Schedule a call

Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.

03

Schedule a call

Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.

Working with GoGorilla reduced our marketing spend inefficiencies remarkably fast. Their quick and targeted campaign optimisations provided measurable results almost immediately, which directly supported our valuation objectives.

Chief Financial Officer

Healthcare Services Firm

We used to be so tied up with managing clients that scaling felt impossible. Now, we have outsourced all our operations to GoGorilla, and our sales have increased substantially. Best of all, we're now growing much faster with lower overheads.

Working with GoGorilla reduced our marketing spend inefficiencies remarkably fast. Their quick and targeted campaign optimisations provided measurable results almost immediately, which directly supported our valuation objectives.

Working with GoGorilla reduced our marketing spend inefficiencies remarkably fast. Their quick and targeted campaign optimisations provided measurable results almost immediately, which directly supported our valuation objectives.

Working with GoGorilla reduced our marketing spend inefficiencies remarkably fast. Their quick and targeted campaign optimisations provided measurable results almost immediately, which directly supported our valuation objectives.

Head of Operations
Chief Financial Officer
Chief Financial Officer
Chief Financial Officer

London-based marketing agency

Healthcare Services Firm

Healthcare Services Firm

Healthcare Services Firm

OUR ENTERPRISE DELIVERABLES AT A GLANCE

Your investors expect flawless execution at scale.

Our Enterprise plans layer advanced frameworks, global reach, and deep technical integrations onto the standard GoGorilla playbook, ensuring every campaign meets board‑level scrutiny and regulatory demands.
Paid Advertising

Funnel‑split

analysis

Data

warehouse

integration

International

advertising

Security

key

SSO

for ad

account

access

Complex

multi‑stage

funnels

Advanced

multivariate

testing

Landing

page

design &

optimisation

Email Marketing

Advanced

security &

privacy

controls

Data

warehouse

integration

Granular &

predictive

segmentation

SMS

messaging

integration

Advanced

list

hygiene &

compliance

Landing

page

design &

optimisation

Conversation

management

Social Media Management

Brand

protection

& compliance

guardrails

International

page

creation &

localisation

Data

warehouse

integration

Security

key

SSO

for page

roles

Viral

trend &

competitive

research

Advanced

post‑variant

testing

Custom

Showcase

page

design

DISCOVER OUR CORE SERVICES

Focus on what you do best. We’ll handle the rest.

We want to be fully accountable for your brand’s growth,

so we recommend using

all three

of our

core services

together

to ensure

every stage

of the

customer

journey

fuels

measurable

revenue.

Paid Advertising
Paid Advertising
Paid Advertising

Accelerate your growth with fully managed digital advertising campaigns across platforms, including Google, Facebook, Instagram, TikTok, and Pinterest. Get access to a team of up to seven financially incentivised specialists to maximise returns and make your campaigns as profitable as possible.

Email Marketing
Email Marketing
Email Marketing

We craft highly engaging emails that build lasting customer relationships and nurture your community. Get access to a team of up to seven specialists who are financially incentivised to strategically boost customer retention rates, maximise customer lifetime value, and create content that truly resonates with your audience.

Social Media Management
Social Media Management

We manage all your organic social media channels to grow and nurture your online communities. Our in-house social media management team of up to eight specialists curate content to amplify your online presence and maximise your reach.

Frequently asked questions

You’ve got questions. We’ve got answers.

You’ve got questions about GorillaMatrix. We’ve
got answers.

01

Do you work with any other industries?

Absolutely. We work across more than 116 industries, spanning ecommerce, technology, professional services, hospitality, and many others. Whilst this page speaks specifically to venture‑ and private‑equity‑backed businesses, our methodology applies just as effectively to any sector or funding structure. Regardless of your niche, our proven methodologies, specialised teams, and adaptive algorithms ensure your marketing campaigns are precisely tailored to your audience and business goals.

02

What are the typical timelines to see campaigns live, and how does the 100‑day value‑creation plan fit?

Please change me.

03

Can you integrate with our current tools and workflows?

Yes. Our default environment is ClickUp (for both project tracking and chat), plus Figma for creative work, but we routinely adapt to the systems you already have in place. Below are the main ways we plug in:

  • Communication: We can stay entirely within ClickUp chat threads or join your Slack, Microsoft Teams, or Google Chat channels, allowing you to treat our specialists as internal colleagues and exchange updates and files in real-time.

  • Project management: If your team runs Asana, Jira, Monday.com, Trello, or another platform, we mirror your ticketing and sprint cadence inside that workspace. When no process exists, we invite you into our ClickUp instance and configure boards that match your approval flow.

  • Creative assets: Every creative or design mockup lives in a shared Figma workspace where your team can comment, request changes, and approve designs. White label resellers may request a separate Figma page for their end client, where we grant guest access and hide our specialists’ surnames to keep the relationship fully white‑label.

This flexible approach lets your founders, operators, or portfolio companies stay in the tools they know, whilst giving us the structure needed to keep every task, approval, and hand‑off on track. For PE portfolio companies, we also connect to your ERP or finance stack (e.g. NetSuite, SAP, Xero, etc.), so we can route budget requests and approvals through the same board portal or API you already use.

For more details, please visit our pricing page.

04

Do you support international expansion and localisation of campaigns?

Absolutely. We can launch and optimise campaigns in up to 190 countries whilst preserving local nuance and brand consistency. To access full localisation support, you will need an Enterprise plan under our Paid Advertising and/or Social Media Management services, which unlocks localised copywriters, proofreaders, and region‑specific strategists. Longer minimum commitments also reduce your blended rate and guarantee ongoing access to these local specialists. Here are the key elements of our localisation framework:

  • Market intelligence: We conduct rapid local research and competitor gap analyses, ensuring every new market entry begins with data-driven insights on messaging, pricing, and channel mix.

  • Native‑language content: Our network of copywriters and proofreaders adapts headlines, body copy, and CTAs into 20+ languages, ensuring cultural relevance rather than literal translation.

  • Creative adaptation: Designers adjust imagery, colour palettes, and layouts to align with local aesthetics; all assets live in a shared Figma workspace for real‑time feedback.

  • Platform and compliance setup: We configure ad account structures, tracking, and regulatory checks for each country, so campaigns meet local advertising standards from day one.

  • Ongoing optimisation: Post‑launch, we monitor performance by locale, reallocating budget to the highest‑ROI regions and scheduling ads at the most effective local times.

This end‑to‑end approach lets venture‑, private‑equity‑, and even publicly‑listed companies scale internationally with confidence, knowing that each market receives the same data-driven precision that fuels growth at home.

For more details, please visit our pricing page.

05

Will we have transparency through dashboards and updates?

Yes. Founders and boards need clear, timely data, so we provide real‑time dashboards plus scheduled reporting from day one. Here’s what you can expect:

  • On‑demand dashboards: We build custom KPI views that surface CAC, ROAS, LTV, pipeline contribution, conversion rates, IRR, and MOIC roll‑ups pulled straight from your finance system. All data refreshes in real time and is accessible 24/7 to anyone you invite.

  • Scheduled performance reports: Depending on spend and service plan, we deliver detailed weekly or monthly analyses that explain revenue impact, pinpoint lessons learnt, and set next‑step actions.

  • Investor‑ready insights: If your stakeholders track specifics such as payback period or new-market growth share, we integrate those into the dashboard, allowing you to import the numbers into board decks without additional work directly.

If your board uses OnBoard, Diligent, or another governance portal, we can publish dashboards and packs directly there for seamless meeting preparation.

For more details, please visit our pricing page.

06

Do you have any case studies available?

Since we've recently completed our merger, we're actively building new, comprehensive case studies to demonstrate the impact of our model. To produce compelling "before and after" results, we typically require a full 12-month commitment period. 

As we continue to gather these success stories, we're offering our services at substantially below-market rates, allowing us to partner with as many exciting new businesses and events as possible. This not only ensures our interests are fully aligned with your success but also enables us to showcase clear, measurable results. Our sales representatives are fully briefed and ready to explain our approach and the specific advantages you can gain during this period.

For more details, please visit our pricing page.

01

Do you work with any other industries?

Absolutely. We work across more than 116 industries, spanning ecommerce, technology, professional services, hospitality, and many others. Whilst this page speaks specifically to venture‑ and private‑equity‑backed businesses, our methodology applies just as effectively to any sector or funding structure. Regardless of your niche, our proven methodologies, specialised teams, and adaptive algorithms ensure your marketing campaigns are precisely tailored to your audience and business goals.

02

What are the typical timelines to see campaigns live, and how does the 100‑day value‑creation plan fit?

Please change me.

03

Can you integrate with our current tools and workflows?

Yes. Our default environment is ClickUp (for both project tracking and chat), plus Figma for creative work, but we routinely adapt to the systems you already have in place. Below are the main ways we plug in:

  • Communication: We can stay entirely within ClickUp chat threads or join your Slack, Microsoft Teams, or Google Chat channels, allowing you to treat our specialists as internal colleagues and exchange updates and files in real-time.

  • Project management: If your team runs Asana, Jira, Monday.com, Trello, or another platform, we mirror your ticketing and sprint cadence inside that workspace. When no process exists, we invite you into our ClickUp instance and configure boards that match your approval flow.

  • Creative assets: Every creative or design mockup lives in a shared Figma workspace where your team can comment, request changes, and approve designs. White label resellers may request a separate Figma page for their end client, where we grant guest access and hide our specialists’ surnames to keep the relationship fully white‑label.

This flexible approach lets your founders, operators, or portfolio companies stay in the tools they know, whilst giving us the structure needed to keep every task, approval, and hand‑off on track. For PE portfolio companies, we also connect to your ERP or finance stack (e.g. NetSuite, SAP, Xero, etc.), so we can route budget requests and approvals through the same board portal or API you already use.

For more details, please visit our pricing page.

04

Do you support international expansion and localisation of campaigns?

Absolutely. We can launch and optimise campaigns in up to 190 countries whilst preserving local nuance and brand consistency. To access full localisation support, you will need an Enterprise plan under our Paid Advertising and/or Social Media Management services, which unlocks localised copywriters, proofreaders, and region‑specific strategists. Longer minimum commitments also reduce your blended rate and guarantee ongoing access to these local specialists. Here are the key elements of our localisation framework:

  • Market intelligence: We conduct rapid local research and competitor gap analyses, ensuring every new market entry begins with data-driven insights on messaging, pricing, and channel mix.

  • Native‑language content: Our network of copywriters and proofreaders adapts headlines, body copy, and CTAs into 20+ languages, ensuring cultural relevance rather than literal translation.

  • Creative adaptation: Designers adjust imagery, colour palettes, and layouts to align with local aesthetics; all assets live in a shared Figma workspace for real‑time feedback.

  • Platform and compliance setup: We configure ad account structures, tracking, and regulatory checks for each country, so campaigns meet local advertising standards from day one.

  • Ongoing optimisation: Post‑launch, we monitor performance by locale, reallocating budget to the highest‑ROI regions and scheduling ads at the most effective local times.

This end‑to‑end approach lets venture‑, private‑equity‑, and even publicly‑listed companies scale internationally with confidence, knowing that each market receives the same data-driven precision that fuels growth at home.

For more details, please visit our pricing page.

05

Will we have transparency through dashboards and updates?

Yes. Founders and boards need clear, timely data, so we provide real‑time dashboards plus scheduled reporting from day one. Here’s what you can expect:

  • On‑demand dashboards: We build custom KPI views that surface CAC, ROAS, LTV, pipeline contribution, conversion rates, IRR, and MOIC roll‑ups pulled straight from your finance system. All data refreshes in real time and is accessible 24/7 to anyone you invite.

  • Scheduled performance reports: Depending on spend and service plan, we deliver detailed weekly or monthly analyses that explain revenue impact, pinpoint lessons learnt, and set next‑step actions.

  • Investor‑ready insights: If your stakeholders track specifics such as payback period or new-market growth share, we integrate those into the dashboard, allowing you to import the numbers into board decks without additional work directly.

If your board uses OnBoard, Diligent, or another governance portal, we can publish dashboards and packs directly there for seamless meeting preparation.

For more details, please visit our pricing page.

06

Do you have any case studies available?

Since we've recently completed our merger, we're actively building new, comprehensive case studies to demonstrate the impact of our model. To produce compelling "before and after" results, we typically require a full 12-month commitment period. 

As we continue to gather these success stories, we're offering our services at substantially below-market rates, allowing us to partner with as many exciting new businesses and events as possible. This not only ensures our interests are fully aligned with your success but also enables us to showcase clear, measurable results. Our sales representatives are fully briefed and ready to explain our approach and the specific advantages you can gain during this period.

For more details, please visit our pricing page.

A weak quarter in growth is a strong quarter for your competitors. Fight us or join us.

United Kingdom

Copyright 2025 © GoGorilla Media and Technologies Group Ltd  | Reg. UK Co. 15885866 | VAT No. GB 474 2616 82 | Reg. Office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF  | Enjoy the rest of your
Monday

!

GoGorilla.com’s mission is to remove the traditional risk of marketing performance being left to chance. We do this by aligning your success with ours through custom-built FinTech algorithms that give us skin in the game.

Pricing
Core Services
Sprints
White Label
FinTech Platform
Capital
Company
Get in Touch

United Kingdom

Copyright 2025 © GoGorilla Media and Technologies Group Ltd

GoGorilla.com’s mission is to remove the traditional risk of marketing performance being left to chance. We do this by aligning your success with ours through custom-built FinTech algorithms that give us skin in the game.

Pricing
Core Services
Sprints
White Label
FinTech Platform
Capital
Company
Get in Touch
Copyright 2025 © GoGorilla Media and Technologies Group Ltd

United Kingdom

United Kingdom

Copyright 2025 © GoGorilla Media and Technologies Group Ltd  | Reg. UK Co. 15885866 | VAT No. GB 474 2616 82 | Reg. Office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF