PERFORMANCE MARKETING BUILT FOR VC- & PE-BACKED BUSINESSES
We power your growth from Seed to IPO.
As a company backed by VC or PE funding, your growth trajectory is under intense scrutiny. We have taken a first-principles approach to algorithmically engineer our FinTech platform, which links our team’s compensation directly to your results. By empirically aligning our success with your business goals, our built-in and optional two-sided financial incentives remove the traditional risk of marketing outcomes being left to chance. This translates into faster traction, clearer accountability, and higher capital efficiency at a fraction of the traditional in-house cost, all without diluting your equity.
GOGORILLA’S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
Our unique model is built with your success in mind. We guarantee your results matter.
50%
Lower cost
<
2
Weeks
Time to launch
90%
Less time spent on reporting
100%
Aligned incentives
ENGINEERED TO DRIVE SUCCESS
GOGORILLA’S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
GOGORILLA’S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
GOGORILLA’S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
Our technology is built to deliver unstoppable impact, founded on empirical data.
Our unique model is built with your success in mind. We guarantee your results matter.
Our unique model is built with your success in mind. We guarantee your results matter.
Our unique model is built with your success in mind. We guarantee your results matter.
50%
Lower cost
Weeks
Weeks
Weeks
<
2
weeks
product-market fit
Time to launch
Time to launch
Time to launch
3x
90%
90%
90%
Stronger up-round potential
Less time spent on reporting
Less time spent on reporting
Less time spent on reporting
100%
Aligned incentives
WHY MOST VC- & PE-BACKED BUSINESSES STRUGGLE
Uncovering the key pain points that hinder funded companies from delivering on their ambitious growth targets.
Venture capital and private equity backing can be a double-edged sword. Whilst it provides the funds to scale, it also creates intense pressure to grow quickly. This often leads to reactive management and short-term decisions that don't serve the long-term valuation, leaving founders struggling to meet investor expectations. Below are some of the most common risks that can jeopardise your next funding round or exit valuation:
VC-Specific Challenges
PE-Specific Challenges
Delayed market traction
Every week spent searching for a scalable marketing channel burns precious runway and pushes back critical milestones. This initial delay can quickly erode investor confidence and jeopardise the momentum needed for your next funding round.
High-cost talent acquisition
Hiring a senior marketing leader is slow and expensive, whilst a single mishire can derail your growth plan and consume months of capital. This often forces founders to wear too many hats, distracting them from their core focus on product and company-building.
Inconsistent performance data
Your board requires a clear, data-driven narrative, but disconnected tools make it nearly impossible to prove marketing's ROI. This ambiguity makes it difficult to justify your budget and build the compelling case needed to secure follow-on funding.
One-size-fits-all solutions
Generic marketing playbooks from traditional agencies often fail to capture what makes your business unique. This lack of a tailored strategy means you risk leaving critical growth opportunities on the table and capping your upside potential.
Limited bandwidth for marketing support
As your company grows, the complexity of marketing quickly outpaces the capacity of a lean internal team. This leads to overstretched founders and team members, resulting in missed opportunities, slower execution, and eventual burnout.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in finding every last basis point of growth for you.
VC-Specific Challenges
PE-Specific Challenges
Delayed market traction
Every week spent searching for a scalable marketing channel burns precious runway and pushes back critical milestones. This initial delay can quickly erode investor confidence and jeopardise the momentum needed for your next funding round.
High-cost talent acquisition
Hiring a senior marketing leader is slow and expensive, whilst a single mishire can derail your growth plan and consume months of capital. This often forces founders to wear too many hats, distracting them from their core focus on product and company-building.
Inconsistent performance data
Your board requires a clear, data-driven narrative, but disconnected tools make it nearly impossible to prove marketing's ROI. This ambiguity makes it difficult to justify your budget and build the compelling case needed to secure follow-on funding.
One-size-fits-all solutions
Generic marketing playbooks from traditional agencies often fail to capture what makes your business unique. This lack of a tailored strategy means you risk leaving critical growth opportunities on the table and capping your upside potential.
Limited bandwidth for marketing support
As your company grows, the complexity of marketing quickly outpaces the capacity of a lean internal team. This leads to overstretched founders and team members, resulting in missed opportunities, slower execution, and eventual burnout.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in finding every last basis point of growth for you.
VC-Specific Challenges
PE-Specific Challenges
Delayed market traction
Every week spent searching for a scalable marketing channel burns precious runway and pushes back critical milestones. This initial delay can quickly erode investor confidence and jeopardise the momentum needed for your next funding round.
High-cost talent acquisition
Hiring a senior marketing leader is slow and expensive, whilst a single mishire can derail your growth plan and consume months of capital. This often forces founders to wear too many hats, distracting them from their core focus on product and company-building.
Inconsistent performance data
Your board requires a clear, data-driven narrative, but disconnected tools make it nearly impossible to prove marketing's ROI. This ambiguity makes it difficult to justify your budget and build the compelling case needed to secure follow-on funding.
One-size-fits-all solutions
Generic marketing playbooks from traditional agencies often fail to capture what makes your business unique. This lack of a tailored strategy means you risk leaving critical growth opportunities on the table and capping your upside potential.
Limited bandwidth for marketing support
As your company grows, the complexity of marketing quickly outpaces the capacity of a lean internal team. This leads to overstretched founders and team members, resulting in missed opportunities, slower execution, and eventual burnout.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in finding every last basis point of growth for you.
VC-Specific Challenges
PE-Specific Challenges
Delayed market traction
Every week spent searching for a scalable marketing channel burns precious runway and pushes back critical milestones. This initial delay can quickly erode investor confidence and jeopardise the momentum needed for your next funding round.
High-cost talent acquisition
Hiring a senior marketing leader is slow and expensive, whilst a single mishire can derail your growth plan and consume months of capital. This often forces founders to wear too many hats, distracting them from their core focus on product and company-building.
Inconsistent performance data
Your board requires a clear, data-driven narrative, but disconnected tools make it nearly impossible to prove marketing's ROI. This ambiguity makes it difficult to justify your budget and build the compelling case needed to secure follow-on funding.
One-size-fits-all solutions
Generic marketing playbooks from traditional agencies often fail to capture what makes your business unique. This lack of a tailored strategy means you risk leaving critical growth opportunities on the table and capping your upside potential.
Limited bandwidth for marketing support
As your company grows, the complexity of marketing quickly outpaces the capacity of a lean internal team. This leads to overstretched founders and team members, resulting in missed opportunities, slower execution, and eventual burnout.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in finding every last basis point of growth for you.
VC-Specific Challenges
PE-Specific Challenges
Delayed market traction
Every week spent searching for a scalable marketing channel burns precious runway and pushes back critical milestones. This initial delay can quickly erode investor confidence and jeopardise the momentum needed for your next funding round.
High-cost talent acquisition
Hiring a senior marketing leader is slow and expensive, whilst a single mishire can derail your growth plan and consume months of capital. This often forces founders to wear too many hats, distracting them from their core focus on product and company-building.
Inconsistent performance data
Your board requires a clear, data-driven narrative, but disconnected tools make it nearly impossible to prove marketing's ROI. This ambiguity makes it difficult to justify your budget and build the compelling case needed to secure follow-on funding.
One-size-fits-all solutions
Generic marketing playbooks from traditional agencies often fail to capture what makes your business unique. This lack of a tailored strategy means you risk leaving critical growth opportunities on the table and capping your upside potential.
Limited bandwidth for marketing support
As your company grows, the complexity of marketing quickly outpaces the capacity of a lean internal team. This leads to overstretched founders and team members, resulting in missed opportunities, slower execution, and eventual burnout.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in finding every last basis point of growth for you.
STRATEGIES TAILORED TO EVERY INVESTMENT STAGE
Every funding stage has its own playbook. We execute it for you.
From early-stage traction to a profitable exit, every phase of a funded company's journey demands a distinct marketing strategy. Our unique model means we leverage our two-sided financial incentive models and a proprietary FinTech platform to align our specialist teams directly with your investment milestones. This ensures your growth trajectory stays on track and your key metrics prove your progress to the board.
Venture Capital
Private Equity
Seed Funding
Series A
Series B
Series C–E and Later Growth
IPO or Exit Preparation
We de-risk your earliest capital by finding product-market fit, faster.
Primary Goal
Validate the concept, achieve initial market traction, and prove viability to secure the next round.
Our Approach
Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise.
Launch targeted paid ads on lean budgets
Convert initial interest into tangible user growth
Build a compelling narrative for early investors
Recommended Services
Venture Capital
Private Equity
Seed Funding
Series A
Series B
Series C–E and Later Growth
IPO or Exit Preparation
We de-risk your earliest capital by finding product-market fit, faster.
Primary Goal
Validate the concept, achieve initial market traction, and prove viability to secure the next round.
Our Approach
Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise.
Launch targeted paid ads on lean budgets
Convert initial interest into tangible user growth
Build a compelling narrative for early investors
Recommended Services
STRATEGIES TAILORED TO EVERY INVESTMENT STAGE
Every funding stage has its own playbook. We execute it for you.
From early-stage traction to a profitable exit, every phase of a funded company's journey demands a distinct marketing strategy. Our unique model means we leverage our two-sided financial incentive models and a proprietary FinTech platform to align our specialist teams directly with your investment milestones. This ensures your growth trajectory stays on track and your key metrics prove your progress to the board.
Venture Capital
Private Equity
Seed Funding
Series A
Series B
Series C–E and Later Growth
IPO or Exit Preparation
We de-risk your earliest capital by finding product-market fit, faster.
Primary Goal
Validate the concept, achieve initial market traction, and prove viability to secure the next round.
Our Approach
Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise.
Launch targeted paid ads on lean budgets
Convert initial interest into tangible user growth
Build a compelling narrative for early investors
Recommended Services
STRATEGIES TAILORED TO EVERY INVESTMENT STAGE
Every funding stage has its own playbook. We execute it for you.
From early-stage traction to a profitable exit, every phase of a funded company's journey demands a distinct marketing strategy. Our unique model means we leverage our two-sided financial incentive models and a proprietary FinTech platform to align our specialist teams directly with your investment milestones. This ensures your growth trajectory stays on track and your key metrics prove your progress to the board.
Venture Capital
Private Equity
Seed Funding
Series A
Series B
Series C–E and Later Growth
IPO or Exit Preparation
We de-risk your earliest capital by finding product-market fit, faster.
Primary Goal
Validate the concept, achieve initial market traction, and prove viability to secure the next round.
Our Approach
Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise.
Launch targeted paid ads
on lean budgets
Convert initial interest into
tangible user growth
Build a compelling narrative for
early investors
Recommended Services
STRATEGIES TAILORED TO EVERY INVESTMENT STAGE
Every funding stage has its own playbook. We execute it for you.
From early-stage traction to a profitable exit, every phase of a funded company's journey demands a distinct marketing strategy. Our unique model means we leverage our two-sided financial incentive models and a proprietary FinTech platform to align our specialist teams directly with your investment milestones. This ensures your growth trajectory stays on track and your key metrics prove your progress to the board.
Venture Capital
Private Equity
Seed Funding
Series A
Series B
Series C–E and Later Growth
IPO or Exit Preparation
We de-risk your earliest capital by finding product-market fit, faster.
Primary Goal
Validate the concept, achieve initial market traction, and prove viability to secure the next round.
Our Approach
Rapidly mitigating uncertainty is essential at Seed. With financially incentivised specialists, we test and iterate marketing strategies at speed, delivering clear evidence of traction that reassures early investors and accelerates your next raise.
Launch targeted paid ads on lean budgets
Convert initial interest into tangible user growth
Build a compelling narrative for early investors
Recommended Services
With a limited runway post-seed, we needed to find product-market fit fast. GoGorilla’s model delivered the exact traction metrics our Series A investors needed to see, and we successfully closed our round ahead of schedule.
Founder & CEO
VC-Backed EdTech Platform
For over two years, I had to turn clients away because I was maxed out as a freelancer, but outsourcing to GoGorilla has completely changed that. Now, I can take on more clients and grow my profits without having to take on full-time employees.
With a limited runway post-seed, we needed to find product-market fit fast. GoGorilla’s model delivered the exact traction metrics our Series A investors needed to see, and we successfully closed our round ahead of schedule.
With a limited runway post-seed, we needed to find product-market fit fast. GoGorilla’s model delivered the exact traction metrics our Series A investors needed to see, and we successfully closed our round ahead of schedule.
With a limited runway post-seed, we needed to find product-market fit fast. GoGorilla’s model delivered the exact traction metrics our Series A investors needed to see, and we successfully closed our round ahead of schedule.
Social Media Strategist
Founder & CEO
Founder & CEO
Founder & CEO
Freelancer
VC-Backed EdTech Platform
VC-Backed EdTech Platform
VC-Backed EdTech Platform
FLEXIBLE COLLABORATION MODELS
We adapt to your team’s strengths and skill gaps, in whichever way makes sense for your goals.
We understand that every funded business is unique. That's why we offer a flexible and transparent blended day rate model, allowing you to purchase blocks of our team's time to be deployed where you need them most. Below are a few examples of how our adaptive approach can work with your existing resources.:
For Founders & Lean Teams
If you don't have an internal marketing team, we can operate as your dedicated marketing department, allowing you to focus on product and investor relations whilst we handle the execution. Common collaborative activities include:
Executing your multi-channel advertising campaigns
Nurturing your audience with email marketing
Building and engaging your online community
*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.
For Founders & Lean Teams
If you don't have an internal marketing team, we can operate as your dedicated marketing department, allowing you to focus on product and investor relations whilst we handle the execution. Common collaborative activities include:
Executing your
multi-channel
advertising
campaigns
audience
Nurturing your
with email
marketing
Building and
engaging
your
online
community
*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.
For Founders & Lean Teams
If you don't have an internal marketing team, we can operate as your dedicated marketing department, allowing you to focus on product and investor relations whilst we handle the execution. Common collaborative activities include:
Executing your
multi-channel
advertising
campaigns
audience
Nurturing your
with email
marketing
Building and
engaging
your
online
community
*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.
For Founders & Lean Teams
If you don't have an internal marketing team, we can operate as your dedicated marketing department, allowing you to focus on product and investor relations whilst we handle the execution. Common collaborative activities include:
Executing your multi-channel advertising campaigns
Nurturing your audience with email marketing
Building and engaging your online community
*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.
For Founders & Lean Teams
If you don't have an internal marketing team, we can operate as your dedicated marketing department, allowing you to focus on product and investor relations whilst we handle the execution. Common collaborative activities include:
Executing your multi-channel advertising campaigns
Nurturing your audience with email marketing
Building and engaging your online community
*Please note that we're not strict on deliverables and will always aim to fill any gaps you identify. If there are extra areas where you require assistance, we can discuss and accommodate them, subject to agreement.
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we’ve algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we’ve algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we’ve algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we’ve algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we’ve algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
Our post-acquisition mandate was to drive profitable growth, and GoGorilla delivered immediately. Their model cut our marketing SG&A by 30% whilst increasing qualified lead flow. This gave our PE sponsors the confidence to back our strategic plan.
Chief Financial Officer
PE-Backed Healthcare Services Firm
We used to be so tied up with managing clients that scaling felt impossible. Now, we have outsourced all our operations to GoGorilla, and our sales have increased substantially. Best of all, we're now growing much faster with lower overheads.
Our post-acquisition mandate was to drive profitable growth, and GoGorilla delivered immediately. Their model cut our marketing SG&A by 30% whilst increasing qualified lead flow. This gave our PE sponsors the confidence to back our strategic plan.
Our post-acquisition mandate was to drive profitable growth, and GoGorilla delivered immediately. Their model cut our marketing SG&A by 30% whilst increasing qualified lead flow. This gave our PE sponsors the confidence to back our strategic plan.
Our post-acquisition mandate was to drive profitable growth, and GoGorilla delivered immediately. Their model cut our marketing SG&A by 30% whilst increasing qualified lead flow. This gave our PE sponsors the confidence to back our strategic plan.
Head of Operations
Chief Financial Officer
Chief Financial Officer
Chief Financial Officer
London-based marketing agency
PE-Backed Healthcare Services Firm
PE-Backed Healthcare Services Firm
PE-Backed Healthcare Services Firm
A FUNDAMENTALLY BETTER MODEL
How GoGorilla outperforms traditional options
In‑House Team
Traditional Agency
GoGorilla
Cost Structure
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible cash burn that shortens your runway and limits growth investment.
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Accountability
Team members are invested in success but are typically rewarded for activity through fixed salaries, with no direct financial link to hitting the board-level KPIs or valuation milestones that truly matter.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Time to Value
Requires months to recruit and onboard, significantly delaying the search for product-market fit and burning valuable runway before growth is proven.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to traction and proving the business model to investors.
Execution Risk
Relies on the limited expertise of a few individuals and the immense pressure of making the perfect hire in a field you may not understand. A single mishire can set you back months.
Often provides generalist knowledge, which may lack the deep, tailored specialisation required for your specific business model. You risk paying for a team that doesn't truly understand your niche.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
In‑House Team
Traditional Agency
GoGorilla
Cost Structure
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible cash burn that shortens your runway and limits growth investment.
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Accountability
Team members are invested in success but are typically rewarded for activity through fixed salaries, with no direct financial link to hitting the board-level KPIs or valuation milestones that truly matter.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Time to Value
Requires months to recruit and onboard, significantly delaying the search for product-market fit and burning valuable runway before growth is proven.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to traction and proving the business model to investors.
Execution Risk
Relies on the limited expertise of a few individuals and the immense pressure of making the perfect hire in a field you may not understand. A single mishire can set you back months.
Often provides generalist knowledge, which may lack the deep, tailored specialisation required for your specific business model. You risk paying for a team that doesn't truly understand your niche.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
Cost Structure
Accountability
Time to Value
Execution Risk
In‑House Team
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible cash burn that shortens your runway and limits growth investment.
Team members are invested in success but are typically rewarded for activity through fixed salaries, with no direct financial link to hitting the board-level KPIs or valuation milestones that truly matter.
Requires months to recruit and onboard, significantly delaying the search for product-market fit and burning valuable runway before growth is proven.
Relies on the limited expertise of a few individuals and the immense pressure of making the perfect hire in a field you may not understand. A single mishire can set you back months.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Often provides generalist knowledge, which may lack the deep, tailored specialisation required for your specific business model. You risk paying for a team that doesn't truly understand your niche.
GoGorilla
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to traction and proving the business model to investors.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
Cost Structure
Accountability
Time to Value
Execution Risk
In‑House Team
Incurs high fixed costs from salaries, benefits, and recruitment, creating a significant and inflexible drag on SG&A.
Team members are invested in success but are typically rewarded for activity through fixed salaries, with limited direct financial incentives tied to outcomes.
Requires months to recruit, hire, and fully onboard a team, which significantly delays the launch of new campaigns and the impact on revenue.
Relies on the limited expertise of a small number of individuals who must cover all marketing channels, often leading to skill gaps.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Often provides generalist knowledge across many clients, which may lack the deep, tailored specialisation required for a specific portfolio company.
GoGorilla
Provides cost-effective flat fees, delivering up to 50% lower costs than hiring internally by eliminating recruitment overhead.
Fully aligned with results, as our compensation is directly tied to portfolio company performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to traction and proving the business model to investors.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy to ensure cutting-edge execution.
Cost Structure
Accountability
Time to Value
Execution Risk
In‑House Team
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible cash burn that shortens your runway and limits growth investment.
Team members are invested in success but are typically rewarded for activity through fixed salaries, with no direct financial link to hitting the board-level KPIs or valuation milestones that truly matter.
Requires months to recruit and onboard, significantly delaying the search for product-market fit and burning valuable runway before growth is proven.
Relies on the limited expertise of a few individuals and the immense pressure of making the perfect hire in a field you may not understand. A single mishire can set you back months.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to go beyond the scope or share risk in the final business outcomes.
Needs several weeks to months for onboarding and discovery, with execution speed sometimes limited by competing client priorities.
Often provides generalist knowledge, which may lack the deep, tailored specialisation required for your specific business model. You risk paying for a team that doesn't truly understand your niche.
GoGorilla
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to traction and proving the business model to investors.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
We combine the lowest cost, highest accountability, and fastest time-to-value, giving your business a unique advantage in the market.
SECURITY AND DATA GOVERNANCE
We treat security as a prerequisite for partnership, not an add‑on.
We operate under robust UK-GDPR and SOC 2 Type II standards from day one. By establishing rigorous policies and using vetted vendors, we eliminate compliance delays and protect both your company's reputation and your growth momentum. This rigorous approach to data governance ensures that working with GoGorilla is not only effective for growth but also safe, transparent, and trustworthy for all stakeholders.
GDPR & UK
data
residency
SOC 2
Type II
hosting
No end-customer
PII
in model
training
Role‑based
access
and
audit
trails
Board‑ready
security
packet
How to get started
Let's build the growth engine your investors expect.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to VC and PE-backed businesses.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to VC and PE-backed businesses.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to VC and PE-backed businesses.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to VC and PE-backed businesses.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to VC and PE-backed businesses.
02
Get a proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your investment.
02
Get a proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your investment.
02
Get a proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your investment.
02
Get a proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your investment.
02
Get a proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your investment.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your board-level goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your board-level goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your board-level goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your board-level goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your board-level goals and discuss which of our services can best support your growth.
Frequently asked questions
You’ve got questions. We’ve got answers.
You’ve got questions about GorillaMatrix. We’ve
got answers.
01
Do you work with bootstrapped companies, or only funded ones?
Whilst our model is engineered for the pace and pressures of funded companies, we are always open to working with exceptional bootstrapped businesses that we identify as having high-growth potential. We typically make these decisions following an internal assessment of the business's model, market, and founding team.
If you are a bootstrapped founder and believe your company is ready to scale, please get in touch with us to discuss if we're a great fit for your goals.
02
How does the 'blended day rate' model work?
Our Blended Day Rate model is a modern, flexible approach designed to give you control and maximise the value of your investment. Traditional agencies often sell rigid packages with a fixed number of deliverables (e.g. "10 posts per month"). We believe this model is outdated, as it often forces you to pay for outputs you may not need and discourages the innovation required to hit your ambitious growth targets. Instead, your plan includes a set number of "day rates" per month.
A day rate is a standard unit of our team's capacity, which can be flexibly allocated across different specialists, such as a strategist, a copywriter, or a designer, depending on your priorities for that week. This ensures you are paying for our team's focused expertise, not a list of arbitrary deliverables.
Key benefits of this model include:
You get ultimate flexibility: Your business priorities can change quickly. This model allows you to pivot your team's focus without being locked into a rigid contract.
You prioritise quality over quantity: Instead of us churning out low-impact work just to meet a number, our team focuses on producing high-quality, strategic assets that are designed to achieve your specific goals.
Unused days can be rolled over: If you have a quieter month, your unused day rates can be carried over to the next month (within your commitment period), ensuring you never lose the value you've paid for.
Should you require additional capacity or specialised skills beyond your plan, you can instantly add resources on a flexible, per-day basis. Whether you need a 3D designer for a one-off project or a dedicated copywriter for a full month, you can book the exact talent you need, when you need it. For a permanent increase, we recommend upgrading to a higher-tier plan. Simply schedule a call with your Account Executive to discuss the best option for you.
03
Can you integrate with our current tools and workflows?
Yes. Our default environment is ClickUp (for both project tracking and chat), plus Figma for creative work, but we routinely adapt to the systems you already have in place. Below are the main ways we plug in:
Communication: We can stay entirely within ClickUp chat threads or join your Slack, Microsoft Teams, or Google Chat channels, allowing you to treat our specialists as internal colleagues and exchange updates and files in real-time.
Project management: If your team runs Asana, Jira, Monday.com, Trello, or another platform, we mirror your ticketing and sprint cadence inside that workspace. When no process exists, we invite you into our ClickUp instance and configure boards that match your approval flow.
ERP and board-level approval: For PE portfolio companies, we also integrate seamlessly with your existing ERP, financial systems, or governance portals. Our flexible approval workflow can automatically route marketing budget requests through your internal systems (such as SAP, NetSuite, or Microsoft Dynamics), ensuring every spend decision follows your established board-level compliance process.
This flexible approach lets your founders, operators, or portfolio companies stay in the tools they know, whilst giving us the structure needed to keep every task, approval, and hand‑off on track.
For more details, please visit our pricing page.
04
Do you support international expansion and localisation of campaigns?
Absolutely. We can launch and optimise campaigns in up to 190 countries whilst preserving local nuance and brand consistency. To access full localisation support, you will need an Enterprise plan under our Paid Advertising , Email Marketing, and/or Social Media Management services, which unlocks localised copywriters, proofreaders, and region-specific strategists. Longer minimum commitments also reduce your blended rate and guarantee ongoing access to these local specialists.
Here are the key elements of our localisation framework:
Market intelligence: We conduct rapid local research and competitor gap analyses, ensuring every new market entry begins with data-driven insights on messaging, pricing, and channel mix.
Native‑language content: Our network of copywriters and proofreaders adapts headlines, body copy, and CTAs into 20+ languages, ensuring cultural relevance rather than literal translation.
Creative adaptation: Designers adjust imagery, colour palettes, and layouts to align with local aesthetics; all assets live in a shared Figma workspace for real-time feedback.
Platform and compliance setup: We configure ad account structures, tracking, and regulatory checks for each country, so campaigns meet local advertising standards from day one.
Ongoing optimisation: Post-launch, we monitor performance by locale, reallocating budget to the highest-ROI regions and scheduling ads at the most effective local times.
This end-to-end approach allows companies of all stages, from venture-backed to private-equity-owned and even publicly listed, to scale internationally with confidence, knowing that each market receives the same data-driven precision that fuels growth at home.
For more details, please visit our pricing page.
05
Will we have transparency through dashboards and updates?
Yes. Founders and boards need clear, timely data, so we provide real-time dashboards plus scheduled reporting from day one. Here's what you can expect:
On‑demand dashboards: We build custom KPI views that surface CAC, ROAS, LTV, pipeline contribution, conversion rates, IRR, and MOIC roll-ups pulled straight from your finance system. All data refreshes in real time and is accessible 24/7 to anyone you invite.
Scheduled performance reports: Depending on spend and service plan, we deliver detailed weekly or monthly analyses that explain revenue impact, pinpoint lessons learnt, and set next-step actions.
Investor‑ready insights: If your stakeholders track specifics such as payback period or new-market growth share, we integrate those into the dashboard, allowing you to import the numbers into board decks without additional work directly.
Our reports and dashboards are designed for seamless board-level communication. We can export them in formats compatible with leading governance portals like OnBoard and Diligent, or deliver them directly to your board liaison to streamline meeting preparation.
For more details, please visit our pricing page.
06
Do you have any case studies available?
Since we've recently completed our merger, we're actively building new, comprehensive case studies to demonstrate the impact of our model. To produce compelling "before and after" results, we typically require a full 12-month commitment period.
As we continue to gather these success stories, we're offering our services at substantially below-market rates, allowing us to partner with as many exciting new businesses as possible. This not only ensures our interests are fully aligned with your success but also enables us to showcase clear, measurable results.
For more details, please visit our pricing page.
01
Do you work with bootstrapped companies, or only funded ones?
Whilst our model is engineered for the pace and pressures of funded companies, we are always open to working with exceptional bootstrapped businesses that we identify as having high-growth potential. We typically make these decisions following an internal assessment of the business's model, market, and founding team.
If you are a bootstrapped founder and believe your company is ready to scale, please get in touch with us to discuss if we're a great fit for your goals.
02
How does the 'blended day rate' model work?
Our Blended Day Rate model is a modern, flexible approach designed to give you control and maximise the value of your investment. Traditional agencies often sell rigid packages with a fixed number of deliverables (e.g. "10 posts per month"). We believe this model is outdated, as it often forces you to pay for outputs you may not need and discourages the innovation required to hit your ambitious growth targets. Instead, your plan includes a set number of "day rates" per month.
A day rate is a standard unit of our team's capacity, which can be flexibly allocated across different specialists, such as a strategist, a copywriter, or a designer, depending on your priorities for that week. This ensures you are paying for our team's focused expertise, not a list of arbitrary deliverables.
Key benefits of this model include:
You get ultimate flexibility: Your business priorities can change quickly. This model allows you to pivot your team's focus without being locked into a rigid contract.
You prioritise quality over quantity: Instead of us churning out low-impact work just to meet a number, our team focuses on producing high-quality, strategic assets that are designed to achieve your specific goals.
Unused days can be rolled over: If you have a quieter month, your unused day rates can be carried over to the next month (within your commitment period), ensuring you never lose the value you've paid for.
Should you require additional capacity or specialised skills beyond your plan, you can instantly add resources on a flexible, per-day basis. Whether you need a 3D designer for a one-off project or a dedicated copywriter for a full month, you can book the exact talent you need, when you need it. For a permanent increase, we recommend upgrading to a higher-tier plan. Simply schedule a call with your Account Executive to discuss the best option for you.
03
Can you integrate with our current tools and workflows?
Yes. Our default environment is ClickUp (for both project tracking and chat), plus Figma for creative work, but we routinely adapt to the systems you already have in place. Below are the main ways we plug in:
Communication: We can stay entirely within ClickUp chat threads or join your Slack, Microsoft Teams, or Google Chat channels, allowing you to treat our specialists as internal colleagues and exchange updates and files in real-time.
Project management: If your team runs Asana, Jira, Monday.com, Trello, or another platform, we mirror your ticketing and sprint cadence inside that workspace. When no process exists, we invite you into our ClickUp instance and configure boards that match your approval flow.
ERP and board-level approval: For PE portfolio companies, we also integrate seamlessly with your existing ERP, financial systems, or governance portals. Our flexible approval workflow can automatically route marketing budget requests through your internal systems (such as SAP, NetSuite, or Microsoft Dynamics), ensuring every spend decision follows your established board-level compliance process.
This flexible approach lets your founders, operators, or portfolio companies stay in the tools they know, whilst giving us the structure needed to keep every task, approval, and hand‑off on track.
For more details, please visit our pricing page.
04
Do you support international expansion and localisation of campaigns?
Absolutely. We can launch and optimise campaigns in up to 190 countries whilst preserving local nuance and brand consistency. To access full localisation support, you will need an Enterprise plan under our Paid Advertising , Email Marketing, and/or Social Media Management services, which unlocks localised copywriters, proofreaders, and region-specific strategists. Longer minimum commitments also reduce your blended rate and guarantee ongoing access to these local specialists.
Here are the key elements of our localisation framework:
Market intelligence: We conduct rapid local research and competitor gap analyses, ensuring every new market entry begins with data-driven insights on messaging, pricing, and channel mix.
Native‑language content: Our network of copywriters and proofreaders adapts headlines, body copy, and CTAs into 20+ languages, ensuring cultural relevance rather than literal translation.
Creative adaptation: Designers adjust imagery, colour palettes, and layouts to align with local aesthetics; all assets live in a shared Figma workspace for real-time feedback.
Platform and compliance setup: We configure ad account structures, tracking, and regulatory checks for each country, so campaigns meet local advertising standards from day one.
Ongoing optimisation: Post-launch, we monitor performance by locale, reallocating budget to the highest-ROI regions and scheduling ads at the most effective local times.
This end-to-end approach allows companies of all stages, from venture-backed to private-equity-owned and even publicly listed, to scale internationally with confidence, knowing that each market receives the same data-driven precision that fuels growth at home.
For more details, please visit our pricing page.
05
Will we have transparency through dashboards and updates?
Yes. Founders and boards need clear, timely data, so we provide real-time dashboards plus scheduled reporting from day one. Here's what you can expect:
On‑demand dashboards: We build custom KPI views that surface CAC, ROAS, LTV, pipeline contribution, conversion rates, IRR, and MOIC roll-ups pulled straight from your finance system. All data refreshes in real time and is accessible 24/7 to anyone you invite.
Scheduled performance reports: Depending on spend and service plan, we deliver detailed weekly or monthly analyses that explain revenue impact, pinpoint lessons learnt, and set next-step actions.
Investor‑ready insights: If your stakeholders track specifics such as payback period or new-market growth share, we integrate those into the dashboard, allowing you to import the numbers into board decks without additional work directly.
Our reports and dashboards are designed for seamless board-level communication. We can export them in formats compatible with leading governance portals like OnBoard and Diligent, or deliver them directly to your board liaison to streamline meeting preparation.
For more details, please visit our pricing page.
06
Do you have any case studies available?
Since we've recently completed our merger, we're actively building new, comprehensive case studies to demonstrate the impact of our model. To produce compelling "before and after" results, we typically require a full 12-month commitment period.
As we continue to gather these success stories, we're offering our services at substantially below-market rates, allowing us to partner with as many exciting new businesses as possible. This not only ensures our interests are fully aligned with your success but also enables us to showcase clear, measurable results.
For more details, please visit our pricing page.
A weak quarter in growth is a strong quarter for your competitors. Fight us or join us.
A weak quarter in growth is a strong quarter for your competitors. Fight us or join us.
A weak quarter in growth is a strong quarter for your competitors. Fight us or join us.
A weak quarter in growth is a strong quarter for your competitors. Fight us or join us.
Core Services
Clients
Claim Verification: Our "world's first" claim is
based on public
market research
(conducted August 2025)
and has
been reviewed
by an
independent
legal
professional.
To our
knowledge,
no other
company
integrates a
proprietary
FinTech platform
to algorithmically
tie team
incentives
directly to
client outcomes.
Learn
more
United Kingdom
!
Pricing
Core Services
Sprints
White Label
FinTech Platform
Clients
Capital
Company
Claim Verification: Our "world's first" claim is
based on public
market research
(conducted August 2025)
and has
been reviewed
by an
independent
legal
professional.
To our
knowledge,
no other
company
integrates a
proprietary
FinTech platform
to algorithmically
tie team
incentives
directly to
client outcomes.
Learn
more
United Kingdom
Pricing
Core Services
Sprints
White Label
FinTech Platform
Clients
Capital
Company
Claim Verification: Our "world's first" claim is
based on public
market research
(conducted August 2025)
and has
been reviewed
by an
independent
legal
professional.
To our
knowledge,
no other
company
integrates a
proprietary
FinTech platform
to algorithmically
tie team
incentives
directly to
client outcomes.
Learn
more
Core Services
Clients
Claim Verification: Our "world's first" claim is
based on public
market research
(conducted August 2025)
and has
been reviewed
by an
independent
legal
professional.
To our
knowledge,
no other
company
integrates a
proprietary
FinTech platform
to algorithmically
tie team
incentives
directly to
client outcomes.
Learn
more
United Kingdom
Core Services
Claim Verification: Our "world's first" claim is
based on public
market research
(conducted August 2025)
and has
been reviewed
by an
independent
legal
professional.
To our
knowledge,
no other
company
integrates a
proprietary
FinTech platform
to algorithmically
tie team
incentives
directly to
client outcomes.
Learn
more
United Kingdom