Sales Development Representative
Full-time
London, United Kingdom • In office, Hybrid or Remote
About GoGorilla
GoGorilla is the world's first performance marketing company built on financial technology. We've engineered a platform that hardwires client objectives into every campaign, ensuring transparent, auditable results that traditional agencies can't match. When our clients win, you win. You'll join a high-performance London team where your commercial impact directly shapes your career trajectory and financial rewards.
About the role
As a Sales Development Representative (SDR), you will be at the forefront of our growth engine. You will be responsible for qualifying new business opportunities, building relationships with potential clients, and setting up meetings for our senior sales team. Our in-house email outreach team handles all prospecting activities, allowing you to focus on strategy, qualification, and relationship building.
Day to day, you'll be qualifying inbound leads from our marketing team, managing opportunities generated by our outreach specialists, and building relationships with potential clients through strategic conversations. This role requires strong communication skills, strategic thinking, and a passion for building relationships.
Working pattern and flexibility
This is an entry-level role available in-office (London), hybrid, or fully remote. For in-office, expect to be in our central London office 4-5 days a week to learn from our senior sales team and immerse yourself in our high-performance culture. Flexibility is offered for high performers who consistently exceed their targets. Time tracking is required for any hybrid or remote work for security and progress monitoring, which is an industry-standard practice.
Leadership trajectory
This is an entry-level role with a clear path to becoming an Account Executive and beyond. You'll start by learning the fundamentals of sales, with the opportunity to progress to a closing role within 12–18 months. Exceptional performers will have the opportunity to move into sales leadership or other commercial roles within the company.
What you will be doing
Qualify inbound leads generated by our marketing team and partnership channels.
Manage and prioritise opportunities created by our in-house email outreach specialists.
Conduct strategic qualification calls to understand client needs and fit.
Build relationships with potential clients and educate them on the value of GoGorilla's services.
Schedule meetings and demos for our senior sales team.
Provide strategic input to our outreach team on messaging and targeting.
Track and report on your qualification activities and conversion rates using our CRM.
Continuously learn and improve your sales skills through training and coaching.
What you will bring
A strong desire to build a career in sales.
Excellent communication and interpersonal skills.
A competitive spirit and a drive to succeed.
A high degree of resilience and a positive attitude.
Right to work in the UK. We do not offer visa sponsorship.
A willingness to learn and a coachable mindset.
You should not apply if
You are not comfortable with a role that involves strategic qualification and relationship building.
You are not resilient and are easily discouraged by rejection.
You are not a competitive person who is motivated by targets and incentives.
You are not interested in a role that requires continuous learning and improvement.
You are not a team player who is willing to collaborate with others to achieve common goals.
How we work
Outcomes first – your success is measured by the number of qualified meetings you book and the amount of new business revenue generated from your efforts.
Autonomy with accountability – you have the freedom to manage your own qualification activities with clear expectations for results.
Build the playbook – you will contribute to our sales playbook by testing and refining new qualification strategies and messaging.
Learn from the best – you will be coached and mentored by our senior sales team, who have a proven track record of success.
Continuous improvement – feedback and data-driven insights shape our sales process and drive continuous innovation.
Compensation and progression
Base salary: £28,000 to £35,000 (London), with adjustments for other UK locations (£25,000 to £32,000).
On-target commission: Uncapped, with significant earning potential based on performance.
Company profit-sharing: Participation in overall company success.
Equity: Meaningful equity participation is a core part of our compensation philosophy for high-performing team members, offering a stake in our long-term success.
Benefits: Private healthcare for full-time UK employees after 6 months probation, 25 days holiday plus bank holidays, laptop and modern tools, learning budget and regular team events.
Progression: Clear path to Account Executive within 12-18 months, with opportunities to move into sales leadership or other commercial roles.
30-60-90 day expectations
Day 30 – complete onboarding, learn our sales process and messaging, and begin conducting outbound prospecting.
Day 60 – consistently hitting your activity targets and booking your first qualified meetings.
Day 90 – consistently hitting your meeting targets and building a strong pipeline of new business opportunities.
Our hiring process
We keep the steps simple so you can show how your skills drive outcomes and fit our culture. For this role, the journey usually follows our standard path – application, a short cultural profile, a light role task if applicable, interviews, offer and onboarding. See the careers page for specifics.
Typical flow for this role
Application – submit your CV and a short note on why you want to build a career in sales.
Cultural assessment – brief values and collaboration profile, plus short video questions.
Role task – a short prospecting exercise to assess your communication and research skills.
Interviews – meet the hiring lead and other members of the sales team.
Offer and checks – written offer with base, commission, and equity structure, right-to-work and references.
Onboarding – a clear plan, team introductions and access to GorillaAcademy resources.
Important notes for candidates
We do not use third-party recruitment agencies. Do not send CVs through agencies.
Apply only through our official channels. We will never ask for payment or personal financial information during the hiring process.
Double-check sender domains in email communications.
By applying, you confirm that the information is accurate and understand that employment is subject to right-to-work checks and references.
We process candidate data in line with our privacy notice.
