B2B DEMAND GENERATION BACKED BY OUR PROPRIETARY FINTECH MODEL
Make growth predictable. Make sales inevitable.
Plug a demand‑generation powerhouse into your go‑to‑market. We design account‑based programmes, craft messaging across buying committees, and orchestrate email, LinkedIn, phone, and even personalised video outreach to turn intent into meetings. With GorillaMatrix®, our success‑sharing model financially incentivises the team to try harder, so your capital works harder.
OUR B2B DEMAND GENERATION IN NUMBERS
From first touch to signed contract. We engineer the pipeline in between.
3-7
Specialist team
roles per client
25+
Countries
prospected
1–5
Ad spend managed
per month
98%
Verified
deliverability
SPECIALIST TEAM ROLES
Specialists build pipeline. Our GorillaGeniuses® share the risk.
Our People‑Success Matrix™ uses historical results and role‑level certifications to assemble specialists who fit your ICP, motion, and tech stack—then continuously optimises assignments as priorities change. Everyone has skin in the game through our Financial‑Success Matrix™, where outcome‑linked incentives and built‑in profit sharing tie our compensation to the results that matter to you. That’s how we turn outbound intent into qualified meetings and measurable revenue. Please see our pricing page to check which roles apply to each plan. Additional roles are available as add-ons and as part of our enterprise plans.
Account Executive
Your single point of contact and owner of outcomes. Orchestrates strategy, stakeholder alignment, and cadence. Ensures every decision maps to your KPIs and narrative. Backed by GorillaAcademy® leadership training.
Outbound Strategist
This person assists with day-to-day project management and technical strategy. Each strategist has passed our training and assessment centre and specialises in a particular platform.
Data & Research Analyst
This person completes our 50-stage weekly optimisation checklist using a scientific and mathematical approach. As analysts, they minimise your cost per result and scale high-performing campaigns.
Email Deliverability & Infrastructure Engineer
Our video editors have specialised training in identifying the best video formats for an effective paid advertising strategy. They optimise content length for each placement, work with raw footage, incorporate motion graphics, and more.
SDR / Appointment Setter (Managed)
Our graphic designers use a wide range of design tools to transform basic content into high-performing graphics.
Conversation QA & Enablement Coach
This person writes compelling ad copy that motivates users to take action. They write several variations for split testing with each ad launch.
Account Executive
Your single point of contact and owner of outcomes. Orchestrates strategy, stakeholder alignment, and cadence. Ensures every decision maps to your KPIs and narrative. Backed by GorillaAcademy® leadership training.
Outbound Strategist
This person assists with day-to-day project management and technical strategy. Each strategist has passed our training and assessment centre and specialises in a particular platform.
Data & Research Analyst
This person completes our 50-stage weekly optimisation checklist using a scientific and mathematical approach. As analysts, they minimise your cost per result and scale high-performing campaigns.
Email Deliverability & Infrastructure Engineer
Our video editors have specialised training in identifying the best video formats for an effective paid advertising strategy. They optimise content length for each placement, work with raw footage, incorporate motion graphics, and more.
SDR / Appointment Setter (Managed)
Our graphic designers use a wide range of design tools to transform basic content into high-performing graphics.
Conversation QA & Enablement Coach
This person writes compelling ad copy that motivates users to take action. They write several variations for split testing with each ad launch.
Account Executive
Your single point of contact and owner of outcomes. Orchestrates strategy, stakeholder alignment, and cadence. Ensures every decision maps to your KPIs and narrative. Backed by GorillaAcademy® leadership training.
Outbound Strategist
This person assists with day-to-day project management and technical strategy. Each strategist has passed our training and assessment centre and specialises in a particular platform.
Data & Research Analyst
This person completes our 50-stage weekly optimisation checklist using a scientific and mathematical approach. As analysts, they minimise your cost per result and scale high-performing campaigns.
Email Deliverability & Infrastructure Engineer
Our video editors have specialised training in identifying the best video formats for an effective paid advertising strategy. They optimise content length for each placement, work with raw footage, incorporate motion graphics, and more.
SDR / Appointment Setter (Managed)
Our graphic designers use a wide range of design tools to transform basic content into high-performing graphics.
Conversation QA & Enablement Coach
This person writes compelling ad copy that motivates users to take action. They write several variations for split testing with each ad launch.
Account Executive
Your single point of contact and owner of outcomes. Orchestrates strategy, stakeholder alignment, and cadence. Ensures every decision maps to your KPIs and narrative. Backed by GorillaAcademy® leadership training.
Outbound Strategist
This person assists with day-to-day project management and technical strategy. Each strategist has passed our training and assessment centre and specialises in a particular platform.
Data & Research Analyst
This person completes our 50-stage weekly optimisation checklist using a scientific and mathematical approach. As analysts, they minimise your cost per result and scale high-performing campaigns.
Email Deliverability & Infrastructure Engineer
Our video editors have specialised training in identifying the best video formats for an effective paid advertising strategy. They optimise content length for each placement, work with raw footage, incorporate motion graphics, and more.
SDR / Appointment Setter (Managed)
Our graphic designers use a wide range of design tools to transform basic content into high-performing graphics.
Conversation QA & Enablement Coach
This person writes compelling ad copy that motivates users to take action. They write several variations for split testing with each ad launch.
Account Executive
Your single point of contact and owner of outcomes. Orchestrates strategy, stakeholder alignment, and cadence. Ensures every decision maps to your KPIs and narrative. Backed by GorillaAcademy® leadership training.
Outbound Strategist
This person assists with day-to-day project management and technical strategy. Each strategist has passed our training and assessment centre and specialises in a particular platform.
Data & Research Analyst
This person completes our 50-stage weekly optimisation checklist using a scientific and mathematical approach. As analysts, they minimise your cost per result and scale high-performing campaigns.
Email Deliverability & Infrastructure Engineer
Our video editors have specialised training in identifying the best video formats for an effective paid advertising strategy. They optimise content length for each placement, work with raw footage, incorporate motion graphics, and more.
SDR / Appointment Setter (Managed)
Our graphic designers use a wide range of design tools to transform basic content into high-performing graphics.
Conversation QA & Enablement Coach
This person writes compelling ad copy that motivates users to take action. They write several variations for split testing with each ad launch.
Our team is backed by GorillaAcademy, our world-class training and assessment centre.
OUR PROCESS
It’s time to remove the guesswork. Our strategy and appointment setting convert ICPs into revenue.
For a detailed breakdown of deliverables in each plan, please see our pricing. We design bespoke, ICP‑first programmes, then run them through GorillaAudit® and GorillaScale® to turn high‑value accounts into qualified meetings and pipeline. Every stage is governed by GorillaMatrix, where your feedback, our specialist performance, and financial rewards connect through the Client‑Success, People‑Success and Financial‑Success Matrices so the whole team has real skin in the game.
Here’s how we do it:
01
Get your shared success proposal
Visit Get Started, choose your plan, and tell us your dream outcome. We run a quick audit of your ICP, tech stack, and pipeline, then return a shared success proposal with clear scope, KPIs, and team roles. This may include an optional shared success bonus to give us skin in the game.
01
Get your shared success proposal
Visit Get Started, choose your plan, and tell us your dream outcome. We run a quick audit of your ICP, tech stack, and pipeline, then return a shared success proposal with clear scope, KPIs, and team roles. This may include an optional shared success bonus to give us skin in the game.
01
Get your shared success proposal
Visit Get Started, choose your plan, and tell us your dream outcome. We run a quick audit of your ICP, tech stack, and pipeline, then return a shared success proposal with clear scope, KPIs, and team roles. This may include an optional shared success bonus to give us skin in the game.
02
Post‑signup GorillaAudit® demand blueprint
Our team prepare an in‑depth blueprint covering ICP and TAM mapping, decision‑maker identification, list‑building and enrichment methodology, channel selection, messaging frameworks, sequence planning, CRM workflows, and performance tracking set‑up. You can review, edit and approve each stage.
02
Post‑signup GorillaAudit® demand blueprint
Our team prepare an in‑depth blueprint covering ICP and TAM mapping, decision‑maker identification, list‑building and enrichment methodology, channel selection, messaging frameworks, sequence planning, CRM workflows, and performance tracking set‑up. You can review, edit and approve each stage.
02
Post‑signup GorillaAudit® demand blueprint
Our team prepare an in‑depth blueprint covering ICP and TAM mapping, decision‑maker identification, list‑building and enrichment methodology, channel selection, messaging frameworks, sequence planning, CRM workflows, and performance tracking set‑up. You can review, edit and approve each stage.
03
Strategy review and collaboration
We collaborate in real time through enterprise‑grade workflows with unlimited stakeholders. Our white‑label‑proof approvals, comments and version control centralise feedback in your portal, keeping legal, brand and sales fully aligned before launch.
03
Strategy review and collaboration
We collaborate in real time through enterprise‑grade workflows with unlimited stakeholders. Our white‑label‑proof approvals, comments and version control centralise feedback in your portal, keeping legal, brand and sales fully aligned before launch.
03
Strategy review and collaboration
We collaborate in real time through enterprise‑grade workflows with unlimited stakeholders. Our white‑label‑proof approvals, comments and version control centralise feedback in your portal, keeping legal, brand and sales fully aligned before launch.
04
Data engine and GorillaScale® implementation
We set up the data and infrastructure that make outbound win. That includes domain and inbox infrastructure, GDPR‑compliant list sourcing and enrichment, LinkedIn and CRM integrations, tracking dashboards, and soft‑launch tests that isolate variables to find winners fast.
04
Data engine and GorillaScale® implementation
We set up the data and infrastructure that make outbound win. That includes domain and inbox infrastructure, GDPR‑compliant list sourcing and enrichment, LinkedIn and CRM integrations, tracking dashboards, and soft‑launch tests that isolate variables to find winners fast.
04
Data engine and GorillaScale® implementation
We set up the data and infrastructure that make outbound win. That includes domain and inbox infrastructure, GDPR‑compliant list sourcing and enrichment, LinkedIn and CRM integrations, tracking dashboards, and soft‑launch tests that isolate variables to find winners fast.
05
Pipeline activation and appointment setting
Our team runs managed outreach and response handling, qualifying interest using agreed criteria, coordinating calendars, and booking meetings straight into your diary. Phone‑based appointment setting and advanced closing support are available for higher plans when you want us to carry opportunities further through the funnel.
05
Pipeline activation and appointment setting
Our team runs managed outreach and response handling, qualifying interest using agreed criteria, coordinating calendars, and booking meetings straight into your diary. Phone‑based appointment setting and advanced closing support are available for higher plans when you want us to carry opportunities further through the funnel.
05
Pipeline activation and appointment setting
Our team runs managed outreach and response handling, qualifying interest using agreed criteria, coordinating calendars, and booking meetings straight into your diary. Phone‑based appointment setting and advanced closing support are available for higher plans when you want us to carry opportunities further through the funnel.
06
Benchmark validation and scaling
We validate benchmarks such as response rate, meeting rate and pipeline value, then expand by channel, segment and geography. Advanced funnel analysis, predictive modelling and multi‑stakeholder ABM frameworks guide where we scale horizontally or vertically to grow pipeline with control.
06
Benchmark validation and scaling
We validate benchmarks such as response rate, meeting rate and pipeline value, then expand by channel, segment and geography. Advanced funnel analysis, predictive modelling and multi‑stakeholder ABM frameworks guide where we scale horizontally or vertically to grow pipeline with control.
06
Benchmark validation and scaling
We validate benchmarks such as response rate, meeting rate and pipeline value, then expand by channel, segment and geography. Advanced funnel analysis, predictive modelling and multi‑stakeholder ABM frameworks guide where we scale horizontally or vertically to grow pipeline with control.
01
Pre-signup Zoom technical audit
Schedule a call today to get your free consultation. Before the call, we conduct some initial research so we can advise which channels are likely to generate the best returns. During the call, we suggest a strategy that meets your goals.
01
Pre-signup Zoom technical audit
Schedule a call today to get your free consultation. Before the call, we conduct some initial research so we can advise which channels are likely to generate the best returns. During the call, we suggest a strategy that meets your goals.
01
Pre-signup Zoom technical audit
Schedule a call today to get your free consultation. Before the call, we conduct some initial research so we can advise which channels are likely to generate the best returns. During the call, we suggest a strategy that meets your goals.
02
Post-signup GorillaAudit® strategy analysis
Once you sign up, we put together a separate 15-20 page strategy document for each platform. This includes a competitor analysis, sales funnel structure, budget allocations, targeting, graphics creation, and copywriting.
02
Post-signup GorillaAudit® strategy analysis
Once you sign up, we put together a separate 15-20 page strategy document for each platform. This includes a competitor analysis, sales funnel structure, budget allocations, targeting, graphics creation, and copywriting.
02
Post-signup GorillaAudit® strategy analysis
Once you sign up, we put together a separate 15-20 page strategy document for each platform. This includes a competitor analysis, sales funnel structure, budget allocations, targeting, graphics creation, and copywriting.
03
Strategy review and collaboration
We use enterprise-grade processes for efficient collaboration and ad approval. Our open-source and white label-proof workflows allow unlimited collaborators within our strategy document and centralised project management system in real time.
03
Strategy review and collaboration
We use enterprise-grade processes for efficient collaboration and ad approval. Our open-source and white label-proof workflows allow unlimited collaborators within our strategy document and centralised project management system in real time.
03
Strategy review and collaboration
We use enterprise-grade processes for efficient collaboration and ad approval. Our open-source and white label-proof workflows allow unlimited collaborators within our strategy document and centralised project management system in real time.
04
GorillaScale® implementation
Once the tracking and analytics are set up, we set the approved ads live to begin the testing phase. We run systematic tests that isolate one variable at a time to identify winning combinations and optimise our strategies.
04
GorillaScale® implementation
Once the tracking and analytics are set up, we set the approved ads live to begin the testing phase. We run systematic tests that isolate one variable at a time to identify winning combinations and optimise our strategies.
04
GorillaScale® implementation
Once the tracking and analytics are set up, we set the approved ads live to begin the testing phase. We run systematic tests that isolate one variable at a time to identify winning combinations and optimise our strategies.
05
Benchmark validation
We audit KPIs that may impact the rate at which we can profitably scale, including CPA, CVR, ROAS, AOV, CLV, and more. We use these to identify whether we scale horizontally or vertically.
05
Benchmark validation
We audit KPIs that may impact the rate at which we can profitably scale, including CPA, CVR, ROAS, AOV, CLV, and more. We use these to identify whether we scale horizontally or vertically.
05
Benchmark validation
We audit KPIs that may impact the rate at which we can profitably scale, including CPA, CVR, ROAS, AOV, CLV, and more. We use these to identify whether we scale horizontally or vertically.
06
Scaling phase
Once target KPIs are met and goals are aligned, we look to strategically increase ad spend to drive revenue growth. We use complex financial models to guarantee campaign profitability at every turn.
06
Scaling phase
Once target KPIs are met and goals are aligned, we look to strategically increase ad spend to drive revenue growth. We use complex financial models to guarantee campaign profitability at every turn.
06
Scaling phase
Once target KPIs are met and goals are aligned, we look to strategically increase ad spend to drive revenue growth. We use complex financial models to guarantee campaign profitability at every turn.
Our proprietary scaling strategy, GorillaScale, drives profitable sales. Get your growth forecast today.
PRICING AND DELIVERABLES
Know the scope and cost today. Go live faster
3 months
6 months
12 months
Minimum commitment:
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
3 months
6 months
12 months
Minimum commitment:
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
3 months
6 months
12 months
Minimum commitment:
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
3 months
6 months
12 months
Minimum commitment:
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
Starter
£799
/ month
+ £249 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
across a
search
channel
Any 1 channel
Plan Highlights:
Fully managed advertising across one Search channel
Up to
5 in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Open
Grow
£1,799
/ month
+ £349 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through a
social
media
channel
Any 1 channel
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 6
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Limited
Scale
£2,399
/ month
+ £449 setup fee
Who is it for:
SMBs
looking to
acquire
new
customers
through
multiple
channels
Any 2 channels
Plan Highlights:
Fully managed paid advertising with
unlimited monthly creatives
Up to 7
in-house
specialist team
members
to collaborate
with
you
GorillaAudit® strategy analysis and review
GorillaScale® optimisation and scaling process framework
Detailed reporting and audits
Graphic design and video editing
GorillaMatrix® Two-Sided Financial Incentives
Algorithmic Team Profit
Sharing
Performance
Recognition
Tips
Outcome-Linked
Success
Bonus
Onboarding Availability:
Nearly Full
For Founders
For Investors
For Resellers
How to get started
Plug into the GoGorilla.com engine. It’s time to grow.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
02
Request a Shared Success Proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
For Founders
For Investors
For Resellers
How to get started
Plug into the GoGorilla.com engine. It’s time to grow.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
02
Request a Shared Success Proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
For Founders
For Investors
For Resellers
How to get started
Plug into the GoGorilla.com engine. It’s time to grow.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
02
Request a Shared Success Proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
For Founders
For Investors
For Resellers
How to get started
Plug into the GoGorilla.com engine. It’s time to grow.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
02
Request a Shared Success Proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
For Founders
For Investors
For Resellers
How to get started
Plug into the GoGorilla.com engine. It’s time to grow.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
02
Request a Shared Success Proposal
Discover our transparent pricing and save up to 40% when you opt for multiple services or a longer minimum commitment. Our flexible plans let you accurately forecast your marketing costs and de-risk your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
DISCOVER OUR cOMPLEMENTARY SERVICES
Prime demand before outreach. We’ll compound it across the funnel.
Pair B2B Demand Generation with the services below to keep us fully accountable for end‑to‑end growth. Powered by GorillaMatrix®, our two‑sided incentive model aligns our team’s rewards to your outcomes and coordinates specialists across channels, so pipeline compounds rather than leaks. For package deliverables and recommended add‑ons by plan, see the Pricing page for more details.
Paid Advertising
Paid Advertising
Paid Advertising
Use paid advertising to warm up buying committees before Sales calls. We surround target accounts with search, social, and retargeting so stakeholders recognise you before outbound. Engagement signals sync to your demand engine and CRM to lift connect, meeting, and close rates.
Email Marketing
Email Marketing
Capture quiet intent and nurture it into revenue. We build a GDPR‑compliant subscriber list with lead magnets, then run lifecycle journeys that educate, score, and re‑engage prospects who aren’t ready to meet today, handing Sales warmer opportunities and higher lifetime value.
Social Media Management
Build familiarity and proof before outreach. Executive and brand content keeps your story visible to ICPs, while light paid surround and channel‑native posts raise connection acceptance and reply rates. Social signals feed targeting and retargeting to compound results across channels.
Frequently asked questions
All you need to know about our Paid Advertising service.
General
01
What is B2B demand generation, and how is it different from lead generation?
Demand generation is a comprehensive approach to creating awareness and interest in your product or service, then converting that interest into qualified sales conversations. Unlike traditional lead generation, which focuses solely on collecting contact information, demand generation encompasses the entire journey from initial outreach through to booked meetings with qualified prospects.
Our B2B demand generation service includes lead sourcing and enrichment, multi-channel outreach (email, LinkedIn, phone), personalised messaging, response management, appointment setting, and continuous optimisation. We don't just hand you a list of contacts-we run the entire campaign on your behalf and deliver qualified meetings in your calendar.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
02
Which plan is right for my business?
Starter is ideal if you're testing demand generation for the first time or want to focus on one channel (email or LinkedIn). You'll get 500 leads per month and handle your own response management.
Grow is perfect for businesses ready to scale with coordinated email and LinkedIn outreach. You'll get 1,000 leads per month, and our team handles written appointment setting for you.
Scale is designed for companies looking to maximise results across email, LinkedIn, and phone. You'll get 1,500 leads per month with our UK-based team handling both written and phone appointment setting.
Enterprise is for established, funded companies requiring sophisticated demand generation infrastructure with unlimited leads, closing support, and access to our top 10% of specialists.
If you're unsure, book a discovery call and we'll recommend the best fit based on your goals, budget, and growth stage.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
03
How long does it take to see results?
Setup and warm-up: 4-6 weeks for complete onboarding, technical setup, and account warming.
First results: You'll typically see initial responses and meeting bookings within 2-4 weeks of campaign launch (after the warm-up period).
Optimised performance: 2-3 months of systematic testing and iteration to reach peak performance and consistent meeting flow.
Scaling phase: 4-6 months to prove channel effectiveness and begin scaling volume through add-ons.
We set realistic expectations from day one. Demand generation is a strategic, long-term investment, not a quick fix. However, our proprietary warm-up process and proven frameworks mean you'll see results faster than if you were building this in-house.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
04
What industries do you specialise in?
We work primarily with B2B companies across technology, SaaS, professional services, financial services, and manufacturing. Our ideal clients are investor-backed businesses (angel, seed, VC, or PE-backed) with complex sales cycles and high-value contracts.
That said, our frameworks are industry-agnostic. What matters most is that you have a clearly defined ideal customer profile, a compelling value proposition, and decision-makers who are reachable via email, LinkedIn, or phone.
During the GorillaAudit® process, we conduct thorough market analysis and competitive research specific to your industry to ensure our messaging and targeting are precisely tailored to your market.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
05
Do I need to provide anything to get started?
Yes, we'll need some key information and assets during onboarding:
Business Information:
Ideal customer profile (company size, industry, job titles)
Value proposition and key differentiators
Current sales process and qualification criteria
Success metrics and goals
Technical Access:
CRM access for integration and data sync
Domain access for email infrastructure setup (we'll guide you through domain procurement)
LinkedIn profile access for optimisation (personal profiles, not company pages)
Calendar access for appointment booking
Content Assets (if available):
Existing messaging, case studies, or testimonials
Brand guidelines or tone of voice documentation
Any content assets we can leverage
Don't worry if you don't have everything ready-our onboarding team will guide you through the entire process with a comprehensive questionnaire and strategy planning sessions.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
06
Can I switch plans or upgrade later?
Yes, absolutely. We encourage clients to start with the plan that matches their current needs and scale up as campaigns prove successful.
Upgrading: You can upgrade to a higher plan at any time. We'll pro-rate your current plan and transition you to the new plan seamlessly. For example, if you start with Starter and want to add a second channel, you can upgrade to Grow mid-contract.
Downgrading: Downgrades are typically processed at the end of your current commitment period to ensure continuity of service and protect the investment we've made in your campaigns.
Add-ons: You can add capacity (additional leads, domains, specialists) at any time without changing your base plan.
Your Account Executive will work with you to find the right timing and approach for any plan changes.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
07
What happens if I'm not satisfied with the results?
We're committed to delivering results, which is why we've built accountability into every aspect of our service:
Transparent Reporting: You'll receive detailed performance reports (monthly, bi-weekly, or weekly depending on your plan) with full visibility into response rates, meeting bookings, and pipeline contribution.
Continuous Optimisation: Our GorillaScale® framework ensures we're constantly testing, iterating, and improving your campaigns based on data.
Regular Strategy Calls: Quarterly, monthly, or bi-weekly calls (depending on your plan) to review performance and adjust strategy.
GorillaMatrix® Alignment: Our team's compensation is tied to your outcomes through algorithmic profit sharing, so we're financially invested in your success.
Supplementary Success Bonus (Optional Add-on): You can add performance-based pricing where we share in the upside when we exceed targets and you receive automatic discounts when we fall short.
If you're not seeing the results you expected, we'll work with you to diagnose issues, adjust strategy, and get campaigns back on track. Our goal is a long-term partnership, not a short-term transaction.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
Billing and Payments
01
What payment methods do you accept?
We accept the following payment methods:
Credit/Debit Cards: Visa, Mastercard, American Express
Direct Debit: UK bank accounts (preferred method for UK clients)
Bank Transfer: Available for Enterprise clients and annual commitments
Invoice Billing: Available for Enterprise clients with NET 30 terms
All payments are processed securely through our billing platform. You'll receive automatic invoices and payment confirmations for your records.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
02
When am I charged for my plan?
Setup Fee and First Month: Both are charged upfront when you sign up. All payments are taken in advance. The setup fee covers the initial 4-6 weeks of onboarding, technical setup, account warming, and strategy development, whilst the first month's subscription covers your initial campaign period.
Ongoing Monthly Subscription: Charged in advance on the 1st of each month for that month's service.
Add-ons:
Monthly add-ons (domains, profiles, paid ads) are charged in advance on the 1st of each month
Per-unit add-ons (leads, videos) are charged when ordered
On-demand specialists are charged after services are delivered (monthly invoicing)
Example Timeline:
Day 1: Setup fee + Month 1 subscription charged upfront
Week 4-6: Campaigns launch after warm-up
Month 2, Day 1: Month 2 subscription charged in advance
Ongoing: Monthly charges on the 1st of each month (always in advance)
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
03
Are setup fees refundable?
Setup fees are non-refundable once onboarding has begun. This is because we invest significant resources during the setup phase, including:
Dedicated onboarding team time
Technical infrastructure configuration
Domain and account warming (2-4 weeks)
CRM integration and customisation
Strategy development and campaign planning
Initial lead sourcing and enrichment
However, if you're not satisfied during the setup phase, we'll work with you to address any concerns and ensure the strategy aligns with your goals before campaigns launch. Our goal is to set you up for success from day one.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
04
How do add-ons affect my billing?
Monthly Add-ons (domains, LinkedIn profiles, paid ads, reports):
Added to your monthly subscription charge
Billed on the 1st of each month
Pro-rated for the first month if added mid-cycle
Per-Unit Add-ons (leads, videos):
Charged immediately when ordered
Can be purchased at any time
No recurring billing-one-time charges
On-Demand Specialists:
Invoiced monthly based on days used
Unused part-time days roll forward within your commitment period
Full-time specialists are billed monthly in advance
Example:
Base plan: £2,499/month (Grow)
Additional 500 leads: £1,250 (one-time, when ordered)
Additional LinkedIn profile: £399/month (recurring)
5 days of Sales Closer: £1,750 (invoiced at month-end)
Your invoice will clearly break down all charges, and you can view upcoming charges in your client portal at any time.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
05
What happens if I want to add more leads mid-month?
You can purchase additional leads at any time for £2.50 per lead. Simply contact your Account Executive or order through your client portal.
Delivery Timeline:
Leads ordered in the first half of the month: Delivered within 5-7 business days
Leads ordered in the second half of the month: May be delivered in the following month depending on campaign timing
Additional leads are sourced and enriched to the same quality standards as your base plan allocation and will be integrated into your existing campaigns or used to launch new sequences.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
06
Do you offer discounts for longer commitments?
Yes, longer commitments unlock preferential rates on add-ons:
Add-on Pricing by Commitment:
3 months: Standard pricing
6 months: 10-15% discount on monthly add-ons
12 months: 20-25% discount on monthly add-ons
Examples:
Additional Email Domain: £299/month (3-month) → £249/month (6-month) → £199/month (12-month)
Additional LinkedIn Profile: £599/month (3-month) → £499/month (6-month) → £399/month (12-month)
Base Plan Pricing: Our core plans (Starter, Grow, Scale) are priced the same regardless of commitment length. The discounts apply to add-ons only.
Why Longer Commitments? Demand generation is most effective over 6-12 months as we optimise campaigns, scale what works, and build consistent pipeline. Longer commitments also allow us to invest more in your success knowing we have time to deliver results.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
07
How does the GorillaMatrix® profit sharing affect my costs?
It doesn't increase your costs-it's built into your plan pricing at no additional charge.
GorillaMatrix® is our proprietary FinTech platform that automatically distributes a portion of your monthly fee to the team members working on your account based on their measured contribution to your outcomes. This ensures every specialist is financially incentivised to deliver exceptional results.
What this means for you:
Your team is motivated by your success, not just task completion
Better performance and faster results
Complete transparency through algorithmic distribution
No hidden fees or additional costs
Optional Add-ons:
Performance Recognition Tips: You can optionally tip your team for exceptional work (100% goes to them, zero platform fees)
Supplementary Success Bonus: You can optionally add performance-based pricing where we share upside/downside based on results
Both are entirely optional. The core profit-sharing model is included as standard in all plans.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
Contracts and Commitments
01
What is the minimum commitment period?
Base Plans: 3-month minimum commitment for Starter, Grow, and Scale plans. This gives us sufficient time to complete setup, warm up accounts, launch campaigns, gather data, and optimise for results.
Enterprise Plans: Typically 6-12 month commitments due to the complexity and strategic nature of Enterprise engagements.
Add-ons: Most add-ons follow the same commitment period as your base plan, though some (like additional leads and videos) are purchased on-demand with no commitment.
Why 3 Months Minimum? Demand generation requires time to prove effectiveness:
Month 1: Setup, warming, and launch
Month 2: Initial data collection and testing
Month 3: Optimisation and consistent results
Shorter commitments don't allow enough time to see meaningful ROI from the upfront investment in setup and strategy.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
02
Can I cancel my plan early?
Early cancellation is possible but subject to an early termination fee to cover the investment we've made in your campaigns:
Cancellation Terms:
Within first 3 months: Full remaining contract value due
After 3 months (if on longer commitment): 50% of remaining contract value due
At end of commitment period: No cancellation fee, 30 days' notice required
Why Early Termination Fees? We invest heavily in your success upfront (setup, warming, strategy, team allocation). Early cancellations prevent us from recouping that investment and delivering the results you signed up for.
Alternative to Cancellation: If you're not seeing results, we'd rather work with you to fix the strategy than cancel. We can adjust targeting, messaging, channels, or approach to get campaigns back on track.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
03
What happens at the end of my contract?
30 Days Before Contract End: We'll reach out to discuss performance, results, and whether you'd like to renew, upgrade, or make changes.
Automatic Renewal: Contracts automatically renew on a month-to-month basis at the end of your commitment period unless you provide 30 days' notice of cancellation.
Renewal Options:
Continue on month-to-month (same pricing)
Commit to another 3/6/12 months (unlock add-on discounts)
Upgrade to a higher plan
Add new channels or capacity
Campaign Continuity: If you choose not to renew, campaigns will wind down during your final month. We'll provide a full handoff of all data, learnings, and assets so you can continue campaigns in-house if desired.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
04
Do unused leads or specialist days roll over?
Leads: No, monthly lead allocations do not roll over. Each month you receive your plan's allocation (500/1,000/1,500 leads for Starter/Grow/Scale). Unused leads expire at month-end.
Why? Lead data degrades over time. Fresh, recently enriched leads perform better than older data, so we source new leads each month rather than rolling over unused allocations.
On-Demand Specialist Days: Yes, unused part-time days roll forward within your commitment period. For example, if you purchase 10 days of a Sales Closer but only use 7 days in Month 1, the remaining 3 days roll forward to Month 2.
Add-on Capacity (Domains, Profiles): These are monthly subscriptions, so you have access to the capacity each month. There's nothing to "roll over"-you simply have the additional capacity available continuously.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
05
Can I pause my campaign if needed?
Yes, you can pause campaigns in certain circumstances:
Acceptable Pause Reasons:
Seasonal business cycles (e.g., summer slowdowns, year-end freezes)
Internal capacity constraints (e.g., your sales team is at capacity)
Product/service changes requiring messaging updates
Funding rounds or major business transitions
Pause Terms:
Minimum 1-month pause, maximum 2-month pause within a 12-month period
Must provide 2 weeks' notice before pause
Monthly subscription continues at 50% rate during pause to maintain infrastructure and team allocation
Setup fee and time invested are not refunded
What Happens During a Pause:
Campaigns stop, no new outreach sent
Account warming and deliverability maintenance continues
CRM integration remains active
Team remains allocated to your account for quick restart
Restarting: Campaigns can resume with 1 week's notice. No additional setup fee required.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
06
What are the terms for the Supplementary Success Bonus add-on?
The Supplementary Success Bonus is a performance-based pricing model where we share in the upside when we exceed your targets and you receive automatic discounts when we fall short.
How It Works:
Define Objectives: At the start of each quarter, we agree on specific KPIs (e.g., number of qualified meetings, pipeline value generated, closed revenue)
Set Thresholds: We establish baseline expectations, stretch goals, and minimum acceptable performance
Automatic Calculation: GorillaMatrix® tracks performance and calculates bonuses/discounts in real-time
Quarterly Settlement: At quarter-end, bonuses are invoiced or discounts are applied to your next invoice
Example Structure:
Below Target (< 80% of goal): 20% discount on next month's subscription
On Target (80-100% of goal): No adjustment
Above Target (100-120% of goal): 10% success premium
Exceptional (> 120% of goal): 20% success premium
Enterprise Custom Models: For Enterprise clients, we can structure more sophisticated models including revenue share, profit share, or funding round success fees.
Pricing: This add-on typically costs £299-499/month depending on complexity, plus the variable bonus/discount amounts.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
07
Is there a notice period for cancellation?
Yes, 30 days' notice is required for cancellation at the end of your commitment period.
Why 30 Days? This allows us to:
Wind down campaigns gracefully
Complete any in-flight work
Provide a comprehensive handoff of data and learnings
Reallocate team members to other accounts
Early Cancellation: If you need to cancel before the end of your commitment period, early termination fees apply (see "Can I cancel my plan early?" above).
How to Cancel: Contact your Account Executive or email support with your cancellation request. We'll confirm the cancellation date and final invoice, then schedule a handoff call to transfer all assets and data.
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Service and Strategy
01
How do you source and enrich leads?
We use a multi-source approach to ensure the highest quality, GDPR-compliant leads:
Lead Sourcing:
Premium B2B databases (ZoomInfo, Apollo, Cognism, etc.)
Manual research for hard-to-reach decision-makers
Proprietary methodologies for niche markets
Custom research for Enterprise accounts
Lead Enrichment: We enhance basic contact data with:
Verified email addresses (multi-point verification)
Direct dial phone numbers (when available)
LinkedIn profile URLs
Accurate job titles and seniority levels
Company data (size, revenue, industry, technology stack)
Intent data and engagement signals (Enterprise plans)
Quality Assurance:
Multi-source verification to ensure accuracy
Real-time validation to remove outdated contacts
Duplicate removal across all your campaigns
Compliance checks for GDPR, CAN-SPAM, and industry regulations
Enrichment Tools: We use specialist in-house tools (including Clay.com and proprietary systems) to ensure highly targeted, effective outreach.
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02
What does the 2-4 week warm-up period involve?
Account warming is a critical process that establishes sender reputation and protects your domain and LinkedIn accounts from being flagged as spam.
Email Warming (2-4 weeks):
Week 1: Send 5-10 emails per account per day to trusted addresses
Week 2: Gradually increase to 20-30 emails per account per day
Week 3: Increase to 40-50 emails per account per day
Week 4: Reach full capacity (50 emails per account per day)
Continuous monitoring of deliverability, bounce rates, and spam complaints
Adjustment of sending patterns based on domain reputation
LinkedIn Warming (2-4 weeks):
Week 1: 5-10 connection requests per day
Week 2: Increase to 15-20 connection requests per day
Week 3: Increase to 20-25 connection requests per day
Week 4: Reach full capacity (20-30 connection requests per day)
Profile engagement activities (liking, commenting) to build natural activity patterns
Monitoring for account restrictions or warnings
Why This Matters: Skipping or rushing the warm-up process results in emails landing in spam, LinkedIn accounts getting restricted, and campaigns failing. Our proprietary warm-up process ensures maximum deliverability from day one of full campaigns.
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03
How do you ensure email deliverability?
Deliverability is the foundation of successful email outreach. We use a multi-layered approach:
Technical Setup:
Proper domain infrastructure (subdomains like mail.yourdomain.com)
SPF, DKIM, and DMARC authentication records
MX record configuration
Dedicated IP warming (for high-volume Enterprise accounts)
Sending Best Practices:
Gradual volume ramp-up (warm-up process)
Optimal sending patterns (spread throughout business hours)
Personalization and relevance to avoid spam filters
Clean, text-based emails (no spam trigger words or excessive links)
Proper unsubscribe mechanisms
Ongoing Monitoring:
Daily deliverability checks
Real-time bounce and spam complaint monitoring
Sender reputation tracking across all major ISPs
Blacklist monitoring and immediate remediation
A/B testing of subject lines and content for engagement
Deliverability by Plan:
Starter/Grow: Standard monitoring with monthly optimisation
Scale: Advanced monitoring with real-time alerts and weekly optimisation
Enterprise: Comprehensive monitoring with dedicated deliverability specialist support
Our average deliverability rate is 95%+, meaning 95% of emails reach the primary inbox (not spam or promotions folders).
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04
Can I review and approve messaging before campaigns launch?
Yes, absolutely. Client approval is a core part of our GorillaAudit® process.
Approval Process:
Strategy Development: We create messaging frameworks based on your value proposition, ideal customer profile, and competitive positioning
Draft Sequences: We write complete email and LinkedIn sequences with multiple touchpoints
Client Portal Review: All messaging is shared in your client portal where you can review, comment, and request changes
Revision Rounds: We incorporate your feedback and refine messaging (typically 1-2 revision rounds)
Final Approval: You provide explicit approval before any campaigns launch
Ongoing Optimisation: As we A/B test and iterate, we'll share performance data and proposed changes for your review
What You'll Review:
Email subject lines and body copy
LinkedIn connection request messages
Follow-up sequences (typically 4-7 touchpoints)
Phone scripts (for Scale and Enterprise plans)
Video scripts (if using video outreach add-on)
Timeline: Messaging review and approval typically happens in Week 2-3 of the setup process, before account warming begins.
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05
How does response management work on the Grow and Scale plans?
Starter Plan: You handle all response management. Responses sync to your CRM, and your team replies directly to interested prospects.
Grow Plan (Written Response Management): Our team monitors and responds to all email and LinkedIn replies on your behalf:
Qualification: We assess interest level and qualification criteria (budget, authority, need, timeline)
Objection Handling: We address common objections and concerns professionally
Appointment Coordination: We propose meeting times and book directly into your calendar
CRM Updates: All conversations are logged with full context and qualification notes
Handoff: You receive a briefing document before each meeting with prospect background and conversation history
Scale Plan (Written + Phone Response Management): Everything in Grow, plus:
Outbound Calling: Our UK-based team follows up with engaged prospects via phone
Voicemail Follow-up: Professional voicemail messages for prospects who don't answer
Phone Appointment Setting: Direct booking of meetings via phone conversations
Call Recordings: All calls recorded and synced to your CRM (with prospect consent)
Enterprise Plan (Advanced Closing Support): Everything in Scale, plus:
Discovery Calls: We can conduct initial discovery calls on your behalf
Sales Playbook Execution: We follow your sales playbook and qualification frameworks
AI Note-Taking: Automated transcription and sentiment analysis of all calls
Deal Progression: We can support prospects through the entire sales cycle, not just initial meetings
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06
What CRM platforms do you integrate with?
We integrate with 20+ major CRM platforms, including:
Most Common:
Salesforce
HubSpot
Pipedrive
Zoho CRM
Microsoft Dynamics 365
Copper (formerly ProsperWorks)
Also Supported:
Close.com
Freshsales
Insightly
Nutshell
Capsule CRM
Agile CRM
SugarCRM
Monday.com (with CRM features)
Airtable (with CRM workflows)
Custom CRMs via API
What We Sync:
Lead/contact creation and updates
Email engagement tracking (opens, clicks, replies)
Meeting bookings and calendar events
Campaign attribution and source tracking
Custom field mapping to match your sales process
Activity timeline (all touchpoints across channels)
Sync Frequency: Real-time for critical events (meeting bookings, hot leads), every 15 minutes for standard updates.
No CRM? We can set up a basic CRM for you (HubSpot Free or Pipedrive) as part of onboarding, or provide data via spreadsheet exports.
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07
How do you handle LinkedIn outreach without risking my account?
LinkedIn account safety is a top priority. We use proven best practices to minimise risk:
Account Selection:
We use personal LinkedIn profiles, not company pages (personal profiles have higher acceptance rates)
Profiles should be established (6+ months old) with 500+ connections
Complete profiles with professional photos, detailed experience, and activity history
Warming Process:
2-4 week gradual ramp-up of connection requests
Natural activity patterns (profile views, post engagement, commenting)
Monitoring for any warnings or restrictions
Sending Limits:
Maximum 20-30 connection requests per day (well below LinkedIn's limits)
Personalised connection requests (not generic templates)
Spaced throughout business hours (not bulk sending)
Compliance:
No automation tools that violate LinkedIn's Terms of Service
Manual review of all sequences before sending
Immediate pause if any account warnings appear
Account Health Monitoring:
Daily checks for restrictions or warnings
Acceptance rate tracking (healthy accounts maintain 30%+ acceptance)
Response rate monitoring
Reputation protection protocols
Risk Mitigation:
If an account is restricted, we pause immediately and work with LinkedIn support
We can deploy additional profiles if needed (available as add-on)
Enterprise clients can use multiple profiles to distribute risk
Success Rate: In 5+ years of LinkedIn outreach, we've maintained a 99%+ account safety record with zero permanent bans.
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08
What's included in the GorillaAudit® process?
GorillaAudit® is our proprietary strategy development framework that ensures campaigns are precisely targeted and optimised for your business. It's included in all plans during the onboarding phase.
Key Components:
1. Business & Market Analysis:
Ideal customer profile development
Target market analysis and segmentation
Competitive gap analysis
Industry trends and buyer behavior research
2. Lead Sourcing Strategy:
Decision-maker identification framework
Data sourcing methodology
Enrichment strategy and quality assurance protocols
3. Channel Selection:
Optimal channel mix based on your audience and goals
Starter: Single channel mastery
Grow: Dual-channel coordination
Scale: Multi-channel orchestration
Enterprise: Omnichannel excellence
4. Messaging Strategy:
Value proposition development
Pain point addressing
Personalization frameworks
A/B testing protocols
5. Campaign Planning:
Sequence mapping (timing, frequency, touchpoints)
Deliverability optimisation strategy
Response handling protocols (Grow+)
Appointment setting framework
6. Performance Tracking:
KPI definition and success metrics
Dashboard configuration
Reporting cadence
Optimisation roadmap
Deliverables:
Complete strategy document shared in your client portal
Review and approval process (you can edit and provide feedback)
Final sign-off before campaigns launch
Timeline: GorillaAudit® typically takes 2-3 weeks during the onboarding phase.
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09
How do you measure campaign success?
We track comprehensive metrics across the entire funnel, not just vanity metrics:
Top-of-Funnel Metrics:
Leads sourced and enriched
Outreach volume (emails sent, connection requests, calls made)
Deliverability rate (inbox placement)
Open rates and click rates
Mid-Funnel Metrics:
Response rate (% of prospects who reply)
Positive response rate (% showing genuine interest)
Conversation quality scores
Objection types and frequency
Bottom-of-Funnel Metrics:
Meeting booking rate (% of responses converted to meetings)
Meeting show rate (% of booked meetings that attend)
Qualified meeting rate (% meeting your qualification criteria)
Pipeline value generated
Cost per meeting
ROI Metrics:
Cost per lead
Cost per qualified meeting
Pipeline ROI (pipeline value / campaign investment)
Closed revenue attributed to campaigns (Enterprise)
Reporting Frequency:
Starter/Grow: Monthly detailed reports
Scale: Bi-weekly detailed reports
Enterprise: Weekly detailed reports
All Plans: Real-time dashboard access 24/7
Success Benchmarks:
Response rate: 5-15% (varies by industry and offer)
Meeting booking rate: 20-40% of positive responses
Show rate: 70-80% of booked meetings
We focus on qualified meetings and pipeline contribution, not just activity metrics. Our goal is to deliver meetings that turn into revenue, not just fill your calendar.
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10
Can I use my own lead lists?
Yes, you can provide your own lead lists, and we'll integrate them into campaigns. This is common for:
Account-Based Marketing (ABM): Targeting specific named accounts
Event Follow-up: Prospects from trade shows or webinars
Existing Database Re-engagement: Warming up cold contacts in your CRM
Partner Referrals: Leads from strategic partners
What We'll Do:
Data Validation: We'll verify and enrich your list to ensure accuracy (email verification, phone numbers, LinkedIn profiles, updated job titles)
Duplicate Removal: We'll remove any duplicates or contacts already in our campaigns
Segmentation: We'll segment your list based on characteristics for targeted messaging
Compliance Check: We'll ensure all contacts meet GDPR and CAN-SPAM requirements
Campaign Integration: We'll incorporate your list into existing sequences or create custom campaigns
Pricing:
Enrichment of your leads: £1.50 per lead (cheaper than sourcing new leads)
No additional charge if your list is already clean and enriched
Quality Standards: We reserve the right to exclude contacts that don't meet quality standards (invalid emails, incomplete data, non-business contacts) to protect deliverability and campaign performance.
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11
What if I want to target multiple decision-makers in the same company?
Multi-stakeholder coordination is available as an add-on for Starter, Grow, and Scale plans, and included as standard for Enterprise plans.
How It Works:
Single Decision-Maker (Standard):
We target one primary decision-maker per company (e.g., VP of Sales)
Focused, personalised outreach to the highest-authority contact
Multi-Stakeholder (Add-on/Enterprise):
We map the complete buying committee (e.g., VP of Sales, Director of Sales Ops, CRO)
Coordinated outreach with messaging tailored to each stakeholder's role and priorities
Synchronized timing to avoid multiple people from your company reaching out simultaneously
Account-based approach with unified messaging themes
Benefits:
Higher conversion rates (reaching multiple influencers increases chances of engagement)
Faster deal cycles (all stakeholders are educated simultaneously)
Better qualification (understanding the full buying committee)
Pricing:
Included in Enterprise plans
Available as add-on for Starter/Grow/Scale (contact for pricing)
Best For:
Complex B2B sales with multiple decision-makers
Enterprise sales cycles
Account-based marketing strategies
High-value contracts (£50K+ annual contract value)
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12
How does the closing support work on Enterprise plans?
Enterprise plans include advanced closing support, meaning we can handle the entire sales process from initial outreach through to closed deals.
What's Included:
1. Discovery Calls:
Our senior sales specialists conduct initial discovery calls on your behalf
We follow your qualification framework (BANT, MEDDIC, or custom)
Detailed notes and call recordings synced to your CRM
2. Sales Playbook Execution:
You share your sales playbook, objection handling scripts, and qualification criteria
Our team executes your process consistently
We adapt to your sales methodology
3. Proposal and Presentation Support:
We can present proposals and conduct product demos (with your guidance)
Objection handling and negotiation support
Follow-up and deal progression
4. Call Recordings and AI Note-Taking:
All calls recorded (with prospect consent)
AI-powered transcription and sentiment analysis
Automatic CRM updates with key insights and next steps
5. Deal Progression Tracking:
Pipeline management and deal stage updates
Forecasting and probability scoring
Escalation to your team for final negotiations or technical discussions
When to Hand Off: You decide when to take over:
Option 1: We handle everything up to contract signing
Option 2: We handle discovery and qualification, you close
Option 3: We handle initial meetings, you take over after demo
Pricing:
Included in Enterprise base plans
Available as On-Demand Sales Closer add-on for Scale plans (from £298/day)
Why This Works: Our team becomes an extension of your sales organization, allowing you to scale capacity without hiring full-time reps. You maintain control of the process while we execute the day-to-day outreach, qualification, and progression.
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General
01
What is B2B demand generation, and how is it different from lead generation?
Demand generation is a comprehensive approach to creating awareness and interest in your product or service, then converting that interest into qualified sales conversations. Unlike traditional lead generation, which focuses solely on collecting contact information, demand generation encompasses the entire journey from initial outreach through to booked meetings with qualified prospects.
Our B2B demand generation service includes lead sourcing and enrichment, multi-channel outreach (email, LinkedIn, phone), personalised messaging, response management, appointment setting, and continuous optimisation. We don't just hand you a list of contacts-we run the entire campaign on your behalf and deliver qualified meetings in your calendar.
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02
Which plan is right for my business?
Starter is ideal if you're testing demand generation for the first time or want to focus on one channel (email or LinkedIn). You'll get 500 leads per month and handle your own response management.
Grow is perfect for businesses ready to scale with coordinated email and LinkedIn outreach. You'll get 1,000 leads per month, and our team handles written appointment setting for you.
Scale is designed for companies looking to maximise results across email, LinkedIn, and phone. You'll get 1,500 leads per month with our UK-based team handling both written and phone appointment setting.
Enterprise is for established, funded companies requiring sophisticated demand generation infrastructure with unlimited leads, closing support, and access to our top 10% of specialists.
If you're unsure, book a discovery call and we'll recommend the best fit based on your goals, budget, and growth stage.
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03
How long does it take to see results?
Setup and warm-up: 4-6 weeks for complete onboarding, technical setup, and account warming.
First results: You'll typically see initial responses and meeting bookings within 2-4 weeks of campaign launch (after the warm-up period).
Optimised performance: 2-3 months of systematic testing and iteration to reach peak performance and consistent meeting flow.
Scaling phase: 4-6 months to prove channel effectiveness and begin scaling volume through add-ons.
We set realistic expectations from day one. Demand generation is a strategic, long-term investment, not a quick fix. However, our proprietary warm-up process and proven frameworks mean you'll see results faster than if you were building this in-house.
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04
What industries do you specialise in?
We work primarily with B2B companies across technology, SaaS, professional services, financial services, and manufacturing. Our ideal clients are investor-backed businesses (angel, seed, VC, or PE-backed) with complex sales cycles and high-value contracts.
That said, our frameworks are industry-agnostic. What matters most is that you have a clearly defined ideal customer profile, a compelling value proposition, and decision-makers who are reachable via email, LinkedIn, or phone.
During the GorillaAudit® process, we conduct thorough market analysis and competitive research specific to your industry to ensure our messaging and targeting are precisely tailored to your market.
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05
Do I need to provide anything to get started?
Yes, we'll need some key information and assets during onboarding:
Business Information:
Ideal customer profile (company size, industry, job titles)
Value proposition and key differentiators
Current sales process and qualification criteria
Success metrics and goals
Technical Access:
CRM access for integration and data sync
Domain access for email infrastructure setup (we'll guide you through domain procurement)
LinkedIn profile access for optimisation (personal profiles, not company pages)
Calendar access for appointment booking
Content Assets (if available):
Existing messaging, case studies, or testimonials
Brand guidelines or tone of voice documentation
Any content assets we can leverage
Don't worry if you don't have everything ready-our onboarding team will guide you through the entire process with a comprehensive questionnaire and strategy planning sessions.
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06
Can I switch plans or upgrade later?
Yes, absolutely. We encourage clients to start with the plan that matches their current needs and scale up as campaigns prove successful.
Upgrading: You can upgrade to a higher plan at any time. We'll pro-rate your current plan and transition you to the new plan seamlessly. For example, if you start with Starter and want to add a second channel, you can upgrade to Grow mid-contract.
Downgrading: Downgrades are typically processed at the end of your current commitment period to ensure continuity of service and protect the investment we've made in your campaigns.
Add-ons: You can add capacity (additional leads, domains, specialists) at any time without changing your base plan.
Your Account Executive will work with you to find the right timing and approach for any plan changes.
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07
What happens if I'm not satisfied with the results?
We're committed to delivering results, which is why we've built accountability into every aspect of our service:
Transparent Reporting: You'll receive detailed performance reports (monthly, bi-weekly, or weekly depending on your plan) with full visibility into response rates, meeting bookings, and pipeline contribution.
Continuous Optimisation: Our GorillaScale® framework ensures we're constantly testing, iterating, and improving your campaigns based on data.
Regular Strategy Calls: Quarterly, monthly, or bi-weekly calls (depending on your plan) to review performance and adjust strategy.
GorillaMatrix® Alignment: Our team's compensation is tied to your outcomes through algorithmic profit sharing, so we're financially invested in your success.
Supplementary Success Bonus (Optional Add-on): You can add performance-based pricing where we share in the upside when we exceed targets and you receive automatic discounts when we fall short.
If you're not seeing the results you expected, we'll work with you to diagnose issues, adjust strategy, and get campaigns back on track. Our goal is a long-term partnership, not a short-term transaction.
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Billing and Payments
01
What payment methods do you accept?
We accept the following payment methods:
Credit/Debit Cards: Visa, Mastercard, American Express
Direct Debit: UK bank accounts (preferred method for UK clients)
Bank Transfer: Available for Enterprise clients and annual commitments
Invoice Billing: Available for Enterprise clients with NET 30 terms
All payments are processed securely through our billing platform. You'll receive automatic invoices and payment confirmations for your records.
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02
When am I charged for my plan?
Setup Fee and First Month: Both are charged upfront when you sign up. All payments are taken in advance. The setup fee covers the initial 4-6 weeks of onboarding, technical setup, account warming, and strategy development, whilst the first month's subscription covers your initial campaign period.
Ongoing Monthly Subscription: Charged in advance on the 1st of each month for that month's service.
Add-ons:
Monthly add-ons (domains, profiles, paid ads) are charged in advance on the 1st of each month
Per-unit add-ons (leads, videos) are charged when ordered
On-demand specialists are charged after services are delivered (monthly invoicing)
Example Timeline:
Day 1: Setup fee + Month 1 subscription charged upfront
Week 4-6: Campaigns launch after warm-up
Month 2, Day 1: Month 2 subscription charged in advance
Ongoing: Monthly charges on the 1st of each month (always in advance)
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03
Are setup fees refundable?
Setup fees are non-refundable once onboarding has begun. This is because we invest significant resources during the setup phase, including:
Dedicated onboarding team time
Technical infrastructure configuration
Domain and account warming (2-4 weeks)
CRM integration and customisation
Strategy development and campaign planning
Initial lead sourcing and enrichment
However, if you're not satisfied during the setup phase, we'll work with you to address any concerns and ensure the strategy aligns with your goals before campaigns launch. Our goal is to set you up for success from day one.
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04
How do add-ons affect my billing?
Monthly Add-ons (domains, LinkedIn profiles, paid ads, reports):
Added to your monthly subscription charge
Billed on the 1st of each month
Pro-rated for the first month if added mid-cycle
Per-Unit Add-ons (leads, videos):
Charged immediately when ordered
Can be purchased at any time
No recurring billing-one-time charges
On-Demand Specialists:
Invoiced monthly based on days used
Unused part-time days roll forward within your commitment period
Full-time specialists are billed monthly in advance
Example:
Base plan: £2,499/month (Grow)
Additional 500 leads: £1,250 (one-time, when ordered)
Additional LinkedIn profile: £399/month (recurring)
5 days of Sales Closer: £1,750 (invoiced at month-end)
Your invoice will clearly break down all charges, and you can view upcoming charges in your client portal at any time.
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05
What happens if I want to add more leads mid-month?
You can purchase additional leads at any time for £2.50 per lead. Simply contact your Account Executive or order through your client portal.
Delivery Timeline:
Leads ordered in the first half of the month: Delivered within 5-7 business days
Leads ordered in the second half of the month: May be delivered in the following month depending on campaign timing
Additional leads are sourced and enriched to the same quality standards as your base plan allocation and will be integrated into your existing campaigns or used to launch new sequences.
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06
Do you offer discounts for longer commitments?
Yes, longer commitments unlock preferential rates on add-ons:
Add-on Pricing by Commitment:
3 months: Standard pricing
6 months: 10-15% discount on monthly add-ons
12 months: 20-25% discount on monthly add-ons
Examples:
Additional Email Domain: £299/month (3-month) → £249/month (6-month) → £199/month (12-month)
Additional LinkedIn Profile: £599/month (3-month) → £499/month (6-month) → £399/month (12-month)
Base Plan Pricing: Our core plans (Starter, Grow, Scale) are priced the same regardless of commitment length. The discounts apply to add-ons only.
Why Longer Commitments? Demand generation is most effective over 6-12 months as we optimise campaigns, scale what works, and build consistent pipeline. Longer commitments also allow us to invest more in your success knowing we have time to deliver results.
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07
How does the GorillaMatrix® profit sharing affect my costs?
It doesn't increase your costs-it's built into your plan pricing at no additional charge.
GorillaMatrix® is our proprietary FinTech platform that automatically distributes a portion of your monthly fee to the team members working on your account based on their measured contribution to your outcomes. This ensures every specialist is financially incentivised to deliver exceptional results.
What this means for you:
Your team is motivated by your success, not just task completion
Better performance and faster results
Complete transparency through algorithmic distribution
No hidden fees or additional costs
Optional Add-ons:
Performance Recognition Tips: You can optionally tip your team for exceptional work (100% goes to them, zero platform fees)
Supplementary Success Bonus: You can optionally add performance-based pricing where we share upside/downside based on results
Both are entirely optional. The core profit-sharing model is included as standard in all plans.
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Contracts and Commitments
01
What is the minimum commitment period?
Base Plans: 3-month minimum commitment for Starter, Grow, and Scale plans. This gives us sufficient time to complete setup, warm up accounts, launch campaigns, gather data, and optimise for results.
Enterprise Plans: Typically 6-12 month commitments due to the complexity and strategic nature of Enterprise engagements.
Add-ons: Most add-ons follow the same commitment period as your base plan, though some (like additional leads and videos) are purchased on-demand with no commitment.
Why 3 Months Minimum? Demand generation requires time to prove effectiveness:
Month 1: Setup, warming, and launch
Month 2: Initial data collection and testing
Month 3: Optimisation and consistent results
Shorter commitments don't allow enough time to see meaningful ROI from the upfront investment in setup and strategy.
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02
Can I cancel my plan early?
Early cancellation is possible but subject to an early termination fee to cover the investment we've made in your campaigns:
Cancellation Terms:
Within first 3 months: Full remaining contract value due
After 3 months (if on longer commitment): 50% of remaining contract value due
At end of commitment period: No cancellation fee, 30 days' notice required
Why Early Termination Fees? We invest heavily in your success upfront (setup, warming, strategy, team allocation). Early cancellations prevent us from recouping that investment and delivering the results you signed up for.
Alternative to Cancellation: If you're not seeing results, we'd rather work with you to fix the strategy than cancel. We can adjust targeting, messaging, channels, or approach to get campaigns back on track.
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03
What happens at the end of my contract?
30 Days Before Contract End: We'll reach out to discuss performance, results, and whether you'd like to renew, upgrade, or make changes.
Automatic Renewal: Contracts automatically renew on a month-to-month basis at the end of your commitment period unless you provide 30 days' notice of cancellation.
Renewal Options:
Continue on month-to-month (same pricing)
Commit to another 3/6/12 months (unlock add-on discounts)
Upgrade to a higher plan
Add new channels or capacity
Campaign Continuity: If you choose not to renew, campaigns will wind down during your final month. We'll provide a full handoff of all data, learnings, and assets so you can continue campaigns in-house if desired.
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04
Do unused leads or specialist days roll over?
Leads: No, monthly lead allocations do not roll over. Each month you receive your plan's allocation (500/1,000/1,500 leads for Starter/Grow/Scale). Unused leads expire at month-end.
Why? Lead data degrades over time. Fresh, recently enriched leads perform better than older data, so we source new leads each month rather than rolling over unused allocations.
On-Demand Specialist Days: Yes, unused part-time days roll forward within your commitment period. For example, if you purchase 10 days of a Sales Closer but only use 7 days in Month 1, the remaining 3 days roll forward to Month 2.
Add-on Capacity (Domains, Profiles): These are monthly subscriptions, so you have access to the capacity each month. There's nothing to "roll over"-you simply have the additional capacity available continuously.
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05
Can I pause my campaign if needed?
Yes, you can pause campaigns in certain circumstances:
Acceptable Pause Reasons:
Seasonal business cycles (e.g., summer slowdowns, year-end freezes)
Internal capacity constraints (e.g., your sales team is at capacity)
Product/service changes requiring messaging updates
Funding rounds or major business transitions
Pause Terms:
Minimum 1-month pause, maximum 2-month pause within a 12-month period
Must provide 2 weeks' notice before pause
Monthly subscription continues at 50% rate during pause to maintain infrastructure and team allocation
Setup fee and time invested are not refunded
What Happens During a Pause:
Campaigns stop, no new outreach sent
Account warming and deliverability maintenance continues
CRM integration remains active
Team remains allocated to your account for quick restart
Restarting: Campaigns can resume with 1 week's notice. No additional setup fee required.
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06
What are the terms for the Supplementary Success Bonus add-on?
The Supplementary Success Bonus is a performance-based pricing model where we share in the upside when we exceed your targets and you receive automatic discounts when we fall short.
How It Works:
Define Objectives: At the start of each quarter, we agree on specific KPIs (e.g., number of qualified meetings, pipeline value generated, closed revenue)
Set Thresholds: We establish baseline expectations, stretch goals, and minimum acceptable performance
Automatic Calculation: GorillaMatrix® tracks performance and calculates bonuses/discounts in real-time
Quarterly Settlement: At quarter-end, bonuses are invoiced or discounts are applied to your next invoice
Example Structure:
Below Target (< 80% of goal): 20% discount on next month's subscription
On Target (80-100% of goal): No adjustment
Above Target (100-120% of goal): 10% success premium
Exceptional (> 120% of goal): 20% success premium
Enterprise Custom Models: For Enterprise clients, we can structure more sophisticated models including revenue share, profit share, or funding round success fees.
Pricing: This add-on typically costs £299-499/month depending on complexity, plus the variable bonus/discount amounts.
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07
Is there a notice period for cancellation?
Yes, 30 days' notice is required for cancellation at the end of your commitment period.
Why 30 Days? This allows us to:
Wind down campaigns gracefully
Complete any in-flight work
Provide a comprehensive handoff of data and learnings
Reallocate team members to other accounts
Early Cancellation: If you need to cancel before the end of your commitment period, early termination fees apply (see "Can I cancel my plan early?" above).
How to Cancel: Contact your Account Executive or email support with your cancellation request. We'll confirm the cancellation date and final invoice, then schedule a handoff call to transfer all assets and data.
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Service and Strategy
01
How do you source and enrich leads?
We use a multi-source approach to ensure the highest quality, GDPR-compliant leads:
Lead Sourcing:
Premium B2B databases (ZoomInfo, Apollo, Cognism, etc.)
Manual research for hard-to-reach decision-makers
Proprietary methodologies for niche markets
Custom research for Enterprise accounts
Lead Enrichment: We enhance basic contact data with:
Verified email addresses (multi-point verification)
Direct dial phone numbers (when available)
LinkedIn profile URLs
Accurate job titles and seniority levels
Company data (size, revenue, industry, technology stack)
Intent data and engagement signals (Enterprise plans)
Quality Assurance:
Multi-source verification to ensure accuracy
Real-time validation to remove outdated contacts
Duplicate removal across all your campaigns
Compliance checks for GDPR, CAN-SPAM, and industry regulations
Enrichment Tools: We use specialist in-house tools (including Clay.com and proprietary systems) to ensure highly targeted, effective outreach.
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02
What does the 2-4 week warm-up period involve?
Account warming is a critical process that establishes sender reputation and protects your domain and LinkedIn accounts from being flagged as spam.
Email Warming (2-4 weeks):
Week 1: Send 5-10 emails per account per day to trusted addresses
Week 2: Gradually increase to 20-30 emails per account per day
Week 3: Increase to 40-50 emails per account per day
Week 4: Reach full capacity (50 emails per account per day)
Continuous monitoring of deliverability, bounce rates, and spam complaints
Adjustment of sending patterns based on domain reputation
LinkedIn Warming (2-4 weeks):
Week 1: 5-10 connection requests per day
Week 2: Increase to 15-20 connection requests per day
Week 3: Increase to 20-25 connection requests per day
Week 4: Reach full capacity (20-30 connection requests per day)
Profile engagement activities (liking, commenting) to build natural activity patterns
Monitoring for account restrictions or warnings
Why This Matters: Skipping or rushing the warm-up process results in emails landing in spam, LinkedIn accounts getting restricted, and campaigns failing. Our proprietary warm-up process ensures maximum deliverability from day one of full campaigns.
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03
How do you ensure email deliverability?
Deliverability is the foundation of successful email outreach. We use a multi-layered approach:
Technical Setup:
Proper domain infrastructure (subdomains like mail.yourdomain.com)
SPF, DKIM, and DMARC authentication records
MX record configuration
Dedicated IP warming (for high-volume Enterprise accounts)
Sending Best Practices:
Gradual volume ramp-up (warm-up process)
Optimal sending patterns (spread throughout business hours)
Personalization and relevance to avoid spam filters
Clean, text-based emails (no spam trigger words or excessive links)
Proper unsubscribe mechanisms
Ongoing Monitoring:
Daily deliverability checks
Real-time bounce and spam complaint monitoring
Sender reputation tracking across all major ISPs
Blacklist monitoring and immediate remediation
A/B testing of subject lines and content for engagement
Deliverability by Plan:
Starter/Grow: Standard monitoring with monthly optimisation
Scale: Advanced monitoring with real-time alerts and weekly optimisation
Enterprise: Comprehensive monitoring with dedicated deliverability specialist support
Our average deliverability rate is 95%+, meaning 95% of emails reach the primary inbox (not spam or promotions folders).
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04
Can I review and approve messaging before campaigns launch?
Yes, absolutely. Client approval is a core part of our GorillaAudit® process.
Approval Process:
Strategy Development: We create messaging frameworks based on your value proposition, ideal customer profile, and competitive positioning
Draft Sequences: We write complete email and LinkedIn sequences with multiple touchpoints
Client Portal Review: All messaging is shared in your client portal where you can review, comment, and request changes
Revision Rounds: We incorporate your feedback and refine messaging (typically 1-2 revision rounds)
Final Approval: You provide explicit approval before any campaigns launch
Ongoing Optimisation: As we A/B test and iterate, we'll share performance data and proposed changes for your review
What You'll Review:
Email subject lines and body copy
LinkedIn connection request messages
Follow-up sequences (typically 4-7 touchpoints)
Phone scripts (for Scale and Enterprise plans)
Video scripts (if using video outreach add-on)
Timeline: Messaging review and approval typically happens in Week 2-3 of the setup process, before account warming begins.
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05
How does response management work on the Grow and Scale plans?
Starter Plan: You handle all response management. Responses sync to your CRM, and your team replies directly to interested prospects.
Grow Plan (Written Response Management): Our team monitors and responds to all email and LinkedIn replies on your behalf:
Qualification: We assess interest level and qualification criteria (budget, authority, need, timeline)
Objection Handling: We address common objections and concerns professionally
Appointment Coordination: We propose meeting times and book directly into your calendar
CRM Updates: All conversations are logged with full context and qualification notes
Handoff: You receive a briefing document before each meeting with prospect background and conversation history
Scale Plan (Written + Phone Response Management): Everything in Grow, plus:
Outbound Calling: Our UK-based team follows up with engaged prospects via phone
Voicemail Follow-up: Professional voicemail messages for prospects who don't answer
Phone Appointment Setting: Direct booking of meetings via phone conversations
Call Recordings: All calls recorded and synced to your CRM (with prospect consent)
Enterprise Plan (Advanced Closing Support): Everything in Scale, plus:
Discovery Calls: We can conduct initial discovery calls on your behalf
Sales Playbook Execution: We follow your sales playbook and qualification frameworks
AI Note-Taking: Automated transcription and sentiment analysis of all calls
Deal Progression: We can support prospects through the entire sales cycle, not just initial meetings
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06
What CRM platforms do you integrate with?
We integrate with 20+ major CRM platforms, including:
Most Common:
Salesforce
HubSpot
Pipedrive
Zoho CRM
Microsoft Dynamics 365
Copper (formerly ProsperWorks)
Also Supported:
Close.com
Freshsales
Insightly
Nutshell
Capsule CRM
Agile CRM
SugarCRM
Monday.com (with CRM features)
Airtable (with CRM workflows)
Custom CRMs via API
What We Sync:
Lead/contact creation and updates
Email engagement tracking (opens, clicks, replies)
Meeting bookings and calendar events
Campaign attribution and source tracking
Custom field mapping to match your sales process
Activity timeline (all touchpoints across channels)
Sync Frequency: Real-time for critical events (meeting bookings, hot leads), every 15 minutes for standard updates.
No CRM? We can set up a basic CRM for you (HubSpot Free or Pipedrive) as part of onboarding, or provide data via spreadsheet exports.
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07
How do you handle LinkedIn outreach without risking my account?
LinkedIn account safety is a top priority. We use proven best practices to minimise risk:
Account Selection:
We use personal LinkedIn profiles, not company pages (personal profiles have higher acceptance rates)
Profiles should be established (6+ months old) with 500+ connections
Complete profiles with professional photos, detailed experience, and activity history
Warming Process:
2-4 week gradual ramp-up of connection requests
Natural activity patterns (profile views, post engagement, commenting)
Monitoring for any warnings or restrictions
Sending Limits:
Maximum 20-30 connection requests per day (well below LinkedIn's limits)
Personalised connection requests (not generic templates)
Spaced throughout business hours (not bulk sending)
Compliance:
No automation tools that violate LinkedIn's Terms of Service
Manual review of all sequences before sending
Immediate pause if any account warnings appear
Account Health Monitoring:
Daily checks for restrictions or warnings
Acceptance rate tracking (healthy accounts maintain 30%+ acceptance)
Response rate monitoring
Reputation protection protocols
Risk Mitigation:
If an account is restricted, we pause immediately and work with LinkedIn support
We can deploy additional profiles if needed (available as add-on)
Enterprise clients can use multiple profiles to distribute risk
Success Rate: In 5+ years of LinkedIn outreach, we've maintained a 99%+ account safety record with zero permanent bans.
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08
What's included in the GorillaAudit® process?
GorillaAudit® is our proprietary strategy development framework that ensures campaigns are precisely targeted and optimised for your business. It's included in all plans during the onboarding phase.
Key Components:
1. Business & Market Analysis:
Ideal customer profile development
Target market analysis and segmentation
Competitive gap analysis
Industry trends and buyer behavior research
2. Lead Sourcing Strategy:
Decision-maker identification framework
Data sourcing methodology
Enrichment strategy and quality assurance protocols
3. Channel Selection:
Optimal channel mix based on your audience and goals
Starter: Single channel mastery
Grow: Dual-channel coordination
Scale: Multi-channel orchestration
Enterprise: Omnichannel excellence
4. Messaging Strategy:
Value proposition development
Pain point addressing
Personalization frameworks
A/B testing protocols
5. Campaign Planning:
Sequence mapping (timing, frequency, touchpoints)
Deliverability optimisation strategy
Response handling protocols (Grow+)
Appointment setting framework
6. Performance Tracking:
KPI definition and success metrics
Dashboard configuration
Reporting cadence
Optimisation roadmap
Deliverables:
Complete strategy document shared in your client portal
Review and approval process (you can edit and provide feedback)
Final sign-off before campaigns launch
Timeline: GorillaAudit® typically takes 2-3 weeks during the onboarding phase.
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09
How do you measure campaign success?
We track comprehensive metrics across the entire funnel, not just vanity metrics:
Top-of-Funnel Metrics:
Leads sourced and enriched
Outreach volume (emails sent, connection requests, calls made)
Deliverability rate (inbox placement)
Open rates and click rates
Mid-Funnel Metrics:
Response rate (% of prospects who reply)
Positive response rate (% showing genuine interest)
Conversation quality scores
Objection types and frequency
Bottom-of-Funnel Metrics:
Meeting booking rate (% of responses converted to meetings)
Meeting show rate (% of booked meetings that attend)
Qualified meeting rate (% meeting your qualification criteria)
Pipeline value generated
Cost per meeting
ROI Metrics:
Cost per lead
Cost per qualified meeting
Pipeline ROI (pipeline value / campaign investment)
Closed revenue attributed to campaigns (Enterprise)
Reporting Frequency:
Starter/Grow: Monthly detailed reports
Scale: Bi-weekly detailed reports
Enterprise: Weekly detailed reports
All Plans: Real-time dashboard access 24/7
Success Benchmarks:
Response rate: 5-15% (varies by industry and offer)
Meeting booking rate: 20-40% of positive responses
Show rate: 70-80% of booked meetings
We focus on qualified meetings and pipeline contribution, not just activity metrics. Our goal is to deliver meetings that turn into revenue, not just fill your calendar.
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10
Can I use my own lead lists?
Yes, you can provide your own lead lists, and we'll integrate them into campaigns. This is common for:
Account-Based Marketing (ABM): Targeting specific named accounts
Event Follow-up: Prospects from trade shows or webinars
Existing Database Re-engagement: Warming up cold contacts in your CRM
Partner Referrals: Leads from strategic partners
What We'll Do:
Data Validation: We'll verify and enrich your list to ensure accuracy (email verification, phone numbers, LinkedIn profiles, updated job titles)
Duplicate Removal: We'll remove any duplicates or contacts already in our campaigns
Segmentation: We'll segment your list based on characteristics for targeted messaging
Compliance Check: We'll ensure all contacts meet GDPR and CAN-SPAM requirements
Campaign Integration: We'll incorporate your list into existing sequences or create custom campaigns
Pricing:
Enrichment of your leads: £1.50 per lead (cheaper than sourcing new leads)
No additional charge if your list is already clean and enriched
Quality Standards: We reserve the right to exclude contacts that don't meet quality standards (invalid emails, incomplete data, non-business contacts) to protect deliverability and campaign performance.
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11
What if I want to target multiple decision-makers in the same company?
Multi-stakeholder coordination is available as an add-on for Starter, Grow, and Scale plans, and included as standard for Enterprise plans.
How It Works:
Single Decision-Maker (Standard):
We target one primary decision-maker per company (e.g., VP of Sales)
Focused, personalised outreach to the highest-authority contact
Multi-Stakeholder (Add-on/Enterprise):
We map the complete buying committee (e.g., VP of Sales, Director of Sales Ops, CRO)
Coordinated outreach with messaging tailored to each stakeholder's role and priorities
Synchronized timing to avoid multiple people from your company reaching out simultaneously
Account-based approach with unified messaging themes
Benefits:
Higher conversion rates (reaching multiple influencers increases chances of engagement)
Faster deal cycles (all stakeholders are educated simultaneously)
Better qualification (understanding the full buying committee)
Pricing:
Included in Enterprise plans
Available as add-on for Starter/Grow/Scale (contact for pricing)
Best For:
Complex B2B sales with multiple decision-makers
Enterprise sales cycles
Account-based marketing strategies
High-value contracts (£50K+ annual contract value)
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12
How does the closing support work on Enterprise plans?
Enterprise plans include advanced closing support, meaning we can handle the entire sales process from initial outreach through to closed deals.
What's Included:
1. Discovery Calls:
Our senior sales specialists conduct initial discovery calls on your behalf
We follow your qualification framework (BANT, MEDDIC, or custom)
Detailed notes and call recordings synced to your CRM
2. Sales Playbook Execution:
You share your sales playbook, objection handling scripts, and qualification criteria
Our team executes your process consistently
We adapt to your sales methodology
3. Proposal and Presentation Support:
We can present proposals and conduct product demos (with your guidance)
Objection handling and negotiation support
Follow-up and deal progression
4. Call Recordings and AI Note-Taking:
All calls recorded (with prospect consent)
AI-powered transcription and sentiment analysis
Automatic CRM updates with key insights and next steps
5. Deal Progression Tracking:
Pipeline management and deal stage updates
Forecasting and probability scoring
Escalation to your team for final negotiations or technical discussions
When to Hand Off: You decide when to take over:
Option 1: We handle everything up to contract signing
Option 2: We handle discovery and qualification, you close
Option 3: We handle initial meetings, you take over after demo
Pricing:
Included in Enterprise base plans
Available as On-Demand Sales Closer add-on for Scale plans (from £298/day)
Why This Works: Our team becomes an extension of your sales organization, allowing you to scale capacity without hiring full-time reps. You maintain control of the process while we execute the day-to-day outreach, qualification, and progression.
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General
01
What is B2B demand generation, and how is it different from lead generation?
Demand generation is a comprehensive approach to creating awareness and interest in your product or service, then converting that interest into qualified sales conversations. Unlike traditional lead generation, which focuses solely on collecting contact information, demand generation encompasses the entire journey from initial outreach through to booked meetings with qualified prospects.
Our B2B demand generation service includes lead sourcing and enrichment, multi-channel outreach (email, LinkedIn, phone), personalised messaging, response management, appointment setting, and continuous optimisation. We don't just hand you a list of contacts-we run the entire campaign on your behalf and deliver qualified meetings in your calendar.
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02
Which plan is right for my business?
Starter is ideal if you're testing demand generation for the first time or want to focus on one channel (email or LinkedIn). You'll get 500 leads per month and handle your own response management.
Grow is perfect for businesses ready to scale with coordinated email and LinkedIn outreach. You'll get 1,000 leads per month, and our team handles written appointment setting for you.
Scale is designed for companies looking to maximise results across email, LinkedIn, and phone. You'll get 1,500 leads per month with our UK-based team handling both written and phone appointment setting.
Enterprise is for established, funded companies requiring sophisticated demand generation infrastructure with unlimited leads, closing support, and access to our top 10% of specialists.
If you're unsure, book a discovery call and we'll recommend the best fit based on your goals, budget, and growth stage.
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03
How long does it take to see results?
Setup and warm-up: 4-6 weeks for complete onboarding, technical setup, and account warming.
First results: You'll typically see initial responses and meeting bookings within 2-4 weeks of campaign launch (after the warm-up period).
Optimised performance: 2-3 months of systematic testing and iteration to reach peak performance and consistent meeting flow.
Scaling phase: 4-6 months to prove channel effectiveness and begin scaling volume through add-ons.
We set realistic expectations from day one. Demand generation is a strategic, long-term investment, not a quick fix. However, our proprietary warm-up process and proven frameworks mean you'll see results faster than if you were building this in-house.
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04
What industries do you specialise in?
We work primarily with B2B companies across technology, SaaS, professional services, financial services, and manufacturing. Our ideal clients are investor-backed businesses (angel, seed, VC, or PE-backed) with complex sales cycles and high-value contracts.
That said, our frameworks are industry-agnostic. What matters most is that you have a clearly defined ideal customer profile, a compelling value proposition, and decision-makers who are reachable via email, LinkedIn, or phone.
During the GorillaAudit® process, we conduct thorough market analysis and competitive research specific to your industry to ensure our messaging and targeting are precisely tailored to your market.
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05
Do I need to provide anything to get started?
Yes, we'll need some key information and assets during onboarding:
Business Information:
Ideal customer profile (company size, industry, job titles)
Value proposition and key differentiators
Current sales process and qualification criteria
Success metrics and goals
Technical Access:
CRM access for integration and data sync
Domain access for email infrastructure setup (we'll guide you through domain procurement)
LinkedIn profile access for optimisation (personal profiles, not company pages)
Calendar access for appointment booking
Content Assets (if available):
Existing messaging, case studies, or testimonials
Brand guidelines or tone of voice documentation
Any content assets we can leverage
Don't worry if you don't have everything ready-our onboarding team will guide you through the entire process with a comprehensive questionnaire and strategy planning sessions.
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06
Can I switch plans or upgrade later?
Yes, absolutely. We encourage clients to start with the plan that matches their current needs and scale up as campaigns prove successful.
Upgrading: You can upgrade to a higher plan at any time. We'll pro-rate your current plan and transition you to the new plan seamlessly. For example, if you start with Starter and want to add a second channel, you can upgrade to Grow mid-contract.
Downgrading: Downgrades are typically processed at the end of your current commitment period to ensure continuity of service and protect the investment we've made in your campaigns.
Add-ons: You can add capacity (additional leads, domains, specialists) at any time without changing your base plan.
Your Account Executive will work with you to find the right timing and approach for any plan changes.
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07
What happens if I'm not satisfied with the results?
We're committed to delivering results, which is why we've built accountability into every aspect of our service:
Transparent Reporting: You'll receive detailed performance reports (monthly, bi-weekly, or weekly depending on your plan) with full visibility into response rates, meeting bookings, and pipeline contribution.
Continuous Optimisation: Our GorillaScale® framework ensures we're constantly testing, iterating, and improving your campaigns based on data.
Regular Strategy Calls: Quarterly, monthly, or bi-weekly calls (depending on your plan) to review performance and adjust strategy.
GorillaMatrix® Alignment: Our team's compensation is tied to your outcomes through algorithmic profit sharing, so we're financially invested in your success.
Supplementary Success Bonus (Optional Add-on): You can add performance-based pricing where we share in the upside when we exceed targets and you receive automatic discounts when we fall short.
If you're not seeing the results you expected, we'll work with you to diagnose issues, adjust strategy, and get campaigns back on track. Our goal is a long-term partnership, not a short-term transaction.
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Billing and Payments
01
What payment methods do you accept?
We accept the following payment methods:
Credit/Debit Cards: Visa, Mastercard, American Express
Direct Debit: UK bank accounts (preferred method for UK clients)
Bank Transfer: Available for Enterprise clients and annual commitments
Invoice Billing: Available for Enterprise clients with NET 30 terms
All payments are processed securely through our billing platform. You'll receive automatic invoices and payment confirmations for your records.
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02
When am I charged for my plan?
Setup Fee and First Month: Both are charged upfront when you sign up. All payments are taken in advance. The setup fee covers the initial 4-6 weeks of onboarding, technical setup, account warming, and strategy development, whilst the first month's subscription covers your initial campaign period.
Ongoing Monthly Subscription: Charged in advance on the 1st of each month for that month's service.
Add-ons:
Monthly add-ons (domains, profiles, paid ads) are charged in advance on the 1st of each month
Per-unit add-ons (leads, videos) are charged when ordered
On-demand specialists are charged after services are delivered (monthly invoicing)
Example Timeline:
Day 1: Setup fee + Month 1 subscription charged upfront
Week 4-6: Campaigns launch after warm-up
Month 2, Day 1: Month 2 subscription charged in advance
Ongoing: Monthly charges on the 1st of each month (always in advance)
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03
Are setup fees refundable?
Setup fees are non-refundable once onboarding has begun. This is because we invest significant resources during the setup phase, including:
Dedicated onboarding team time
Technical infrastructure configuration
Domain and account warming (2-4 weeks)
CRM integration and customisation
Strategy development and campaign planning
Initial lead sourcing and enrichment
However, if you're not satisfied during the setup phase, we'll work with you to address any concerns and ensure the strategy aligns with your goals before campaigns launch. Our goal is to set you up for success from day one.
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04
How do add-ons affect my billing?
Monthly Add-ons (domains, LinkedIn profiles, paid ads, reports):
Added to your monthly subscription charge
Billed on the 1st of each month
Pro-rated for the first month if added mid-cycle
Per-Unit Add-ons (leads, videos):
Charged immediately when ordered
Can be purchased at any time
No recurring billing-one-time charges
On-Demand Specialists:
Invoiced monthly based on days used
Unused part-time days roll forward within your commitment period
Full-time specialists are billed monthly in advance
Example:
Base plan: £2,499/month (Grow)
Additional 500 leads: £1,250 (one-time, when ordered)
Additional LinkedIn profile: £399/month (recurring)
5 days of Sales Closer: £1,750 (invoiced at month-end)
Your invoice will clearly break down all charges, and you can view upcoming charges in your client portal at any time.
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05
What happens if I want to add more leads mid-month?
You can purchase additional leads at any time for £2.50 per lead. Simply contact your Account Executive or order through your client portal.
Delivery Timeline:
Leads ordered in the first half of the month: Delivered within 5-7 business days
Leads ordered in the second half of the month: May be delivered in the following month depending on campaign timing
Additional leads are sourced and enriched to the same quality standards as your base plan allocation and will be integrated into your existing campaigns or used to launch new sequences.
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06
Do you offer discounts for longer commitments?
Yes, longer commitments unlock preferential rates on add-ons:
Add-on Pricing by Commitment:
3 months: Standard pricing
6 months: 10-15% discount on monthly add-ons
12 months: 20-25% discount on monthly add-ons
Examples:
Additional Email Domain: £299/month (3-month) → £249/month (6-month) → £199/month (12-month)
Additional LinkedIn Profile: £599/month (3-month) → £499/month (6-month) → £399/month (12-month)
Base Plan Pricing: Our core plans (Starter, Grow, Scale) are priced the same regardless of commitment length. The discounts apply to add-ons only.
Why Longer Commitments? Demand generation is most effective over 6-12 months as we optimise campaigns, scale what works, and build consistent pipeline. Longer commitments also allow us to invest more in your success knowing we have time to deliver results.
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07
How does the GorillaMatrix® profit sharing affect my costs?
It doesn't increase your costs-it's built into your plan pricing at no additional charge.
GorillaMatrix® is our proprietary FinTech platform that automatically distributes a portion of your monthly fee to the team members working on your account based on their measured contribution to your outcomes. This ensures every specialist is financially incentivised to deliver exceptional results.
What this means for you:
Your team is motivated by your success, not just task completion
Better performance and faster results
Complete transparency through algorithmic distribution
No hidden fees or additional costs
Optional Add-ons:
Performance Recognition Tips: You can optionally tip your team for exceptional work (100% goes to them, zero platform fees)
Supplementary Success Bonus: You can optionally add performance-based pricing where we share upside/downside based on results
Both are entirely optional. The core profit-sharing model is included as standard in all plans.
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Contracts and Commitments
01
What is the minimum commitment period?
Base Plans: 3-month minimum commitment for Starter, Grow, and Scale plans. This gives us sufficient time to complete setup, warm up accounts, launch campaigns, gather data, and optimise for results.
Enterprise Plans: Typically 6-12 month commitments due to the complexity and strategic nature of Enterprise engagements.
Add-ons: Most add-ons follow the same commitment period as your base plan, though some (like additional leads and videos) are purchased on-demand with no commitment.
Why 3 Months Minimum? Demand generation requires time to prove effectiveness:
Month 1: Setup, warming, and launch
Month 2: Initial data collection and testing
Month 3: Optimisation and consistent results
Shorter commitments don't allow enough time to see meaningful ROI from the upfront investment in setup and strategy.
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02
Can I cancel my plan early?
Early cancellation is possible but subject to an early termination fee to cover the investment we've made in your campaigns:
Cancellation Terms:
Within first 3 months: Full remaining contract value due
After 3 months (if on longer commitment): 50% of remaining contract value due
At end of commitment period: No cancellation fee, 30 days' notice required
Why Early Termination Fees? We invest heavily in your success upfront (setup, warming, strategy, team allocation). Early cancellations prevent us from recouping that investment and delivering the results you signed up for.
Alternative to Cancellation: If you're not seeing results, we'd rather work with you to fix the strategy than cancel. We can adjust targeting, messaging, channels, or approach to get campaigns back on track.
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03
What happens at the end of my contract?
30 Days Before Contract End: We'll reach out to discuss performance, results, and whether you'd like to renew, upgrade, or make changes.
Automatic Renewal: Contracts automatically renew on a month-to-month basis at the end of your commitment period unless you provide 30 days' notice of cancellation.
Renewal Options:
Continue on month-to-month (same pricing)
Commit to another 3/6/12 months (unlock add-on discounts)
Upgrade to a higher plan
Add new channels or capacity
Campaign Continuity: If you choose not to renew, campaigns will wind down during your final month. We'll provide a full handoff of all data, learnings, and assets so you can continue campaigns in-house if desired.
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04
Do unused leads or specialist days roll over?
Leads: No, monthly lead allocations do not roll over. Each month you receive your plan's allocation (500/1,000/1,500 leads for Starter/Grow/Scale). Unused leads expire at month-end.
Why? Lead data degrades over time. Fresh, recently enriched leads perform better than older data, so we source new leads each month rather than rolling over unused allocations.
On-Demand Specialist Days: Yes, unused part-time days roll forward within your commitment period. For example, if you purchase 10 days of a Sales Closer but only use 7 days in Month 1, the remaining 3 days roll forward to Month 2.
Add-on Capacity (Domains, Profiles): These are monthly subscriptions, so you have access to the capacity each month. There's nothing to "roll over"-you simply have the additional capacity available continuously.
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05
Can I pause my campaign if needed?
Yes, you can pause campaigns in certain circumstances:
Acceptable Pause Reasons:
Seasonal business cycles (e.g., summer slowdowns, year-end freezes)
Internal capacity constraints (e.g., your sales team is at capacity)
Product/service changes requiring messaging updates
Funding rounds or major business transitions
Pause Terms:
Minimum 1-month pause, maximum 2-month pause within a 12-month period
Must provide 2 weeks' notice before pause
Monthly subscription continues at 50% rate during pause to maintain infrastructure and team allocation
Setup fee and time invested are not refunded
What Happens During a Pause:
Campaigns stop, no new outreach sent
Account warming and deliverability maintenance continues
CRM integration remains active
Team remains allocated to your account for quick restart
Restarting: Campaigns can resume with 1 week's notice. No additional setup fee required.
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06
What are the terms for the Supplementary Success Bonus add-on?
The Supplementary Success Bonus is a performance-based pricing model where we share in the upside when we exceed your targets and you receive automatic discounts when we fall short.
How It Works:
Define Objectives: At the start of each quarter, we agree on specific KPIs (e.g., number of qualified meetings, pipeline value generated, closed revenue)
Set Thresholds: We establish baseline expectations, stretch goals, and minimum acceptable performance
Automatic Calculation: GorillaMatrix® tracks performance and calculates bonuses/discounts in real-time
Quarterly Settlement: At quarter-end, bonuses are invoiced or discounts are applied to your next invoice
Example Structure:
Below Target (< 80% of goal): 20% discount on next month's subscription
On Target (80-100% of goal): No adjustment
Above Target (100-120% of goal): 10% success premium
Exceptional (> 120% of goal): 20% success premium
Enterprise Custom Models: For Enterprise clients, we can structure more sophisticated models including revenue share, profit share, or funding round success fees.
Pricing: This add-on typically costs £299-499/month depending on complexity, plus the variable bonus/discount amounts.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
07
Is there a notice period for cancellation?
Yes, 30 days' notice is required for cancellation at the end of your commitment period.
Why 30 Days? This allows us to:
Wind down campaigns gracefully
Complete any in-flight work
Provide a comprehensive handoff of data and learnings
Reallocate team members to other accounts
Early Cancellation: If you need to cancel before the end of your commitment period, early termination fees apply (see "Can I cancel my plan early?" above).
How to Cancel: Contact your Account Executive or email support with your cancellation request. We'll confirm the cancellation date and final invoice, then schedule a handoff call to transfer all assets and data.
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Service and Strategy
01
How do you source and enrich leads?
We use a multi-source approach to ensure the highest quality, GDPR-compliant leads:
Lead Sourcing:
Premium B2B databases (ZoomInfo, Apollo, Cognism, etc.)
Manual research for hard-to-reach decision-makers
Proprietary methodologies for niche markets
Custom research for Enterprise accounts
Lead Enrichment: We enhance basic contact data with:
Verified email addresses (multi-point verification)
Direct dial phone numbers (when available)
LinkedIn profile URLs
Accurate job titles and seniority levels
Company data (size, revenue, industry, technology stack)
Intent data and engagement signals (Enterprise plans)
Quality Assurance:
Multi-source verification to ensure accuracy
Real-time validation to remove outdated contacts
Duplicate removal across all your campaigns
Compliance checks for GDPR, CAN-SPAM, and industry regulations
Enrichment Tools: We use specialist in-house tools (including Clay.com and proprietary systems) to ensure highly targeted, effective outreach.
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02
What does the 2-4 week warm-up period involve?
Account warming is a critical process that establishes sender reputation and protects your domain and LinkedIn accounts from being flagged as spam.
Email Warming (2-4 weeks):
Week 1: Send 5-10 emails per account per day to trusted addresses
Week 2: Gradually increase to 20-30 emails per account per day
Week 3: Increase to 40-50 emails per account per day
Week 4: Reach full capacity (50 emails per account per day)
Continuous monitoring of deliverability, bounce rates, and spam complaints
Adjustment of sending patterns based on domain reputation
LinkedIn Warming (2-4 weeks):
Week 1: 5-10 connection requests per day
Week 2: Increase to 15-20 connection requests per day
Week 3: Increase to 20-25 connection requests per day
Week 4: Reach full capacity (20-30 connection requests per day)
Profile engagement activities (liking, commenting) to build natural activity patterns
Monitoring for account restrictions or warnings
Why This Matters: Skipping or rushing the warm-up process results in emails landing in spam, LinkedIn accounts getting restricted, and campaigns failing. Our proprietary warm-up process ensures maximum deliverability from day one of full campaigns.
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03
How do you ensure email deliverability?
Deliverability is the foundation of successful email outreach. We use a multi-layered approach:
Technical Setup:
Proper domain infrastructure (subdomains like mail.yourdomain.com)
SPF, DKIM, and DMARC authentication records
MX record configuration
Dedicated IP warming (for high-volume Enterprise accounts)
Sending Best Practices:
Gradual volume ramp-up (warm-up process)
Optimal sending patterns (spread throughout business hours)
Personalization and relevance to avoid spam filters
Clean, text-based emails (no spam trigger words or excessive links)
Proper unsubscribe mechanisms
Ongoing Monitoring:
Daily deliverability checks
Real-time bounce and spam complaint monitoring
Sender reputation tracking across all major ISPs
Blacklist monitoring and immediate remediation
A/B testing of subject lines and content for engagement
Deliverability by Plan:
Starter/Grow: Standard monitoring with monthly optimisation
Scale: Advanced monitoring with real-time alerts and weekly optimisation
Enterprise: Comprehensive monitoring with dedicated deliverability specialist support
Our average deliverability rate is 95%+, meaning 95% of emails reach the primary inbox (not spam or promotions folders).
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04
Can I review and approve messaging before campaigns launch?
Yes, absolutely. Client approval is a core part of our GorillaAudit® process.
Approval Process:
Strategy Development: We create messaging frameworks based on your value proposition, ideal customer profile, and competitive positioning
Draft Sequences: We write complete email and LinkedIn sequences with multiple touchpoints
Client Portal Review: All messaging is shared in your client portal where you can review, comment, and request changes
Revision Rounds: We incorporate your feedback and refine messaging (typically 1-2 revision rounds)
Final Approval: You provide explicit approval before any campaigns launch
Ongoing Optimisation: As we A/B test and iterate, we'll share performance data and proposed changes for your review
What You'll Review:
Email subject lines and body copy
LinkedIn connection request messages
Follow-up sequences (typically 4-7 touchpoints)
Phone scripts (for Scale and Enterprise plans)
Video scripts (if using video outreach add-on)
Timeline: Messaging review and approval typically happens in Week 2-3 of the setup process, before account warming begins.
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05
How does response management work on the Grow and Scale plans?
Starter Plan: You handle all response management. Responses sync to your CRM, and your team replies directly to interested prospects.
Grow Plan (Written Response Management): Our team monitors and responds to all email and LinkedIn replies on your behalf:
Qualification: We assess interest level and qualification criteria (budget, authority, need, timeline)
Objection Handling: We address common objections and concerns professionally
Appointment Coordination: We propose meeting times and book directly into your calendar
CRM Updates: All conversations are logged with full context and qualification notes
Handoff: You receive a briefing document before each meeting with prospect background and conversation history
Scale Plan (Written + Phone Response Management): Everything in Grow, plus:
Outbound Calling: Our UK-based team follows up with engaged prospects via phone
Voicemail Follow-up: Professional voicemail messages for prospects who don't answer
Phone Appointment Setting: Direct booking of meetings via phone conversations
Call Recordings: All calls recorded and synced to your CRM (with prospect consent)
Enterprise Plan (Advanced Closing Support): Everything in Scale, plus:
Discovery Calls: We can conduct initial discovery calls on your behalf
Sales Playbook Execution: We follow your sales playbook and qualification frameworks
AI Note-Taking: Automated transcription and sentiment analysis of all calls
Deal Progression: We can support prospects through the entire sales cycle, not just initial meetings
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06
What CRM platforms do you integrate with?
We integrate with 20+ major CRM platforms, including:
Most Common:
Salesforce
HubSpot
Pipedrive
Zoho CRM
Microsoft Dynamics 365
Copper (formerly ProsperWorks)
Also Supported:
Close.com
Freshsales
Insightly
Nutshell
Capsule CRM
Agile CRM
SugarCRM
Monday.com (with CRM features)
Airtable (with CRM workflows)
Custom CRMs via API
What We Sync:
Lead/contact creation and updates
Email engagement tracking (opens, clicks, replies)
Meeting bookings and calendar events
Campaign attribution and source tracking
Custom field mapping to match your sales process
Activity timeline (all touchpoints across channels)
Sync Frequency: Real-time for critical events (meeting bookings, hot leads), every 15 minutes for standard updates.
No CRM? We can set up a basic CRM for you (HubSpot Free or Pipedrive) as part of onboarding, or provide data via spreadsheet exports.
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07
How do you handle LinkedIn outreach without risking my account?
LinkedIn account safety is a top priority. We use proven best practices to minimise risk:
Account Selection:
We use personal LinkedIn profiles, not company pages (personal profiles have higher acceptance rates)
Profiles should be established (6+ months old) with 500+ connections
Complete profiles with professional photos, detailed experience, and activity history
Warming Process:
2-4 week gradual ramp-up of connection requests
Natural activity patterns (profile views, post engagement, commenting)
Monitoring for any warnings or restrictions
Sending Limits:
Maximum 20-30 connection requests per day (well below LinkedIn's limits)
Personalised connection requests (not generic templates)
Spaced throughout business hours (not bulk sending)
Compliance:
No automation tools that violate LinkedIn's Terms of Service
Manual review of all sequences before sending
Immediate pause if any account warnings appear
Account Health Monitoring:
Daily checks for restrictions or warnings
Acceptance rate tracking (healthy accounts maintain 30%+ acceptance)
Response rate monitoring
Reputation protection protocols
Risk Mitigation:
If an account is restricted, we pause immediately and work with LinkedIn support
We can deploy additional profiles if needed (available as add-on)
Enterprise clients can use multiple profiles to distribute risk
Success Rate: In 5+ years of LinkedIn outreach, we've maintained a 99%+ account safety record with zero permanent bans.
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08
What's included in the GorillaAudit® process?
GorillaAudit® is our proprietary strategy development framework that ensures campaigns are precisely targeted and optimised for your business. It's included in all plans during the onboarding phase.
Key Components:
1. Business & Market Analysis:
Ideal customer profile development
Target market analysis and segmentation
Competitive gap analysis
Industry trends and buyer behavior research
2. Lead Sourcing Strategy:
Decision-maker identification framework
Data sourcing methodology
Enrichment strategy and quality assurance protocols
3. Channel Selection:
Optimal channel mix based on your audience and goals
Starter: Single channel mastery
Grow: Dual-channel coordination
Scale: Multi-channel orchestration
Enterprise: Omnichannel excellence
4. Messaging Strategy:
Value proposition development
Pain point addressing
Personalization frameworks
A/B testing protocols
5. Campaign Planning:
Sequence mapping (timing, frequency, touchpoints)
Deliverability optimisation strategy
Response handling protocols (Grow+)
Appointment setting framework
6. Performance Tracking:
KPI definition and success metrics
Dashboard configuration
Reporting cadence
Optimisation roadmap
Deliverables:
Complete strategy document shared in your client portal
Review and approval process (you can edit and provide feedback)
Final sign-off before campaigns launch
Timeline: GorillaAudit® typically takes 2-3 weeks during the onboarding phase.
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09
How do you measure campaign success?
We track comprehensive metrics across the entire funnel, not just vanity metrics:
Top-of-Funnel Metrics:
Leads sourced and enriched
Outreach volume (emails sent, connection requests, calls made)
Deliverability rate (inbox placement)
Open rates and click rates
Mid-Funnel Metrics:
Response rate (% of prospects who reply)
Positive response rate (% showing genuine interest)
Conversation quality scores
Objection types and frequency
Bottom-of-Funnel Metrics:
Meeting booking rate (% of responses converted to meetings)
Meeting show rate (% of booked meetings that attend)
Qualified meeting rate (% meeting your qualification criteria)
Pipeline value generated
Cost per meeting
ROI Metrics:
Cost per lead
Cost per qualified meeting
Pipeline ROI (pipeline value / campaign investment)
Closed revenue attributed to campaigns (Enterprise)
Reporting Frequency:
Starter/Grow: Monthly detailed reports
Scale: Bi-weekly detailed reports
Enterprise: Weekly detailed reports
All Plans: Real-time dashboard access 24/7
Success Benchmarks:
Response rate: 5-15% (varies by industry and offer)
Meeting booking rate: 20-40% of positive responses
Show rate: 70-80% of booked meetings
We focus on qualified meetings and pipeline contribution, not just activity metrics. Our goal is to deliver meetings that turn into revenue, not just fill your calendar.
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10
Can I use my own lead lists?
Yes, you can provide your own lead lists, and we'll integrate them into campaigns. This is common for:
Account-Based Marketing (ABM): Targeting specific named accounts
Event Follow-up: Prospects from trade shows or webinars
Existing Database Re-engagement: Warming up cold contacts in your CRM
Partner Referrals: Leads from strategic partners
What We'll Do:
Data Validation: We'll verify and enrich your list to ensure accuracy (email verification, phone numbers, LinkedIn profiles, updated job titles)
Duplicate Removal: We'll remove any duplicates or contacts already in our campaigns
Segmentation: We'll segment your list based on characteristics for targeted messaging
Compliance Check: We'll ensure all contacts meet GDPR and CAN-SPAM requirements
Campaign Integration: We'll incorporate your list into existing sequences or create custom campaigns
Pricing:
Enrichment of your leads: £1.50 per lead (cheaper than sourcing new leads)
No additional charge if your list is already clean and enriched
Quality Standards: We reserve the right to exclude contacts that don't meet quality standards (invalid emails, incomplete data, non-business contacts) to protect deliverability and campaign performance.
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11
What if I want to target multiple decision-makers in the same company?
Multi-stakeholder coordination is available as an add-on for Starter, Grow, and Scale plans, and included as standard for Enterprise plans.
How It Works:
Single Decision-Maker (Standard):
We target one primary decision-maker per company (e.g., VP of Sales)
Focused, personalised outreach to the highest-authority contact
Multi-Stakeholder (Add-on/Enterprise):
We map the complete buying committee (e.g., VP of Sales, Director of Sales Ops, CRO)
Coordinated outreach with messaging tailored to each stakeholder's role and priorities
Synchronized timing to avoid multiple people from your company reaching out simultaneously
Account-based approach with unified messaging themes
Benefits:
Higher conversion rates (reaching multiple influencers increases chances of engagement)
Faster deal cycles (all stakeholders are educated simultaneously)
Better qualification (understanding the full buying committee)
Pricing:
Included in Enterprise plans
Available as add-on for Starter/Grow/Scale (contact for pricing)
Best For:
Complex B2B sales with multiple decision-makers
Enterprise sales cycles
Account-based marketing strategies
High-value contracts (£50K+ annual contract value)
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12
How does the closing support work on Enterprise plans?
Enterprise plans include advanced closing support, meaning we can handle the entire sales process from initial outreach through to closed deals.
What's Included:
1. Discovery Calls:
Our senior sales specialists conduct initial discovery calls on your behalf
We follow your qualification framework (BANT, MEDDIC, or custom)
Detailed notes and call recordings synced to your CRM
2. Sales Playbook Execution:
You share your sales playbook, objection handling scripts, and qualification criteria
Our team executes your process consistently
We adapt to your sales methodology
3. Proposal and Presentation Support:
We can present proposals and conduct product demos (with your guidance)
Objection handling and negotiation support
Follow-up and deal progression
4. Call Recordings and AI Note-Taking:
All calls recorded (with prospect consent)
AI-powered transcription and sentiment analysis
Automatic CRM updates with key insights and next steps
5. Deal Progression Tracking:
Pipeline management and deal stage updates
Forecasting and probability scoring
Escalation to your team for final negotiations or technical discussions
When to Hand Off: You decide when to take over:
Option 1: We handle everything up to contract signing
Option 2: We handle discovery and qualification, you close
Option 3: We handle initial meetings, you take over after demo
Pricing:
Included in Enterprise base plans
Available as On-Demand Sales Closer add-on for Scale plans (from £298/day)
Why This Works: Our team becomes an extension of your sales organization, allowing you to scale capacity without hiring full-time reps. You maintain control of the process while we execute the day-to-day outreach, qualification, and progression.
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General
01
What is B2B demand generation, and how is it different from lead generation?
Demand generation is a comprehensive approach to creating awareness and interest in your product or service, then converting that interest into qualified sales conversations. Unlike traditional lead generation, which focuses solely on collecting contact information, demand generation encompasses the entire journey from initial outreach through to booked meetings with qualified prospects.
Our B2B demand generation service includes lead sourcing and enrichment, multi-channel outreach (email, LinkedIn, phone), personalised messaging, response management, appointment setting, and continuous optimisation. We don't just hand you a list of contacts-we run the entire campaign on your behalf and deliver qualified meetings in your calendar.
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02
Which plan is right for my business?
Starter is ideal if you're testing demand generation for the first time or want to focus on one channel (email or LinkedIn). You'll get 500 leads per month and handle your own response management.
Grow is perfect for businesses ready to scale with coordinated email and LinkedIn outreach. You'll get 1,000 leads per month, and our team handles written appointment setting for you.
Scale is designed for companies looking to maximise results across email, LinkedIn, and phone. You'll get 1,500 leads per month with our UK-based team handling both written and phone appointment setting.
Enterprise is for established, funded companies requiring sophisticated demand generation infrastructure with unlimited leads, closing support, and access to our top 10% of specialists.
If you're unsure, book a discovery call and we'll recommend the best fit based on your goals, budget, and growth stage.
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03
How long does it take to see results?
Setup and warm-up: 4-6 weeks for complete onboarding, technical setup, and account warming.
First results: You'll typically see initial responses and meeting bookings within 2-4 weeks of campaign launch (after the warm-up period).
Optimised performance: 2-3 months of systematic testing and iteration to reach peak performance and consistent meeting flow.
Scaling phase: 4-6 months to prove channel effectiveness and begin scaling volume through add-ons.
We set realistic expectations from day one. Demand generation is a strategic, long-term investment, not a quick fix. However, our proprietary warm-up process and proven frameworks mean you'll see results faster than if you were building this in-house.
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04
What industries do you specialise in?
We work primarily with B2B companies across technology, SaaS, professional services, financial services, and manufacturing. Our ideal clients are investor-backed businesses (angel, seed, VC, or PE-backed) with complex sales cycles and high-value contracts.
That said, our frameworks are industry-agnostic. What matters most is that you have a clearly defined ideal customer profile, a compelling value proposition, and decision-makers who are reachable via email, LinkedIn, or phone.
During the GorillaAudit® process, we conduct thorough market analysis and competitive research specific to your industry to ensure our messaging and targeting are precisely tailored to your market.
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05
Do I need to provide anything to get started?
Yes, we'll need some key information and assets during onboarding:
Business Information:
Ideal customer profile (company size, industry, job titles)
Value proposition and key differentiators
Current sales process and qualification criteria
Success metrics and goals
Technical Access:
CRM access for integration and data sync
Domain access for email infrastructure setup (we'll guide you through domain procurement)
LinkedIn profile access for optimisation (personal profiles, not company pages)
Calendar access for appointment booking
Content Assets (if available):
Existing messaging, case studies, or testimonials
Brand guidelines or tone of voice documentation
Any content assets we can leverage
Don't worry if you don't have everything ready-our onboarding team will guide you through the entire process with a comprehensive questionnaire and strategy planning sessions.
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06
Can I switch plans or upgrade later?
Yes, absolutely. We encourage clients to start with the plan that matches their current needs and scale up as campaigns prove successful.
Upgrading: You can upgrade to a higher plan at any time. We'll pro-rate your current plan and transition you to the new plan seamlessly. For example, if you start with Starter and want to add a second channel, you can upgrade to Grow mid-contract.
Downgrading: Downgrades are typically processed at the end of your current commitment period to ensure continuity of service and protect the investment we've made in your campaigns.
Add-ons: You can add capacity (additional leads, domains, specialists) at any time without changing your base plan.
Your Account Executive will work with you to find the right timing and approach for any plan changes.
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07
What happens if I'm not satisfied with the results?
We're committed to delivering results, which is why we've built accountability into every aspect of our service:
Transparent Reporting: You'll receive detailed performance reports (monthly, bi-weekly, or weekly depending on your plan) with full visibility into response rates, meeting bookings, and pipeline contribution.
Continuous Optimisation: Our GorillaScale® framework ensures we're constantly testing, iterating, and improving your campaigns based on data.
Regular Strategy Calls: Quarterly, monthly, or bi-weekly calls (depending on your plan) to review performance and adjust strategy.
GorillaMatrix® Alignment: Our team's compensation is tied to your outcomes through algorithmic profit sharing, so we're financially invested in your success.
Supplementary Success Bonus (Optional Add-on): You can add performance-based pricing where we share in the upside when we exceed targets and you receive automatic discounts when we fall short.
If you're not seeing the results you expected, we'll work with you to diagnose issues, adjust strategy, and get campaigns back on track. Our goal is a long-term partnership, not a short-term transaction.
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Billing and Payments
01
What payment methods do you accept?
We accept the following payment methods:
Credit/Debit Cards: Visa, Mastercard, American Express
Direct Debit: UK bank accounts (preferred method for UK clients)
Bank Transfer: Available for Enterprise clients and annual commitments
Invoice Billing: Available for Enterprise clients with NET 30 terms
All payments are processed securely through our billing platform. You'll receive automatic invoices and payment confirmations for your records.
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02
When am I charged for my plan?
Setup Fee and First Month: Both are charged upfront when you sign up. All payments are taken in advance. The setup fee covers the initial 4-6 weeks of onboarding, technical setup, account warming, and strategy development, whilst the first month's subscription covers your initial campaign period.
Ongoing Monthly Subscription: Charged in advance on the 1st of each month for that month's service.
Add-ons:
Monthly add-ons (domains, profiles, paid ads) are charged in advance on the 1st of each month
Per-unit add-ons (leads, videos) are charged when ordered
On-demand specialists are charged after services are delivered (monthly invoicing)
Example Timeline:
Day 1: Setup fee + Month 1 subscription charged upfront
Week 4-6: Campaigns launch after warm-up
Month 2, Day 1: Month 2 subscription charged in advance
Ongoing: Monthly charges on the 1st of each month (always in advance)
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03
Are setup fees refundable?
Setup fees are non-refundable once onboarding has begun. This is because we invest significant resources during the setup phase, including:
Dedicated onboarding team time
Technical infrastructure configuration
Domain and account warming (2-4 weeks)
CRM integration and customisation
Strategy development and campaign planning
Initial lead sourcing and enrichment
However, if you're not satisfied during the setup phase, we'll work with you to address any concerns and ensure the strategy aligns with your goals before campaigns launch. Our goal is to set you up for success from day one.
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04
How do add-ons affect my billing?
Monthly Add-ons (domains, LinkedIn profiles, paid ads, reports):
Added to your monthly subscription charge
Billed on the 1st of each month
Pro-rated for the first month if added mid-cycle
Per-Unit Add-ons (leads, videos):
Charged immediately when ordered
Can be purchased at any time
No recurring billing-one-time charges
On-Demand Specialists:
Invoiced monthly based on days used
Unused part-time days roll forward within your commitment period
Full-time specialists are billed monthly in advance
Example:
Base plan: £2,499/month (Grow)
Additional 500 leads: £1,250 (one-time, when ordered)
Additional LinkedIn profile: £399/month (recurring)
5 days of Sales Closer: £1,750 (invoiced at month-end)
Your invoice will clearly break down all charges, and you can view upcoming charges in your client portal at any time.
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05
What happens if I want to add more leads mid-month?
You can purchase additional leads at any time for £2.50 per lead. Simply contact your Account Executive or order through your client portal.
Delivery Timeline:
Leads ordered in the first half of the month: Delivered within 5-7 business days
Leads ordered in the second half of the month: May be delivered in the following month depending on campaign timing
Additional leads are sourced and enriched to the same quality standards as your base plan allocation and will be integrated into your existing campaigns or used to launch new sequences.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
06
Do you offer discounts for longer commitments?
Yes, longer commitments unlock preferential rates on add-ons:
Add-on Pricing by Commitment:
3 months: Standard pricing
6 months: 10-15% discount on monthly add-ons
12 months: 20-25% discount on monthly add-ons
Examples:
Additional Email Domain: £299/month (3-month) → £249/month (6-month) → £199/month (12-month)
Additional LinkedIn Profile: £599/month (3-month) → £499/month (6-month) → £399/month (12-month)
Base Plan Pricing: Our core plans (Starter, Grow, Scale) are priced the same regardless of commitment length. The discounts apply to add-ons only.
Why Longer Commitments? Demand generation is most effective over 6-12 months as we optimise campaigns, scale what works, and build consistent pipeline. Longer commitments also allow us to invest more in your success knowing we have time to deliver results.
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07
How does the GorillaMatrix® profit sharing affect my costs?
It doesn't increase your costs-it's built into your plan pricing at no additional charge.
GorillaMatrix® is our proprietary FinTech platform that automatically distributes a portion of your monthly fee to the team members working on your account based on their measured contribution to your outcomes. This ensures every specialist is financially incentivised to deliver exceptional results.
What this means for you:
Your team is motivated by your success, not just task completion
Better performance and faster results
Complete transparency through algorithmic distribution
No hidden fees or additional costs
Optional Add-ons:
Performance Recognition Tips: You can optionally tip your team for exceptional work (100% goes to them, zero platform fees)
Supplementary Success Bonus: You can optionally add performance-based pricing where we share upside/downside based on results
Both are entirely optional. The core profit-sharing model is included as standard in all plans.
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Contracts and Commitments
01
What is the minimum commitment period?
Base Plans: 3-month minimum commitment for Starter, Grow, and Scale plans. This gives us sufficient time to complete setup, warm up accounts, launch campaigns, gather data, and optimise for results.
Enterprise Plans: Typically 6-12 month commitments due to the complexity and strategic nature of Enterprise engagements.
Add-ons: Most add-ons follow the same commitment period as your base plan, though some (like additional leads and videos) are purchased on-demand with no commitment.
Why 3 Months Minimum? Demand generation requires time to prove effectiveness:
Month 1: Setup, warming, and launch
Month 2: Initial data collection and testing
Month 3: Optimisation and consistent results
Shorter commitments don't allow enough time to see meaningful ROI from the upfront investment in setup and strategy.
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02
Can I cancel my plan early?
Early cancellation is possible but subject to an early termination fee to cover the investment we've made in your campaigns:
Cancellation Terms:
Within first 3 months: Full remaining contract value due
After 3 months (if on longer commitment): 50% of remaining contract value due
At end of commitment period: No cancellation fee, 30 days' notice required
Why Early Termination Fees? We invest heavily in your success upfront (setup, warming, strategy, team allocation). Early cancellations prevent us from recouping that investment and delivering the results you signed up for.
Alternative to Cancellation: If you're not seeing results, we'd rather work with you to fix the strategy than cancel. We can adjust targeting, messaging, channels, or approach to get campaigns back on track.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
03
What happens at the end of my contract?
30 Days Before Contract End: We'll reach out to discuss performance, results, and whether you'd like to renew, upgrade, or make changes.
Automatic Renewal: Contracts automatically renew on a month-to-month basis at the end of your commitment period unless you provide 30 days' notice of cancellation.
Renewal Options:
Continue on month-to-month (same pricing)
Commit to another 3/6/12 months (unlock add-on discounts)
Upgrade to a higher plan
Add new channels or capacity
Campaign Continuity: If you choose not to renew, campaigns will wind down during your final month. We'll provide a full handoff of all data, learnings, and assets so you can continue campaigns in-house if desired.
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04
Do unused leads or specialist days roll over?
Leads: No, monthly lead allocations do not roll over. Each month you receive your plan's allocation (500/1,000/1,500 leads for Starter/Grow/Scale). Unused leads expire at month-end.
Why? Lead data degrades over time. Fresh, recently enriched leads perform better than older data, so we source new leads each month rather than rolling over unused allocations.
On-Demand Specialist Days: Yes, unused part-time days roll forward within your commitment period. For example, if you purchase 10 days of a Sales Closer but only use 7 days in Month 1, the remaining 3 days roll forward to Month 2.
Add-on Capacity (Domains, Profiles): These are monthly subscriptions, so you have access to the capacity each month. There's nothing to "roll over"-you simply have the additional capacity available continuously.
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05
Can I pause my campaign if needed?
Yes, you can pause campaigns in certain circumstances:
Acceptable Pause Reasons:
Seasonal business cycles (e.g., summer slowdowns, year-end freezes)
Internal capacity constraints (e.g., your sales team is at capacity)
Product/service changes requiring messaging updates
Funding rounds or major business transitions
Pause Terms:
Minimum 1-month pause, maximum 2-month pause within a 12-month period
Must provide 2 weeks' notice before pause
Monthly subscription continues at 50% rate during pause to maintain infrastructure and team allocation
Setup fee and time invested are not refunded
What Happens During a Pause:
Campaigns stop, no new outreach sent
Account warming and deliverability maintenance continues
CRM integration remains active
Team remains allocated to your account for quick restart
Restarting: Campaigns can resume with 1 week's notice. No additional setup fee required.
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06
What are the terms for the Supplementary Success Bonus add-on?
The Supplementary Success Bonus is a performance-based pricing model where we share in the upside when we exceed your targets and you receive automatic discounts when we fall short.
How It Works:
Define Objectives: At the start of each quarter, we agree on specific KPIs (e.g., number of qualified meetings, pipeline value generated, closed revenue)
Set Thresholds: We establish baseline expectations, stretch goals, and minimum acceptable performance
Automatic Calculation: GorillaMatrix® tracks performance and calculates bonuses/discounts in real-time
Quarterly Settlement: At quarter-end, bonuses are invoiced or discounts are applied to your next invoice
Example Structure:
Below Target (< 80% of goal): 20% discount on next month's subscription
On Target (80-100% of goal): No adjustment
Above Target (100-120% of goal): 10% success premium
Exceptional (> 120% of goal): 20% success premium
Enterprise Custom Models: For Enterprise clients, we can structure more sophisticated models including revenue share, profit share, or funding round success fees.
Pricing: This add-on typically costs £299-499/month depending on complexity, plus the variable bonus/discount amounts.
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07
Is there a notice period for cancellation?
Yes, 30 days' notice is required for cancellation at the end of your commitment period.
Why 30 Days? This allows us to:
Wind down campaigns gracefully
Complete any in-flight work
Provide a comprehensive handoff of data and learnings
Reallocate team members to other accounts
Early Cancellation: If you need to cancel before the end of your commitment period, early termination fees apply (see "Can I cancel my plan early?" above).
How to Cancel: Contact your Account Executive or email support with your cancellation request. We'll confirm the cancellation date and final invoice, then schedule a handoff call to transfer all assets and data.
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Service and Strategy
01
How do you source and enrich leads?
We use a multi-source approach to ensure the highest quality, GDPR-compliant leads:
Lead Sourcing:
Premium B2B databases (ZoomInfo, Apollo, Cognism, etc.)
Manual research for hard-to-reach decision-makers
Proprietary methodologies for niche markets
Custom research for Enterprise accounts
Lead Enrichment: We enhance basic contact data with:
Verified email addresses (multi-point verification)
Direct dial phone numbers (when available)
LinkedIn profile URLs
Accurate job titles and seniority levels
Company data (size, revenue, industry, technology stack)
Intent data and engagement signals (Enterprise plans)
Quality Assurance:
Multi-source verification to ensure accuracy
Real-time validation to remove outdated contacts
Duplicate removal across all your campaigns
Compliance checks for GDPR, CAN-SPAM, and industry regulations
Enrichment Tools: We use specialist in-house tools (including Clay.com and proprietary systems) to ensure highly targeted, effective outreach.
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02
What does the 2-4 week warm-up period involve?
Account warming is a critical process that establishes sender reputation and protects your domain and LinkedIn accounts from being flagged as spam.
Email Warming (2-4 weeks):
Week 1: Send 5-10 emails per account per day to trusted addresses
Week 2: Gradually increase to 20-30 emails per account per day
Week 3: Increase to 40-50 emails per account per day
Week 4: Reach full capacity (50 emails per account per day)
Continuous monitoring of deliverability, bounce rates, and spam complaints
Adjustment of sending patterns based on domain reputation
LinkedIn Warming (2-4 weeks):
Week 1: 5-10 connection requests per day
Week 2: Increase to 15-20 connection requests per day
Week 3: Increase to 20-25 connection requests per day
Week 4: Reach full capacity (20-30 connection requests per day)
Profile engagement activities (liking, commenting) to build natural activity patterns
Monitoring for account restrictions or warnings
Why This Matters: Skipping or rushing the warm-up process results in emails landing in spam, LinkedIn accounts getting restricted, and campaigns failing. Our proprietary warm-up process ensures maximum deliverability from day one of full campaigns.
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03
How do you ensure email deliverability?
Deliverability is the foundation of successful email outreach. We use a multi-layered approach:
Technical Setup:
Proper domain infrastructure (subdomains like mail.yourdomain.com)
SPF, DKIM, and DMARC authentication records
MX record configuration
Dedicated IP warming (for high-volume Enterprise accounts)
Sending Best Practices:
Gradual volume ramp-up (warm-up process)
Optimal sending patterns (spread throughout business hours)
Personalization and relevance to avoid spam filters
Clean, text-based emails (no spam trigger words or excessive links)
Proper unsubscribe mechanisms
Ongoing Monitoring:
Daily deliverability checks
Real-time bounce and spam complaint monitoring
Sender reputation tracking across all major ISPs
Blacklist monitoring and immediate remediation
A/B testing of subject lines and content for engagement
Deliverability by Plan:
Starter/Grow: Standard monitoring with monthly optimisation
Scale: Advanced monitoring with real-time alerts and weekly optimisation
Enterprise: Comprehensive monitoring with dedicated deliverability specialist support
Our average deliverability rate is 95%+, meaning 95% of emails reach the primary inbox (not spam or promotions folders).
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04
Can I review and approve messaging before campaigns launch?
Yes, absolutely. Client approval is a core part of our GorillaAudit® process.
Approval Process:
Strategy Development: We create messaging frameworks based on your value proposition, ideal customer profile, and competitive positioning
Draft Sequences: We write complete email and LinkedIn sequences with multiple touchpoints
Client Portal Review: All messaging is shared in your client portal where you can review, comment, and request changes
Revision Rounds: We incorporate your feedback and refine messaging (typically 1-2 revision rounds)
Final Approval: You provide explicit approval before any campaigns launch
Ongoing Optimisation: As we A/B test and iterate, we'll share performance data and proposed changes for your review
What You'll Review:
Email subject lines and body copy
LinkedIn connection request messages
Follow-up sequences (typically 4-7 touchpoints)
Phone scripts (for Scale and Enterprise plans)
Video scripts (if using video outreach add-on)
Timeline: Messaging review and approval typically happens in Week 2-3 of the setup process, before account warming begins.
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05
How does response management work on the Grow and Scale plans?
Starter Plan: You handle all response management. Responses sync to your CRM, and your team replies directly to interested prospects.
Grow Plan (Written Response Management): Our team monitors and responds to all email and LinkedIn replies on your behalf:
Qualification: We assess interest level and qualification criteria (budget, authority, need, timeline)
Objection Handling: We address common objections and concerns professionally
Appointment Coordination: We propose meeting times and book directly into your calendar
CRM Updates: All conversations are logged with full context and qualification notes
Handoff: You receive a briefing document before each meeting with prospect background and conversation history
Scale Plan (Written + Phone Response Management): Everything in Grow, plus:
Outbound Calling: Our UK-based team follows up with engaged prospects via phone
Voicemail Follow-up: Professional voicemail messages for prospects who don't answer
Phone Appointment Setting: Direct booking of meetings via phone conversations
Call Recordings: All calls recorded and synced to your CRM (with prospect consent)
Enterprise Plan (Advanced Closing Support): Everything in Scale, plus:
Discovery Calls: We can conduct initial discovery calls on your behalf
Sales Playbook Execution: We follow your sales playbook and qualification frameworks
AI Note-Taking: Automated transcription and sentiment analysis of all calls
Deal Progression: We can support prospects through the entire sales cycle, not just initial meetings
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06
What CRM platforms do you integrate with?
We integrate with 20+ major CRM platforms, including:
Most Common:
Salesforce
HubSpot
Pipedrive
Zoho CRM
Microsoft Dynamics 365
Copper (formerly ProsperWorks)
Also Supported:
Close.com
Freshsales
Insightly
Nutshell
Capsule CRM
Agile CRM
SugarCRM
Monday.com (with CRM features)
Airtable (with CRM workflows)
Custom CRMs via API
What We Sync:
Lead/contact creation and updates
Email engagement tracking (opens, clicks, replies)
Meeting bookings and calendar events
Campaign attribution and source tracking
Custom field mapping to match your sales process
Activity timeline (all touchpoints across channels)
Sync Frequency: Real-time for critical events (meeting bookings, hot leads), every 15 minutes for standard updates.
No CRM? We can set up a basic CRM for you (HubSpot Free or Pipedrive) as part of onboarding, or provide data via spreadsheet exports.
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07
How do you handle LinkedIn outreach without risking my account?
LinkedIn account safety is a top priority. We use proven best practices to minimise risk:
Account Selection:
We use personal LinkedIn profiles, not company pages (personal profiles have higher acceptance rates)
Profiles should be established (6+ months old) with 500+ connections
Complete profiles with professional photos, detailed experience, and activity history
Warming Process:
2-4 week gradual ramp-up of connection requests
Natural activity patterns (profile views, post engagement, commenting)
Monitoring for any warnings or restrictions
Sending Limits:
Maximum 20-30 connection requests per day (well below LinkedIn's limits)
Personalised connection requests (not generic templates)
Spaced throughout business hours (not bulk sending)
Compliance:
No automation tools that violate LinkedIn's Terms of Service
Manual review of all sequences before sending
Immediate pause if any account warnings appear
Account Health Monitoring:
Daily checks for restrictions or warnings
Acceptance rate tracking (healthy accounts maintain 30%+ acceptance)
Response rate monitoring
Reputation protection protocols
Risk Mitigation:
If an account is restricted, we pause immediately and work with LinkedIn support
We can deploy additional profiles if needed (available as add-on)
Enterprise clients can use multiple profiles to distribute risk
Success Rate: In 5+ years of LinkedIn outreach, we've maintained a 99%+ account safety record with zero permanent bans.
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08
What's included in the GorillaAudit® process?
GorillaAudit® is our proprietary strategy development framework that ensures campaigns are precisely targeted and optimised for your business. It's included in all plans during the onboarding phase.
Key Components:
1. Business & Market Analysis:
Ideal customer profile development
Target market analysis and segmentation
Competitive gap analysis
Industry trends and buyer behavior research
2. Lead Sourcing Strategy:
Decision-maker identification framework
Data sourcing methodology
Enrichment strategy and quality assurance protocols
3. Channel Selection:
Optimal channel mix based on your audience and goals
Starter: Single channel mastery
Grow: Dual-channel coordination
Scale: Multi-channel orchestration
Enterprise: Omnichannel excellence
4. Messaging Strategy:
Value proposition development
Pain point addressing
Personalization frameworks
A/B testing protocols
5. Campaign Planning:
Sequence mapping (timing, frequency, touchpoints)
Deliverability optimisation strategy
Response handling protocols (Grow+)
Appointment setting framework
6. Performance Tracking:
KPI definition and success metrics
Dashboard configuration
Reporting cadence
Optimisation roadmap
Deliverables:
Complete strategy document shared in your client portal
Review and approval process (you can edit and provide feedback)
Final sign-off before campaigns launch
Timeline: GorillaAudit® typically takes 2-3 weeks during the onboarding phase.
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09
How do you measure campaign success?
We track comprehensive metrics across the entire funnel, not just vanity metrics:
Top-of-Funnel Metrics:
Leads sourced and enriched
Outreach volume (emails sent, connection requests, calls made)
Deliverability rate (inbox placement)
Open rates and click rates
Mid-Funnel Metrics:
Response rate (% of prospects who reply)
Positive response rate (% showing genuine interest)
Conversation quality scores
Objection types and frequency
Bottom-of-Funnel Metrics:
Meeting booking rate (% of responses converted to meetings)
Meeting show rate (% of booked meetings that attend)
Qualified meeting rate (% meeting your qualification criteria)
Pipeline value generated
Cost per meeting
ROI Metrics:
Cost per lead
Cost per qualified meeting
Pipeline ROI (pipeline value / campaign investment)
Closed revenue attributed to campaigns (Enterprise)
Reporting Frequency:
Starter/Grow: Monthly detailed reports
Scale: Bi-weekly detailed reports
Enterprise: Weekly detailed reports
All Plans: Real-time dashboard access 24/7
Success Benchmarks:
Response rate: 5-15% (varies by industry and offer)
Meeting booking rate: 20-40% of positive responses
Show rate: 70-80% of booked meetings
We focus on qualified meetings and pipeline contribution, not just activity metrics. Our goal is to deliver meetings that turn into revenue, not just fill your calendar.
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10
Can I use my own lead lists?
Yes, you can provide your own lead lists, and we'll integrate them into campaigns. This is common for:
Account-Based Marketing (ABM): Targeting specific named accounts
Event Follow-up: Prospects from trade shows or webinars
Existing Database Re-engagement: Warming up cold contacts in your CRM
Partner Referrals: Leads from strategic partners
What We'll Do:
Data Validation: We'll verify and enrich your list to ensure accuracy (email verification, phone numbers, LinkedIn profiles, updated job titles)
Duplicate Removal: We'll remove any duplicates or contacts already in our campaigns
Segmentation: We'll segment your list based on characteristics for targeted messaging
Compliance Check: We'll ensure all contacts meet GDPR and CAN-SPAM requirements
Campaign Integration: We'll incorporate your list into existing sequences or create custom campaigns
Pricing:
Enrichment of your leads: £1.50 per lead (cheaper than sourcing new leads)
No additional charge if your list is already clean and enriched
Quality Standards: We reserve the right to exclude contacts that don't meet quality standards (invalid emails, incomplete data, non-business contacts) to protect deliverability and campaign performance.
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11
What if I want to target multiple decision-makers in the same company?
Multi-stakeholder coordination is available as an add-on for Starter, Grow, and Scale plans, and included as standard for Enterprise plans.
How It Works:
Single Decision-Maker (Standard):
We target one primary decision-maker per company (e.g., VP of Sales)
Focused, personalised outreach to the highest-authority contact
Multi-Stakeholder (Add-on/Enterprise):
We map the complete buying committee (e.g., VP of Sales, Director of Sales Ops, CRO)
Coordinated outreach with messaging tailored to each stakeholder's role and priorities
Synchronized timing to avoid multiple people from your company reaching out simultaneously
Account-based approach with unified messaging themes
Benefits:
Higher conversion rates (reaching multiple influencers increases chances of engagement)
Faster deal cycles (all stakeholders are educated simultaneously)
Better qualification (understanding the full buying committee)
Pricing:
Included in Enterprise plans
Available as add-on for Starter/Grow/Scale (contact for pricing)
Best For:
Complex B2B sales with multiple decision-makers
Enterprise sales cycles
Account-based marketing strategies
High-value contracts (£50K+ annual contract value)
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12
How does the closing support work on Enterprise plans?
Enterprise plans include advanced closing support, meaning we can handle the entire sales process from initial outreach through to closed deals.
What's Included:
1. Discovery Calls:
Our senior sales specialists conduct initial discovery calls on your behalf
We follow your qualification framework (BANT, MEDDIC, or custom)
Detailed notes and call recordings synced to your CRM
2. Sales Playbook Execution:
You share your sales playbook, objection handling scripts, and qualification criteria
Our team executes your process consistently
We adapt to your sales methodology
3. Proposal and Presentation Support:
We can present proposals and conduct product demos (with your guidance)
Objection handling and negotiation support
Follow-up and deal progression
4. Call Recordings and AI Note-Taking:
All calls recorded (with prospect consent)
AI-powered transcription and sentiment analysis
Automatic CRM updates with key insights and next steps
5. Deal Progression Tracking:
Pipeline management and deal stage updates
Forecasting and probability scoring
Escalation to your team for final negotiations or technical discussions
When to Hand Off: You decide when to take over:
Option 1: We handle everything up to contract signing
Option 2: We handle discovery and qualification, you close
Option 3: We handle initial meetings, you take over after demo
Pricing:
Included in Enterprise base plans
Available as On-Demand Sales Closer add-on for Scale plans (from £298/day)
Why This Works: Our team becomes an extension of your sales organization, allowing you to scale capacity without hiring full-time reps. You maintain control of the process while we execute the day-to-day outreach, qualification, and progression.
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General
01
What is B2B demand generation, and how is it different from lead generation?
Demand generation is a comprehensive approach to creating awareness and interest in your product or service, then converting that interest into qualified sales conversations. Unlike traditional lead generation, which focuses solely on collecting contact information, demand generation encompasses the entire journey from initial outreach through to booked meetings with qualified prospects.
Our B2B demand generation service includes lead sourcing and enrichment, multi-channel outreach (email, LinkedIn, phone), personalised messaging, response management, appointment setting, and continuous optimisation. We don't just hand you a list of contacts-we run the entire campaign on your behalf and deliver qualified meetings in your calendar.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
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02
Which plan is right for my business?
Starter is ideal if you're testing demand generation for the first time or want to focus on one channel (email or LinkedIn). You'll get 500 leads per month and handle your own response management.
Grow is perfect for businesses ready to scale with coordinated email and LinkedIn outreach. You'll get 1,000 leads per month, and our team handles written appointment setting for you.
Scale is designed for companies looking to maximise results across email, LinkedIn, and phone. You'll get 1,500 leads per month with our UK-based team handling both written and phone appointment setting.
Enterprise is for established, funded companies requiring sophisticated demand generation infrastructure with unlimited leads, closing support, and access to our top 10% of specialists.
If you're unsure, book a discovery call and we'll recommend the best fit based on your goals, budget, and growth stage.
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03
How long does it take to see results?
Setup and warm-up: 4-6 weeks for complete onboarding, technical setup, and account warming.
First results: You'll typically see initial responses and meeting bookings within 2-4 weeks of campaign launch (after the warm-up period).
Optimised performance: 2-3 months of systematic testing and iteration to reach peak performance and consistent meeting flow.
Scaling phase: 4-6 months to prove channel effectiveness and begin scaling volume through add-ons.
We set realistic expectations from day one. Demand generation is a strategic, long-term investment, not a quick fix. However, our proprietary warm-up process and proven frameworks mean you'll see results faster than if you were building this in-house.
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04
What industries do you specialise in?
We work primarily with B2B companies across technology, SaaS, professional services, financial services, and manufacturing. Our ideal clients are investor-backed businesses (angel, seed, VC, or PE-backed) with complex sales cycles and high-value contracts.
That said, our frameworks are industry-agnostic. What matters most is that you have a clearly defined ideal customer profile, a compelling value proposition, and decision-makers who are reachable via email, LinkedIn, or phone.
During the GorillaAudit® process, we conduct thorough market analysis and competitive research specific to your industry to ensure our messaging and targeting are precisely tailored to your market.
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05
Do I need to provide anything to get started?
Yes, we'll need some key information and assets during onboarding:
Business Information:
Ideal customer profile (company size, industry, job titles)
Value proposition and key differentiators
Current sales process and qualification criteria
Success metrics and goals
Technical Access:
CRM access for integration and data sync
Domain access for email infrastructure setup (we'll guide you through domain procurement)
LinkedIn profile access for optimisation (personal profiles, not company pages)
Calendar access for appointment booking
Content Assets (if available):
Existing messaging, case studies, or testimonials
Brand guidelines or tone of voice documentation
Any content assets we can leverage
Don't worry if you don't have everything ready-our onboarding team will guide you through the entire process with a comprehensive questionnaire and strategy planning sessions.
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06
Can I switch plans or upgrade later?
Yes, absolutely. We encourage clients to start with the plan that matches their current needs and scale up as campaigns prove successful.
Upgrading: You can upgrade to a higher plan at any time. We'll pro-rate your current plan and transition you to the new plan seamlessly. For example, if you start with Starter and want to add a second channel, you can upgrade to Grow mid-contract.
Downgrading: Downgrades are typically processed at the end of your current commitment period to ensure continuity of service and protect the investment we've made in your campaigns.
Add-ons: You can add capacity (additional leads, domains, specialists) at any time without changing your base plan.
Your Account Executive will work with you to find the right timing and approach for any plan changes.
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07
What happens if I'm not satisfied with the results?
We're committed to delivering results, which is why we've built accountability into every aspect of our service:
Transparent Reporting: You'll receive detailed performance reports (monthly, bi-weekly, or weekly depending on your plan) with full visibility into response rates, meeting bookings, and pipeline contribution.
Continuous Optimisation: Our GorillaScale® framework ensures we're constantly testing, iterating, and improving your campaigns based on data.
Regular Strategy Calls: Quarterly, monthly, or bi-weekly calls (depending on your plan) to review performance and adjust strategy.
GorillaMatrix® Alignment: Our team's compensation is tied to your outcomes through algorithmic profit sharing, so we're financially invested in your success.
Supplementary Success Bonus (Optional Add-on): You can add performance-based pricing where we share in the upside when we exceed targets and you receive automatic discounts when we fall short.
If you're not seeing the results you expected, we'll work with you to diagnose issues, adjust strategy, and get campaigns back on track. Our goal is a long-term partnership, not a short-term transaction.
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Billing and Payments
01
What payment methods do you accept?
We accept the following payment methods:
Credit/Debit Cards: Visa, Mastercard, American Express
Direct Debit: UK bank accounts (preferred method for UK clients)
Bank Transfer: Available for Enterprise clients and annual commitments
Invoice Billing: Available for Enterprise clients with NET 30 terms
All payments are processed securely through our billing platform. You'll receive automatic invoices and payment confirmations for your records.
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02
When am I charged for my plan?
Setup Fee and First Month: Both are charged upfront when you sign up. All payments are taken in advance. The setup fee covers the initial 4-6 weeks of onboarding, technical setup, account warming, and strategy development, whilst the first month's subscription covers your initial campaign period.
Ongoing Monthly Subscription: Charged in advance on the 1st of each month for that month's service.
Add-ons:
Monthly add-ons (domains, profiles, paid ads) are charged in advance on the 1st of each month
Per-unit add-ons (leads, videos) are charged when ordered
On-demand specialists are charged after services are delivered (monthly invoicing)
Example Timeline:
Day 1: Setup fee + Month 1 subscription charged upfront
Week 4-6: Campaigns launch after warm-up
Month 2, Day 1: Month 2 subscription charged in advance
Ongoing: Monthly charges on the 1st of each month (always in advance)
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03
Are setup fees refundable?
Setup fees are non-refundable once onboarding has begun. This is because we invest significant resources during the setup phase, including:
Dedicated onboarding team time
Technical infrastructure configuration
Domain and account warming (2-4 weeks)
CRM integration and customisation
Strategy development and campaign planning
Initial lead sourcing and enrichment
However, if you're not satisfied during the setup phase, we'll work with you to address any concerns and ensure the strategy aligns with your goals before campaigns launch. Our goal is to set you up for success from day one.
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04
How do add-ons affect my billing?
Monthly Add-ons (domains, LinkedIn profiles, paid ads, reports):
Added to your monthly subscription charge
Billed on the 1st of each month
Pro-rated for the first month if added mid-cycle
Per-Unit Add-ons (leads, videos):
Charged immediately when ordered
Can be purchased at any time
No recurring billing-one-time charges
On-Demand Specialists:
Invoiced monthly based on days used
Unused part-time days roll forward within your commitment period
Full-time specialists are billed monthly in advance
Example:
Base plan: £2,499/month (Grow)
Additional 500 leads: £1,250 (one-time, when ordered)
Additional LinkedIn profile: £399/month (recurring)
5 days of Sales Closer: £1,750 (invoiced at month-end)
Your invoice will clearly break down all charges, and you can view upcoming charges in your client portal at any time.
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05
What happens if I want to add more leads mid-month?
You can purchase additional leads at any time for £2.50 per lead. Simply contact your Account Executive or order through your client portal.
Delivery Timeline:
Leads ordered in the first half of the month: Delivered within 5-7 business days
Leads ordered in the second half of the month: May be delivered in the following month depending on campaign timing
Additional leads are sourced and enriched to the same quality standards as your base plan allocation and will be integrated into your existing campaigns or used to launch new sequences.
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06
Do you offer discounts for longer commitments?
Yes, longer commitments unlock preferential rates on add-ons:
Add-on Pricing by Commitment:
3 months: Standard pricing
6 months: 10-15% discount on monthly add-ons
12 months: 20-25% discount on monthly add-ons
Examples:
Additional Email Domain: £299/month (3-month) → £249/month (6-month) → £199/month (12-month)
Additional LinkedIn Profile: £599/month (3-month) → £499/month (6-month) → £399/month (12-month)
Base Plan Pricing: Our core plans (Starter, Grow, Scale) are priced the same regardless of commitment length. The discounts apply to add-ons only.
Why Longer Commitments? Demand generation is most effective over 6-12 months as we optimise campaigns, scale what works, and build consistent pipeline. Longer commitments also allow us to invest more in your success knowing we have time to deliver results.
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07
How does the GorillaMatrix® profit sharing affect my costs?
It doesn't increase your costs-it's built into your plan pricing at no additional charge.
GorillaMatrix® is our proprietary FinTech platform that automatically distributes a portion of your monthly fee to the team members working on your account based on their measured contribution to your outcomes. This ensures every specialist is financially incentivised to deliver exceptional results.
What this means for you:
Your team is motivated by your success, not just task completion
Better performance and faster results
Complete transparency through algorithmic distribution
No hidden fees or additional costs
Optional Add-ons:
Performance Recognition Tips: You can optionally tip your team for exceptional work (100% goes to them, zero platform fees)
Supplementary Success Bonus: You can optionally add performance-based pricing where we share upside/downside based on results
Both are entirely optional. The core profit-sharing model is included as standard in all plans.
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Contracts and Commitments
01
What is the minimum commitment period?
Base Plans: 3-month minimum commitment for Starter, Grow, and Scale plans. This gives us sufficient time to complete setup, warm up accounts, launch campaigns, gather data, and optimise for results.
Enterprise Plans: Typically 6-12 month commitments due to the complexity and strategic nature of Enterprise engagements.
Add-ons: Most add-ons follow the same commitment period as your base plan, though some (like additional leads and videos) are purchased on-demand with no commitment.
Why 3 Months Minimum? Demand generation requires time to prove effectiveness:
Month 1: Setup, warming, and launch
Month 2: Initial data collection and testing
Month 3: Optimisation and consistent results
Shorter commitments don't allow enough time to see meaningful ROI from the upfront investment in setup and strategy.
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02
Can I cancel my plan early?
Early cancellation is possible but subject to an early termination fee to cover the investment we've made in your campaigns:
Cancellation Terms:
Within first 3 months: Full remaining contract value due
After 3 months (if on longer commitment): 50% of remaining contract value due
At end of commitment period: No cancellation fee, 30 days' notice required
Why Early Termination Fees? We invest heavily in your success upfront (setup, warming, strategy, team allocation). Early cancellations prevent us from recouping that investment and delivering the results you signed up for.
Alternative to Cancellation: If you're not seeing results, we'd rather work with you to fix the strategy than cancel. We can adjust targeting, messaging, channels, or approach to get campaigns back on track.
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03
What happens at the end of my contract?
30 Days Before Contract End: We'll reach out to discuss performance, results, and whether you'd like to renew, upgrade, or make changes.
Automatic Renewal: Contracts automatically renew on a month-to-month basis at the end of your commitment period unless you provide 30 days' notice of cancellation.
Renewal Options:
Continue on month-to-month (same pricing)
Commit to another 3/6/12 months (unlock add-on discounts)
Upgrade to a higher plan
Add new channels or capacity
Campaign Continuity: If you choose not to renew, campaigns will wind down during your final month. We'll provide a full handoff of all data, learnings, and assets so you can continue campaigns in-house if desired.
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04
Do unused leads or specialist days roll over?
Leads: No, monthly lead allocations do not roll over. Each month you receive your plan's allocation (500/1,000/1,500 leads for Starter/Grow/Scale). Unused leads expire at month-end.
Why? Lead data degrades over time. Fresh, recently enriched leads perform better than older data, so we source new leads each month rather than rolling over unused allocations.
On-Demand Specialist Days: Yes, unused part-time days roll forward within your commitment period. For example, if you purchase 10 days of a Sales Closer but only use 7 days in Month 1, the remaining 3 days roll forward to Month 2.
Add-on Capacity (Domains, Profiles): These are monthly subscriptions, so you have access to the capacity each month. There's nothing to "roll over"-you simply have the additional capacity available continuously.
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05
Can I pause my campaign if needed?
Yes, you can pause campaigns in certain circumstances:
Acceptable Pause Reasons:
Seasonal business cycles (e.g., summer slowdowns, year-end freezes)
Internal capacity constraints (e.g., your sales team is at capacity)
Product/service changes requiring messaging updates
Funding rounds or major business transitions
Pause Terms:
Minimum 1-month pause, maximum 2-month pause within a 12-month period
Must provide 2 weeks' notice before pause
Monthly subscription continues at 50% rate during pause to maintain infrastructure and team allocation
Setup fee and time invested are not refunded
What Happens During a Pause:
Campaigns stop, no new outreach sent
Account warming and deliverability maintenance continues
CRM integration remains active
Team remains allocated to your account for quick restart
Restarting: Campaigns can resume with 1 week's notice. No additional setup fee required.
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06
What are the terms for the Supplementary Success Bonus add-on?
The Supplementary Success Bonus is a performance-based pricing model where we share in the upside when we exceed your targets and you receive automatic discounts when we fall short.
How It Works:
Define Objectives: At the start of each quarter, we agree on specific KPIs (e.g., number of qualified meetings, pipeline value generated, closed revenue)
Set Thresholds: We establish baseline expectations, stretch goals, and minimum acceptable performance
Automatic Calculation: GorillaMatrix® tracks performance and calculates bonuses/discounts in real-time
Quarterly Settlement: At quarter-end, bonuses are invoiced or discounts are applied to your next invoice
Example Structure:
Below Target (< 80% of goal): 20% discount on next month's subscription
On Target (80-100% of goal): No adjustment
Above Target (100-120% of goal): 10% success premium
Exceptional (> 120% of goal): 20% success premium
Enterprise Custom Models: For Enterprise clients, we can structure more sophisticated models including revenue share, profit share, or funding round success fees.
Pricing: This add-on typically costs £299-499/month depending on complexity, plus the variable bonus/discount amounts.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
07
Is there a notice period for cancellation?
Yes, 30 days' notice is required for cancellation at the end of your commitment period.
Why 30 Days? This allows us to:
Wind down campaigns gracefully
Complete any in-flight work
Provide a comprehensive handoff of data and learnings
Reallocate team members to other accounts
Early Cancellation: If you need to cancel before the end of your commitment period, early termination fees apply (see "Can I cancel my plan early?" above).
How to Cancel: Contact your Account Executive or email support with your cancellation request. We'll confirm the cancellation date and final invoice, then schedule a handoff call to transfer all assets and data.
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Service and Strategy
01
How do you source and enrich leads?
We use a multi-source approach to ensure the highest quality, GDPR-compliant leads:
Lead Sourcing:
Premium B2B databases (ZoomInfo, Apollo, Cognism, etc.)
Manual research for hard-to-reach decision-makers
Proprietary methodologies for niche markets
Custom research for Enterprise accounts
Lead Enrichment: We enhance basic contact data with:
Verified email addresses (multi-point verification)
Direct dial phone numbers (when available)
LinkedIn profile URLs
Accurate job titles and seniority levels
Company data (size, revenue, industry, technology stack)
Intent data and engagement signals (Enterprise plans)
Quality Assurance:
Multi-source verification to ensure accuracy
Real-time validation to remove outdated contacts
Duplicate removal across all your campaigns
Compliance checks for GDPR, CAN-SPAM, and industry regulations
Enrichment Tools: We use specialist in-house tools (including Clay.com and proprietary systems) to ensure highly targeted, effective outreach.
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02
What does the 2-4 week warm-up period involve?
Account warming is a critical process that establishes sender reputation and protects your domain and LinkedIn accounts from being flagged as spam.
Email Warming (2-4 weeks):
Week 1: Send 5-10 emails per account per day to trusted addresses
Week 2: Gradually increase to 20-30 emails per account per day
Week 3: Increase to 40-50 emails per account per day
Week 4: Reach full capacity (50 emails per account per day)
Continuous monitoring of deliverability, bounce rates, and spam complaints
Adjustment of sending patterns based on domain reputation
LinkedIn Warming (2-4 weeks):
Week 1: 5-10 connection requests per day
Week 2: Increase to 15-20 connection requests per day
Week 3: Increase to 20-25 connection requests per day
Week 4: Reach full capacity (20-30 connection requests per day)
Profile engagement activities (liking, commenting) to build natural activity patterns
Monitoring for account restrictions or warnings
Why This Matters: Skipping or rushing the warm-up process results in emails landing in spam, LinkedIn accounts getting restricted, and campaigns failing. Our proprietary warm-up process ensures maximum deliverability from day one of full campaigns.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
03
How do you ensure email deliverability?
Deliverability is the foundation of successful email outreach. We use a multi-layered approach:
Technical Setup:
Proper domain infrastructure (subdomains like mail.yourdomain.com)
SPF, DKIM, and DMARC authentication records
MX record configuration
Dedicated IP warming (for high-volume Enterprise accounts)
Sending Best Practices:
Gradual volume ramp-up (warm-up process)
Optimal sending patterns (spread throughout business hours)
Personalization and relevance to avoid spam filters
Clean, text-based emails (no spam trigger words or excessive links)
Proper unsubscribe mechanisms
Ongoing Monitoring:
Daily deliverability checks
Real-time bounce and spam complaint monitoring
Sender reputation tracking across all major ISPs
Blacklist monitoring and immediate remediation
A/B testing of subject lines and content for engagement
Deliverability by Plan:
Starter/Grow: Standard monitoring with monthly optimisation
Scale: Advanced monitoring with real-time alerts and weekly optimisation
Enterprise: Comprehensive monitoring with dedicated deliverability specialist support
Our average deliverability rate is 95%+, meaning 95% of emails reach the primary inbox (not spam or promotions folders).
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04
Can I review and approve messaging before campaigns launch?
Yes, absolutely. Client approval is a core part of our GorillaAudit® process.
Approval Process:
Strategy Development: We create messaging frameworks based on your value proposition, ideal customer profile, and competitive positioning
Draft Sequences: We write complete email and LinkedIn sequences with multiple touchpoints
Client Portal Review: All messaging is shared in your client portal where you can review, comment, and request changes
Revision Rounds: We incorporate your feedback and refine messaging (typically 1-2 revision rounds)
Final Approval: You provide explicit approval before any campaigns launch
Ongoing Optimisation: As we A/B test and iterate, we'll share performance data and proposed changes for your review
What You'll Review:
Email subject lines and body copy
LinkedIn connection request messages
Follow-up sequences (typically 4-7 touchpoints)
Phone scripts (for Scale and Enterprise plans)
Video scripts (if using video outreach add-on)
Timeline: Messaging review and approval typically happens in Week 2-3 of the setup process, before account warming begins.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
05
How does response management work on the Grow and Scale plans?
Starter Plan: You handle all response management. Responses sync to your CRM, and your team replies directly to interested prospects.
Grow Plan (Written Response Management): Our team monitors and responds to all email and LinkedIn replies on your behalf:
Qualification: We assess interest level and qualification criteria (budget, authority, need, timeline)
Objection Handling: We address common objections and concerns professionally
Appointment Coordination: We propose meeting times and book directly into your calendar
CRM Updates: All conversations are logged with full context and qualification notes
Handoff: You receive a briefing document before each meeting with prospect background and conversation history
Scale Plan (Written + Phone Response Management): Everything in Grow, plus:
Outbound Calling: Our UK-based team follows up with engaged prospects via phone
Voicemail Follow-up: Professional voicemail messages for prospects who don't answer
Phone Appointment Setting: Direct booking of meetings via phone conversations
Call Recordings: All calls recorded and synced to your CRM (with prospect consent)
Enterprise Plan (Advanced Closing Support): Everything in Scale, plus:
Discovery Calls: We can conduct initial discovery calls on your behalf
Sales Playbook Execution: We follow your sales playbook and qualification frameworks
AI Note-Taking: Automated transcription and sentiment analysis of all calls
Deal Progression: We can support prospects through the entire sales cycle, not just initial meetings
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
06
What CRM platforms do you integrate with?
We integrate with 20+ major CRM platforms, including:
Most Common:
Salesforce
HubSpot
Pipedrive
Zoho CRM
Microsoft Dynamics 365
Copper (formerly ProsperWorks)
Also Supported:
Close.com
Freshsales
Insightly
Nutshell
Capsule CRM
Agile CRM
SugarCRM
Monday.com (with CRM features)
Airtable (with CRM workflows)
Custom CRMs via API
What We Sync:
Lead/contact creation and updates
Email engagement tracking (opens, clicks, replies)
Meeting bookings and calendar events
Campaign attribution and source tracking
Custom field mapping to match your sales process
Activity timeline (all touchpoints across channels)
Sync Frequency: Real-time for critical events (meeting bookings, hot leads), every 15 minutes for standard updates.
No CRM? We can set up a basic CRM for you (HubSpot Free or Pipedrive) as part of onboarding, or provide data via spreadsheet exports.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
07
How do you handle LinkedIn outreach without risking my account?
LinkedIn account safety is a top priority. We use proven best practices to minimise risk:
Account Selection:
We use personal LinkedIn profiles, not company pages (personal profiles have higher acceptance rates)
Profiles should be established (6+ months old) with 500+ connections
Complete profiles with professional photos, detailed experience, and activity history
Warming Process:
2-4 week gradual ramp-up of connection requests
Natural activity patterns (profile views, post engagement, commenting)
Monitoring for any warnings or restrictions
Sending Limits:
Maximum 20-30 connection requests per day (well below LinkedIn's limits)
Personalised connection requests (not generic templates)
Spaced throughout business hours (not bulk sending)
Compliance:
No automation tools that violate LinkedIn's Terms of Service
Manual review of all sequences before sending
Immediate pause if any account warnings appear
Account Health Monitoring:
Daily checks for restrictions or warnings
Acceptance rate tracking (healthy accounts maintain 30%+ acceptance)
Response rate monitoring
Reputation protection protocols
Risk Mitigation:
If an account is restricted, we pause immediately and work with LinkedIn support
We can deploy additional profiles if needed (available as add-on)
Enterprise clients can use multiple profiles to distribute risk
Success Rate: In 5+ years of LinkedIn outreach, we've maintained a 99%+ account safety record with zero permanent bans.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
08
What's included in the GorillaAudit® process?
GorillaAudit® is our proprietary strategy development framework that ensures campaigns are precisely targeted and optimised for your business. It's included in all plans during the onboarding phase.
Key Components:
1. Business & Market Analysis:
Ideal customer profile development
Target market analysis and segmentation
Competitive gap analysis
Industry trends and buyer behavior research
2. Lead Sourcing Strategy:
Decision-maker identification framework
Data sourcing methodology
Enrichment strategy and quality assurance protocols
3. Channel Selection:
Optimal channel mix based on your audience and goals
Starter: Single channel mastery
Grow: Dual-channel coordination
Scale: Multi-channel orchestration
Enterprise: Omnichannel excellence
4. Messaging Strategy:
Value proposition development
Pain point addressing
Personalization frameworks
A/B testing protocols
5. Campaign Planning:
Sequence mapping (timing, frequency, touchpoints)
Deliverability optimisation strategy
Response handling protocols (Grow+)
Appointment setting framework
6. Performance Tracking:
KPI definition and success metrics
Dashboard configuration
Reporting cadence
Optimisation roadmap
Deliverables:
Complete strategy document shared in your client portal
Review and approval process (you can edit and provide feedback)
Final sign-off before campaigns launch
Timeline: GorillaAudit® typically takes 2-3 weeks during the onboarding phase.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
09
How do you measure campaign success?
We track comprehensive metrics across the entire funnel, not just vanity metrics:
Top-of-Funnel Metrics:
Leads sourced and enriched
Outreach volume (emails sent, connection requests, calls made)
Deliverability rate (inbox placement)
Open rates and click rates
Mid-Funnel Metrics:
Response rate (% of prospects who reply)
Positive response rate (% showing genuine interest)
Conversation quality scores
Objection types and frequency
Bottom-of-Funnel Metrics:
Meeting booking rate (% of responses converted to meetings)
Meeting show rate (% of booked meetings that attend)
Qualified meeting rate (% meeting your qualification criteria)
Pipeline value generated
Cost per meeting
ROI Metrics:
Cost per lead
Cost per qualified meeting
Pipeline ROI (pipeline value / campaign investment)
Closed revenue attributed to campaigns (Enterprise)
Reporting Frequency:
Starter/Grow: Monthly detailed reports
Scale: Bi-weekly detailed reports
Enterprise: Weekly detailed reports
All Plans: Real-time dashboard access 24/7
Success Benchmarks:
Response rate: 5-15% (varies by industry and offer)
Meeting booking rate: 20-40% of positive responses
Show rate: 70-80% of booked meetings
We focus on qualified meetings and pipeline contribution, not just activity metrics. Our goal is to deliver meetings that turn into revenue, not just fill your calendar.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dignissim quis velit id porttitor. Phasellus vel diam nibh. Ut lobortis tincidunt gravida. Proin volutpat imperdiet interdum. Nullam at tincidunt eros, at rutrum nisl. Fusce id sapien quis tellus tincidunt elementum. Nunc tristique fermentum consequat. Phasellus eget est massa.
Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
10
Can I use my own lead lists?
Yes, you can provide your own lead lists, and we'll integrate them into campaigns. This is common for:
Account-Based Marketing (ABM): Targeting specific named accounts
Event Follow-up: Prospects from trade shows or webinars
Existing Database Re-engagement: Warming up cold contacts in your CRM
Partner Referrals: Leads from strategic partners
What We'll Do:
Data Validation: We'll verify and enrich your list to ensure accuracy (email verification, phone numbers, LinkedIn profiles, updated job titles)
Duplicate Removal: We'll remove any duplicates or contacts already in our campaigns
Segmentation: We'll segment your list based on characteristics for targeted messaging
Compliance Check: We'll ensure all contacts meet GDPR and CAN-SPAM requirements
Campaign Integration: We'll incorporate your list into existing sequences or create custom campaigns
Pricing:
Enrichment of your leads: £1.50 per lead (cheaper than sourcing new leads)
No additional charge if your list is already clean and enriched
Quality Standards: We reserve the right to exclude contacts that don't meet quality standards (invalid emails, incomplete data, non-business contacts) to protect deliverability and campaign performance.
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
11
What if I want to target multiple decision-makers in the same company?
Multi-stakeholder coordination is available as an add-on for Starter, Grow, and Scale plans, and included as standard for Enterprise plans.
How It Works:
Single Decision-Maker (Standard):
We target one primary decision-maker per company (e.g., VP of Sales)
Focused, personalised outreach to the highest-authority contact
Multi-Stakeholder (Add-on/Enterprise):
We map the complete buying committee (e.g., VP of Sales, Director of Sales Ops, CRO)
Coordinated outreach with messaging tailored to each stakeholder's role and priorities
Synchronized timing to avoid multiple people from your company reaching out simultaneously
Account-based approach with unified messaging themes
Benefits:
Higher conversion rates (reaching multiple influencers increases chances of engagement)
Faster deal cycles (all stakeholders are educated simultaneously)
Better qualification (understanding the full buying committee)
Pricing:
Included in Enterprise plans
Available as add-on for Starter/Grow/Scale (contact for pricing)
Best For:
Complex B2B sales with multiple decision-makers
Enterprise sales cycles
Account-based marketing strategies
High-value contracts (£50K+ annual contract value)
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Sed molestie enim ante, et hendrerit odio consequat sollicitudin. Nullam eu dui vestibulum nulla aliquam dapibus. Nam pretium feugiat mi, a dignissim lectus iaculis quis.
12
How does the closing support work on Enterprise plans?
Enterprise plans include advanced closing support, meaning we can handle the entire sales process from initial outreach through to closed deals.
What's Included:
1. Discovery Calls:
Our senior sales specialists conduct initial discovery calls on your behalf
We follow your qualification framework (BANT, MEDDIC, or custom)
Detailed notes and call recordings synced to your CRM
2. Sales Playbook Execution:
You share your sales playbook, objection handling scripts, and qualification criteria
Our team executes your process consistently
We adapt to your sales methodology
3. Proposal and Presentation Support:
We can present proposals and conduct product demos (with your guidance)
Objection handling and negotiation support
Follow-up and deal progression
4. Call Recordings and AI Note-Taking:
All calls recorded (with prospect consent)
AI-powered transcription and sentiment analysis
Automatic CRM updates with key insights and next steps
5. Deal Progression Tracking:
Pipeline management and deal stage updates
Forecasting and probability scoring
Escalation to your team for final negotiations or technical discussions
When to Hand Off: You decide when to take over:
Option 1: We handle everything up to contract signing
Option 2: We handle discovery and qualification, you close
Option 3: We handle initial meetings, you take over after demo
Pricing:
Included in Enterprise base plans
Available as On-Demand Sales Closer add-on for Scale plans (from £298/day)
Why This Works: Our team becomes an extension of your sales organization, allowing you to scale capacity without hiring full-time reps. You maintain control of the process while we execute the day-to-day outreach, qualification, and progression.
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Ready to transform your brand from unknown to renowned? Fight us or join us.
Ready to transform your brand from unknown to renowned? Fight us or join us.
Ready to transform your brand from unknown to renowned? Fight us or join us.
Ready to transform your brand from unknown to renowned?
Fight us or join us.
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Core Services
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
Learn
more
Pricing
Core Services
Sprints
White Label
FinTech Platform
Clients
Capital
Company
Phone
United Kingdom
[1] ‘World’s First’
Claim
has been
independently
verified by a
third-party
legal representative.
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