PERFORMANCE MARKETING BUILT FOR FUNDED HOSPITALITY & EVENTS BRANDS
We remove the traditional risk and guesswork from marketing so you grow more profitably, faster.
As a funded hospitality or events brand, your biggest challenge is scaling your growth without risking the capital you've raised. We have taken a first-principles approach to algorithmically engineer our FinTech platform, which links our team's compensation directly to your results. By empirically aligning our success with your goals, our built-in and optional two-sided financial incentives remove the traditional risk of marketing outcomes being left to chance. This translates into more predictable bookings, higher-value attendees, and a stronger case for follow-on funding.
GOGORILLA'S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
Our unique model is built with your success in mind. We guarantee your results matter.
50%
Lower cost
34%
Increase in direct bookings
& ticket sales
128%
Increase in customer
lifetime value
100%
Aligned incentives
ENGINEERED TO DRIVE SUCCESS
GOGORILLA’S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
GOGORILLA’S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
GOGORILLA’S SUCCESS-SHARING APPROACH ENSURES EVERYONE WINS
Our technology is built to deliver unstoppable impact, founded on empirical data.
Our unique model is built with your success in mind. We guarantee your results matter.
Our unique model is built with your success in mind. We guarantee your results matter.
Our unique model is built with your success in mind. We guarantee your results matter.
50%
Lower cost
3.5x
34%
34%
34%
Increase in direct bookings
product-market fit
& ticket sales
& ticket sales
& ticket sales
3x
128%
128%
128%
Stronger up-round potential
Increase in customer lifetime value
Increase in customer lifetime value
Increase in customer lifetime value
100%
Aligned incentives
WHY MOST EVENTS COMPANIES STRUGGLE
The hidden barriers limiting attendance growth and marketing effectiveness.
Events rely heavily on precisely timed marketing campaigns to attract attendees and exhibitors. Yet traditional approaches often fail under the unique pressures of event marketing. From the stress of fixed event deadlines to fragmented audience targeting, these challenges can quickly drain budgets, frustrate organisers, and undermine overall success. Below are the most common pitfalls event and exhibition organisers face and why traditional solutions often fail to address them effectively:
Hospitality
Events
Over-reliance on OTAs
Relying heavily on Online Travel Agencies (e.g. Booking.com, Expedia) erodes your profit margins and severs the direct relationship with your guests, making it impossible to build the long-term brand loyalty that drives repeat business.
Inconsistent occupancy rates
The constant battle with seasonality and unpredictable demand leads to inefficient asset utilisation and volatile revenue streams, making it difficult to forecast growth and prove a stable business model to your board.
Lack of in-house specialisation
Scaling a modern hospitality brand requires a wide range of deep specialisms, from metasearch management to lifecycle automation. Hiring a full, senior-level team is slow, expensive, and carries a high risk of a costly mishire.
One-size-fits-all solutions
Generic marketing playbooks fail to capture the unique essence of your property and guest experience. This lack of a tailored, data-driven strategy means you risk leaving critical growth opportunities on the table.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in maximising your profitability.
Poor guest data utilisation
Failing to effectively capture and use guest data means you miss critical opportunities to drive repeat bookings, upsell services, and increase customer lifetime value (LTV), leaving significant revenue on the table.
Hospitality
Events
Over-reliance on OTAs
Relying heavily on Online Travel Agencies (e.g. Booking.com, Expedia) erodes your profit margins and severs the direct relationship with your guests, making it impossible to build the long-term brand loyalty that drives repeat business.
Inconsistent occupancy rates
The constant battle with seasonality and unpredictable demand leads to inefficient asset utilisation and volatile revenue streams, making it difficult to forecast growth and prove a stable business model to your board.
Lack of in-house specialisation
Scaling a modern hospitality brand requires a wide range of deep specialisms, from metasearch management to lifecycle automation. Hiring a full, senior-level team is slow, expensive, and carries a high risk of a costly mishire.
One-size-fits-all solutions
Generic marketing playbooks fail to capture the unique essence of your property and guest experience. This lack of a tailored, data-driven strategy means you risk leaving critical growth opportunities on the table.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in maximising your profitability.
Poor guest data utilisation
Failing to effectively capture and use guest data means you miss critical opportunities to drive repeat bookings, upsell services, and increase customer lifetime value (LTV), leaving significant revenue on the table.
Hospitality
Events
Over-reliance on OTAs
Relying heavily on Online Travel Agencies (e.g. Booking.com, Expedia) erodes your profit margins and severs the direct relationship with your guests, making it impossible to build the long-term brand loyalty that drives repeat business.
Inconsistent occupancy rates
The constant battle with seasonality and unpredictable demand leads to inefficient asset utilisation and volatile revenue streams, making it difficult to forecast growth and prove a stable business model to your board.
Lack of in-house specialisation
Scaling a modern hospitality brand requires a wide range of deep specialisms, from metasearch management to lifecycle automation. Hiring a full, senior-level team is slow, expensive, and carries a high risk of a costly mishire.
One-size-fits-all solutions
Generic marketing playbooks fail to capture the unique essence of your property and guest experience. This lack of a tailored, data-driven strategy means you risk leaving critical growth opportunities on the table.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in maximising your profitability.
Poor guest data utilisation
Failing to effectively capture and use guest data means you miss critical opportunities to drive repeat bookings, upsell services, and increase customer lifetime value (LTV), leaving significant revenue on the table.
Hospitality
Events
Over-reliance on OTAs
Relying heavily on Online Travel Agencies (e.g. Booking.com, Expedia) erodes your profit margins and severs the direct relationship with your guests, making it impossible to build the long-term brand loyalty that drives repeat business.
Inconsistent occupancy rates
The constant battle with seasonality and unpredictable demand leads to inefficient asset utilisation and volatile revenue streams, making it difficult to forecast growth and prove a stable business model to your board.
Lack of in-house specialisation
Scaling a modern hospitality brand requires a wide range of deep specialisms, from metasearch management to lifecycle automation. Hiring a full, senior-level team is slow, expensive, and carries a high risk of a costly mishire.
One-size-fits-all solutions
Generic marketing playbooks fail to capture the unique essence of your property and guest experience. This lack of a tailored, data-driven strategy means you risk leaving critical growth opportunities on the table.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in maximising your profitability.
Poor guest data utilisation
Failing to effectively capture and use guest data means you miss critical opportunities to drive repeat bookings, upsell services, and increase customer lifetime value (LTV), leaving significant revenue on the table.
Hospitality
Events
Over-reliance on OTAs
Relying heavily on Online Travel Agencies (e.g. Booking.com, Expedia) erodes your profit margins and severs the direct relationship with your guests, making it impossible to build the long-term brand loyalty that drives repeat business.
Inconsistent occupancy rates
The constant battle with seasonality and unpredictable demand leads to inefficient asset utilisation and volatile revenue streams, making it difficult to forecast growth and prove a stable business model to your board.
Lack of in-house specialisation
Scaling a modern hospitality brand requires a wide range of deep specialisms, from metasearch management to lifecycle automation. Hiring a full, senior-level team is slow, expensive, and carries a high risk of a costly mishire.
One-size-fits-all solutions
Generic marketing playbooks fail to capture the unique essence of your property and guest experience. This lack of a tailored, data-driven strategy means you risk leaving critical growth opportunities on the table.
Misaligned team incentives
A salaried in-house team is rewarded for activity, not outcomes, and a traditional agency on a fixed retainer has little financial reason to go the extra mile. This fundamental misalignment means they are not truly invested in maximising your profitability.
Poor guest data utilisation
Failing to effectively capture and use guest data means you miss critical opportunities to drive repeat bookings, upsell services, and increase customer lifetime value (LTV), leaving significant revenue on the table.
OUR MODEL INTEGRATES WITH YOUR HOSPITALITY & EVENTS TECHNOLOGY STACK
Instant intelligence layered on your existing tech.
Our specialists connect directly to the platforms you already trust. This swift integration gives our team real-time knowledge of your booking engine, guest data, and ticket availability. In turn, we can target smarter, deliver performance you can trust, and make decisions based on live results.
OUR MODEL INTEGRATES WITH YOUR HOSPITALITY & EVENTS TECHNOLOGY STACK
Instant intelligence layered on your existing tech.
Our specialists connect directly to the platforms you already trust. This swift integration gives our team real-time knowledge of your booking engine, guest data, and ticket availability. In turn, we can target smarter, deliver performance you can trust, and make decisions based on live results.
OUR MODEL INTEGRATES WITH YOUR HOSPITALITY & EVENTS TECHNOLOGY STACK
Instant intelligence layered on your existing tech.
Our specialists connect directly to the platforms you already trust. This swift integration gives our team real-time knowledge of your booking engine, guest data, and ticket availability. In turn, we can target smarter, deliver performance you can trust, and make decisions based on live results.
OUR MODEL INTEGRATES WITH YOUR HOSPITALITY & EVENTS TECHNOLOGY STACK
Instant intelligence layered on your existing tech.
Our specialists connect directly to the platforms you already trust. This swift integration gives our team real-time knowledge of your booking engine, guest data, and ticket availability. In turn, we can target smarter, deliver performance you can trust, and make decisions based on live results.
STRATEGIES TAILORED TO EVERY EVENT TYPE
Every event type demands its own tailored approach.
Successful event marketing depends on recognising the unique nuances that define each event category, from corporate B2B conferences to consumer-focused exhibitions and cultural events. We design marketing strategies customised to the audience's expectations, ticketing dynamics, and promotional channels specific to each event type. This tailored approach ensures that your messaging resonates precisely with the right attendees, maximises attendance rates, and generates measurable ROI. Explore the tabs below to see how our strategies adapt to five high-value event types for maximum impact.
Hospitality
Events
Hotels & Resorts
Boutique Properties & Unique Stays
Restaurants & Bars
Wellness & Spa Retreats
We build the direct booking engine that frees you from OTA dependency.
For hotel and resort operators, the core challenge is maximising the value of a fixed asset against fluctuating demand. Our model is engineered to solve this, incentivising our specialists to build a resilient, data-driven marketing engine that drives direct bookings, increases revenue per available room (RevPAR), and builds a brand that guests return to year after year. Here's how our model makes a difference:
Dynamic channel management and direct booking focus
Proactive seasonality and yield management
Ancillary revenue and guest lifetime value optimisation
Corporate and group booking pipeline development
Hospitality
Events
Hotels & Resorts
Boutique Properties & Unique Stays
Restaurants & Bars
Wellness & Spa Retreats
We build the direct booking engine that frees you from OTA dependency.
For hotel and resort operators, the core challenge is maximising the value of a fixed asset against fluctuating demand. Our model is engineered to solve this, incentivising our specialists to build a resilient, data-driven marketing engine that drives direct bookings, increases revenue per available room (RevPAR), and builds a brand that guests return to year after year. Here's how our model makes a difference:
Dynamic channel management and direct booking focus
Proactive seasonality and yield management
Ancillary revenue and guest lifetime value optimisation
Corporate and group booking pipeline development
STRATEGIES TAILORED TO EVERY EVENT TYPE
Every event type demands its own tailored approach.
Successful event marketing depends on recognising the unique nuances that define each event category, from corporate B2B conferences to consumer-focused exhibitions and cultural events. We design marketing strategies customised to the audience's expectations, ticketing dynamics, and promotional channels specific to each event type. This tailored approach ensures that your messaging resonates precisely with the right attendees, maximises attendance rates, and generates measurable ROI. Explore the tabs below to see how our strategies adapt to five high-value event types for maximum impact.
Hospitality
Events
Hotels & Resorts
Boutique Properties & Unique Stays
Restaurants & Bars
Wellness & Spa Retreats
We build the direct booking engine that frees you from OTA dependency.
For hotel and resort operators, the core challenge is maximising the value of a fixed asset against fluctuating demand. Our model is engineered to solve this, incentivising our specialists to build a resilient, data-driven marketing engine that drives direct bookings, increases revenue per available room (RevPAR), and builds a brand that guests return to year after year. Here's how our model makes a difference:
Dynamic channel management
and direct booking
focus
Proactive seasonality
and yield management
Ancillary revenue and guest
lifetime value optimisation
Corporate and group booking
pipeline development
STRATEGIES TAILORED TO EVERY EVENT TYPE
Every event type demands its own tailored approach.
Successful event marketing depends on recognising the unique nuances that define each event category, from corporate B2B conferences to consumer-focused exhibitions and cultural events. We design marketing strategies customised to the audience's expectations, ticketing dynamics, and promotional channels specific to each event type. This tailored approach ensures that your messaging resonates precisely with the right attendees, maximises attendance rates, and generates measurable ROI. Explore the tabs below to see how our strategies adapt to five high-value event types for maximum impact.
Hospitality
Events
Hotels & Resorts
Boutique Properties & Unique Stays
Restaurants & Bars
Wellness & Spa Retreats
We build the direct booking engine that frees you from OTA dependency.
For hotel and resort operators, the core challenge is maximising the value of a fixed asset against fluctuating demand. Our model is engineered to solve this, incentivising our specialists to build a resilient, data-driven marketing engine that drives direct bookings, increases revenue per available room (RevPAR), and builds a brand that guests return to year after year. Here's how our model makes a difference:
Dynamic channel management and direct booking focus
Proactive seasonality and yield management
Ancillary revenue and guest lifetime value optimisation
Corporate and group booking pipeline development
STRATEGIES TAILORED TO EVERY EVENT TYPE
Every event type demands its own tailored approach.
Successful event marketing depends on recognising the unique nuances that define each event category, from corporate B2B conferences to consumer-focused exhibitions and cultural events. We design marketing strategies customised to the audience's expectations, ticketing dynamics, and promotional channels specific to each event type. This tailored approach ensures that your messaging resonates precisely with the right attendees, maximises attendance rates, and generates measurable ROI. Explore the tabs below to see how our strategies adapt to five high-value event types for maximum impact.
Hospitality
Events
Hotels & Resorts
Boutique Properties & Unique Stays
Restaurants & Bars
Wellness & Spa Retreats
We build the direct booking engine that frees you from OTA dependency.
For hotel and resort operators, the core challenge is maximising the value of a fixed asset against fluctuating demand. Our model is engineered to solve this, incentivising our specialists to build a resilient, data-driven marketing engine that drives direct bookings, increases revenue per available room (RevPAR), and builds a brand that guests return to year after year. Here's how our model makes a difference:
Dynamic channel management and direct booking focus
Proactive seasonality and yield management
Ancillary revenue and guest lifetime value optimisation
Corporate and group booking pipeline development
The verticals above are just a selection of the hospitality and events categories we specialise in. Whatever your niche, our model is designed to adapt to the unique challenges of your market.
Working with GoGorilla completely transformed our attendee growth and exhibitor interest. They understood exactly how to position Grand Designs Live as a must-attend event, helping us surpass our ticket sales targets and significantly enhance our audience quality.
Rob Nathan
Managing Director, Media 10 (Grand Designs Live)
For over two years, I had to turn clients away because I was maxed out as a freelancer, but outsourcing to GoGorilla has completely changed that. Now, I can take on more clients and grow my profits without having to take on full-time employees.
We were amazed at how quickly GoGorilla made an impact. Within just weeks, our bookings jumped significantly, and we started seeing results that previously took months. Their team clearly understands hospitality and delivered exactly the kind of growth we hoped for.
We were amazed at how quickly GoGorilla made an impact. Within just weeks, our bookings jumped significantly, and we started seeing results that previously took months. Their team clearly understands hospitality and delivered exactly the kind of growth we hoped for.
We were amazed at how quickly GoGorilla made an impact. Within just weeks, our bookings jumped significantly, and we started seeing results that previously took months. Their team clearly understands hospitality and delivered exactly the kind of growth we hoped for.
Social Media Strategist
Louisa Dickson
Louisa Dickson
Louisa Dickson
Freelancer
Owner, Lanrick and Leckie Treehouses
Owner, Lanrick and Leckie Treehouses
Owner, Lanrick and Leckie Treehouses
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we've algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we've algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we've algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we've algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
THE GOGORILLA ADVANTAGE
We built the performance infrastructure, so you don't have to.
Measuring marketing performance is complex enough. It becomes nearly impossible when you try to align the subjective contributions of multiple specialists, like creative quality, design aesthetics, and brand alignment, with measurable results. To solve this problem, we've algorithmically engineered a proprietary FinTech platform that aligns our team's financial incentives directly with your success, giving you the confidence and clarity to move faster.
Algorithmic
Team
Profit
Sharing
based on
KPIs
Performance
Recognition
Tips
Supplementary
Success
Bonus
based on
OKRs
Automated
External
Growth
Shares
based on
business
objectives
We were amazed at how quickly GoGorilla made an impact. Within just weeks, our bookings jumped significantly, and we started seeing results that previously took months. Their team clearly understands hospitality and delivered exactly the kind of growth we hoped for.
Louisa Dickson
Owner, Lanrick and Leckie Treehouses
We used to be so tied up with managing clients that scaling felt impossible. Now, we have outsourced all our operations to GoGorilla, and our sales have increased substantially. Best of all, we're now growing much faster with lower overheads.
Our collaboration with GoGorilla led to outstanding results, including record-breaking attendance and excellent exhibitor feedback. Their carefully planned promotional strategies and professional execution were key in making Ideal Home Show a highly anticipated event for attendees and sponsors alike.
Our collaboration with GoGorilla led to outstanding results, including record-breaking attendance and excellent exhibitor feedback. Their carefully planned promotional strategies and professional execution were key in making Ideal Home Show a highly anticipated event for attendees and sponsors alike.
Our collaboration with GoGorilla led to outstanding results, including record-breaking attendance and excellent exhibitor feedback. Their carefully planned promotional strategies and professional execution were key in making Ideal Home Show a highly anticipated event for attendees and sponsors alike.
Head of Operations
Hope Grant
Hope Grant
Hope Grant
London-based marketing agency
Marketing Manager, Media 10 (Ideal Home Show)
Marketing Manager, Media 10 (Ideal Home Show)
Marketing Manager, Media 10 (Ideal Home Show)
A FUNDAMENTALLY BETTER MODEL
How GoGorilla outperforms traditional options
In‑House Team
Traditional Agency
GoGorilla
Cost Structure
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible overhead that drains profitability during off-peak seasons.
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Accountability
A single hire is rewarded for activity through a fixed salary, with no direct financial link to the KPIs (like RevPAR, ticket sales, and LTV) that truly matter.
Primarily accountable for delivering contracted services, with little financial incentive to share risk or go beyond the scope to ensure your brand's success.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Time to Value
Requires months to recruit and onboard a new hire, significantly delaying the time it takes to launch campaigns and impact seasonal revenue.
Needs several weeks for onboarding and discovery, with execution speed often limited by the priorities of larger, higher-paying clients.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to predictable bookings and sold-out events.
Execution Risk
Relies on the limited expertise of a single person who must cover all marketing channels, often leading to critical skill gaps in a lean team.
Often provides generalist knowledge, which may lack the deep, agile specialisation required for a specific hospitality or events niche to stand out.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
Brand & Performance Alignment
Often forced to prioritise short-term bookings or ticket sales over long-term brand building, leading to inconsistent messaging and brand erosion.
Tends to focus on easily measured performance metrics, often at the expense of brand equity, as building a brand is harder to quantify on a monthly report.
Our incentive model rewards both brand health and performance metrics, ensuring our team is motivated to build a powerful, long-term brand whilst driving profitable short-term sales.
In‑House Team
Traditional Agency
GoGorilla
Cost Structure
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible overhead that drains profitability during off-peak seasons.
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Accountability
A single hire is rewarded for activity through a fixed salary, with no direct financial link to the KPIs (like RevPAR, ticket sales, and LTV) that truly matter.
Primarily accountable for delivering contracted services, with little financial incentive to share risk or go beyond the scope to ensure your brand's success.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Time to Value
Requires months to recruit and onboard a new hire, significantly delaying the time it takes to launch campaigns and impact seasonal revenue.
Needs several weeks for onboarding and discovery, with execution speed often limited by the priorities of larger, higher-paying clients.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to predictable bookings and sold-out events.
Execution Risk
Relies on the limited expertise of a single person who must cover all marketing channels, often leading to critical skill gaps in a lean team.
Often provides generalist knowledge, which may lack the deep, agile specialisation required for a specific hospitality or events niche to stand out.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
Brand & Performance Alignment
Often forced to prioritise short-term bookings or ticket sales over long-term brand building, leading to inconsistent messaging and brand erosion.
Tends to focus on easily measured performance metrics, often at the expense of brand equity, as building a brand is harder to quantify on a monthly report.
Our incentive model rewards both brand health and performance metrics, ensuring our team is motivated to build a powerful, long-term brand whilst driving profitable short-term sales.
Cost Structure
Accountability
Time to Value
Execution Risk
Brand & Performance Alignment
In‑House Team
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible overhead that drains profitability during off-peak seasons.
A single hire is rewarded for activity through a fixed salary, with no direct financial link to the KPIs (like RevPAR, ticket sales, and LTV) that truly matter.
Requires months to recruit and onboard a new hire, significantly delaying the time it takes to launch campaigns and impact seasonal revenue.
Relies on the limited expertise of a single person who must cover all marketing channels, often leading to critical skill gaps in a lean team.
Often forced to prioritise short-term bookings or ticket sales over long-term brand building, leading to inconsistent messaging and brand erosion.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to share risk or go beyond the scope to ensure your brand's success.
Needs several weeks for onboarding and discovery, with execution speed often limited by the priorities of larger, higher-paying clients.
Often provides generalist knowledge, which may lack the deep, agile specialisation required for a specific hospitality or events niche to stand out.
Tends to focus on easily measured performance metrics, often at the expense of brand equity, as building a brand is harder to quantify on a monthly report.
GoGorilla
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to predictable bookings and sold-out events.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
Our incentive model rewards both brand health and performance metrics, ensuring our team is motivated to build a powerful, long-term brand whilst driving profitable short-term sales.
Cost Structure
Accountability
Time to Value
Execution Risk
Brand & Performance Alignment
In‑House Team
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible overhead that drains profitability during off-peak seasons.
A single hire is rewarded for activity through a fixed salary, with no direct financial link to the KPIs (like RevPAR, ticket sales, and LTV) that truly matter.
Requires months to recruit and onboard a new hire, significantly delaying the time it takes to launch campaigns and impact seasonal revenue.
Relies on the limited expertise of a single person who must cover all marketing channels, often leading to critical skill gaps in a lean team.
Often forced to prioritise short-term bookings or ticket sales over long-term brand building, leading to inconsistent messaging and brand erosion.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to share risk or go beyond the scope to ensure your brand's success.
Needs several weeks for onboarding and discovery, with execution speed often limited by the priorities of larger, higher-paying clients.
Often provides generalist knowledge, which may lack the deep, agile specialisation required for a specific hospitality or events niche to stand out.
Tends to focus on easily measured performance metrics, often at the expense of brand equity, as building a brand is harder to quantify on a monthly report.
GoGorilla
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to predictable bookings and sold-out events.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
Our incentive model rewards both brand health and performance metrics, ensuring our team is motivated to build a powerful, long-term brand whilst driving profitable short-term sales.
Cost Structure
Accountability
Time to Value
Execution Risk
Brand & Performance Alignment
In‑House Team
Incurs high fixed costs from senior salaries and recruitment, creating an inflexible overhead that drains profitability during off-peak seasons.
A single hire is rewarded for activity through a fixed salary, with no direct financial link to the KPIs (like RevPAR, ticket sales, and LTV) that truly matter.
Requires months to recruit and onboard a new hire, significantly delaying the time it takes to launch campaigns and impact seasonal revenue.
Relies on the limited expertise of a single person who must cover all marketing channels, often leading to critical skill gaps in a lean team.
Often forced to prioritise short-term bookings or ticket sales over long-term brand building, leading to inconsistent messaging and brand erosion.
Traditional Agency
Operates on high retainers or project fees that can be cost-prohibitive and may not always correlate with the value delivered.
Primarily accountable for delivering contracted services, with little financial incentive to share risk or go beyond the scope to ensure your brand's success.
Needs several weeks for onboarding and discovery, with execution speed often limited by the priorities of larger, higher-paying clients.
Often provides generalist knowledge, which may lack the deep, agile specialisation required for a specific hospitality or events niche to stand out.
Tends to focus on easily measured performance metrics, often at the expense of brand equity, as building a brand is harder to quantify on a monthly report.
GoGorilla
Provides a cost-effective flat fee that preserves capital, delivering a full team's output for up to 50% less than the cost of a single senior hire.
Fully aligned with results, as our compensation is directly tied to your company's performance through our built-in profit-sharing model.
Deploys a ready-to-go team that launches campaigns in under two weeks, accelerating the path to predictable bookings and sold-out events.
Provides on-demand access to the top 1% of specialists for each channel, supported by an in-house training academy. Our model is designed to eliminate hiring mistakes and ensure cutting-edge execution from day one.
Our incentive model rewards both brand health and performance metrics, ensuring our team is motivated to build a powerful, long-term brand whilst driving profitable short-term sales.
We combine the lowest cost, highest accountability, and fastest time-to-value, giving your business a unique advantage in the market.
SECURITY AND DATA GOVERNANCE
We treat security as a prerequisite for partnership, not an add‑on.
We operate under robust UK-GDPR and SOC 2 Type II standards from day one. By establishing rigorous policies and using vetted vendors, we eliminate compliance delays and protect both your company's reputation and your growth momentum. This rigorous approach to data governance ensures that working with GoGorilla is not only effective for growth but also safe, transparent, and trustworthy for all stakeholders.
GDPR & UK
data
residency
SOC 2
Type II
hosting
No end-customer
PII
in model
training
Role‑based
access
&
audit
trails
Investor-ready
security
packet
How to get started
Grow with GoGorilla® today. Get started in minutes, not weeks.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
01
Learn more about our model
Discover how our proprietary FinTech platform works, and explore the full range of performance marketing services we offer to funded companies and white label resellers.
02
Get a proposal
Discover our transparent
pricing and
save up to
40% when
you opt for
multiple
services
or a longer
minimum
commitment.
Our flexible
plans
let you
accurately
forecast your
marketing
costs and
de-risk
your
growth.
02
Get a proposal
Discover our transparent
pricing and
save up to
40% when
you opt for
multiple
services
or a longer
minimum
commitment.
Our flexible
plans
let you
accurately
forecast your
marketing
costs and
de-risk
your
growth.
02
Get a proposal
Discover our transparent
pricing and
save up to
40% when
you opt for
multiple
services
or a longer
minimum
commitment.
Our flexible
plans
let you
accurately
forecast your
marketing
costs and
de-risk
your
growth.
02
Get a proposal
Discover our transparent
pricing and
save up to
40% when
you opt for
multiple
services
or a longer
minimum
commitment.
Our flexible
plans
let you
accurately
forecast your
marketing
costs and
de-risk
your
growth.
02
Get a proposal
Discover our transparent
pricing and
save up to
40% when
you opt for
multiple
services
or a longer
minimum
commitment.
Our flexible
plans
let you
accurately
forecast your
marketing
costs and
de-risk
your
growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
03
Schedule a call
Book a call with us, and we’ll provide you with a free consultation to understand your goals and discuss which of our services can best support your growth.
Our collaboration with GoGorilla led to outstanding results, including record-breaking attendance and excellent exhibitor feedback. Their carefully planned promotional strategies and professional execution were key in making Ideal Home Show a highly anticipated event for attendees and sponsors alike.
Hope Grant
Marketing Manager, Media 10 (Ideal Home Show)
We used to be so tied up with managing clients that scaling felt impossible. Now, we have outsourced all our operations to GoGorilla, and our sales have increased substantially. Best of all, we're now growing much faster with lower overheads.
Our collaboration with GoGorilla led to outstanding results, including record-breaking attendance and excellent exhibitor feedback. Their carefully planned promotional strategies and professional execution were key in making Ideal Home Show a highly anticipated event for attendees and sponsors alike.
Our collaboration with GoGorilla led to outstanding results, including record-breaking attendance and excellent exhibitor feedback. Their carefully planned promotional strategies and professional execution were key in making Ideal Home Show a highly anticipated event for attendees and sponsors alike.
Our collaboration with GoGorilla led to outstanding results, including record-breaking attendance and excellent exhibitor feedback. Their carefully planned promotional strategies and professional execution were key in making Ideal Home Show a highly anticipated event for attendees and sponsors alike.
Head of Operations
Hope Grant
Hope Grant
Hope Grant
London-based marketing agency
Marketing Manager, Media 10 (Ideal Home Show)
Marketing Manager, Media 10 (Ideal Home Show)
Marketing Manager, Media 10 (Ideal Home Show)
Frequently asked questions
You’ve got questions. We’ve got answers.
You’ve got questions about GorillaMatrix. We’ve
got answers.
01
Do you work with any other industries?
Absolutely. We work across more than 116 industries, spanning ecommerce, technology, and professional services, hospitality, and many others. The categories featured on this page represent just some of the most common verticals we serve. Regardless of your niche, our proven methodologies, specialised teams, and adaptive algorithms ensure your marketing campaigns are precisely tailored to your audience and business goals.
02
Do you work with bootstrapped companies, or only funded ones?
Whilst our model is engineered for the pace and pressures of funded companies, we are always open to working with exceptional bootstrapped businesses that we identify as having high-growth potential. We typically make these decisions following an internal assessment of the business's model, market, and founding team.
If you are a bootstrapped founder and believe your company is ready to scale, please get in touch with us to discuss if we're a great fit for your goals.
03
How does the 'blended day rate' model work?
Our Blended Day Rate model is a modern, flexible approach designed to give you control and maximise the value of your investment. Traditional agencies often sell rigid packages with a fixed number of deliverables (e.g. "10 posts per month"). We believe this model is outdated, as it often forces you to pay for outputs you may not need and discourages the innovation required to hit your ambitious growth targets. Instead, your plan includes a set number of "day rates" per month.
A day rate is a standard unit of our team's capacity, which can be flexibly allocated across different specialists, such as a strategist, a copywriter, or a designer, depending on your priorities for that week. This ensures you are paying for our team's focused expertise, not a list of arbitrary deliverables.
Key benefits of this model include:
You get ultimate flexibility: Your business priorities can change quickly. This model allows you to pivot your team's focus without being locked into a rigid contract.
You prioritise quality over quantity: Instead of us churning out low-impact work just to meet a number, our team focuses on producing high-quality, strategic assets that are designed to achieve your specific goals.
Unused days can be rolled over: If you have a quieter month, your unused day rates can be carried over to the next month (within your commitment period), ensuring you never lose the value you've paid for.
Should you require additional capacity or specialised skills beyond your plan, you can instantly add resources on a flexible, per-day basis. Whether you need a 3D designer for a one-off project or a dedicated copywriter for a full month, you can book the exact talent you need, when you need it. For a permanent increase, we recommend upgrading to a higher-tier plan. Simply schedule a call with your Account Executive to discuss the best option for you.
For more details, please visit our pricing page.
04
Can you integrate with our current tools and workflows?
Yes. Our default environment is ClickUp (for both project tracking and chat), plus Figma for creative work, but we routinely adapt to the systems you already have in place. Below are the main ways we plug in:
Communication: We can stay entirely within ClickUp chat threads or join your Slack, Microsoft Teams, or Google Chat channels, allowing you to treat our specialists as internal colleagues and exchange updates and files in real-time.
Project management: If your team runs Asana, Jira, Monday.com, Trello, or another platform, we mirror your ticketing and sprint cadence inside that workspace. When no process exists, we invite you into our ClickUp instance and configure boards that match your approval flow.
Founder and investor approval: For early-stage companies, we can also integrate with your approval workflows. Our flexible system can ensure that key budget or strategic decisions are routed to the right people, be it a founder, co-founder, or lead investor, for sign-off.
This flexible approach lets your team stay in the tools they know, whilst giving us the structure needed to keep every task, approval, and hand-off on track.
For more details, please visit our pricing page.
05
Do you support businesses with on-site ticket sales or physical box offices?
Yes, absolutely. Whilst our model excels at building measurable online sales engines, it is also highly effective at driving foot traffic and sales at your physical venue. We strategically leverage digital campaigns to achieve real-world, on-site outcomes. Here are a few examples of how we support our partners' physical venues:
Driving on-site sales: We can run geo-targeted campaigns that promote walk-up ticket availability or exclusive "at the door" offers, turning local online awareness into immediate, on-site revenue.
Bridging the online-offline gap: We build omnichannel customer journeys that connect digital engagement to a physical experience. For example, we can create a "reserve online, pay at the box office" path or follow up an on-site ticket purchase with a digital thank you and an offer for the next event.
Building a local community: Our social media specialists can build and engage a local online community, turning online followers into loyal, in-person attendees who feel a genuine connection to your venue or event series.
For more details, please visit our pricing page.
06
How does your marketing strategy adapt to seasonal demand and fixed event timelines?
We build our strategies around the calendar, treating your timelines as our own. Our approach is designed to smooth out seasonal troughs and build unstoppable momentum towards a fixed event date.
For Hospitality Brands: We use demand forecasting to build campaigns that create desire during your shoulder seasons. During peak periods, our focus shifts to yield management, using data-driven strategies to attract the most valuable guests and protect your rate integrity.
For Event Brands: We create a detailed marketing timeline that builds hype and urgency from day one, using tiered ticket releases and targeted promotions to drive early sales. This avoids a last-minute, discount-heavy rush and ensures a profitable, sold-out event.
For more details, please visit our pricing page.
07
What is the minimum commitment period?
Our minimum commitment period is designed to align with your company's funding stage and growth objectives, ensuring we have enough time to deliver meaningful results.
For Angel & Seed-Stage Brands: The minimum commitment period is three months. This timeframe is designed to deliver rapid impact, validate marketing channels, and build the initial momentum needed to secure follow-on funding.
For VC & PE-Backed Brands: The minimum commitment period is six months. For later-stage companies focused on scaling, this allows us to move beyond initial wins and implement the deeper, more complex strategies required to drive significant and sustainable growth.
Whilst we can deliver impact within these minimums, we recommend a partnership of at least 6–12 months for all our partners. A longer runway allows us to build a truly sustainable growth engine, moving from initial traction to compounding, long-term returns. We offer preferential pricing for longer-term engagements, as this allows us to deliver the greatest possible impact on your company's valuation.
For more details, please visit our pricing page.
08
Do you have any case studies available?
Since we've recently completed our merger, we're actively building new, comprehensive case studies to demonstrate the impact of our model. To produce compelling "before and after" results, we typically require a full 12-month commitment period.
As we continue to gather these success stories, we're offering our services at substantially below-market rates, allowing us to partner with as many exciting new businesses as possible. This not only ensures our interests are fully aligned with your success but also enables us to showcase clear, measurable results.
For more details, please visit our pricing page.
01
Do you work with any other industries?
Absolutely. We work across more than 116 industries, spanning ecommerce, technology, and professional services, hospitality, and many others. The categories featured on this page represent just some of the most common verticals we serve. Regardless of your niche, our proven methodologies, specialised teams, and adaptive algorithms ensure your marketing campaigns are precisely tailored to your audience and business goals.
02
Do you work with bootstrapped companies, or only funded ones?
Whilst our model is engineered for the pace and pressures of funded companies, we are always open to working with exceptional bootstrapped businesses that we identify as having high-growth potential. We typically make these decisions following an internal assessment of the business's model, market, and founding team.
If you are a bootstrapped founder and believe your company is ready to scale, please get in touch with us to discuss if we're a great fit for your goals.
03
How does the 'blended day rate' model work?
Our Blended Day Rate model is a modern, flexible approach designed to give you control and maximise the value of your investment. Traditional agencies often sell rigid packages with a fixed number of deliverables (e.g. "10 posts per month"). We believe this model is outdated, as it often forces you to pay for outputs you may not need and discourages the innovation required to hit your ambitious growth targets. Instead, your plan includes a set number of "day rates" per month.
A day rate is a standard unit of our team's capacity, which can be flexibly allocated across different specialists, such as a strategist, a copywriter, or a designer, depending on your priorities for that week. This ensures you are paying for our team's focused expertise, not a list of arbitrary deliverables.
Key benefits of this model include:
You get ultimate flexibility: Your business priorities can change quickly. This model allows you to pivot your team's focus without being locked into a rigid contract.
You prioritise quality over quantity: Instead of us churning out low-impact work just to meet a number, our team focuses on producing high-quality, strategic assets that are designed to achieve your specific goals.
Unused days can be rolled over: If you have a quieter month, your unused day rates can be carried over to the next month (within your commitment period), ensuring you never lose the value you've paid for.
Should you require additional capacity or specialised skills beyond your plan, you can instantly add resources on a flexible, per-day basis. Whether you need a 3D designer for a one-off project or a dedicated copywriter for a full month, you can book the exact talent you need, when you need it. For a permanent increase, we recommend upgrading to a higher-tier plan. Simply schedule a call with your Account Executive to discuss the best option for you.
For more details, please visit our pricing page.
04
Can you integrate with our current tools and workflows?
Yes. Our default environment is ClickUp (for both project tracking and chat), plus Figma for creative work, but we routinely adapt to the systems you already have in place. Below are the main ways we plug in:
Communication: We can stay entirely within ClickUp chat threads or join your Slack, Microsoft Teams, or Google Chat channels, allowing you to treat our specialists as internal colleagues and exchange updates and files in real-time.
Project management: If your team runs Asana, Jira, Monday.com, Trello, or another platform, we mirror your ticketing and sprint cadence inside that workspace. When no process exists, we invite you into our ClickUp instance and configure boards that match your approval flow.
Founder and investor approval: For early-stage companies, we can also integrate with your approval workflows. Our flexible system can ensure that key budget or strategic decisions are routed to the right people, be it a founder, co-founder, or lead investor, for sign-off.
This flexible approach lets your team stay in the tools they know, whilst giving us the structure needed to keep every task, approval, and hand-off on track.
For more details, please visit our pricing page.
05
Do you support businesses with on-site ticket sales or physical box offices?
Yes, absolutely. Whilst our model excels at building measurable online sales engines, it is also highly effective at driving foot traffic and sales at your physical venue. We strategically leverage digital campaigns to achieve real-world, on-site outcomes. Here are a few examples of how we support our partners' physical venues:
Driving on-site sales: We can run geo-targeted campaigns that promote walk-up ticket availability or exclusive "at the door" offers, turning local online awareness into immediate, on-site revenue.
Bridging the online-offline gap: We build omnichannel customer journeys that connect digital engagement to a physical experience. For example, we can create a "reserve online, pay at the box office" path or follow up an on-site ticket purchase with a digital thank you and an offer for the next event.
Building a local community: Our social media specialists can build and engage a local online community, turning online followers into loyal, in-person attendees who feel a genuine connection to your venue or event series.
For more details, please visit our pricing page.
06
How does your marketing strategy adapt to seasonal demand and fixed event timelines?
We build our strategies around the calendar, treating your timelines as our own. Our approach is designed to smooth out seasonal troughs and build unstoppable momentum towards a fixed event date.
For Hospitality Brands: We use demand forecasting to build campaigns that create desire during your shoulder seasons. During peak periods, our focus shifts to yield management, using data-driven strategies to attract the most valuable guests and protect your rate integrity.
For Event Brands: We create a detailed marketing timeline that builds hype and urgency from day one, using tiered ticket releases and targeted promotions to drive early sales. This avoids a last-minute, discount-heavy rush and ensures a profitable, sold-out event.
For more details, please visit our pricing page.
07
What is the minimum commitment period?
Our minimum commitment period is designed to align with your company's funding stage and growth objectives, ensuring we have enough time to deliver meaningful results.
For Angel & Seed-Stage Brands: The minimum commitment period is three months. This timeframe is designed to deliver rapid impact, validate marketing channels, and build the initial momentum needed to secure follow-on funding.
For VC & PE-Backed Brands: The minimum commitment period is six months. For later-stage companies focused on scaling, this allows us to move beyond initial wins and implement the deeper, more complex strategies required to drive significant and sustainable growth.
Whilst we can deliver impact within these minimums, we recommend a partnership of at least 6–12 months for all our partners. A longer runway allows us to build a truly sustainable growth engine, moving from initial traction to compounding, long-term returns. We offer preferential pricing for longer-term engagements, as this allows us to deliver the greatest possible impact on your company's valuation.
For more details, please visit our pricing page.
08
Do you have any case studies available?
Since we've recently completed our merger, we're actively building new, comprehensive case studies to demonstrate the impact of our model. To produce compelling "before and after" results, we typically require a full 12-month commitment period.
As we continue to gather these success stories, we're offering our services at substantially below-market rates, allowing us to partner with as many exciting new businesses as possible. This not only ensures our interests are fully aligned with your success but also enables us to showcase clear, measurable results.
For more details, please visit our pricing page.
