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Summary
At GoGorilla, we reward loyalty and growth through a system of billing thresholds that unlock increasing benefits as your monthly ad spend grows. This approach ensures that as your business scales, you gain access to bigger discounts and better margins. In this article, we’ll break down what billing thresholds are, the principles behind our system, how we structure different ad spend levels, and how management fees are handled to ensure fairness and transparency for direct clients and white-label partners alike.
Increasing your advertising budget should do more than just widen your reach; it should improve your return on investment. Our threshold-based system ensures you’re rewarded for growth with progressively larger discounts. Whether you’re a direct client or a white label reseller, understanding how these thresholds work can help you optimise your spending and profitability.
What are billing thresholds?
Billing thresholds are preset spending milestones that automatically trigger payments and discounts once your cumulative monthly ad spend surpasses each milestone. Rather than billing you once per month or making you pay large sums upfront, we bill in smaller increments tied directly to your actual advertising activity. This ensures:
Better cash flow management: You pay only after each threshold is reached, smoothing out large spikes in your expenses.
Clear spending milestones: You always know your spending status and discount rate, because thresholds act as transparent markers.
Automatic rewards: When your ad spend crosses certain thresholds, you instantly unlock bigger discounts.
Why billing thresholds matter
Our billing system is structured to align your advertising investment with real performance. Here’s why they’re important:
1. Cost control and flexibility: You pay as you go, crossing each threshold only when your ad spend reaches that level. This helps with budget forecasting and ensures you’re not spending more than necessary if your campaigns need to pause or adjust.
2. Fair, usage-based billing: Because you’re invoiced after each threshold is hit, you only pay when you’re actively using our services. This usage-based model means you’re never overcharged for downtime or low-activity periods.
3. Transparent incentives: Thresholds make it easy to see where you stand, so you can plan ad spend to unlock the most advantageous discount rates. It also ensures our success is tied to yours, as we only do better when you scale.
4. Easy scalability: Threshold-based billing allows you to scale your advertising confidently. As your spend climbs, you automatically unlock bigger discounts, helping you continually optimise ROI without extra paperwork or negotiation.
How our billing thresholds work
We bill ad spend through an automated threshold system that aligns your costs with your actual advertising activity. Here’s how the process unfolds:
1. Pre-set thresholds: Upon onboarding, we determine ad spend thresholds based on your initial business plan, projected investment, and channels of focus. These thresholds act as spending milestones. For example, Tier 2 unlocks once you exceed £1,000 per month, Tier 3 at £5,000, and so on.
2. Automated triggers: Instead of waiting for a fixed billing date or paying large sums upfront, payments are triggered whenever your cumulative ad spend surpasses a given threshold. This ensures your billing aligns closely with your actual usage.
3. Real-time invoicing: As soon as a threshold payment is processed, you’ll receive a detailed invoice via email. This invoice breaks down the exact amount charged, your discount level, and how it relates to your current ad spend. You’ll have full transparency for seamless reconciliation with your internal financial records.
You’ll only pay for what you use, whilst still enjoying the predictability of advance service fees.
Ad spend tiers and discount rates
We recognise that every advertiser—be it a small business, a large enterprise, or a white label reseller—has unique goals, preferred advertising channels, and key performance metrics. Our tiered approach aligns with those needs by offering progressive discounts at various spending levels. Below is a guideline of how our tiers might look, though exact rates may vary based on your specific plan and objectives:
Note: We work closely with each client to ensure their ad spend is aligned with their goals, the channels they’re targeting, and key metrics they’re trying to improve—whether that’s lead generation, ecommerce conversions, brand visibility, or something else. These tier levels and discount rates are indicative, subject to your tailored plan and campaign strategy. If you’re unsure about your monthly ad spend, read our guide on How to determine the right ad spend for your business.
Benefits of reaching higher thresholds
When your monthly ad spend reaches higher thresholds, you unlock perks that go beyond just discounts. Here’s how our system benefits you:
1. Improved profit margins
Increasing your ad spend shouldn’t mean ballooning costs. As you reach higher thresholds, your discount percentage grows, giving you more freedom to reinvest or enhance profitability.
Higher thresholds = Bigger discounts
2. Tailored savings for white label resellers
For resellers managing multiple client campaigns, hitting higher thresholds means larger discounts across all accounts. This allows you to provide highly competitive pricing to your clients while maintaining strong, predictable margins.
3. Automated discounts
No manual applications or complicated calculations. Once your ad spend reaches a new threshold, the savings are automatically applied to your account, allowing you to focus on performance rather than administration.
Making billing thresholds work for you
At GoGorilla, we believe that scaling your advertising should be both profitable and straightforward. Our threshold-based billing model, combined with proactive management fee policies, helps you plan your budgets, allocate resources effectively, and reinvest savings where they matter most.
If you’d like a detailed breakdown of where billing thresholds come into play for your campaigns or clarify how it helps, feel free to schedule a call with us.
