Code Of Ethics
January 2025
January 2025
(Version 1.1)
Code of Ethics
This Code of Ethics establishes the ethical standards and principles that govern all business activities of GoGorilla Media and Technologies Group Ltd. The Company is committed to conducting all business with integrity, transparency, and respect for all stakeholders.
Our Ethical Foundation
This section outlines our ethical framework and the standards we hold ourselves to in every aspect of our business.
Core Values
Integrity in All Business Dealings
Honest Communication: We tell the truth, even when it's difficult.
Promise Keeping: We do what we say we'll do.
Ethical Decision Making: We choose what's right over what's easy.
Transparent Operations: We operate openly and honestly.
Innovation in Technology and Service Delivery
Continuous Improvement: We're always looking for better ways to serve you.
Responsible Innovation: We innovate with purpose and consideration for impact.
Technology for Good: We use technology to create positive outcomes.
Future-Focused: We build solutions that stand the test of time.
Transparency in Communications and Operations
Open Communication: We share information clearly and completely.
Accessible Documentation: We make our policies and procedures easy to understand.
Regular Reporting: We provide regular updates on our performance and compliance.
Honest Marketing: Our marketing reflects reality, not just aspiration.
Collaboration with Partners and Clients
Mutual Respect: We treat everyone with dignity and respect.
Shared Success: We succeed when our partners and clients succeed.
Active Listening: We listen to feedback and act on it.
Partnership Mindset: We work together toward common goals.
Accountability for Decisions and Outcomes
Taking Responsibility: We own our decisions and their consequences.
Learning from Mistakes: We use setbacks as opportunities to improve.
Continuous Monitoring: We track our performance and impact.
Corrective Action: We fix problems quickly and thoroughly.
Stakeholder Commitment
Creating Value for Everyone
The Company is committed to creating value for all its stakeholders through ethical and sustainable business practices. This includes delivering exceptional service to clients, fostering a positive work environment for employees, building mutually beneficial relationships with partners, and generating sustainable returns for investors.
Clients: Delivering exceptional service and genuine value.
Employees: Providing a positive, growth-oriented work environment.
Partners: Building mutually beneficial, long-term relationships.
Investors: Generating sustainable returns through ethical business practices.
Community: Contributing positively to the broader community.
Responsible Innovation
The Company is committed to developing technology that benefits society, operating in an environmentally and socially responsible manner, and ensuring its success contributes to broader prosperity.
Ethical Technology: Developing technology that benefits society.
Sustainable Practices: Operating in environmentally and socially responsible ways.
Inclusive Growth: Ensuring our success contributes to broader prosperity.
Long-Term Thinking: Making decisions that benefit all stakeholders over time.
Professional Conduct Standards
Employee Conduct
Honesty and Integrity
Truthful Communication: All internal and external communications must be honest and accurate.
Ethical Decision Making: When faced with ethical dilemmas, choose the path that upholds our values.
Conflict of Interest Avoidance: Avoid situations where personal interests conflict with company interests.
Whistleblower Protection: Safe channels for reporting ethical concerns without fear of retaliation.
Respect for Colleagues and Clients
Professional Behaviour: Treat everyone with courtesy, respect, and professionalism.
Inclusive Environment: Foster an inclusive environment where everyone can contribute their best.
Constructive Communication: Communicate in ways that build up rather than tear down.
Cultural Sensitivity: Respect diverse backgrounds, perspectives, and experiences.
Legal and Regulatory Compliance
Know the Rules: Understand and follow all applicable laws and regulations.
Seek Guidance: Ask for help when unsure about legal or ethical requirements.
Report Violations: Report suspected violations of laws, regulations, or company policies.
Continuous Learning: Stay updated on relevant legal and regulatory developments.
Information Protection
Confidentiality: Protect confidential company and customer information.
Data Security: Follow all data security protocols and procedures.
Privacy Respect: Respect the privacy rights of clients, colleagues, and partners.
Appropriate Use: Use company information and resources only for authorised purposes.
Customer Relations
Honest and Transparent Communication
Clear Information: Provide clear, accurate information about our services.
Realistic Expectations: Set realistic expectations about what we can deliver.
Timely Updates: Keep clients informed about important developments.
Honest Marketing: Ensure all marketing materials are truthful and not misleading.
Fair Dealing in All Transactions
Fair Pricing: Provide fair, competitive pricing for our services.
Equal Treatment: Treat all clients fairly regardless of size or status.
Contract Honesty: Ensure all contracts accurately reflect agreed terms.
No Hidden Fees: Be transparent about all costs and fees.
Privacy and Data Protection Rights
Data Minimisation: Collect only the data we need to provide our services.
Consent Respect: Respect customer consent choices and preferences.
Rights Support: Help clients exercise their data protection rights.
Security Priority: Protect customer data with the highest security standards.
Prompt and Effective Complaint Resolution
Listen Actively: Listen carefully to customer concerns and complaints.
Respond Quickly: Provide timely responses to all customer issues.
Fair Resolution: Work toward fair and reasonable resolutions.
Learn and Improve: Use complaints as opportunities to improve our services.
Commitment to Customer Success
Success Partnership: We succeed when our clients succeed.
Proactive Support: Anticipate customer needs and provide proactive support.
Continuous Value: Continuously look for ways to add value to customer relationships.
Long-Term Relationships: Build relationships that last and grow over time.
Partner Relationships
Fair and Transparent Partnership Terms
Mutual Benefit: Structure partnerships for mutual benefit and success.
Clear Agreements: Ensure all partnership terms are clearly defined and understood.
Fair Negotiation: Negotiate in good faith with transparency and honesty.
Regular Review: Regularly review and update partnership terms as needed.
Mutual Respect and Collaboration
Equal Partnership: Treat partners as equals in the relationship.
Collaborative Approach: Work together toward shared goals and objectives.
Respect Expertise: Respect and leverage each partner's unique expertise.
Open Communication: Maintain open, honest communication channels.
Shared Commitment to Compliance
Joint Responsibility: Share responsibility for compliance and consumer protection.
Best Practice Sharing: Share compliance best practices and lessons learned.
Coordinated Approach: Coordinate compliance efforts for maximum effectiveness.
Continuous Improvement: Work together to continuously improve compliance standards.
Honest Communication About Capabilities
Realistic Commitments: Make only commitments we can realistically fulfil.
Capability Transparency: Be honest about our capabilities and limitations.
Performance Reporting: Provide accurate reporting on performance and results.
Issue Escalation: Promptly communicate any issues or challenges.
Compliance and Legal Obligations
Legal Compliance
Comprehensive Compliance
Data Protection: Full compliance with UK GDPR and other data protection laws.
Consumer Protection: Adherence to all consumer protection regulations.
Advertising Standards: Compliance with ASA codes and advertising regulations.
Financial Services: Compliance with financial services regulations through our partners.
Proactive Approach
Stay Current: Keep up-to-date with changing legal and regulatory requirements.
Seek Advice: Consult legal experts when facing complex compliance questions.
Document Everything: Maintain comprehensive documentation of compliance efforts.
Regular Training: Provide regular training on legal and regulatory requirements.
Regulatory Cooperation
Transparent Relationships
Open Communication: Maintain open, honest communication with regulators.
Proactive Engagement: Engage proactively with regulatory authorities.
Timely Response: Respond promptly to regulatory inquiries and requests.
Collaborative Approach: Work collaboratively with regulators to address concerns.
Full Cooperation
Information Sharing: Provide complete and accurate information to regulators.
Investigation Support: Cooperate fully with regulatory investigations.
Corrective Action: Implement corrective actions promptly when required.
Lessons Learned: Share lessons learned to help improve industry standards.
Continuous Improvement
Learning Culture
Feedback Integration: Integrate feedback from clients, partners, and regulators.
Best Practice Adoption: Adopt industry best practices and emerging standards.
Innovation in Compliance: Innovate in compliance approaches and technologies.
Knowledge Sharing: Share knowledge and experience with industry peers.
Performance Monitoring
Regular Assessment: Regularly assess compliance performance and effectiveness.
Metrics Tracking: Track key compliance and ethical performance metrics.
Trend Analysis: Analyse trends to identify areas for improvement.
Corrective Action: Take prompt corrective action when issues are identified.
Transparency and Accountability
Transparency Commitments
Public Reporting
Regular Reports: Publish regular transparency reports on our compliance and performance.
Performance Metrics: Share key performance indicators and compliance metrics.
Challenge Disclosure: Be transparent about challenges and how we're addressing them.
Success Stories: Share success stories and best practices.
Stakeholder Communication
Regular Updates: Provide regular updates to all stakeholders.
Policy Changes: Communicate policy changes clearly and in advance.
Business Developments: Keep stakeholders informed about important business developments.
Feedback Channels: Maintain open channels for stakeholder feedback.
Open Documentation
Public Policies: Make our policies and procedures publicly available.
Clear Language: Write documentation in clear, understandable language.
Regular Updates: Keep documentation current and accurate.
Easy Access: Make documentation easily accessible to all stakeholders.
Accountability Mechanisms
Clear Governance
Defined Roles: Clear roles and responsibilities for all team members
Decision Authority: Clear decision-making authority and accountability
Escalation Procedures: Clear procedures for escalating issues and concerns
Performance Standards: Defined performance standards and expectations
Performance Monitoring
Compliance Metrics: Track compliance performance across all areas
Customer Satisfaction: Monitor customer satisfaction and feedback
Service Quality: Track service quality indicators and metrics
Continuous Improvement: Use monitoring data to drive continuous improvement
Regular Review
Policy Reviews: Regular review and update of policies and procedures
Performance Reviews: Regular review of performance against standards
Stakeholder Feedback: Regular collection and review of stakeholder feedback
Improvement Planning: Regular planning for improvements and enhancements
Contact Us About Our Ethics
Ethics Questions
Email:
ethics@gogorilla.com
Subject:
Ethics Question or Concern
Response Time:
Within 24 hours
Whistleblower Reports
Email:
whistleblower@gogorilla.com
Phone:
Anonymous hotline available 24/7
For:
Reporting ethical concerns, violations, or misconduct
General Compliance
Email:
compliance@gogorilla.com
For:
General compliance questions and concerns
Our Code of Ethics isn't just a document, it's a living commitment to doing business the right way. Every decision we make, every relationship we build, and every service we deliver reflects these values. Because when we do the right thing, everyone wins.
Last Updated: January 2025
Version: 1.1
