Meta Advertising Policy
January 2025
January 2025
(Version 1.1)
Introduction
GoGorilla Media and Technologies Group Ltd operates a comprehensive compliance framework for all advertising activities on Meta platforms. This policy outlines the standards and procedures in place to ensure that all advertising is ethical, transparent, and compliant with Meta’s Advertising Standards, UK regulations, and consumer protection laws.
Compliance Framework
All advertising campaigns are subject to a multi-layered compliance framework that includes adherence to Meta’s Advertising Policies, the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), the Financial Conduct Authority’s (FCA) financial promotion rules, and the UK General Data Protection Regulation (GDPR).
Performance Marketing Advertising Framework
We operate a comprehensive compliance framework for Meta advertising that meets the highest standards of consumer protection and regulatory compliance. We're not just about getting clicks, we're about getting the right clicks from the right people at the right time. Our advertising approach combines:
Effective Targeting: Reaching the audiences most likely to benefit from our clients' services
Ethical Practices: Following all rules and regulations to protect consumers
Transparent Communication: Being honest and clear about what we offer
Consumer Protection: Ensuring all advertising meets the highest protection standards
What We Advertise
We provide comprehensive performance marketing services to businesses across all industries:
Core Services:
Paid Advertising: Strategic ad campaigns across Meta platforms.
Email Marketing: Targeted email campaigns that convert.
Social Media Management: Building engaged communities and driving results.
Optional Enhancements:
GorillaCapital: Banking as a Service for business growth acceleration.
Sprints: Specialised marketing services including B2B Demand Generation, Content Creation, and 3D Animation.
Comprehensive Compliance
Every advertisement we create goes through our comprehensive compliance framework:
Meta Advertising Policies: Full compliance with Meta's advertising standards.
UK Advertising Standards: ASA CAP Code compliance for all advertising content.
Financial Promotion Rules: FCA financial promotion requirements.
Consumer Protection: Consumer Rights Act and unfair trading regulations.
Data Protection: GDPR and PECR compliance for advertising data.
Consumer Protection Standards
Our advertising practices prioritise consumer protection through:
Clear Disclosures: Transparent information about services and costs.
Honest Claims: Truthful and substantiated advertising claims.
Risk Warnings: Clear warnings about financial service risks.
Accessible Information: Easy-to-understand terms and conditions.
Age-Appropriate Targeting Requirements
We implement strict age targeting controls to ensure our financial services advertising reaches only appropriate audiences.
18+ Targeting for Financial Services
Minimum Age: All financial services advertising targeted to 18+ only.
Age Verification: Multiple targeting parameters to ensure age compliance.
Content Restrictions: Age-appropriate content and messaging.
Platform Controls: Utilisation of Meta's age targeting tools.
Service Type
Minimum Age
Additional Restrictions
Verification Method
GorillaCapital Services
18+
Financial capability assessment
Age targeting plus interest exclusions
Performance Marketing
18+
Business decision-maker targeting
Age plus professional targeting
Sprints Services
18+
Business context required
Age plus business-interest targeting
Targeting Verification
We verify age-appropriate targeting through:
Automated Age Restrictions:
Age-Gating Features: Using Meta's built-in age restriction tools.
Audience Exclusion: Automatic exclusion of underage users.
Platform Integration: Full integration with Meta's targeting controls.
Real-Time Enforcement: Immediate enforcement of age restrictions.
Ongoing Monitoring:
Delivery Tracking: Continuous monitoring of ad delivery.
Compliance Alerts: Immediate alerts for any compliance issues.
Corrective Action: Rapid response to any targeting problems.
Performance Optimisation: Balancing compliance with campaign effectiveness.
Data Collection and Privacy Standards
Our advertising data collection practices prioritise privacy and transparency while enabling effective performance marketing.
Privacy-First Advertising
Minimal Data Collection: Collection limited to advertising effectiveness measurement. We never request personally identifiable information through social media ads.
Transparent Practices: Clear information about data use in advertising.
Consent Management: Proper consent for advertising cookies and tracking.
Data Minimisation: Regular review and minimisation of advertising data.
Transparent Data Practices
We ensure transparency through:
Privacy Notices: Clear information about advertising data collection.
Cookie Policies: Detailed cookie information and management options.
Opt-Out Mechanisms: Easy ways to opt out of advertising tracking.
Data Subject Rights: Full support for GDPR rights regarding advertising data.
Consent Management
Informed Consent:
Where Required: Appropriate consent mechanisms for any data collection.
UK GDPR Compliance: Full compliance with consent requirements.
PECR Compliance: Meeting electronic communications regulations.
User Choice: Clear choices for users about data processing.
Consent Quality:
Freely Given: No coercion or bundling of consent.
Specific: Clear about what users are consenting to.
Informed: Full information provided before consent.
Unambiguous: Clear consent mechanisms with no ambiguity.
Authorisation and Disclosure Requirements
We maintain full transparency about our regulatory status and service provision in all advertising materials.
Disclosure Type
Requirement
Implementation
Verification
Regulatory Status
18+
Financial capability assessment
Age targeting plus interest exclusions
Service Provider Identification
18+
Business decision-maker targeting
Age plus professional targeting
Risk Warnings
Appropriate risk warnings for financial services
Standardised risk warning text
Compliance team approval
Terms and Conditions
Easy access to full terms
Direct links in all advertising
Link testing and monitoring
Regulatory Status Disclosure
All advertising clearly discloses:
Technology Platform: GoGorilla operates as a technology platform.
Partner Services: Financial services provided by regulated partners.
No Direct Authorisation: Clear statement of non-regulated status.
Consumer Protection: Information about consumer protection through partners.
Risk Warnings and Disclaimers
Where Required:
Financial Services: Appropriate risk warnings for optional financial services.
Clear Language: Risk warnings in plain, understandable language.
Prominent Placement: Risk warnings prominently displayed in advertisements
Regulatory Compliance: Meeting all regulatory requirements for risk disclosure.
Terms and Conditions:
Clear References: All ads include references to applicable terms and conditions.
Privacy Policies: Links to relevant privacy policies.
Service Documentation: References to other relevant service documentation.
Easy Access: All documentation easily accessible from advertisements.
Content Standards and Approval Processes
We maintain rigorous content standards and approval processes to ensure all advertising meets regulatory and platform requirements.
Content Review Process
Initial Creation: Content created following established guidelines
Legal Review: Legal team review for compliance.
Compliance Check: Compliance team verification.
Platform Review: Meta platform policy compliance check.
Final Approval: Senior management approval for launch.
Ongoing Monitoring: Continuous monitoring of live content.
Approval Workflows
Our approval workflows ensure:
Multi-Stage Review: Multiple review stages before publication.
Expert Input: Input from legal, compliance, and marketing experts.
Documentation: Complete documentation of approval decisions.
Version Control: Proper version control for all advertising content.
Performance Monitoring
Content Maintenance:
Regular Reviews: Periodic review of all advertising content.
Policy Updates: Updates to reflect changing policy requirements.
Regulatory Changes: Adjustments for new regulatory standards.
Performance Optimisation: Content optimisation based on performance data.
Performance Monitoring:
Continuous Oversight: Ongoing monitoring of advertisement performance.
Compliance Tracking: Tracking compliance metrics and indicators
Consumer Feedback: Monitoring and responding to consumer feedback.
Corrective Action: Immediate action for any compliance issues.
Complaint Handling and Remediation.
Our Advertising Standards
What We Do
Ethical Advertising:
Target appropriate audiences for each service.
Provide clear, honest information about our services.
Include all required disclosures and authorisations.
Respect user privacy and data protection rights.
Follow all Meta policies and advertising standards.
Quality Content:
Create engaging, relevant advertising content.
Use clear, understandable language.
Provide accurate information about services and benefits.
Include appropriate calls-to-action.
Maintain professional standards in all communications.
What We Don't Do
Prohibited Practices:
Never collect personal information through social media ads.
Don't target underage users for financial services.
Avoid misleading or deceptive advertising claims.
Don't use prohibited content or imagery.
Never violate Meta's community standards.
Privacy Violations:
Don't collect data without appropriate legal basis.
Avoid excessive data collection through advertising.
Don't share personal data inappropriately.
Never compromise user privacy for advertising effectiveness.
Complaint Handling and Remediation
We maintain comprehensive procedures for handling advertising-related complaints and implementing remediation measures.
Complaint Procedures
Receipt and Acknowledgment: Immediate acknowledgment of complaints.
Investigation: Thorough investigation of complaint details.
Assessment: Assessment of validity and required actions.
Remediation: Implementation of appropriate remediation measures.
Response: Detailed response to complainant.
Follow-Up: Follow-up to ensure satisfaction.
Regulatory Cooperation
We cooperate fully with regulatory authorities:
ASA Cooperation: Full cooperation with Advertising Standards Authority investigations.
Meta Compliance: Immediate response to Meta policy enforcement actions.
FCA Engagement: Proactive engagement with FCA on financial promotion matters.
Documentation: Comprehensive documentation for regulatory inquiries.
Continuous Improvement
Complaint Analysis: Regular analysis of complaint patterns and trends.
Process Improvement: Continuous improvement of advertising processes.
Training Updates: Regular training updates based on complaint learnings.
Policy Updates: Updates to policies and procedures based on feedback.
Contact us
Advertising Complaints
Email:
complaints@gogorilla.com
Subject:
Advertising Complaint
Response Time:
Within 24 hours
Meta Policy Issues
Email:
compliance@gogorilla.com
Subject:
Meta advertising policy concerns
Response Time:
Within 12 hours
ASA Inquiries
Email:
privacy@gogorilla.com
For:
ASA-related advertising matters
Response:
Within 24 hours
General Questions
Email:
marketing@gogorilla.com
For:
General advertising questions
Great advertising should be both effective and ethical. Our comprehensive compliance framework ensures that every ad we run meets the highest standards while delivering real results. Because when we play by the rules, everyone wins.
Last Updated: January 2025
Version: 1.1
